Martech

MAY 10, 2024

Podcasts are bouncing back from last year’s slowdown with digital audio publishers, tech partners and brands innovating to build deep relationships with listeners. audio network, iHeartMedia touted its reach of 276 million broadcast listeners. Image: Chris Wood. As the top U.S. million podcasts (at the time) with over 1.7

Audience 82

Audience Media Advertising Entertainment 82

Digiday

MAY 30, 2024

is developing an audience targeting tool for media agencies using a generative AI assistant, Digiday has learned. The audience planner product allows agencies to find and target audiences and create plans by chatting on the platform — in the style of ChatGPT and other AI chatbots. AI and data company FullThrottle.AI

Audience 72

Audience Cookies Agency Media 72

Monetize More

JANUARY 26, 2023

​​Audio advertising is a rapidly growing ad format in programmatic advertising, driven by the increasing consumption of audio platforms such as podcasts and music streaming services. Audio Ads: hype or flop? Research done by Spotify shows that Audio ads have 24% higher recall and brand performance than display ads.

Fill rate 98

Fill rate Click Through Rate Brand Awareness Conversion Rate 98

Martech

MAY 21, 2024

For years, marketers have chased delivering “the right message to the right audience at the right time and on the right channel.” Hyper-precision targeting is a powerful, high-impact, low-waste approach to audience-first marketing that drives engagement, conversion rates and lifetime value.

Audience 94

Audience Conversion Rate Brand Lift Machine Learning 94

illumin

OCTOBER 13, 2023

Before exploring programmatic audio advertising, it is essential to understand the foundational principles. This technological evolution has extended to audio formats. What is audio advertising? Audio advertising refers to the practice of promoting products, services, or brands through audio content.

Advertising 52

Advertising Audience Impressions Brand Awareness 52

Martech Series

MARCH 7, 2023

Sperry utilized Veritonic’s Creative Testing capabilities, testing a number of audio assets that contained different sonic elements and expressions. Sperry utilized Veritonic’s Creative Testing capabilities, testing a number of audio assets that contained different sonic elements and expressions.

MarTech 74

MarTech Audience Marketing Advertising 74

Adweek

MAY 15, 2024

In the quest for more impactful advertising, brands like eBay, Progressive and Diageo are turning to generative AI not just to generate creative, but also to tailor audio content, translate more granular audience segments to other platforms and curate targeted shopping experiences. And they are starting to see early signs of success.

Audience 237

Audience Advertising 237

Martech Series

NOVEMBER 18, 2022

It means putting in place a professional audio-visual setup for your webinar activities. This guide will cover how you can build a great audio-visual setup for fuss-free recordings and deliver your audience an interactive and engaging webinar experience. What Are the Major Components of Audio-Visual Systems? Microphones.

Audience 89

Audience Entertainment MarTech Marketing 89

Basis

FEBRUARY 1, 2023

Audio is everywhere. And digital audio? Today, we’re digging into all this and more as we explore the state of digital audio in 2023. How do people today tune into digital audio? In 2020, time spent listening to digital audio surpassed traditional radio. And just where are people tuning in to digital audio?

Advertising 75

Advertising Ad Tech Media Audience 75

Ad Monsters

JANUARY 11, 2023

Audio advertising is really taking off in the US. Currently, podcasts account for nearly one-third of digital audio ad spend, and that projection will increase over time. . Placing empathy and transparency at the core of their messaging, brands need to hone in on building trust with their audiences.

Entertainment 86

Entertainment CPM Audience Media 86

Martech Series

SEPTEMBER 22, 2022

createAIvoiceovers is online audio conversion text-to-speech tool that harnesses synthetic speech technology to create quality AI voices. Create AI Voiceovers.com, a next-gen on-demand synthetic text-to-speech platform that produces very lifelike voices for education, marketing, entertainment, and overall audio content production.

Education 96

Education Entertainment MarTech Conversion 96

Exchange Wire

JULY 6, 2023

In what continues to be a muted landscape for the tech industry, audio has only pumped up the volume. Having developed in tandem with technological advances, the medium has become increasingly diverse, creating multiple avenues for advertisers to reach audiences, [.]

Advertising 52

Advertising Audience 52

Smart-Hub

JULY 3, 2023

Today, businesses are increasingly turning to programmatic audio advertising as a powerful tool to effectively reach their target audiences and drive meaningful results. In today’s dynamic market, digital audio advertising remains increasingly popular. You may not be aware of the many advantages of audio advertising.

Advertising 52

Advertising Impressions Ad Exchange Audience 52

Basis

SEPTEMBER 6, 2022

“Did you hear the one about audio advertising? …OK, so terrible puns aside, there’s no denying that digital audio—and digital audio advertising—is having a moment. The numbers behind this phenomenon are fairly remarkable: the percentage of Americans who consume streaming audio has more than doubled since 2012.

Conversion Rate 86

Conversion Rate Conversion Entertainment Ad Tech 86

Martech Series

MARCH 7, 2023

Sperry utilized Veritonic’s Creative Testing capabilities, testing a number of audio assets that contained different sonic elements and expressions. Sperry utilized Veritonic’s Creative Testing capabilities, testing a number of audio assets that contained different sonic elements and expressions.

MarTech 52

MarTech Audience Marketing Advertising 52

Martech Series

JULY 13, 2022

Solution Partner Allows Marketers to Work With Podcast, Audio Influencers Seamlessly. Central to the relationship, Vennly will introduce brands to IZEA’s network of influencers in the audio media marketplace, and Vennly will join the fast-growing IZEA Solution Partner Program. IZEA Worldwide, Inc., IZEA Worldwide, Inc.,

MarTech 79

MarTech Communications Media Audience 79

Basis

FEBRUARY 20, 2023

Audio has always had the feel of an intimate medium, that trusted voice conversing directly with us one-to-one. But digital innovation has changed how we think of audio as an entertainment vehicle and overhauled how we engage with it every day. Just how effective are audio ads, really? Hint: very.) Hint: everywhere.) by 2026.

Advertising 70

Advertising Pop-Up Entertainment Media 70

Martech Series

SEPTEMBER 21, 2022

Agora’s new report also found that 60% prefer to use a service with spatial audio in the Metaverse. a pioneer and leading platform for real-time engagement APIs, announced the results of a commissioned study that examines Gen Z preferences regarding spatial audio. Key results include: Spatial Audio Awareness is Growing.

MarTech 82

MarTech Audience Marketing Communications 82

Adweek

MARCH 20, 2024

Or are you currently taking your consumers on an audio-emotional rollercoaster, unsure of the ride they're on? Have you ever thought about what your brand sounds like? If you close your eyes and listen to your comms, do you sound consistent? Do you sound familiar? A sonic strategy isn't a "nice to have" or optional.

Audience 287

Audience 287

Media Math

AUGUST 18, 2022

In a recent study with YouGov, it was found that players of mobile games would prefer audio ads over other forms of in-game advertising if they wouldn’t interrupt game play. Audio ads have been proven to have one of the highest engagement rates and are one of the most cost-effective ways to advertise. Facebook.

Advertising 92

Advertising Video Ads Banner Ad Click 92

Digiday

MARCH 29, 2023

Ann Piper, head of client partnerships, vertical team , Spotify Advertising As an increasing number of people engage with digital audio, marketers are keen to understand what keeps listeners engaged — and how they can tap into their attention. Recent reports anticipate the global digital audio advertising market will top $8.9

Marketing 60

Marketing Audience Media Advertising 60

Martech

OCTOBER 6, 2021

Today, digital out-of-home technology provider Vistar Media announced the extension of its OpenRTB integrations to include programmatic access to audio out-of-home inventory. On the demand side, omnichannel DSP The Trade Desk becomes the first mover in providing audio OOH to advertisers and agencies. In-store experiences.

Media 92

Media Mobile Ads Agency MarTech 92

Martech Series

SEPTEMBER 23, 2022

Through this collaboration, Anteriad’s audience data will be available through the TruAudience Data Marketplace, enabling B2B advertisers to reach more in-market prospects with more relevant marketing across growth channels including connected TV, streaming audio and in-game advertising.

Audience 86

Audience Marketing Entertainment MarTech 86

Digiday

SEPTEMBER 12, 2022

At a time when advertising across many sectors is slowing down, podcast and audio investments might remain strong in the next year. The audio business is continuing to grow on platforms, from live streams to exclusive shows, with varying success. of all online audio investments. Audio ads are a strong format at the moment.”.

Marketing 70

Marketing Audience Media Mobile Ads 70

Digiday

JULY 8, 2022

Podcasts are a powerful medium for sharing stories, and listeners worldwide are drawn to this type of immersive audio storytelling. As more consumers are drawn to streaming audio, brands are taking notice and adapting their omnichannel approach accordingly. . Streaming audio content results in improved moods and increased engagement.

Entertainment 62

Entertainment Pop-Up Audience Brand Awareness 62

Digiday

DECEMBER 23, 2022

As brands look to associate themselves with engaging and reliable content, publishers are meeting advertisers’ needs by increasingly leveraging audio and video as storytelling and monetization tools. Advertisers are also drawn to video because of improved performance with audiences. billion by 2027.

Advertising 64

Advertising Audience Video Ads Brand Awareness 64

EGC Group

JULY 1, 2022

Whether that story is a feature-length production or an ad that is designed to connect a brand to its target audience, video makes clear and immediate impact. So much attention and care goes into getting the right imagery on camera, that one other component to video production can get easily overlooked: audio.

Audience 52

Audience Marketing 52

Martech

FEBRUARY 16, 2022

Audio media company iHeartMedia announced that it has entered a strategic partnership with audio intelligence platform Sounder, that will provide access to insights that help podcasts and audiences find each other while improving brands’ targeting capabilities. Get the daily newsletter digital marketers rely on.

Audience 82

Audience Machine Learning Ad network Media 82

Adweek

AUGUST 9, 2022

There are Q&As on podcasts where audiences can offer suggestions for future guests. Some audio ads have clickable links. If you're one of the 433 million people who have opened Spotify recently, you may have noticed the app has become more interactive. You can even create your dream band - and corresponding playlist - via.

Agency 255

Agency Audience Advertising 255

Exchange Wire

DECEMBER 12, 2023

Responding to Oracle's decision to sunset Salesforce Audience Studio DMP, NumberEight, a leading behavioural intelligence company, and LiSTNR, Australia’s #1 digital audio network and #1 commercial podcast network, have formed a groundbreaking partnership. This collaboration aims to bridge the gap [.]

Audience 59

Audience 59

Digiday

NOVEMBER 20, 2023

Subscribe: Apple Podcasts • Stitcher • Spotify The podcasting advertising industry looks a lot different today than it did even two years ago thanks to programmatic audio ads.

Conversion 64

Conversion Audience Media Marketing 64

MNTN

SEPTEMBER 1, 2023

But these days, with such a high volume of data-backed consumer insights readily available, it’s much easier to understand an audience group inside and out. To appeal to their most loyal audiences, Neiman Marcus will send copies of the book to their “top 300 customers.” “We One easy win: Connected TV (CTV).

Audience 98

Audience Retail Fashion Entertainment 98

Exchange Wire

JULY 26, 2022

Digital audio company Octave Audio today ( July 26th, 2022) announces the appointment of Matthew Rouse as podcast lead. Rouse will spearhead the development of Octave Podcasts, an offering designed to give brands simple, targeted access to aggregated podcast audiences [.].

Audience 52

Audience 52

Martech Series

JANUARY 29, 2023

Force Marketing, an innovative marketing technology company whose family of brands provides the most complete and comprehensive suite of lifecycle marketing solutions in the automotive industry, is launching Audience IQ at NADA Show 2023, a key auto industry trade show going on now in Dallas Texas.

Audience 101

Audience Marketing Communications MarTech 101

Martech Series

JUNE 28, 2022

Investment In Independent, Audio Measurement Platform Comes at A Time When Audio Ad Spending Soars to Record-Levels. Veritonic, the industry’s comprehensive audio analytics and research platform, announced it closed a $7.5

ROI 52

ROI MarTech Audience Agency 52

Adweek

JUNE 2, 2022

With the emergence of Web3, digital creators have a powerful and unique position to own their content and interact with their audiences in ways the industry has never seen before -- and that transcends audio and video. Social media and interactive platforms are transforming the future of entertainment as we know it.

Entertainment 258

Entertainment Audience Media 258

Adweek

DECEMBER 22, 2022

Black-owned media and tech company Hero Media launched its own social platform, GoodFeed, catering its content toward women-identifying audiences. Similar to YouTube, users can create a channel to host editorial content like written articles, audio and videos. Chief executive officer.

Media 221

Media Audience 221