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O.J. Simpson Epitomized the Risks of a Brand Betting Everything on a Celebrity

Adweek

There's Simpson the Hall of Fame football star and the actor who popped up in films like The Naked Gun. There's Simpson the sportscaster, franchisee, real estate investor and--memorably--the face. Simpson on Wednesday, media outlets have found themselves looking back on one man--and many careers.

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Uber Eats and PetSmart’s Animal (Open) House A Treat for Pet Owners 

Adweek

For those who believe New York real estate has gone to the dogs, Uber Eats' latest activation hit home in an adorable way. To celebrate the arrival of PetSmart as one of its newest vendor partners, the delivery platform opened "The Best Pet House Ever," a pop-up that served as part showcase for the treats.

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Newsletters Are Booming. Can Their Ad Products Catch Up? 

Adweek

Over the last decade, publishers' drive to maximize their digital advertising revenues nearly ruined the open web, as the financial incentive to monetize every inch of digital real estate led to a whack-a-mole landscape of pop-ups ads that sacrificed sensible design for the sake of profit.

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TF1 and Westfield Offer Hybrid Digital/Physical Ad Campaigns

VideoWeek

This morning TF1 Live announced a partnership with commercial real estate giant Unibail-Rodamco-Westfield (URW). The company also suggested live shopping events from a pop-up store within a Westfield centre, again with TF1 handling the video promotion, broadcast and replay components.

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Ad Formats to Avoid: Understanding the Most Disliked Ad Formats

Automatad Inc.

Pop-up ads Pop-up advertisements are notorious for disrupting user experience. Pop-ups are generally despised since they can be bothersome and make navigating more difficult. Pop-ups are generally despised since they can be bothersome and make navigating more difficult.

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Digital Agency Solutions: How to Maximize Your Local Campaigns With Performance CTV

Digital Remedy

The age-old maxim of “think globally, act locally” isn’t just embraced by marketers for local mom-and-pop businesses. Other sectors seeing an optimistic adjustment in advertising expectations include financial institutions, loan services, plumbing and HVAC services, and real estate agencies.

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Top 3 Performance Marketing Channels You Need to Use

MNTN

Connected TV (CTV) is television content accessed by apps and streamed over smart TVs, or a connected device such as an Amazon Fire Stick, Roku, or Playstation that is hooked up to a television. Attention spans are short, and SEO helps your content pop up on the more valued search engine real estate, such as the first page of results.