Adweek

MARCH 3, 2025

Interpublic Group (IPG) has sold R/GA to a group led by private equity firm Truelink Capital and the agency's global leaders. Los Angeles-based Truelink will own a majority stake in R/GA. R/GA's management, including global CEO Robin Forbes and chair and global chief creative officer Tiffany Rolfe, will also take a stake in the business.

Agency 272

Agency Media 272

Adweek

DECEMBER 17, 2024

With Nue Agency and its accompanying weekly newsletter Beats + Bytes, music marketer and talent agent Jesse Kirshbaum explores the intersection of music, technology, and brand marketing. Kirshbaum released the agency's first Beats + Bytes 2024 Trend Recap on Tuesday Dec.

Agency 264

Agency Marketing 264

Adweek

MARCH 11, 2025

According to global CEO Andrew Noel, Gale is setting the standard for modern marketing by blending "the strategic prowess of consultancies with the creative excellence of agencies."

Agency 236

Agency Public Relations Audience Media 236

Adweek

FEBRUARY 6, 2025

Agency holding companies have been on a tear to acquire commerce shops. Just this week, Havas said it plans to acquire Channel Bakers. Publicis Groupe has spent big on companies including Mars Commerce and CitrusAd. And Omnicom's acquisition of Flywheel Digital last year for $835 million was the holding company's largest deal to date.

Agency 224

Agency Retail Media Ad Tech 224

Adweek

MARCH 3, 2025

BlackRock-backed CTV advertising platform MNTN is divesting production shop Maximum Effort "to an affiliate of its original owner," according to an IPO securities filing made Friday. Maximum Effort was founded by actor Ryan Reynolds and producer George Dewey in 2018. In the filing, MNTN said that on Feb. 28 "the Company entered into an agreement.

Affiliates 312

Affiliates Agency Advertising Ad Tech 312

Adweek

FEBRUARY 12, 2025

agencies, most recently as ECD at BBDO New York for five years. Tom Brady's creative studio Shadow Lion has hired Philip Sicklinger as its first executive creative director (ECD). Sicklinger has held senior creative roles at several U.S. Before that, he had tenures as vp group creative director at MullenLowe and creative director at BBH.

Agency 204

Agency Advertising 204

Adweek

JANUARY 10, 2025

However, content creators and their agencies are working to expand their reach beyond the platform, investing in newsletters, podcasts, and establishing their authority in their niche. The potential TikTok ban might leave casual users frustrated as they look for ways to enjoy funny animal videos or explore the latest book series.

Agency 264

Agency Media 264

Adweek

MARCH 13, 2025

BarkleyOKRP is the latest indie agency to spin up a media offering. On Thursday (March 13), the Kansas City-based full-service agency announced the launch of MissionOne Media, an independent media offering under the BarkleyOKRP umbrella.

Agency 161

Agency Media 161

Adweek

MARCH 11, 2025

After winning ADWEEK's Global Media Agency of the Year title in 2024, 37% of its client base went into review, putting $4 billion in billings on the line. PHD entered 2024 in a precarious position.

Agency 167

Agency Media 167

Adweek

AUGUST 26, 2024

Google planned to spend hundreds of millions of dollars incentivizing agencies to purchase certain types of its media, according to new documents filed last week in the Department of Justice's upcoming antitrust trial against Google. The documents reveal the inner workings of Google's incentive programs with agencies and advertisers.

Agency 354

Agency Media Advertising Ad Tech 354

Martech

OCTOBER 21, 2024

If you’re an agency in the world of data collection (analytics, marketing, etc.), In all instances, the client’s old agencies claimed things like, “We use proprietary code, so we can’t share it,” or “It’s all under our account and can’t be transferred.” This is a warning to all business professionals.

Agency 127

Agency Impressions Marketing Conversion 127

Basis

DECEMBER 10, 2024

Advertising agencies are entering 2025 with a mix of excitement and uncertainty. Nearly two-thirds of agency professionals feel good, optimistic, and/or confident about the future of digital advertising. Despite these hurdles, agencies are increasingly focusing on innovation as a way forward.

Agency 97

Agency Advertising Communications Machine Learning 97

Adweek

APRIL 23, 2025

Burrell Communications has acquired Fitzco to launch BCG Worldwide, a private equity-backed holdco aiming to build the first Black-owned agency network.

Communications 297

Communications Agency Advertising 297

Adweek

DECEMBER 11, 2024

The recent announcement of Omnicom's acquisition of IPG got me thinking about my early days working for both holding companies. I started my career in media at BBDO, buying television. Back then, media and creative worked together under one roof, and holding companies were only beginning to consolidate their power. It was a simpler time.

Agency 290

Agency Media 290

Adweek

SEPTEMBER 3, 2024

Incentive programs between large media companies and agencies continue to lead to poor advertising decisions and less transparency for smaller clients, 10 sources from agencies, brands, and publishers told ADWEEK. There is.

Agency 350

Agency Media Advertising Ad Tech 350

Adweek

JANUARY 7, 2025

general manager of agency business, left the company on Jan. A second source from an advertising agency told ADWEEK that a TikTok rep confirmed Bamberger's departure to them. Jack Bamberger, TikTok U.S.' 3, according to a person with direct knowledge. The move coincides with TikTok's intensifying challenges, including a potential U.S.

Agency 312

Agency Advertising 312

Basis

DECEMBER 17, 2024

2024 brought a variety of twists, turns, and evolutions for everyone in the advertising industrybut for agency leaders, it was a particularly bumpy ride. Indeed, as one agency CEO put it , The business of agencies right now is staying in business.

Agency 98

Agency Media Advertising Conversion 98

Adweek

JANUARY 9, 2025

In fact, agencies are pledging a year-over-year increase in ad dollars in 2025. One agency executive, speaking anonymously to protect industry relations, plans to increase the agency's TikTok spend by 20%-30% this year. TikTok ban is not putting off advertisers from committing ad spend to the platform. DigiShopGirl Media.

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Agency Media Advertising 331

Adweek

JANUARY 23, 2025

on Thursday announced the acquisition of performance marketing agency Dysrupt. Publicis Media U.S. Terms of the deal were not disclosed. As part of the deal, Dysrupt CEO Peter Muzzonigro, chief revenue officer Jarod Haness, and chief operating officer Nate Lorenzen will join Publicis Media and report to U.S. CEO Chris Boothe.

Agency 306

Agency Media Marketing 306

Adweek

JANUARY 14, 2025

Publicis Groupe is combining its Leo Burnett and Publicis Worldwide agencies into one creative network called Leo, continuing a wave of consolidation taking place across the industry.

Agency 312

Agency 312

Adweek

JANUARY 15, 2025

Brands and agencies have been seemingly unruffled about a potential TikTok ban becoming a reality in the U.S.--until

Agency 317

Agency Media 317

Adweek

APRIL 23, 2025

Bobbie, a new influencer agency from Hunter, launches with Donetta Allen and Monica Caponigro at the helm.

Agency 265

Agency Advertising 265

Adweek

DECEMBER 11, 2024

Industry insiders predict that Omnicom Group's takeover of Interpublic Group (IPG) will likely lead to the consolidation and elimination of legacy creative agency brands. Omnicom announced on Monday (Dec. 9) that it is acquiring rival holding company IPG, creating the world's largest advertising group.

Agency 312

Agency Advertising 312

Adweek

NOVEMBER 14, 2024

Only 27% of global advertisers believe their current pay structure with their media agencies is fit for the future, and 75% say they'll amend how they pay within the next three years.

Agency 317

Agency Media Finance Advertising 317

Martech

APRIL 8, 2025

AI is rewriting the rules of marketing and redefining the agency-brand relationship. Brands increasingly expect agencies to harness AI to drive faster execution, more innovative optimization and stronger performance. While the technology delivers on those promises, it’s also raising new questions: Will AI replace agency roles?

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Agency ROI Media Marketing 118

Adweek

MARCH 27, 2025

LinkedIn has appointed R/GA as its global strategic creative agency for LinkedIn Ads following a competitive pitch.

Agency 292

Agency Media Advertising 292

Adweek

APRIL 29, 2025

Publicis Groupe's latest acquisition is Adopt, a global sports and culture-focused marketing agency established by former Nike executives David Creech and Josh Moore and U.S. sports agent and entrepreneur Rich Paul.

Agency 283

Agency Marketing 283

Adweek

MAY 7, 2025

Freed has been at TikTok for over three years, previously holding the position of global account lead.

Agency 168

Agency 168

Adweek

APRIL 9, 2025

The used-car retailer is moving from The Martin Agency after a competitive review.

Agency 290

Agency Retail Advertising 290

Adweek

JANUARY 10, 2025

Production company R+C has rebranded as creative agency Brass and hired former McCann and 360i creative leader Pierre Lipton as chief creative officer. By expanding as an agency, Brass aims to work directly with clients to affect strategy and the creative process from the beginning, CEO Sean Gately told ADWEEK.

Agency 289

Agency 289

Adweek

APRIL 1, 2025

McCann Worldgroup executive creative director (ECD) Ioana Filip is leaving to launch her own creative agency called International Waters, ADWEEK has learned. The exec has spent nearly 20 years at […]

Agency 279

Agency 279

Adweek

JANUARY 24, 2025

Independent agency Known is the latest shop to find opportunity in a fragmented and murky media landscape. The agency revealed exclusively to ADWEEK that over the past year and a half, it has been quietly growing a new service it bills as a Media Opportunity Analysis (MOA), which helps clients identify waste, overspending, and other.

Agency 279

Agency Media 279

Adweek

JANUARY 13, 2025

Enter Valerie, a woman-owned, Black-owned creative strategy agency and cultural consultancy, launching officially today to be a white-label partner for brands and agencies.

Agency 279

Agency 279

Adweek

DECEMBER 3, 2024

Global OOH ad agency Billups worked with carbon intelligence firm Cedara to measure the environmental impact of OOH compared with other ad formats. Out-of-home advertising could reduce the carbon emissions of your ad campaign.

Fashion 312

Fashion Agency Advertising 312

Adweek

MARCH 10, 2025

Interpublic Group (IPG)'s sale last week of R/GA to private equity (PE) firm Truelink Capital signals a coming wave of PE buying and investing in creative agencies, industry leaders tell ADWEEK.

Agency 248

Agency 248

Adweek

JANUARY 2, 2025

Omnicom's acquisition of Interpublic Group changed the face of the agency landscape heading into 2025. And AI is still top of mind as we kick off the New Year, as agencies continue to grapple with how. Industry insiders expect consolidation to continue to be a major theme this year, making way for independents to rise.

Agency 299

Agency 299

Adweek

APRIL 25, 2025

Spotify has hired agency vet Jeremy Wirth as its global head of creative. Wirth is based in Los Angeles and joins from Anomaly, where he served as executive creative director […]

Agency 248

Agency 248