Digiday

MARCH 30, 2023

Thorough and transparent post-campaign reporting gives advertisers insights into CTV performance Linear TV advertising essentially works one way. Media buyers make upfront deals with networks, guaranteeing their ads will run alongside the shows that attract their audience. Sponsored by: Peer39

Audience 55

Audience Display Advertising ROI Advertising 55

Clearcode

MARCH 23, 2023

Key Points Retail media involves brands showing advertisements across a retailer or ecommerce company’s properties. According to the forecasts by the consulting agency Bain & Company, companies will increase their ad spending in the retail media space to US$25 billion by 2023. The retail media environment is constantly expanding.

Retail 59

Retail Media eCommerce Audience 59

Ad Ops Hero

MARCH 25, 2023

Multiple platforms exist for programmatic, such as sell-side platforms (SSPs) and demand-side platforms (DSPs), allowing advertisers to buy ad inventory across an open network of platforms. With both programmatic and display, advertisers typically have control over the following: Audience. Your target audience.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

AdvertiseMint

OCTOBER 24, 2023

This evolution in the advertising world leverages algorithms and data to automatically determine which ads to buy and how much to pay for them, all in real-time. The primary aim is to reach specific audiences more directly and at scale. Thus, programmatic advertising emerged, offering a solution to these challenges.

Media 52

Media Demand Side Platform Data Management Platform Ad Space 52

MediaFuse

JUNE 6, 2019

However, unless you are aware of the challenges and the scope of your new duties, you should stick to your agency. In-App Advertising. In fact, most mobile marketing efforts are spent on in-app advertising. According to eMarketer by 2020 more than $65 billion will be spent on programmatic digital display advertising.

Marketing 52

Marketing CPC CPA CPM 52

VideoWeek

MARCH 10, 2023

Display advertising revenues were fairly static, up by 0.1 “With DV Campaign Automator, we are simplifying and automating the entire process between our system and the world’s most-used ad server to better support global brands and agencies.” percent year on year. percent, while online video revenues fell by 1.9

GDPR 52

GDPR Ad Tech Media Finance 52

Basis

MARCH 22, 2023

In 2022, more than 1000 campaigns for state, local and national races managed their digital ad buying through Basis Technologies’ workflow automation and business intelligence platform, Basis, encompassing more than $130 million in political ad spend across video, display, native, audio, and text ads.

Advertising 74

Advertising Impressions CPM Cookies 74

Adacado

JULY 4, 2017

To summarize, Victor wrote that in order to use programmatic targeting to its fullest potential, the internal silos within agencies i.e He wrote that marketers needed to be better at sharing their incredibly nuanced target audience and performance data with creatives. I agree these are valid problems. Complexity.

Impressions 40

Impressions Agency Audience Display Advertising 40

Single Grain

FEBRUARY 24, 2023

That’s where B2B marketing agencies come in. These agencies take care of all your B2B company’s marketing needs (plus all the challenges!), We’ve put together a list of the top 10 B2B marketing agencies to help you discover the perfect agency to take your business to the next level.

Agency 59

Agency Marketing SEO Conversion Rate 59

VideoWeek

DECEMBER 16, 2022

Digiday reported that Netflix has begun offering advertisers money back, after missing viewership guarantees on its ad-supported layer by as much as 20 percent, according to reports. They don’t have enough inventory to deliver,” said one agency exec. “So Display advertising revenues were up by 13.9 They can’t deliver.

Media 98

Media Audience Retail Display Advertising 98

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. This process is repeated for each impression, allowing the DSP to reach and engage the desired audience efficiently.

Demand Side Platform 97

Demand Side Platform Ad Exchange Impressions Ad Targeting 97

Single Grain

JUNE 30, 2022

To get the most out of your programmatic ad spend, it's wise to work with a programmatic advertising agency because of their immense experience in automated ad buying and selling. We've curated this list of the top 6 programmatic ad agencies to make it easier for you to choose a reputable one. What Is Programmatic Advertising?

Agency 52

Agency Advertising Retargeting Conversion 52

Single Grain

AUGUST 15, 2023

So if you are a Web3 business owner, you’ll need the assistance of an expert Web3 marketing agency to successfully promote your service or product and reach your desired audiences. We’ve curated the top 10 Web3 marketing agencies and offer guidance on selecting the best one for your blockchain-based business.

Agency 52

Agency Marketing SEO Media 52

Monetize More

JANUARY 18, 2023

The goal of the Advertiser normally was to reach their target market or audience and to influence them to perform some action. The goal of the Publisher was to build a web property that contained intriguing, entertaining and useful content to attract an audience the advertiser would want to reach with their marketing campaigns.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Single Grain

JULY 22, 2022

So if you are a Web3 business owner, you’ll need the assistance of an expert Web3 marketing agency to successfully promote your service or product and reach your desired audiences. We’ve curated the top 10 Web3 marketing agencies and offer guidance on selecting the best one for your blockchain-based business.

Agency 64

Agency Marketing SEO Media 64

Single Grain

JUNE 13, 2023

Work With Us Global Advertising Revenue: PPC and Social Media Ad Stats Here are the internet ad revenue statistics to help you plan your digital marketing strategy: PPC Advertising Revenue Statistics In 2023, ad spending in the digital advertising market is expected to reach $118.20 billion dollars from search advertising.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Monetize More

DECEMBER 28, 2022

Display Lumascape’s components are as follows: Ad Agencies. Agency Trading Desks (ATD). Ad Servers in Display Lumascape. How do Agencies fit in the Display Lumascape? Although most people know what an agency is, an agency is a company that creates, places, and buys media on behalf of the Marketer.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Martech

DECEMBER 12, 2022

Display advertising is a powerful tool for marketers when used at its full potential. Preparing and launching a new display ad campaign is not necessarily equivalent to setting it up for success. Whichever approach you choose, monitor the performance of your initial target audience(s) throughout the campaign run.

A/B Testing 102

A/B Testing Conversion Audience ROI 102

Clearcode

APRIL 21, 2023

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Finding and monetizing an audience willing to pay for access to content can also be a challenge.

Header Bidding 79

Header Bidding Fill rate Ad Server Audience 79

Ad Wisey

MAY 13, 2022

Ad management platforms can help e-commerce businesses with many things, including budget management, sales growth, a better understanding of target audiences, increasing brand awareness, and more. 33% of marketers turn to paid advertising to boost their brand awareness. The tool provides target audience behavior analysis.

Brand Awareness 91

Brand Awareness Audience Retargeting eCommerce 91

Single Grain

AUGUST 8, 2023

The advertiser’s ad is placed in a programmatic ad exchange, which is a marketplace where publishers sell their ad space. Marketing Approach : Single Grain recognized the need to revitalize advertising efforts and explored programmatic ads using StackAdapt’s platform.

Advertising 52

Advertising Ad Space Impressions Healthcare 52

Single Grain

JULY 18, 2023

The primary advantage of programmatic advertising is efficiency. Additionally, with the real-time feedback and analytics available, businesses can also more effectively target their desired audiences, adjust their campaigns on the fly, and potentially improve their ROI.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Single Grain

JULY 17, 2023

Reaching and engaging the right audience is essential for success in digital marketing. But with your target audience spending more time online than ever before, traditional marketing and advertising methods often struggle to keep pace with evolving consumer behaviors.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Advendio

NOVEMBER 28, 2022

This latest connection supports our customers in managing their audience extensions and booking social media advertising directly into Facebook & Instagram, as it integrates seamlessly with our media buying solution. Google Display & Video 360. Google Campaign Manager 360. Xandr Monetize.

Media 88

Media Demand Side Platform Ad Server Ad Exchange 88

Single Grain

MAY 9, 2023

Display Advertising Display advertising involves placing ads on websites, blogs and other digital platforms: One significant benefit of display advertising over other forms of online advertising is that you have the freedom to create ads in various formats, including images and videos.

Retargeting 52

Retargeting SEO Display Advertising Conversion 52

InMobi

FEBRUARY 2, 2021

DSPs connect to multiple exchanges so that their clients, agencies and advertisers, can find maximum reach and scale. They also connect to other technology platforms that enable more advanced targeting, measurement and creative solutions for the advertisers. DMPs are therefore an important link between advertisers and DSPs.

Ad Exchange 52

Ad Exchange Demand Side Platform Ad network Ad Inventory 52

Monetize More

MAY 30, 2023

Offers viewable, brand-safe, and audience-friendly ads, with integration options through open exchange, PMP, or managed service. Features Smart Mediation, SDK with audience analytics, MOAT viewability metrics, and access to SDK-only advertisers. Offers access to ad agencies, demand-side platforms, and premium ad networks.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Smart-Hub

OCTOBER 24, 2023

Programmatic advertising is an approach to digital ad distribution familiar to every modern marketer that plays a key role in the online traffic monetization process. It is an automated, data-driven method of buying and optimizing digital ad spots in real time, allowing advertisers to reach their target audience more efficiently and quickly.

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

Brid.tv

DECEMBER 21, 2022

Audience targeting can make or break even the best campaign. This is why precise audience targeting is paramount for publishers and app developers. . As a Google MCM partner, it provides publishers and app developers with access to high-end ad demand from Google ADX , along with many other advertising partners. . Lastly, Brid.TV

Ad network 66

Ad network Mobile Ads Header Bidding CPM 66

Single Grain

MAY 29, 2023

International PPC marketing is one of the best ways to connect with global audiences. Whether you’re a business owner looking to expand internationally or a marketer seeking to optimize your global advertising efforts, this article will walk you through the basics of running successful PPC campaigns on a global scale.

Conversion Rate 52

Conversion Rate Geo targeting Conversion A/B Testing 52

Single Grain

MAY 5, 2023

The Approach To address this concern, CBS contracted a PPC agency to build a new website that would improve the user experience and make it easier for customers to request quotes online. The agency also planned and executed a mixed SEO and PPC strategy to improve the website’s visibility in search results.

ROI 52

ROI Advertising Conversion SEO 52

MobileAds

JANUARY 25, 2021

From rich media ad creator , ad tag generator, server setup to maintenance, namely ad serving and content delivery network (CDN) costs, can be overwhelming for a medium size ad agency or advertiser. For mobile display advertising , there are some things that an ad server must handle. Social Media Advertising.

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

VideoWeek

JUNE 17, 2022

Azerion has added Oracle Advertising Bot Filtration to its offering, helping marketers to stop losing impressions to invalid traffic by supplying the most up-to-date bot-related data. The Week For Agencies. MSQ Added to Shell Agency Roster. Criteo’s Complaint Forces Meta to Reopen Access for Ad Tech. Hires of the Week.

Ad Tech 59

Ad Tech Impressions Media Agency 59

Single Grain

AUGUST 24, 2023

And to be better than the rest usually requires the help of an agency. So understanding how to choose a digital marketing agency is crucial. Digital marketing agencies promise to navigate these waters on your behalf. Why do many businesses partner with an agency rather than hire in-house?

Agency 98

Agency Marketing SEO Brand Awareness 98

Lemonads

NOVEMBER 29, 2020

This is because Private Marketplaces are normally used by publishers with digital properties (sites, apps) with a high audience, equipped with pools of high-quality advertising space for which advertisers are willing to pay more. We can expect programmatic advertising to continue to grow.

Advertising 52

Advertising Ad Inventory Video Ads Ad Space 52

InMobi

JANUARY 17, 2019

Scale: Reaching an ever wider audience was key here, but this is where programmatic really excels. Quality is an important consideration in scale as well, as it’s crucial to target the right audience segment, device and location within a programmatic ad buy. Programmatic enabled them to expand their reach in the U.S.

Advertising 40

Advertising Header Bidding Demand Side Platform Display Advertising 40

VideoWeek

OCTOBER 21, 2022

The Competition and Markets Authority (CMA) has ordered Meta to sell Giphy, following a tribunal into the takeover’s impact on the display advertising market. The watchdog noted that Meta terminated Giphy’s advertising services upon acquisition. a digital advertising framework designed to improve supply chain transparency.

Video Ads 52

Video Ads Advertising Media Display Advertising 52