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Unilever’s Esi Eggleston Bracey on AI, Consumer Evolution, and Cannes Lions

Adweek

Unlocking the Creator Economy with Awin Did you know influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate? Incentivize influencers effectively: Commission-based rewards through affiliate links and coupon codes keep creators engaged.

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Inside the $24 Billion Growth Story of EY With CMO John Rudaizky

Adweek

Unlocking the Creator Economy with Awin Did you know influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate? Incentivize influencers effectively: Commission-based rewards through affiliate links and coupon codes keep creators engaged.

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Programmatic Ads, Affiliates, and Subscriptions: Where are Publishers Finding Growth?

VideoWeek

These include direct ad campaigns powered by Reach’s data, as well as partnerships, ecommerce, and affiliate revenues. Affiliate revenues saw a significant rise, up by 17 percent year-on-year. While advertising is not the NYT’s primary business, it’s still around 20 percent of the business. percent most recently in Q2.

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SEMrush Review 2021: Keyword Research, Competitor Analysis, and Affiliate Marketing Intelligence Tool

Lemonads

Known as one of the most complete marketing intelligence tools out there, SEMrush has become a household name in the world of digital advertising. This platform is used by many affiliates and agencies around the world because it provides extensive insights as well as competitor intelligence that allow for the creation of better campaigns.

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2025’s Top 5 Media Publisher Trends: The New Era of Product-minded Publishers

Ad Monsters

Tourism boards have partnered with publishers to create AI-powered personalized video trip planners, achieving conversion rates 3x higher than traditional display advertising. eMarketer reports that publisher commerce revenue grew by 42% in 2024, with affiliate partnerships accounting for an increasing share of total revenue.

Media 99
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Brick and Mortar Advertising Made Simple With the In-store Marketplace

Ad Monsters

However, with ISM, in-store media publishers can more effectively manage campaigns and simplify access to brick-and-mortar audio and display inventory for retail media, audio and display advertising. . Having relevant advertising in their face will encourage them to dish out more dollars.

Retail 105
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Online advertising: The funny, fuzzy math

Martech

Since online advertising is customized to each user, you can’t check to make sure your ad is displayed. Advertiser: “Hey, I’m not seeing my ad on your site.” While there are efforts to combat this, ads can still be counted as “viewed” when the ad was never displayed to the visitor. The ad is on the wrong site.