VideoWeek

APRIL 8, 2024

Digital video is a broad church, encompassing a wide range of different formats – each of which is quite different from both the consumer’s and the advertiser’s perspective. It’s key therefore that advertisers know exactly what they’re getting when buying video inventory.

Video Ads 52

Video Ads Advertising Viewability Banner 52

Martech Series

FEBRUARY 7, 2023

AdPlayer.Pro reports the video ad serving volume increase and the newly-introduced video ad player functionality. AdPlayer.Pro, an international provider of outstream video advertising tech solutions, has announced the Q4 2022 business results.

Video Ads 52

Video Ads Ad Tech Impressions MarTech 52

Automatad Inc.

OCTOBER 26, 2023

Online video content is booming, and so are video ads. Moreover, as digital video advertising spending grows yearly, this is a great chance for you as a web publisher to benefit from it. Video Ad Monetization: What Is it? Let’s kick things off by understanding video ad monetization.

Video Ads 52

Video Ads Header Bidding Fill rate Click Through Rate 52

Brid.tv

JUNE 30, 2023

As a result, the primary focus of online marketing has seen a shift toward digital video advertising. Nowadays, advertisers are willing to invest much more in video ads. However, it’s a rather challenging task to make a video ad that will fully serve its purpose.

Video Ads 52

Video Ads Marketing Native Advertising Audience 52

Brid.tv

JUNE 30, 2023

As a result, the primary focus of online marketing has seen a shift toward digital video advertising. Nowadays, advertisers are willing to invest much more in video ads. However, it’s a rather challenging task to make a video ad that will fully serve its purpose.

Video Ads 52

Video Ads Marketing Native Advertising Audience 52

Digiday

MAY 1, 2024

Sponsored by A+E In a complex media ecosystem, advertisers are striving to understand metrics in ways that enable holistic decision-making. The attention economy is at the heart of successful ad campaigns, so the KPIs associated with attention have become a central factor in marketing strategies.

Video Ads 69

Video Ads ROI Impressions Conversion 69

Brid.tv

MARCH 2, 2023

Video ad monetization is one of the most lucrative ways for publishers to generate revenue. With multiple video ad formats at their disposal, publishers face the challenge of finding out what works best for their website or app. Table of Contents [ hide ] What Are Outstream Video Ads?

Video Ads 52

Video Ads Non-Profit Viewability Banner 52

Automatad Inc.

DECEMBER 1, 2023

Share Tweet Share Video ads are an undeniable choice for attention and engagement. The video ad spend and video ad revenue forecast reflect that well: $59 billion was spent on video ads in 2023 , and the online ad revenue is forecasted to reach $362 billion in 2027.

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

MNTN

DECEMBER 4, 2023

For the growing landscape of Connected TV (CTV) advertising , 2024 is poised to be its biggest year yet. With the unmistakable rise of CTV, your TV ads have the potential to shine on the screens of living rooms around the world. Tubi Tubi’s free content model and tailored recommendations make it a go-to platform for CTV advertisers.

Video Ads 52

Video Ads Audience Conversion Rate Advertising 52

MNTN

DECEMBER 4, 2023

For the growing landscape of Connected TV (CTV) advertising , 2024 is poised to be its biggest year yet. With the unmistakable rise of CTV, your TV ads have the potential to shine on the screens of living rooms around the world. Tubi Tubi’s free content model and tailored recommendations make it a go-to platform for CTV advertisers.

Video Ads 52

Video Ads Audience Conversion Rate Advertising 52

Brid.tv

FEBRUARY 9, 2023

With such a high percentage of viewer screen time, video ad monetization has become one of the most profitable ways to generate revenue from video content. Table of Contents [ hide ] What Is Video Ad Monetization? FAQ What Is Video Ad Monetization? FAQ What Is Video Ad Monetization?

Video Ads 52

Video Ads Header Bidding Viewability Fill rate 52

Brid.tv

AUGUST 19, 2022

Have you been looking for a way to put video ads on your website ? If you have experience with online advertising, you already know that video ads perform better than images and other ad formats. To help you out, we’ve put together a handy guide to implementing video ads and monetizing your website.

Video Ads 70

Video Ads Ad network Ad Server Ad Inventory 70

Monetize More

OCTOBER 6, 2022

What are Rewarded Video Ads? Rewarded ads are advertisements that reward users for watching or clicking ads within a game or app in exchange for an in-game reward, such as more lives or more in-game currency (stars, coins, hearts, etc). How Rewarded Video Ads Work? Should I use rewarded ads in my app?

Video Ads 52

Video Ads Ad network Click Through Rate Ad Exchange 52

Monetize More

SEPTEMBER 15, 2022

Video and display ads are the two most popular advertising formats right now that are making publishers big bucks. Video ads are booming right now. Some estimates claim that it will overtake all other digital ad formats in just a few years. Video ad servers primarily facilitate the delivery of in-video ads.

Ad Server 52

Ad Server Video Ads Banner Ad Inventory 52

Ad Monsters

MAY 27, 2024

Modern technologies, such as programmatic buying, may come to the rescue, allowing small and medium enterprises to advertise cost-efficiently and reach their marketing goals faster. Traditional advertising was mainly manual: it required finding a website where you’d like to place your banners and communicating with its owners.

Advertising 78

Advertising A/B Testing Conversion Rate Conversion 78

Adtelligent

JULY 19, 2022

What is Digital Advertising. Digital advertising is any advertising that happens in a digital space. There are several ways of organizing this process that includes various tools to help spread the ads through different channels. You can see the online advertising ecosystem described in the picture below.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Digiday

DECEMBER 6, 2022

This week’s Future of TV Briefing looks at how IAB Tech Lab’s recent definition of in-stream video advertising affects the online video advertising marketplace. WTF is the difference between in-stream and out-stream video ads? In-stream vs. out-stream. In-stream vs. out-stream.

Video Ads 54

Video Ads Demand Side Platform Impressions Brand Awareness 54

PubMatic

SEPTEMBER 28, 2022

As spend grows in connected TV (CTV) and over-the-top (OTT) advertising, so, too, do the tactics that allow advertisers to capitalize on these channels. Content object signals are one of the latest tools publishers and advertisers can use to enhance contextual targeting. That’s in part why the report also found U.S.

Advertising 75

Advertising Video Ads Impressions Ad Inventory 75

Digiday

APRIL 13, 2023

The growth of short-form video advertising may not be a great thing for TikTok. Money continues to pour into the short-form video app at a clip, despite the ongoing controversies over it. If this happens, it could be a chance for a company like Meta to carve out a bigger share of those ad dollars earmarked for short-form video.

Video Ads 86

Video Ads Impressions Agency Advertising 86

AdvertiseMint

OCTOBER 24, 2023

Definition of Mobile Advertiser An advertiser is an entity, whether an individual, company, or organization, that promotes a product, service, idea, or brand. In the rapidly advancing digital age, a subset of advertisers has emerged: the mobile app advertiser. How In-App Advertising Works for Advertisers?

Advertising 52

Advertising Conversion Rate Video Ads Demand Side Platform 52

Martech

MAY 18, 2022

Video has become an effective revenue generator for brands, especially on social platforms. In fact, digital video ad spending in the U.S. Twitter receives over 2 billion video views every day, and 91% of active users watch videos on Instagram weekly. Clearly, having a video ad strategy is highly beneficial.

Advertising 96

Advertising Video Ads CPM Viewability 96

Basis

FEBRUARY 15, 2024

It’s a channel that both complements traditional radio and extends beyond it, allowing listeners to tune in from virtually anywhere and enabling advertisers to use proven adtech tools to connect with audiences in the moments they’re listening. What’s The State of Digital Audio Advertising In 2024? Talk about tak[in’] it on the run !

Advertising 85

Advertising Cookies Audience Banner 85

InMobi

JULY 3, 2018

Advertisers of all stripes love in-app video ads. InMobi’s State of Mobile Video Advertising 2018 Report found that advertisers globally doubled the amount they spent on in-app video ads between 2016 and 2017. GET REPORT But what do app publishers think about video advertising?

Video Ads 52

Video Ads Click Through Rate Ad Inventory Impressions 52

Clearcode

JANUARY 31, 2023

The point of updating the measurement standards for in-game advertising is to establish an up-to-date and specific measurement framework – embraced by both buy and sell sides – for ads that appear within gameplay. The in-game advertising market’s potential is vast. However, it hasn’t been properly explored yet.

Advertising 52

Advertising Viewability Impressions Click Through Rate 52

Basis

MARCH 22, 2023

Grace Briscoe is SVP of Candidates and Causes at Basis Technologies Digital advertising spend soared even higher for the 2022 US elections. This is the third research report Basis Technologies has published on the US elections and digital ad spending. Luckily, political advertiser have long been comfortable with uncertainty.

Advertising 78

Advertising Impressions CPM Cookies 78

Brid.tv

MARCH 21, 2023

As a more cost-effective and flexible route for generating revenue, display advertising has certain advantages and drawbacks that may impact a publisher’s decision on whether and how to implement these ads into their website. Table of Contents [ hide ] What Is Display Advertising? FAQ What Is Display Advertising?

Display Advertising 52

Display Advertising Rich Media Banner Advertising 52

illumin

NOVEMBER 24, 2023

The leaves aren’t the only thing that changes with the seasons, alongside cooler weather comes a new set of advertising trends. Advertising trends this fall are growing and evolving to include new technology, while keeping customer preferences and behaviors front and center. One platform that services this need is Outstream.

Advertising 52

Advertising Mobile Ads Click Through Rate Impressions 52

Martech Series

JUNE 10, 2022

Due to the partnership, VlogBox is now capable of running ER VAST tags smoothly, which means the company and its publishers can use the tags via the applications or SDK in order to directly connect to specific advertisers that utilize ER as their primary ad server.

Advertising 72

Advertising Ad Server Video Ads Impressions 72

Admixer

MAY 8, 2020

Viewers remember 95% of the message when they watch it in a video compared to 10% when reading it in text. Videos are memorable, and leave a lasting impression that translates in conversion and sales. The young cohort of users increasingly prefers watching a video over reading […]. appeared first on Admixer.Blog.

Banner 52

Banner Video Ads Impressions Conversion 52

Digiday

NOVEMBER 20, 2022

Direct-to-consumer reproductive brand Natalist is beefing up its media mix and layering in more video advertising than ever before. million on advertising from January to June this year, up exponentially from the nearly $22,000 spent last year. advertisers are expected to spend $21.16 This year, U.S.

Video Ads 54

Video Ads Brand Awareness Audience Entertainment 54

Martech

FEBRUARY 8, 2024

Advertisers using creative optimization for video ads now can include ads for audio channels in these omnichannel campaigns. Today, ad-serving company Clinch announced it added audio channels to its Flight Control creative delivery platform. and to customize the creative using generative AI. In your inbox.

Video Ads 109

Video Ads MarTech Audience Impressions 109

Clearcode

AUGUST 13, 2023

Taking all that into consideration, in-app mobile advertising presents a great opportunity for advertisers. With many of us being so dependent on mobile devices, using mobile advertising to reach a target audience is a no-brainer for marketers and advertisers. How Are In-App Ads Served?

Advertising 52

Advertising Banner Ad Exchange Mobile Ads 52

MNTN

MARCH 26, 2024

Naturally, Peacock advertising has thus become a go-to option for brands looking to acquire new customers and expand their reach. If you’re interested in advertising on Peacock and taking advantage of its expansive audience, here’s everything you need to know. What Is Peacock Advertising? How Does Peacock Advertising Work?

Advertising 52

Advertising Marketing Banner Audience 52

Martech

OCTOBER 19, 2022

Programmatic advertising gives you all those good, actionable insights into campaign performance. It does this while letting you target your ads to exactly the audience you’re looking for. So here’s what you need to know about programmatic advertising. Table of contents What is programmatic advertising?

Advertising 107

Advertising Marketing Ad Exchange Retail 107

Smarty Ads

DECEMBER 20, 2022

The primary purpose of advertising is to catch the customer's attention and convey the brand's core values to them. In a world overloaded with impressions, this is challenging. However, emotional online video ads with spectacular visuals could stand out and catch the user's eye.

Impressions 98

Impressions Video Ads Advertising 98

MNTN

MARCH 26, 2024

Naturally, Peacock advertising has thus become a go-to option for brands looking to acquire new customers and expand their reach. If you’re interested in advertising on Peacock and taking advantage of its expansive audience, here’s everything you need to know. What Is Peacock Advertising? How Does Peacock Advertising Work?

Advertising 52

Advertising Marketing Banner Audience 52

Monetize More

MAY 23, 2023

As the gaming industry continues to grow at an unprecedented rate, in-game advertising has emerged as a powerful tool for publishers, allowing them to capitalize on their audiences while delivering value to brands. In-game advertising has become a popular way for game developers to monetize their games.

Advertising 89

Advertising Brand Awareness Ad Server Ad Inventory 89