MNTN

JUNE 23, 2025

And when you know exactly which creative and audience combo drove conversions, you can replicate success with confidence. How AI Is Used in TV Advertising Today Advertisers across the spectrum, from brands to agencies to media companies, are using AI to simplify execution and supercharge performance. Want a Closer Look?

Advertising 52

Advertising Machine Learning Audience A/B Testing 52

VideoWeek

JUNE 30, 2025

” Custodians of OOH Singh argues that OOH budgets have long been concentrated in the hands of big brands and major agencies, “who have done a really good job within OOH for a very long time.” And that’s really looking at the success of programmatic buying.”

Media 59

Media Demand Side Platform Brand Lift Pop-Up 59

VideoWeek

FEBRUARY 28, 2025

With the acquisition of Rockerbox, we will gain a transformative opportunity to capture the full scope of a campaigns performance, integrating DVs trusted data with conversion insights across both the open web and walled gardens, said DV CEO Mark Zagorski. Read more on VideoWeek.

Media 52

Media Marketing Agency Brand Lift 52

VideoWeek

JUNE 13, 2025

Again outcome measurement plays a role here, as the two will use brand lift studies to measure impact. Data Conversations enables teams to query, visualise and act on data in real time using natural language queries, which the company says unlocks insights up to 60 percent faster. Data Conversations breaks the mould.

Media 52

Media Pharmaceuticals Ad Tech Retail 52

Single Grain

MAY 3, 2025

Brands adopting AEvO, like NerdWallet , experienced revenue growth despite traffic declines, proving that a comprehensive strategy across platforms can drive conversion and business success beyond traditional traffic metrics. TABLE OF CONTENTS: What is Answer Everywhere Optimization?

Conversion 52

Conversion Brand Awareness SEO Brand Lift 52

Martech

JUNE 28, 2024

Direct impact on the business One of the first concerns marketers have when shifting investment up the funnel is whether they’re sacrificing impact to tangible business KPIs like traffic, conversion and revenue. At my agency, we leverage our proprietary marketing technology platform, All,i to streamline test design, execution and measurement.

Brand Lift 130

Brand Lift Marketing Brand Awareness Audience 130

Basis

SEPTEMBER 25, 2024

As most media agencies likely understand, signal loss will continue to increase despite Google’s U-turn, as a majority of Chrome users are expected to opt-out of a cookied browser experience. Be Proactive and Transparent When educating clients about signal loss, agency teams should prioritize proactive, transparent communication.

Agency 98

Agency Media Cookies Communications 98

Martech Series

DECEMBER 8, 2022

Creators and Brands that Utilize the Acast Platform Can Now Leverage Veritonic’s Industry-Leading Audio Attribution and Brand Lift Technology for Audio Measurement. Marketing Technology News: MarTech Interview With Tal Klein, CMO at Relay Network.

Brand Lift 98

Brand Lift ROI Agency MarTech 98

Basis

APRIL 25, 2024

But they’re also reaching back into their toolkits to rediscover legacy tactics and strategies like direct buying, contextual targeting, and brand lift studies. When used for display ads, contextual also serves to protect brand safety by ensuring that ads are placed in premium digital environments.

Brand Lift 110

Brand Lift Advertising Cookies Impressions 110

Digiday

OCTOBER 4, 2023

touched on a host of issues and opportunities media agencies face this year. While in-housing reared its head (in a surprising way — but more on that later this week), other conversations revolved around the need for improved measurement in newer areas like creators and influencers as well as retail media networks.

Retail 92

Retail Brand Lift Media Agency 92

Martech Series

FEBRUARY 21, 2023

Brand Metrics enables clients to prove the effectiveness of digital ad campaigns, continuously and consistently, against advertisers’ key metrics, regardless of campaign size and cost. ” Mikael Larsson, co-founder, Brand Metrics, adds: “Agnes is completely service-oriented and committed to her clients.

Brand Lift 40

Brand Lift Finance MarTech Impressions 40

SpotX

JULY 12, 2021

The migration of viewers from linear TV to connected TV (CTV) and streaming video has accelerated massive changes at agencies, for both traditional TV teams and digital media teams. On top of that, the pandemic further required agencies to find ways to do more with shifting budgets and nimble teams.

Agency 52

Agency Brand Lift Audience Conversion 52

Single Grain

APRIL 28, 2022

That's why working with a direct response agency is a good idea: You leverage all the benefits of direct response marketing without the potential downsides. TABLE OF CONTENTS: ↓ What Is a Direct Response Agency? The Benefits of Hiring a Direct Response Agency. How to Choose a Direct Response Marketing Agency.

Agency 59

Agency ROI SEO Audience 59

Digiday

DECEMBER 8, 2022

Digiday has learned the research firm plans to release next week a report titled “ Assessing Ad Impact in Social Media ,” that indicates paid social media generates significant results in brand lift and business outcomes, particularly in the consumer packaged goods category of advertiser. “I

Brand Lift 87

Brand Lift Brand Awareness Media Agency 87

Ad Monsters

DECEMBER 13, 2022

The door is open for brand categories’ KPI priorities to see severe impacts. The effect of ID changes on agencies vs. in-house agencies. . Emodo’s research found that marketers whose primary KPIs are online conversion, brand lift, or brand safety are more likely to experience less campaign effectiveness due to ID loss.

Viewability 102

Viewability Advertising Impressions Cookies 102

Digiday

FEBRUARY 7, 2023

And it’s certainly a bit unusual that it was created by an agency holding company, in this case Dentsu. Prince pointed to brand lift studies Dentsu has done which show More Than That sponsors are outperforming the average radio ad by 95 percent, as well as lift in brand consideration and differentiation.

Advertising 72

Advertising Brand Lift Conversion Education 72

Digiday

JUNE 15, 2022

For example, some advertiser categories are beginning to drop off, such as brand advertisers. So the publishers are turning to brand lift studies to prove out campaign success, which is also part of their playbook for dealing with Apple’s change destabilizing traditional email metrics. The proof is in the survey.

Media 69

Media Brand Lift Click Through Rate Brand Awareness 69

Digiday

DECEMBER 11, 2022

In a year that’s seen the major agency holding companies continue to deliver strong quarterly results despite economic headwinds, it’s the relative newcomers that are looking the best. The following conversation has been edited for clarity and space. Which is a lot of the conversations that we’re having with clients.

Media 69

Media Mobile Ads Brand Lift Agency 69

Digiday

DECEMBER 11, 2022

In a year that’s seen the major agency holding companies continue to deliver strong quarterly results despite economic headwinds, it’s the relative newcomers that are looking the best. The following conversation has been edited for clarity and space. Which is a lot of the conversations that we’re having with clients.

Media 69

Media Mobile Ads Brand Lift Agency 69

VideoWeek

OCTOBER 2, 2024

Following a series of major brand safety scandals last decade, YouTube has opened up its inventory to third party measurement providers, while also improving its own brand safety tools, to give advertisers more confidence in their investment. YouTube can obviously be bought directly by advertisers and agencies.

Advertising 52

Advertising Click Through Rate Brand Lift Conversion 52

Digiday

JULY 3, 2022

The new generation of marketing services networks (they don’t like to be called agencies) that’s turning the holding company model on its head, includes the likes of Media.Monks, Jellyfish and BrandTech — all based out of Europe, but expanding in the U.S. The following conversation has been edited for space and clarity. Speed reading.

Media 75

Media Agency Brand Lift Banner 75

Digiday

MARCH 29, 2023

Collaboration with creators First built in 2018 by Nadel, the Creator Score’s intended use was to solve the internal question of which piece of branded content performed best and then how could the publisher get more eyeballs on it. But after putting it into use, Nadel said the external applications for the score became more evident.

Click Through Rate 72

Click Through Rate Brand Lift Audience Media 72

Basis

DECEMBER 1, 2023

Considering these complexities, it’s no surprise that the advertising strategies health and pharma brands and agencies use to connect with consumers are transforming at a remarkable rate. With the increasingly digital nature of the healthcare ecosystem, marketers in the space must be flexible and adaptable.

Pharmaceuticals 52

Pharmaceuticals Healthcare Marketing Brand Lift 52

Basis

JANUARY 24, 2024

Now is a great time for agencies to communicate the benefits HCP targeting offers their clients and to bolster the partnerships that enable it. Agencies will need to educate their clients early and often about the impact of cookie loss on performance measurement and lead the way in resetting expectations.

Pharmaceuticals 52

Pharmaceuticals Healthcare Advertising Cookies 52

Digiday

MAY 2, 2023

E-commerce agency BORN Group received a nomination for Best Use of Shoppable Content. Working with French luxury goods conglomerate Cartier International, the brands launched a ‘Set For You’ marketing program to encourage customers to purchase and design their diamond rings. See the complete list of finalists below.

Marketing 69

Marketing Entertainment Agency Audience 69

Digiday

SEPTEMBER 15, 2022

has experienced agencies fighting back for more KPIs post-campaign, delaying the start of payment windows by days or even weeks. Agencies take a long time to pay us and spend a lot of time fighting us on every impression.”. The sales cycle for BDG has decreased by almost half, going from an average of 50-60 days to about 30 days.

Media 68

Media Advertising Cookies Impressions 68

VideoWeek

JANUARY 12, 2024

Clients can now test the new solution, according to Yahoo, essentially removing cookies across all identity-related use cases, such as frequency capping, targeting, conversion attribution, and reach metrics. Consulting giant Accenture has acquired digital design and tech agency Work & Co. Accenture Acquires Work & Co.

Cookies 98

Cookies Audience Media Demand Side Platform 98

VideoWeek

AUGUST 25, 2023

Agencies Concerned Over YouTube Trading on its Own Survey Data Some advertising agencies have criticised YouTube’s move to start trading based on its own surveys, which are used to calculate how many people are watching ads on CTV, according to Ad Age. “The

Media 52

Media GDPR Retail Agency 52

Martech

JANUARY 28, 2025

You can track lower-funnel KPIs like conversions and form fills using GA4 and/or third-party measurement systems, but there’s a lot of work to do to translate CTV views directly to revenue. CTV is best for building brand awareness. Expect to spend at least $25,000 for a geo-lift test to gather meaningful insights.

Brand Lift 116

Brand Lift Brand Awareness Audience Conversion 116

VideoWeek

MAY 9, 2025

GroupM Lays Off Staff Amid Consolidation and Rumoured ‘WPP Media’ Rebrand WPP’s media arm GroupM began laying off some of its staff this week as part of a restructure, which will see GroupM move to “a single operating model” across its various sub-agencies.

Ad Tech 52

Ad Tech Non-Profit Agency Media 52