Digiday

MAY 2, 2024

Healthcare and pharmaceutical advertisers such as Gilead Sciences are injecting more and more of their media budgets into the creator economy. Brand advertisers in the health and pharma sector are some of the biggest-spending clients on media agency books. In the past, though, they’ve steered clear of influencer marketing.

Pharmaceuticals 96

Pharmaceuticals Healthcare Advertising Marketing 96

illumin

MARCH 14, 2024

Big changes may be in store for pharmaceutical marketing and advertising thanks to Pfizer’s recent unveiling of its innovative AI platform , Charlie. Panayiotou states that “this innovative platform is designed to accelerate collaboration, ideation, and campaign development” between Pfizer and their agency partners around the globe.

Pharmaceuticals 97

Pharmaceuticals Healthcare Marketing Conversion 97

Digiday

FEBRUARY 21, 2024

Pfizer has developed its own generative AI platform and named it after the pharmaceutical giant’s founder. It’s also being used by agency partners including Publicis Groupe and IPG. Charlie,” named after Pfizer co-founder Charles Pfizer, is now in the process of rolling out to the entire organization.

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Pharmaceuticals Marketing Agency Media 100

Digiday

NOVEMBER 3, 2022

When it comes to Web3, agencies are prioritizing client and employee education and metrics to drive adoption to these decentralized applications. Retail, auto, financial and pharmaceutical services are of particular interest. Retail, auto, financial and pharmaceutical services are of particular interest.

Education 69

Education Agency Pharmaceuticals Retail 69

Digiday

FEBRUARY 8, 2023

With privacy restrictions tightening, agencies will have to step up their privacy practices this year. Whether it is clean room technology or installing a privacy team, media agencies are faced with having to juggle emerging state regulations and expand their consumer protection efforts globally. While the U.S.

Agency 69

Agency Media GDPR Pharmaceuticals 69

Martech Series

NOVEMBER 2, 2022

New Privacy Controls Purpose-built for Pharmaceutical and Other Highly-Regulated Industries. This incredible growth was driven from 45 new subscription customers across a variety of industries including technology, financial services, consumer packaged goods (CPGs), pharmaceutical, agencies and hospitality companies around the world.

Pharmaceuticals 69

Pharmaceuticals MarTech Agency Marketing 69

Martech

JUNE 3, 2024

Most websites have a menu option like “Industries We Serve,” listing sectors such as retail, software, financial services, consulting, agencies and higher education. If you are targeting pharmaceuticals, ensure your content, ads and branding visually and textually reflect the industry.

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Marketing Pharmaceuticals Banner Food 134

Digiday

JUNE 13, 2022

As the elements that encompass Web3 — the metaverse, NFTs, blockchain, crypto, gaming and DAOs — wend their way into the marketing universe, media agencies are taking heed and learning their makeup and potential as quickly as possible, but without rushing too fast. What’s also clear is no one media agency is rushing the process.

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Agency Media Pharmaceuticals Education 69

More About Advertising

JUNE 30, 2015

WPP-owned brand agency The Partners, has appointed Peter Henshaw (left) from InVentive Europe as a creative director to lead the the agency’s Health Team. Henshaw has advised government departments, pharmaceutical companies and the food and drinks industry on healthcare communications.

Pharmaceuticals 56

Pharmaceuticals Healthcare Food Communications 56

Martech Series

JUNE 15, 2022

Since its launch in April 2021, DeepIntent Outcomes has been used to automatically optimize media based on real-world clinical data for 85 leading pharmaceutical brands, with over 50 brands benefiting from DeepIntent Outcomes year to date.

Healthcare 84

Healthcare Impressions Demand Side Platform Pharmaceuticals 84

More About Advertising

JUNE 19, 2015

The ever expanding Cannes International Festival of Creativity kicked off this week (the main event starts next week) with a ‘Health’ fest, covering pharmaceutical ads and ‘wellness.’ ’ Some might contest that the two go hand in hand. It’s part.

Pharmaceuticals 64

Pharmaceuticals Agency Advertising 64

Ad Monsters

JANUARY 28, 2024

Everything from creating addressable audiences for pharmaceutical and healthcare companies to measuring the ad’s effectiveness will become more difficult in 2024 without consumer consent. Starting in March, these audit requests may also come from the CPPA (California Privacy Protection Agency) for companies subject to California’s laws.

Pharmaceuticals 114

Pharmaceuticals Ad Tech Healthcare Audience 114

Martech

OCTOBER 11, 2023

In parallel, they have invested heavily in agencies and in-house resources dedicated to various roles related to their social platforms. Novartis, the pharmaceutical company, shares content in batches with a similar theme ( a charity, cancer research, culture, etc.) These “campaigns” usually have a consistent style, tone, and topic.

Media 135

Media Pharmaceuticals Audience Impressions 135

Ad Monsters

MAY 10, 2023

Being a teacher taught Sturino how to interact with people, deal with situations, and simplify concepts – skills he regularly uses as VP of Data and Analytics at media agency Good Apple. “I One of his earliest jobs was as a second-grade teacher at a bilingual school in Mexico.

Media 97

Media Pharmaceuticals Audience Agency 97

Digiday

MAY 29, 2022

It’s absolutely ready, and it’s reached critical mass,” said Eric Perko, CEO of Apollo Partners, an independent media agency. Retailer JC Penney named dentsu X its media agency of record, consolidating all of its media there. HMG said it’s the first agency group to partner with Liveramp’s post-cookie solution. Speed reading.

Media 84

Media Pharmaceuticals Advertising Marketing 84

More About Advertising

OCTOBER 18, 2021

Even though marketing scored an overall 64% on Kantaqr’s Inclusion Index, ahead of the next highest sector, Health and Pharmaceuticals. So that’s all right then? The post Marketing still needs to do more in diversity stakes says WFA first appeared on More About Advertising.

Pharmaceuticals 52

Pharmaceuticals Marketing Advertising Finance 52

Martech

JANUARY 27, 2023

They also establish a new state agency dedicated to handling the administrative enforcement powers of CCPA and CPRA. Industry-specific laws and regulations Other laws and agencies, as well, generally prohibit misleading claims. California, too, has passed yet another privacy law, the California Privacy Rights Act (CPRA).

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GDPR Marketing Pharmaceuticals Healthcare 139

Digiday

JULY 31, 2022

The agency perspective is upbeat, considering the downturn that isn’t yet a recession but looks increasingly like one. On one side of the track, there are the big advertisers — think CPG, telecommunications and pharmaceutical verticals. ” It goes some way to explaining why agencies are so cheery about the future. .”

Pharmaceuticals 73

Pharmaceuticals Pop-Up Agency Food 73

More About Advertising

MARCH 5, 2023

VCCP Health is doing its best to create a “brand purpose” for Israeli firm Teva Pharmaceuticals with a new campaign showing a frazzled carer who valiantly manages to retain her sense of humour – most of the time. According to VCCP, 12,000 people join the ranks of unpaid carers in the UK every day, so.

Pharmaceuticals 45

Pharmaceuticals Advertising Agency 45

VideoWeek

MAY 31, 2023

Agency group Dentsu today downgraded its 2023 ad spend forecast for the second time, expecting “a flat year for advertising” as macroeconomic factors, turbulent financial sectors and the war in Ukraine continue to squeeze spending. According to the forecast, global growth will slow from 7.9 percent in 2022 to 3.3

Pharmaceuticals 59

Pharmaceuticals Agency Media Audience 59

Single Grain

MAY 1, 2023

But there was one issue – they offer customers over 70,000 pharmaceuticals. With over 70,000 pharmaceuticals, the mail-order pharmacy needed to scale its process to research and promote its massive product catalog and implement ads for its inventory. Their revenue grew by 50% while the advertising agency cut their ACoS by half.

Advertising 88

Advertising Machine Learning Pharmaceuticals Conversion 88

Martech

DECEMBER 1, 2023

We use HubSpot at my agency and here’s how we configured it to optimize our SEs routine: Centralized storage for all resources. Manual tasks like sending emails, entering data and scheduling appointments eat up more than half of their workday.

Marketing 113

Marketing Communications Pharmaceuticals Conversion 113

Martech

AUGUST 22, 2023

These industrial pumps are used in various industries that involve fluid handling, like chemicals, water management, aquariums, mining, pulp and paper, pharmaceuticals, steel, circuit boards, electronics and food and beverage. Customers especially value a supplier who is reliable and trustworthy.

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Manufacturing SEO Communications Pharmaceuticals 97

VideoWeek

DECEMBER 10, 2024

Omnicom announced yesterday that it has reached a deal to acquire Interpublic Group, in a stock-for-stock deal which will create a business worth over $30 billion – the biggest agency holding group in the world. The deal, which is still subject to shareholder and regulatory approval, is expected to close in the second half of next year.

Pharmaceuticals 52

Pharmaceuticals Healthcare Retail eCommerce 52

VideoWeek

AUGUST 5, 2022

Agency holding group WPP has upgraded its full year forecast for 2022, following strong earnings in Q2. While ad-funded tech companies have seen ad revenues slide, agency groups have continued to forecast strong growth – and shareholders has seemingly expected an even higher forecast for the year ahead than the one Read delivered.

Demand Side Platform 98

Demand Side Platform Agency Non-Profit Media 98

All About Advertising Law

JANUARY 9, 2019

Food and Drug Administration (FDA) – Dr. Scott Gottlieb – issued a statement letting everyone know that the agency is aware of the implications of the Agriculture Improvement Act of 2018 (a/k/a the Farm Bill). With the ink on the president’s signature barely dry, the commissioner of the U.S. Is significant change imminent?

Food 40

Food Pharmaceuticals Manufacturing Agency 40

Martech

MARCH 18, 2024

Contributor Katie Robbert is the CEO and co-founder with Chris Penn, of Trust Insights, a marketing analytics agency. Before Trust Insights, she built and grew multi-million dollar lines of business in the marketing technology, pharmaceutical, and healthcare industries. Unfortunately, the PR agency just wasn’t aligned with that.

Pharmaceuticals 66

Pharmaceuticals Machine Learning Agency Healthcare 66

Digiday

MARCH 28, 2023

” Furthermore, Tinuit’s Ben-Zvi also noted that while the majority of his agency’s social roster is on TikTok now, nobody’s been talking about pulling the pixel. And he’s not heard any concerns about putting it on either. That’s not to say marketers like this are lax on the pixel. .”

Marketing 69

Marketing Pharmaceuticals Education Advertising 69

InMobi

DECEMBER 9, 2019

These stores are critical not just for dispensing necessary drugs and pharmaceuticals but also for supplying a wide variety of basic household goods. Why bother going to a physical drug store location when you can get both basic necessities and life-altering pharmaceuticals delivered right to your front door?

Pharmaceuticals 52

Pharmaceuticals Ad Exchange Marketing Retail 52

All About Advertising Law

FEBRUARY 7, 2018

The message from these agencies is clear—manufacturers and distributors of products regulated by CPSC and/or FDA would be wise to ensure their product quality processes and compliance programs enable swift communication to regulators and the public. ” The next day, the U.S.

Manufacturing 40

Manufacturing Food Pharmaceuticals Communications 40

All About Advertising Law

JULY 6, 2021

Recalling what she sees as the agency’s history of overregulation, Commissioner Wilson warned that the updated rule would usher in another period of unfettered FTC rulemaking and politicize the rulemaking process. We will be sharing more on what these rule changes mean for advertisers.

Pharmaceuticals 52

Pharmaceuticals Healthcare Agency Advertising 52

Digiday

MARCH 1, 2023

What we’ve covered Digiday+ Research: When it comes to emerging tech, agencies and publishers only have eyes for AI: Agencies and publishers have always had to be on the lookout for the next big thing when it comes to emerging technology. Learn more about how publishers stand to benefit in this current programmatic market here.

Media 69

Media Audience Pharmaceuticals Agency 69

VideoWeek

APRIL 21, 2023

In this week’s Week in Review: BuzzFeed News closes down, Index Exchange pledges its allegiance to DSPs, and agency group financial results come in strong. Magnite describes ClearLine as “a self-service solution that provides agencies direct access to buy premium video inventory on the company’s platform”. Samba TV, Admo.tv

Agency 52

Agency Media Audience Cookies 52

VideoWeek

MAY 19, 2023

The Week For Brands & Agencies Dentsu Reports Fall in Organic Revenues Japanese agency group Dentsu reported its Q1 financial results this week, posting 4.5 AAR has been appointed to handle the search for a new agency partner. percent year-on-year growth in net revenues, but a 1.6 drop in organic revenues.

Cookies 52

Cookies Non-Profit Agency Media 52

Single Grain

SEPTEMBER 22, 2023

An example might be purchasing a pharmaceutical drug. You may do a little bit of research, but because your problem is so pressing, you won’t take long. Other products or services will require much more education. Note that prospects reaching this stage are more serious about making a purchase than customers doing initial research.

Marketing 105

Marketing Conversion SEO Conversion Rate 105

Single Grain

NOVEMBER 24, 2020

From competitors to consumer watchdogs and government agencies, there are many people out there waiting for your business to slip up once and miss a compliance requirement. So when creating new marketing materials, make sure there aren’t any ambiguities, inaccuracies or misleading statements or representations. ” Brand Consistency.

Marketing 64

Marketing GDPR Shipping Fashion 64

VideoWeek

NOVEMBER 10, 2023

The Week For Brands & Agencies S4 Capital Posts Revenue Drop as Tech Ad Spend Remains Muted Sir Martin Sorrell’s ad business S4 Capital saw a sharp revenue drop in its Q3 financial results, issuing a further profit warning for the business.

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Video Ads Impressions Viewability Media 52