Martech

MAY 8, 2023

Everyone is talking about artificial intelligence. On the other hand, they are not “intelligent” rules. Now, if I had Amazon’s resources, I’d make my rules intelligent — which is to say, able to change and improve in response to user behavior. Of course it’s exciting. They carry on dumbly doing what they were told to do.

Machine Learning 107

Machine Learning Food MarTech Conversion 107

Adweek

DECEMBER 19, 2023

Of course, artificial. From kind donations to humorous cards and inventive ways of giving, agencies everywhere put their own unique stamps on the holidays. Adweek has gathered a few of these efforts, ranging from humorous to heartwarming and everything in-between.

Agency 287

Agency 287

Martech Series

FEBRUARY 22, 2023

Lifelike avatars and creative copywriting offer clients next-generation marketing strategy LSV Communications announces today the launch of artificial intelligence (AI) storytelling combining lifelike avatars and creative copywriting to offer clients next-generation marketing strategy. What will the marketer do?:

Communications 90

Communications Machine Learning MarTech Conversion 90

Exchange Wire

MARCH 20, 2024

The Business Intelligence Group today (March 20th, 2024) announced that Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the omnichannel campaign activation platform, was named a winner in its Artificial Intelligence Excellence Awards programme, [.]

Ad Server 52

Ad Server 52

Martech Series

FEBRUARY 24, 2023

EVOLVE integrates the power of artificial intelligence (AI) and machine learning, including generative AI, to give franchisors and enterprises intelligent tools that empower their local teams to get the most from their digital marketing efforts — no matter how much marketing experience they have or what industry they’re in.

Machine Learning 99

Machine Learning Marketing ROI MarTech 99

Adweek

DECEMBER 20, 2022

Not many of us get a whole lot of physical mail anymore, but holiday cards are a welcome addition to the mailbox. That's why each year around this time, we track the sentiments that agencies send out in the form of holiday cards to their partners and clients to thank them for another year of.

Agency 281

Agency 281

Martech

SEPTEMBER 1, 2022

But it is not going to be quite the same job, as artificial intelligence begins its “second act”. The post Artificial intelligence is getting even smarter appeared first on MarTech. Digital marketers still have a job of course. Yes, AI is still good at compiling, sorting and categorizing massive amounts of data.

SEO 110

SEO MarTech Communications Marketing 110

Martech Series

JUNE 27, 2022

Verbit harnesses the power of artificial and human intelligence to provide highly-accurate vertical specific transcription and captioning solutions delivered with a turnaround time that is ten-times faster than the industry standard. We are thrilled to award Verbit with our ‘Best Text to Speech Solution’ for 2022.”.

Machine Learning 80

Machine Learning Finance Education MarTech 80

Martech Series

JULY 14, 2022

Veryfi , using artificial intelligence (AI) technology to transform documents into structured data in just seconds, has announced continued strong business momentum and growth in the second quarter. The post Automation Driven by Artificial Intelligence Booms in Uncertain Economic Times appeared first on MarTech Series.

Retail 115

Retail MarTech Marketing 115

Basis

MAY 8, 2023

Here’s a question: Why even read an article about how artificial intelligence will change the landscape of search engine marketing (SEM) when you could just.ask an AI? For example: Robert Kurtz: In 50 words or less, tell me the most important things about how artificial intelligence is set to change search engine marketing.

Marketing 78

Marketing Machine Learning SEO Conversion 78

Martech Series

JANUARY 20, 2023

Transform AI Reduces Costs and Human Touchpoints Square 9 Softworks , an industry-leading provider of business digital transformation solutions, has announced a new product offering that takes advantage of artificial intelligence and machine learning to automate document capture and data extraction.

Machine Learning 89

Machine Learning MarTech Marketing 89

AdPulp

APRIL 16, 2023

With the rise of artificial intelligence and automation, it is no surprise that some individuals are beginning to worry about the future of writing. This has led to the development of […] The post Why Artificial Intelligence is Not a Replacement for Human Creativity appeared first on Adpulp.

62

62

AdPushup

SEPTEMBER 5, 2023

The field of Human Resources (HR) has undergone significant transformations in recent years, and one of the most impactful catalysts has been the integration of Artificial Intelligence (AI). In this article, we will explore the ways in [.]

Ad Ops 52

Ad Ops Ad Tech 52

Martech Series

SEPTEMBER 22, 2022

a mobile and web technology pioneer having developed over 2,000 apps on iTunes and Google Play, is pleased to announce that the Company has signed final agreement paperwork with Geek Labs Limited to complete Metatron’s first acquisition of artificial intelligence technology. Metatron Inc., The post Metatron Inc.

MarTech 90

MarTech Impressions Marketing 90

Aronson Ads

NOVEMBER 3, 2022

With rapidly developing technology, Google now relies on artificial intelligence to improve its search engine, and it’s crucial to understand how your website can be affected. Here’s how artificial intelligence (AI) in SEO works and where the future of AI is headed. What Is Artificial Intelligence?

SEO 75

SEO Machine Learning Conversion Rate Conversion 75

Martech Series

JUNE 20, 2022

VocalChimp.com launches a text to voice over creator for marketing animation videos, video projects, sales presentations using artificial intelligence. “This platform is the most comprehensive artificial intelligence voice over creator out there. Marketing Technology News: Cavai Appoints Mats Persson as CEO.

MarTech 91

MarTech Marketing 91

Adweek

APRIL 17, 2024

Generative artificial intelligence has already unlocked a host of new capabilities for marketers, particularly regarding ad creative. Still, the technology could soon transform the world of contextual advertising as well.

Advertising 316

Advertising Marketing 316

Martech Series

SEPTEMBER 15, 2022

Ironclad is the only platform to include artificial intelligence across the entire contract lifecycle, including a first-of-its-kind, AI-driven tool to intelligently negotiate and review contracts at scale. Marketing Technology News: MarTech Interview with Arsen Avakian, CEO and Founder at Cooler Screens.

Entertainment 88

Entertainment MarTech Marketing 88

Martech Series

OCTOBER 10, 2022

W IS e K ey and OISTE.org Foundation P resented AI and Digital Identity at the Global Dialog on the I nterplay B etween Human Intelligence and Artificial Intelligence. AI, in the service of humanity, can drive diversity, respect and progress for all through innovation.

MarTech 85

MarTech Audience Marketing 85

Martech Series

FEBRUARY 26, 2023

Appy Pie App Builder, the leading mobile app builder platform, has now introduced artificial intelligence (AI) to the app-making process with its new AI App Generator. The AI-powered app development platform will allow users to build and launch apps much faster than other methods.

MarTech 82

MarTech Conversion Marketing 82

Martech Series

FEBRUARY 12, 2023

The rapid expansion of the blockchain space coupled with the rising use of machine learning and artificial intelligence across numerous industries is setting the stage for further synergies between the two technologies. Together, we are considering several possible applications.” says Ebba Theding.

Machine Learning 81

Machine Learning Marketing MarTech Media 81

Adweek

MARCH 13, 2024

Google launched its artificial intelligence-powered search engine, Search Generative Experience, in beta last May, sending publishers scrambling to prepare for a significant disruption in organic search traffic, with potential declines ranging from 20% to 60%, according to media executives and search engine optimization experts interviewed for this (..)

Media 363

Media 363

Adweek

FEBRUARY 27, 2024

Google launched a private program for a handful of independent publishers last month, providing the news organizations with beta access to an unreleased generative artificial intelligence platform in exchange for receiving analytics and feedback, according to documents seen by ADWEEK.

Media 364

Media 364

Adweek

MARCH 20, 2024

IPG's Momentum Worldwide is preparing for the deluge of artificial intelligence-generated content. The agency is creating the role of synthetic media producer to help reduce risks and mitigate liability when it comes to working with AI-generated content for its clients, which are growing increasingly concerned over its risks.

Media 309

Media Agency 309

Martech Series

OCTOBER 3, 2022

The post Kyndryl and Teradata Partner to Help Global Customers Use Artificial Intelligence and Data Modernization to Transform Their Businesses appeared first on MarTech Series.

Manufacturing 95

Manufacturing MarTech Retail Communications 95

Adweek

DECEMBER 13, 2023

On this week's episode, Cathy Hackl and guest host Lee Kebler discuss how educators are incorporating artificial intelligence into homework assignments, prompting Hackl to emphasize the importance of parents engaging in conversations with their children about AI. Shifting.

Education 284

Education Conversion 284

Adweek

FEBRUARY 23, 2024

Agencies and brands, driven by strategic business decisions to adopt generative artificial intelligence, are increasingly using small-language models for more task-driven solutions. "As

Agency 348

Agency 348

Adweek

FEBRUARY 28, 2024

People generally prefer to know when they are being shown content generated by artificial intelligence, according to one study. To better understand people's attitudes toward AI-generated imagery in ads--including AI models, background and images--Publicis Media polled 1,200 U.S.

Media 336

Media Ad Tech 336

Digiday

AUGUST 13, 2023

Artificial intelligence has the advertising industry bewitched, with agencies and clients alike clamoring to understand what AI can do for their strategies and marketing stunts. While provocative, the industry doesn’t seem to have a standard or definition of AI and what it all entails. “I

Agency 53

Agency Media Marketing Advertising 53

Martech Series

NOVEMBER 8, 2022

Samba TV , the leading provider of television technology and omniscreen advertising and analytics globally, announced today it has acquired Disruptel, a pioneering startup in artificial intelligence (AI) and machine learning (ML) focused on innovating the future of AI and Connected TV experiences.

Machine Learning 75

Machine Learning Manufacturing MarTech Advertising 75

Martech Series

FEBRUARY 6, 2023

Now, Wise Move is looking to the future by integrating the Artificial Intelligence tool— ChatGPT. Wise Move is revolutionising the South African moving industry by becoming the first online platform to harness the power of OpenAI’s ChatGPT through Artificial Intelligence (AI) integration.

Communications 82

Communications MarTech Marketing 82

Adweek

MARCH 6, 2024

is a more human-like artificially intelligent digital entity, complete with expressions and simulated breathing. Qatar Airways is giving its digital cabin crew, Sama, a generative AI makeover to improve its customer service experience and ultimately drive sales.

314

314

Adweek

FEBRUARY 11, 2024

Themes surrounding artificial intelligence such as AI-driven product launch or ads created with the help of gen AI, and at least one poking fun at the technology, emerged throughout the Super Bowl this year. For example, ahead of the Super Bowl, tech giants such as Microsoft released its Copilot AI ad while Google's ad, "Javier.

327

327

Ad Tech Daily

MARCH 17, 2023

“We’re excited about this partnership because it opens the door for more local buyers to access the benefits of CTV advertising” Gamut offers advertisers brand-safe, direct […] The post Gamut and Waymark Partner to Bring Easy and Affordable CTV Ad Creation to Local Advertisers Through the Use of Artificial Intelligence appeared first on Ad Tech (..)

Advertising 74

Advertising Ad Tech Video Ads Media 74

Adweek

FEBRUARY 14, 2024

The twist: All of the students who call were killed in shootings, and their voices have been re-created using artificial intelligence. "How many calls will it take for you to care?" one of them asks. Gun reform organizations Change the Ref.

310

310

Adweek

FEBRUARY 15, 2024

If you followed breathless press releases over the past year, you would think that the marketing industry is being radically transformed by artificial intelligence.

Marketing 300

Marketing Advertising 300

Adweek

FEBRUARY 8, 2024

Google is the latest firm joining the Coalition for Content Provenance Authenticity (C2PA), a group that includes agency Publicis Groupe, the BBC, Adobe and Microsoft, which aims to identify artificial-intelligence-generated digital content, among other efforts.

Agency 313

Agency 313