Martech

OCTOBER 19, 2022

Programmatic advertising gives you all those good, actionable insights into campaign performance. So here’s what you need to know about programmatic advertising. Table of contents What is programmatic advertising? Table of contents What is programmatic advertising? How does programmatic advertising work?

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Advertising Marketing Ad Exchange Retail 110

Adtelligent

JULY 19, 2022

What is Digital Advertising. Digital advertising is any advertising that happens in a digital space. You can see the online advertising ecosystem described in the picture below. Types of digital advertising channels. Search advertising. Mobile search advertising is on the rise. Importance.

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Advertising Video Ads Banner Display Advertising 98

Brid.tv

DECEMBER 20, 2022

Mobile apps are often lauded as the best generator of passive income today, especially in terms of in-app advertising. But how does advertising in mobile apps actually work? To help you get started on your app monetization journey, we’ve put together the ultimate guide to in-app advertising for publishers. Table of Contents.

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Advertising CPM Mobile Ads CPC 54

Basis

AUGUST 23, 2023

In the formative years of programmatic advertising , second-price auctions were the industry standard—a crucial component in helping build the online ad marketplace as we know it today. Here, we break down some of the lingo surrounding bid shading and explore how it’s applied in the digital advertising industry. Enter bid shading.

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CPM Impressions Ad Exchange Demand Side Platform 52

RevX

APRIL 5, 2022

Finding the right Demand Side Platform (DSP) for your needs is not easy, but it's crucial to running successful digital marketing campaigns. A more straightforward interpretation: a DSP enables advertisers to buy ad impressions at scale. As you seek out the best DSP for your business, consider the needs of your app first.

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Basis

JULY 1, 2022

In the formative years of programmatic advertising , second-price auctions were the industry standard—a crucial component in helping build the online ad marketplace as we know it today. Here, we break down some of the lingo surrounding bid shading and explore how it’s applied in the digital advertising industry. Enter bid shading.

CPM 65

CPM Impressions Ad Exchange Demand Side Platform 65

Automatad Inc.

NOVEMBER 20, 2023

Preferred deals, or programmatic not-guaranteed, are programmatic direct deals where publishers sell premium inventory to the preferred advertiser at a pre-determined fixed CPM after the negotiation process. Unlike programmatic guaranteed, the inventories are not pre-reserved for specific advertisers here.

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CPM Header Bidding Ad Space Impressions 52

illumin

DECEMBER 8, 2023

That’s why self-serve options have seen so much growth over the past several years – with marketers diving headfirst into programmatic advertising solutions they can manage themselves. What is self-serve programmatic advertising? This method of advertising is great for smaller teams and budget-conscious organizations.

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Demand Side Platform Brand Lift CPM Ad Space 52

Lemonads

SEPTEMBER 13, 2020

As you might perceive, it’s a programmatic advertising placement since many actions are done within a millisecond and it has been the primary vehicle for programmatic’s growth and since 2012 it has grown over 30%! Programmatic advertising is not synonymous with RTB. Which Platforms Does Real-Time Bidding Involve? Why use RTB?

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Demand Side Platform Ad Exchange Ad Space CPM 52

Basis

SEPTEMBER 26, 2023

But consumers aren’t the only ones impacted by a turbulent economy, and advertisers could use a little extra agency, too. Next, the assurance part (and this is where that glorious “guaranteed” word comes in): In programmatic guaranteed deals, advertisers are guaranteed a certain number of impressions and a fixed CPM up front.

CPM 52

CPM Impressions Demand Side Platform Ad Inventory 52

Kevel

MARCH 28, 2022

As you build your ad platform, one decision to make is how you will sell and price your direct-sold ads. Do you set these ad rates yourself, or let advertisers adjust their bids? Your choices have real consequences: if costs are too high, advertisers won’t continue spending. Cost-per-mile (CPM). Who are your advertisers?

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CPC CPM CPA Impressions 52

Ad Ops Hero

JANUARY 25, 2021

There are three basic auction types that we can see in Real Time Bidding (RTB) where the auction model will be decided by the platform that publishers’ use. However, these platforms will help both the advertisers and publishers to achieve their advertising goals effectively.

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Ad Exchange Ad Server CPM Impressions 52

Automatad Inc.

NOVEMBER 23, 2023

Here is when advertisers bid to impress your visitors with their ads. From giving VIP treatment to your favorite advertisers to controlling the types or frequency of ads, your SSP has your back. Supply-side platforms (SSP) help digital publishers manage, optimize, and sell their ad inventories to demand partners and earn ad revenue.

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InMobi

JUNE 5, 2018

If you’re new to mobile advertising or the advertising technology landscape in general, then it can be hard to know where to begin and who all the players are in the space. KEEP READING Advertisers This may seem like a self-explanatory term, but let’s define it just to be sure.

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Digiday

DECEMBER 6, 2022

This week’s Future of TV Briefing looks at how IAB Tech Lab’s recent definition of in-stream video advertising affects the online video advertising marketplace. It will be up to advertisers, agencies and demand-side platforms to adopt the new definitions for in-stream and out-stream video ads to incentivize publishers to follow suit.

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Video Ads Demand Side Platform Impressions Brand Awareness 62

InMobi

SEPTEMBER 30, 2019

Here’s how to take in-app mobile performance advertising to the next level. Running mobile performance advertising campaigns but want to scale them to see more high-quality app installs? Marketers trying to take this kind of wide approach to performance advertising became doomed to fail. Alas, the good times were not to last.

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Advertising Banner Rich Media Brand Awareness 52

SODP

MAY 22, 2023

While publishers have a number of options when it comes to monetizing their content, the most popular remains via advertising. In the fast-paced digital landscape, the advertising-based revenue model serves as the lifeblood for most publishers. Once an advertiser buys ad space, they submit their ad creative for evaluation.

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Ad Exchange Ad Space Demand Side Platform Audience 52

MNTN

MARCH 19, 2024

It might sometimes feel like it’s impossible to keep up with the ever-changing world of advertising. And one of the areas that has seen the most growth over the last few years is programmatic advertising. But what is programmatic advertising and how does it work? What is Programmatic Advertising?

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Demand Side Platform Advertising Ad Exchange Ad Inventory 97

Basis

JUNE 3, 2022

Each month, Basis Technologies’ Programmatic 101 series tackles a different facet of programmatic advertising—from best practices for buyers, to competitors in the space, to trends you should know. The emergence of demand side platforms (DSPs) in 2007 triggered a renewed focus on buying audiences, rather than websites.

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Automatad Inc.

NOVEMBER 23, 2023

They help them analyze, strategize, and deliver better digital advertising campaigns. Evolution of AdTech Key Players of AdTech Generally, adtech consists of source-side and demand-side. The key players on the source and demand side are publishers, advertisers, users, and adtech providers.

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Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. What is adtech? The components of adtech.

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Automatad Inc.

NOVEMBER 8, 2023

Share Tweet Share Ads are the key revenue of publishers and advertisers. In the ad tech ecosystem, many publishers and advertisers use ad exchanges, and 994,727 companies use ad exchange software , but few can explain what an ad exchange is. It comes under the programmatic advertising industry.

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RevX

MAY 5, 2022

Advertisers want it, AdTech companies strive for it, but the journey towards more clarity and openness is far from over. Inconsistent measurement, obscure metrics, and a general lack of supply chain visibility are some factors that stand between the advertiser and their campaign’s ROI. Why do we need transparency in mobile advertising?

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ROI Demand Side Platform A/B Testing CPM 52

Lemonads

AUGUST 7, 2021

The value of the programmatic advertising industry was estimated to be around 130 billion US dollars in 2020. According to projections, this number will exceed $155 billion by 2021, making it one of the most popular forms of advertising available. What in the World Is Programmatic Ad Buying? How Does Programmatic Ad Buying Work?

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Affiliates Machine Learning Demand Side Platform Impressions 52

Digital Remedy

MARCH 7, 2023

Maximizing your digital advertising success isn’t a guessing game—it’s a calculated strategy that starts with leveraging the power of a detailed media plan. The Digital Remedy Approach: Media agnostic, we sit across 14 demand-side platforms (DSPs) and are plugged into multiple supply-side platforms (SSPs).

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Media Demand Side Platform Audience ROI 52

InMobi

MARCH 5, 2019

Dozens of mobile performance-centric demand-side platforms (DSPs) are available in the market. Bidding options (CPM, CPC, CPI, CPA, etc.). Data Management Platform (DMP) integrations (none, built-in, third-party vendor support). This results in higher CPM costs. How do you choose between them?

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A/B Testing Non-Profit Marketing CPM 52

Lemonads

APRIL 29, 2020

This fully integrated online advertising platform is consistently used by thousands of media buyers , affiliates , and marketers alike, including a large portion of lemonads users. Adcash is a well recognised demand-side platform (DSP) , providing mainstream traffic on a global scale. Let’s check out our findings.

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Digiday

DECEMBER 13, 2022

This week’s Future of TV Briefing looks at the potential implications of pod bidding for streaming advertising — whenever streaming ad buyers and sellers start to support it. document lies buried a potential solution to the streaming advertising market’s emerging ad load problem. Pod-tential. Pod-tential.

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Demand Side Platform Audience Ad Server CPM 68

Brid.tv

NOVEMBER 1, 2022

Programmatic advertising platforms make the process of selling ad inventory simpler and more streamlined. With the right ad provider by your side, you won’t have to worry about low ad fill rates or CPMs. But first, let’s start with the basics and learn more about what programmatic advertising is and how it works.

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Header Bidding Demand Side Platform Real Estate Advertising 52

Basis

FEBRUARY 17, 2023

Each month, Basis Technologies’ Programmatic 101 series tackles a different facet of programmatic advertising—from best practices for buyers, to competitors in the space, to trends you should know. Advertisers have enjoyed the benefits of programmatic media since 2007, when demand side platforms were first introduced.

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CPC Advertising Demand Side Platform Click Through Rate 79

Martech Series

NOVEMBER 1, 2022

Demand-Side Platform with Built-In Audiences Offers Marketers Unprecedented Ad Targeting Capabilities. Unlike other platforms, GO Digital offers the best of both worlds in a single offering: GO Data custom audience creation comes bundled with advanced advertising options for display, video, or audio advertising channels.

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Demand Side Platform CPM Click Through Rate Ad Exchange 94

VideoWeek

OCTOBER 1, 2022

Sky Stream will compete directly with rival telco Virgin Media’s own plug-in device – (confusingly) also called ‘Stream’ Advertisers Report Drop in In-House Programmatic Buying. More now report outsourcing programmatic buying to a demand-side platform or independent trading desk.

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Agency Media Non-Profit Retail 52

Clearcode

JULY 24, 2023

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To understand better what other benefits an SSP can bring, we dive deep into the key features of a supply-side platform. What Is the Difference Between a Supply-Side Platform and a Demand-Side Platform?

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Header Bidding Demand Side Platform Ad Exchange Ad Inventory 73

Single Grain

JULY 20, 2021

Unless you are new to advertising, the odds are high that you’ve heard the expression “reaching the right audience at the right time” a million times. Still, if you aren’t familiar with programmatic advertising, this term may sound a bit daunting to you. and by 2021, programmatic will account for 68% of digital media advertising spend.

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Advertising Demand Side Platform Impressions Retargeting 98

Smart-Hub

JANUARY 23, 2023

So, what is programmatic advertising? This graph clearly shows that even though the percentages are not increasing fast, the spending on programmatic advertising is growing every year. In this article, we will give you some important tips on getting started with programmatic advertising and making money from it.

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InMobi

SEPTEMBER 3, 2019

5 Useful Applications of Mobile Advertising Research Surveys Mobile advertising research surveys and polls can be a great way to enhance your in-app ad campaigns and better understand holistically how your spending is impacting your bottom line. in order to drive someone to make a purchase at a physical location.

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Advertising Demand Side Platform Brand Lift Control Group 52

Brid.tv

JUNE 14, 2023

With programmatic advertising dominating the digital advertising industry, ad networks and ad exchange platforms are rapidly growing in numbers. But what is an ad exchange platform exactly? These platforms use automated technology to facilitate the buying and selling process. The advertiser pays the ad exchange.

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