TF1 is Working Towards True Cross-Media Measurement and CPM Trading
VideoWeek
OCTOBER 2, 2023
France, like other European markets, is making steady progress towards providing advertisers with tools for effective cross media measurement says Philippe Boscher, head of digital, data, research, addressable TV & innovation at TF1 Publicité. Filmed in Cologne at DMEXCO 2023. Follow VideoWeek on Twitter and LinkedIn.
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