Martech
DECEMBER 14, 2022
Server-side measurement is based on sending data directly from a server you own and control to the servers of the platforms you leverage for advertising and measurement, cutting out the middleman that is the browser your visitors use to access your website, and allowing direct tracking and measurement of outcomes like clicks and conversions.
VideoWeek
APRIL 10, 2025
By 2024, everyone working in digital advertising was tired of hearing about cookie deprecation, writes Thomas Bernal, VP Go To Market at Ogury. Anyone working in digital advertising knows the phrase signal loss. Difficult, but not impossible at least at first. But what signals have been lost exactly, and why?
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Martech
JULY 27, 2022
Working with an established CDP or identity platform keeps all the identifiers related to a customer in one place, including personally identifiable information (PII) like usernames and phone numbers, as well as non-PIIs signals like first-party cookies and publisher IDs. Contextual advertising.
illumin
MARCH 5, 2024
As data privacy regulations increase (as well as the start of the elimination of third-party cookies) advertisers and technology companies are shifting their strategies to stay competitive while adapting to these data privacy changes. There are two variations: first-party cookies and third-party cookies.
Digiday
FEBRUARY 4, 2024
As Rio Longacre, managing director of advertising and marketing transformation of consultancy Slalom, noted, some of the cookieless solutions, like universal IDs, are leading to other privacy concerns.
VideoWeek
NOVEMBER 16, 2023
The Guardian says the new formats are based on what it sees as the three key pillars of its offering for advertisers: scale, influence, and integrity. The cookie-free offering, called Guardian Light, plays into the last of these three pillars – enabling advertisers to reach audiences while respecting withdrawal of consent.
Media Math
MAY 31, 2022
In this series we’re providing an overview of our core identity partners to help advertisers choose the identity solution that’s right for them. Advertisers can target LiveAudiences curated by LiveIntent or build proprietary audiences with their first-party data put into packages that can be targeted in their DSP.
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