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Newsletters Are Booming. Can Their Ad Products Catch Up? 

Adweek

Over the last decade, publishers' drive to maximize their digital advertising revenues nearly ruined the open web, as the financial incentive to monetize every inch of digital real estate led to a whack-a-mole landscape of pop-ups ads that sacrificed sensible design for the sake of profit.

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TF1 and Westfield Offer Hybrid Digital/Physical Ad Campaigns

VideoWeek

This morning TF1 Live announced a partnership with commercial real estate giant Unibail-Rodamco-Westfield (URW). The pairing will enable advertisers to develop campaigns inside Westfield shopping centres, combined with multi-touchpoint media coverage from TF1’s brand content unit.

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Programmatic Advertising Trends to Know for 2023

Basis

Digital advertising is recalibrating. Meanwhile, privacy enforcement is heating up, online platforms might lose essential legal protection , and consumer behavior continues to transform. in 2023 (up from 90.2% By all indications, 2023 is set to be (yet another) dynamic year in programmatic advertising.

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Ad Formats to Avoid: Understanding the Most Disliked Ad Formats

Automatad Inc.

Share Tweet Share In the ever-evolving digital advertising landscape, choosing ad formats is an influential decision for advertisers and publishers alike. Advertisements are the lifeblood of many online platforms, especially for a website. Pop-up ads Pop-up advertisements are notorious for disrupting user experience.

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Digital Agency Solutions: How to Maximize Your Local Campaigns With Performance CTV

Digital Remedy

The age-old maxim of “think globally, act locally” isn’t just embraced by marketers for local mom-and-pop businesses. As customer spending and viewing habits change and the demand for more unique and personalized experiences skyrockets, advertisers are responding by steering their budgets toward regional markets.

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Top 3 Performance Marketing Channels You Need to Use

MNTN

That’s where utilizing the best performance marketing channels can provide a real solution. Performance marketing refers to digital marketing in which advertisers are trying to drive a specific measurable outcome, such as ROAS or a website visit. What Is Performance Marketing?

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Eight Performance Marketing Channels You Need to Use

MNTN

In marketing, you’re looking for an edge up on the competition and a meaningful way to reach more consumers. That’s where performance marketing can provide real solutions. Performance marketing refers to digital marketing in which advertisers only pay when a specific measure of success is achieved.