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Sky-High Opportunity: How Airlines and Travel Platforms Are Tapping Into Retail Media

Advendio

These companies are sitting on rich troves of first-party data and own highly trafficked digital real estate, conditions ideal for launching high-margin, advertiser-friendly networks. Demand-Side Integration with Advertisers Integrate with programmatic buyers, brands, and agencies. According to Insider Intelligence , U.S.

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How B2B TikTok Lead Generation Drives 1.8x Better Results

Single Grain

times the share of conversions relative to spend, making B2B TikTok lead generation a high-ROI channel that outperforms traditional marketing approaches. The agency’s success came from understanding that TikTok users expect authentic interactions, not polished sales pitches.

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How to Choose Between SEO vs Paid Ads for Maximum ROI

Single Grain

Here’s your SEO vs paid ads guide on how to achieve the maximum ROI. SEO generates significantly higher ROI with the potential to deliver over twice the revenue ($51,724 vs. $23,275) from the same $100,000 marketing investment, though it requires patience to see results. Here are other examples of when to use SEO or paid ads.

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Is It Worth Investing Into SEO in 2025? The Data Proves It

Single Grain

Key Takeaways SEO delivers exceptional ROI compared to other marketing channels with an average return of 748% ($7.48 Different industries see varying levels of SEO success, with real estate (1,389% ROI) and financial services (1,031% ROI) experiencing the highest returns on their SEO investments. The good news?

SEO 52
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Close the SEO Gap: Turn Strategy into Real Results

Single Grain

Link Building and PR Initiatives : Assign to digital PR specialists or agencies with specific targets. Return on SEO Investment : Calculate the ROI of your SEO efforts based on attributed revenue. SERP Real Estate Domination : Target simultaneous organic and paid visibility for high-value terms.

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Why real estate company Windermere is adding influencers to its marketing mix and spending half of its ad budget on them

Digiday

Independent real estate company Windermere has retooled its advertising strategy this year, moving away from linear TV into streaming and digital video as well as sharply lifting its investment in influencers. Real estate is all about getting a customer into a home. Home has deep, deep emotional meaning and value.

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What clients need from your marketing agency today

Martech

There’s never been a better time to be an agency. A full 94% want to hire external agencies to help improve their marketing efforts as pandemic restrictions get lifted, and 96% of those businesses said they are open to paying their agencies more. But that’s not all. How do we know? We recently surveyed 600 U.S.-based

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