Advertising Retargeting Social Advertising 
Single Grain
APRIL 3, 2023
In this post, we’ll go over the eight key benefits of advertising on social and how you can leverage them in your own social media marketing strategy. As of January 2023, almost 60% of the global population uses social media, averaging 2.5 Thankfully, social media can be one of the best places to do that.
PubMatic
MAY 15, 2025
With massive reach, emotionally engaged users, and an evolving monetization model, mobile gaming is moving beyond its performance-only roots and becoming fertile ground for brand advertising. Theyre acting, and advertisers looking to drive meaningful outcomes should take note. And its happening at exactly the right moment.
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Single Grain
AUGUST 25, 2020
Facebook is the most effective marketing channel — according to 67% of social advertisers. This will help you check what types of images work for you without spending anything on advertising just yet. In fact: 3 out of 4 people notice retargeted ads and they are 76% more likely to get clicks. 480% more clicks.
Single Grain
MARCH 3, 2023
There are two pillars that SaaS marketers usually focus on: owned marketing channels and paid social advertising. SaaS brands are exploring alternative marketing methods — like native advertising. Should you follow the trend and start with native advertising? Get My Free SaaS Marketing Plan What Is Native Advertising?
MNTN
JUNE 27, 2022
Eric will be sharing more insights into making the jump from social advertising to CTV with Ascent. One of the benefits of social advertising is the real-time reporting that allows for mid-campaign optimizations. This is especially true for account-based marketing (ABM) and retargeting campaigns.
illumin
MARCH 6, 2025
How are advertisers in the tax preparation industry getting their return on advertising? Instead of asking that fundamental question, we are going to flip that question around and ask ourselves instead: how exactly do tax preparation and financial businesses advertise their services to consumers especially in this important season?
PrograMetrix
AUGUST 3, 2022
Digital Advertising Strategies During a Recession. Facebook and Google recently reported that they are seeing advertiser pullbacks. Of the marketing executives that were surveyed, many of those taking a proactive approach actually increased their digital advertising investments during an economic slowdown. dropped by 13%.
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