AdvertiseMint

SEPTEMBER 22, 2023

The crucial metric to consider is the click-through rate (CTR). This article will discuss what CTR means for your TikTok ad campaign. We will also discuss what you can consider a good CTR for your TikTok advertising campaign objective and how to improve your CTR. What is CTR for TikTok Ad Campaigns?

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Click Through Rate Video Ads Impressions Audience 52

Monetize More

MARCH 10, 2023

In the world of online advertising, there are several key metrics that publishers and advertisers use to measure performance and optimize their strategies. One such metric is RPM, or revenue per thousand impressions. RPM = ( Revenue / Impressions ) x 1,000 Let’s say we want to calculate the RPM for Oct 18, 2018.

Header Bidding 98

Header Bidding CPM Ad Inventory Click Through Rate 98

Martech Series

FEBRUARY 22, 2023

As of 2022, 92% of US households were reachable via programmatic CTV advertising , demonstrating the incredible reach that these platforms provide. Strategies to Get the Most Out of Your CTV Advertising Efforts Creating an effective CTV strategy is the key to reaching and engaging new customers with this powerful medium.

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Click Through Rate Impressions ROI Audience 90

Clearcode

JANUARY 31, 2023

The point of updating the measurement standards for in-game advertising is to establish an up-to-date and specific measurement framework – embraced by both buy and sell sides – for ads that appear within gameplay. The in-game advertising market’s potential is vast. However, it hasn’t been properly explored yet.

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Advertising Viewability Impressions Click Through Rate 52

Martech

OCTOBER 19, 2022

Programmatic advertising gives you all those good, actionable insights into campaign performance. It does this while letting you target your ads to exactly the audience you’re looking for. So here’s what you need to know about programmatic advertising. Table of contents What is programmatic advertising?

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Advertising Marketing Ad Exchange Retail 125

Monetize More

MARCH 10, 2023

In the world of online advertising, there are several key metrics that publishers and advertisers use to measure performance and optimize their strategies. One such metric is RPM, or revenue per thousand impressions. RPM = ( Revenue / Impressions ) x 1,000 Let’s say we want to calculate the RPM for Oct 18, 2018.

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Header Bidding CPM Ad Inventory Click Through Rate 73

Monetize More

MAY 31, 2023

Revenue per 1000 impressions, or RPM , is a metric used by ad networks to measure the revenue generated by ads per thousand impressions. Essentially, it’s a metric that helps publishers compare different ad networks’ performance and types. One important factor is the type of ad you’re displaying.

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MNTN

APRIL 9, 2024

This article explores view-through vs. click-through attribution, including key differences and when to use each method. View-Through Attribution View-through attribution is a method of assigning credit for customer conversions to impressions — aka how many people saw your ad.

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Click Through Rate Brand Awareness Conversion Audience 52

AdvertiseMint

AUGUST 13, 2023

TikTok is a vibrant social media platform that’s all about short-form videos. Types of TikTok ads TikTok offers various ad formats to advertisers. In-Feed ads appear in users’ feeds as they scroll, much like regular TikTok content. Read more: TikTok Spark Ads. According to Statista, 70.9%

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Click Through Rate CPM Conversion Rate Audience 52

AdvertiseMint

JULY 3, 2023

Are you curious about the cost of advertising your business on TikTok, one of the fastest-growing social networks? In this blog post, we’ll discuss how much TikTok ads cost and provide some tips for effective marketing on the platform. CPC: $1 The typical cost per click (CPC) for TikTok Ads is around $1.

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CPC CPM Click Through Rate Impressions 59

Automatad Inc.

APRIL 7, 2024

It is an unspoken problem dealt with by both publishers and advertisers. The ads that are not getting any attention will not give any better output. Here are some banner blindness statistics that reflect the statement: The typical internet user is served 1,707 banner ads per month, but the click-through rate (CTR) of these ads is 0.1%.

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Banner Rich Media Click Through Rate Video Ads 52

AdvertiseMint

JANUARY 8, 2024

Facebook has become the go-to platform for advertising, allowing businesses of all sizes to connect with their target audience. Creating effective Facebook ads requires a strategic approach that captures attention and drives engagement. This blog post will discuss how to make your Facebook ad campaigns more effective.

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Retargeting Click Through Rate A/B Testing Audience 52

InMobi

DECEMBER 21, 2020

For a deep dive into the latest in video marketing on mobile devices and apps, be sure to download your copy of our 2020 Mobile Video Advertising Trends Report today! Get your complimentary copy of this report today to learn all about: Why in-app video advertising is the best way to reach people on their favorite device (i.e.

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Advertising Video Ads Viewability Click Through Rate 52

MNTN

FEBRUARY 28, 2024

With the view-through attribution (VTA) model, you can attribute conversions to ad impressions, which gives you a more granular assessment of your ads’ performance. This type of attribution model lets you measure conversions from people who saw an ad but didn’t immediately take action. What Is VTA?

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Click Through Rate Conversion Impressions Cookies 52

InMobi

SEPTEMBER 19, 2019

Here’s Your Complete Guide on All Things Mobile Video Advertising Interested in learning more about in-app mobile video advertising? Why Include Video Content in Your Mobile Advertising and Marketing Strategy? In Q1 2019, the average CTR for a video ad in the U.S. Then this guide is for you.

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MobileAds

JANUARY 20, 2021

Consequently, mobile advertising is significant for brands and advertisers (when it is done right). So, it’s expected for many to wonder: What are the best mobile ad formats for my marketing campaigns? There’s no such thing as a universal ad format. On overall ad spending for interstitial is high.

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Display Advertising Mobile Ads Banner Advertising 52

AdvertiseMint

SEPTEMBER 10, 2023

TikTok Ads Manager Tool TikTok Ads Manager is a platform provided by TikTok for advertisers and businesses. It is a hub where advertisers can create, manage, and optimize their ad campaigns on TikTok. Advertisers can also set their ad budgets and bidding strategies. In-feed ad specs.

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Video Ads Click Through Rate Audience Impressions 52

Monetize More

JUNE 20, 2023

As a publisher, you need to know which ad partners are right for your vertical, as each niche website performs differently than others. In this blog post, we’re going to help identify the best game advertising networks for 2023 so that you can maximize your ad revenues! The gaming niche is no exception.

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InMobi

OCTOBER 3, 2016

Video consumption is rapidly shifting from 47 inches to 4.7 inches, and communicating value propositions through mobile video is the next big gold standard. Mobile video’s telling effect on key downstream metrics such as click-through rates (CTR), conversion rates (CVR) and quality of users acquired is unparalleled.

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Advertising Geo targeting Conversion Rate Click Through Rate 52

Digiday

MARCH 9, 2023

Sponsored by KERV As advertisers seek ways to better engage with their audiences, they are turning to interactive video for open two-way, non-intrusive conversations with their customers. For video, it’s how sight, sound and motion make the consumer feel and drive intent or a feeling for that brand. “For

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Machine Learning Click Through Rate Retail Brand Lift 65

InMobi

SEPTEMBER 17, 2019

Here’s what you need to know about mobile ad viewability today. When running mobile advertising campaigns, whether in mobile apps or on mobile web, mobile ad viewability is key. No matter where an ad is running, whether in a newspaper, on TV or in digital (i.e. Here’s what the data reveals.

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Viewability Mobile Ads Banner Click Through Rate 52

Digital Turbine

NOVEMBER 21, 2023

If IAP is not a norm in that country, then publishers can still stand to monetize their apps with In-app advertising (IAA) revenue or via subscription models. Consequently, these users are more inclined to interact with products of interest and engaging advertisements. Final note for the readers!

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Banner Click Through Rate A/B Testing Fill rate 94

InMobi

DECEMBER 13, 2019

The mobile app advertising market grew by leaps and bounds in 2019. In North America, programmatic ad spend coming through InMobi Exchange during the first three months of 2019 was 299% greater than what came through during the same period in 2017. Why did mobile advertising spending grow in 2019? In the U.S.,

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Advertising Banner Marketing Rich Media 52

Lemonads

JULY 24, 2021

Pay per Click (PPC) is an online advertising model, where advertisers pay every time a user clicks on their online ads. PPC is one of the most effective ways of getting website clicks and done right, it can set you apart from your competition. Let’s start! What is PPC? The top Channels used for PPC 1.Google

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Advertising CPC Click Through Rate A/B Testing 52

InMobi

JANUARY 22, 2019

How do mobile ad networks and exchanges determine in-app advertising rates? GET STARTED To help you make sense of all this, here is our guide to better understanding in-app ad rates. CPM, which stands for Cost Per Mille, is one of the original and still most common way of paying for mobile ads.

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Smart-Hub

JULY 11, 2022

In-app video. What is mobile video advertising? Let’s start with what mobile video advertising is all about — all kinds of video ad units that can be served in the mobile ecosystem. Mobile advertising video can be served in two ecosystems — in apps and on the mobile web.

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Video Ads Banner Click Through Rate Impressions 40

Monetize More

SEPTEMBER 22, 2022

As a publisher, you need to know which ad partners are right for your vertical, as each niche website performs differently than others. In this blog post, we’re going to help identify the best game advertising networks for 2022 so that you can maximize your ad revenues! The gaming niche is no exception.

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AdvertiseMint

SEPTEMBER 30, 2023

What is Amazon PPC advertising, and how does it work? Amazon PPC, or Pay-Per-Click, is a form of online advertising where sellers pay a fee each time a potential customer clicks on their ad. The ads are highly effective at improving sales and may appear in Amazon’s search results and product detail pages.

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Click Through Rate CPC Conversion Conversion Rate 52

InMobi

OCTOBER 9, 2018

Have you ever wondered, how does in-app advertising work? What goes on behind the scenes to make mobile advertising happen today? Essentially, the advertiser would pay the publisher directly for access to their user base. So, who’s now involved in getting an ad to appear in an app? Then this guide is for you.

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AdvertiseMint

FEBRUARY 13, 2024

This article will discuss how to create effective e-commerce Facebook ads that resonate with your audience. Are Facebook Advertising Campaigns Effective for eCommerce? Facebook advertising campaigns can be highly effective for e-commerce businesses. Once your ads are live, don’t just sit back.

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Monetize More

JUNE 22, 2022

AdMob or Google Ads for Interstitial Ads. If you’re not new to programmatic advertising, you may know a little about Google AdMob. Its advanced app monetization technology was made specifically for app developers promising maximum ad revenue, comprehensive reporting & metrics tools. InMobi for Interstitial Ads.

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Ad network Fill rate Banner CPM 52

InMobi

SEPTEMBER 30, 2019

Here’s how to take in-app mobile performance advertising to the next level. Running mobile performance advertising campaigns but want to scale them to see more high-quality app installs? Marketers trying to take this kind of wide approach to performance advertising became doomed to fail. Alas, the good times were not to last.

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Advertising Banner Rich Media Brand Awareness 52

Monetize More

OCTOBER 4, 2022

With more and more advertisers fighting for users’ attention, there’s never been a better time to sell ad space and make a buck. Publishers can deploy a variety of programmatic advertising solutions in their ad stack. Contextual Advertising. This way, publishers can expect higher conversion rates.

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Header Bidding Native Advertising Banner Video Ads 52

Monetize More

NOVEMBER 24, 2022

This increases the need for mobile ads to be attention-grabbing, placed in optimal digital spots for maximum viewability while utilizing the best banner sizes for maximum revenue generation for publishers and successful campaign management for advertisers. More mobile ad unit sizes to consider. Larger advertising formats (e.g.,

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Mobile Ads Banner Viewability CPM 59

InMobi

OCTOBER 27, 2020

The holiday season always is a huge opportunity for publishers and app developers to make the best returns from their ad inventory. Advertisers and their DSPs typically rely on the last three months of the calendar year to boost annual sales and increase ad spending to reach holiday shoppers.

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Lemonads

DECEMBER 11, 2020

Amazon advertising is something many are wondering if, to begin with, and if you’re seeking how it works and how to launch your first campaign, you’ve just landed in the right spot! Let’s discover what Amazon advertising truly is and the guideline for a correct advertising campaign! Are Your Products Available?

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Advertising Demand Side Platform Click Through Rate Keyword advertising 52

InMobi

JANUARY 23, 2022

Apple’s launch of its App Tracking Transparency (ATT) framework has sent shockwaves throughout the mobile advertising industry. By making IDFAs (Apple’s device-level Identifier for Advertisers) available to advertisers and ad tech only on an opt-in basis, in-app advertising is not as targeted as it once was.

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