Basis

DECEMBER 7, 2023

These digital spaces are called made-for-advertising sites (MFAs), and a recent study found that brands spend about 15% of their programmatic ad budgets on them. But do MFAs help advertisers reach their business goals, or are they simply generating revenue for the people who build and manage them? It starts with a clickbait headline.

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Ad Monsters

DECEMBER 20, 2022

When the world of digital advertising barely reached its full potential. . Digital advertising has evolved far past that revolutionary day in 1994, with programmatic being one of the most significant changes. How Clickbait Ad Scams are Devised & Impact Publishers’ Sites. How are clickbait ads getting on sites? .

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AdExchanger

JULY 11, 2023

Taboola CEO Adam Singolda bristles at the terms “clickbait” and “chumbox.” Also: Inside Taboola’s exclusive 30-year native advertising sales deal with Yahoo. Quality is subjective, he says. The post Addressing Content Quality Concerns With Taboola’s CEO appeared first on AdExchanger.

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VideoWeek

AUGUST 24, 2023

On Monday, GroupM, WPP’s media unit, announced plans to exclude Made For Advertising (MFA) websites from campaigns. The move follows the Association of National Advertisers’ (ANA) finding that 15 percent of programmatic ad spend goes on MFA sites, representing 21 percent of total impressions. It’s just revenue-first.”

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Exchange Wire

AUGUST 18, 2023

Although junk on the internet is not a new issue – the term “clickbait”, for example, has been in use since [.] As artificial intelligence has grown in prevalence, so too has a long-running problem for the ad industry: junk websites. The post Are AI-Powered Junk Sites a Problem for Ad Networks? appeared first on ExchangeWire.com.

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Ad Monsters

DECEMBER 5, 2022

Writes TAG, “The digital advertising industry has long acknowledged that the fight against fraud requires a concerted effort, with all market participants working together to ensure traffic quality and brand safety.” He too clicked on a clickbait ad and talked to scammers who persuaded him to install AnyDesk on his computer.

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Martech

NOVEMBER 28, 2022

Content publisher Yahoo announced today it is buying nearly 25% of content recommender Taboola as part of a 30-year exclusive advertising agreement. Taboola — which The Wall Street Journal refers to as a “clickbait giant” — will be the only source of native advertising for all of Yahoo’s digital properties for the next three decades.

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Digiday

JULY 24, 2022

A recent study from Ebiquity found that advertisers are spending roughly a tenth of their budgets on clickbait sites. The real surprise is that there seems to be a growing resignation that these clickbait sites are going to siphon even more money away from respected publishers. Nothing new there. In the U.S.,

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VideoWeek

FEBRUARY 1, 2023

The status quo in digital advertising is “unsustainable”, according to a new study by data rights agency AWO, conducted on behalf of the European Commission, suggesting a ban on Big Tech companies collecting personal data for advertising purposes.

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Banner Flow

DECEMBER 7, 2020

While 2020 didn’t pan out the way most digital marketers envisioned, social media advertising has experienced an unprecedented increase. In this article, we take you through the upcoming social media advertising trends for 2021 to ensure you can capitalise on the opportunities presented by the increasing popularity of social media.

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Gods of Advertising

SEPTEMBER 6, 2016

Where’s Mr. & Mrs. Waldo? While reading the “newspaper” online I came across a couple stories that captured my attention. I clicked on them both not because they were newsworthy (they weren’t) but because they appealed to my socially & digitally trained brain.

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Banner Flow

DECEMBER 7, 2020

Then check out our 2022 social media advertising trend report now! While 2020 didn’t pan out the way most digital marketers envisioned, social media advertising has experienced an unprecedented increase. What 2021 social media advertising trends will we be discussing? Looking for the latest social ad trends?

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VideoWeek

FEBRUARY 6, 2024

Subscriptions remained top of the list (22 percent), followed by sponsorships (14 percent), audio, podcasts and internet radio (12 percent), ecommerce (12 percent), display advertising (11 percent), lead generation (9 percent), connected TV (6 percent), and other (3 percent).

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Adtaxi

JUNE 1, 2022

Here’s what email marketing looks like in the current ecommerce landscape, the potential obstacles advertisers still need to solve, and why successful email campaigns are worth investing in both now and in the future. Even in environments where most other marketing methods aren’t completely in flux, email campaigns are worth the investment.

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Ad Monsters

JANUARY 8, 2024

2024 is shaping up to be a crazy year for the advertising industry. Who knows what will come out of cookie deprecation and greater focus on generative AI.” — Terry Guyton-Bradley, Senior Director, Advertising Technology, Fortune. I venture to say that the advertising industry is one of those industries that is too big to fail.

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Monetize More

JUNE 7, 2022

Third party cookies are cross-domain cookies often set by advertisers, agencies, and DSPs to track users across different sites. The assumption as presented in media repeatedly, is that Google eliminating third party cookies would obliterate digital advertising, sending the industry back to the stone age.

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AdExchanger

MARCH 28, 2024

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: A Real Fixer-Upper appeared first on AdExchanger.

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Digiday

NOVEMBER 10, 2022

“You have a lot of people in the middle [of the supply chain] that are taking rev-shares, and charging fees, but then you also have made-for-advertising and clickbait that really aren’t adding any value,” he added. Speaking earlier this year, he told Digiday of his ambition to make carbon emissions part of every advertiser’s decision.

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Smart-Hub

MARCH 19, 2024

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). As for the native advertising market, its value is forecasted to reach around $87 billion by 2029. Not really. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub!

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Digiday

OCTOBER 25, 2022

Cheng — who until now hadn’t done anything related to politics — said she tries to create content that’s “positive and useful” rather than anything that triggers anger or clickbait. “We’re always balancing speed of wanting to scale,” he said.

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AdvertiseMint

JULY 2, 2023

Are you interested in using TikTok for advertising? In this blog post, we’ll discuss TikTok’s appeal to legitimate and malicious advertisers. Different Types of TikTok Advertising TikTok Ad specs How Much Do TikTok Ads Cost? TikTok Ad Group : A group of advertisements on TikTok. You’re not alone.

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VideoWeek

OCTOBER 13, 2023

The Week in Tech ISBA’s Origin Tests Adding ACR Data into its Cross-Media Measurement Solution Origin, the cross-media measurement initiative run by advertiser trade group ISBA, announced on Wednesday it is running proof of concept trials which will fold in automatic content recognition (ACR) data from Samba TV.

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VideoWeek

JULY 22, 2022

Snap’s stock fell by 25 percent last night after the social media company posted disappointed Q2 financial results, with the company seeing a slowdown in advertiser demand. But now, wider macroeconomic conditions are causing a further fall in advertiser demand. Online and video advertising saw growth of 4.4 percent in Q1.

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Lemonads

SEPTEMBER 25, 2020

Advertisers have many ways of growing their traffic. Advertisers explore various marketing channels to grow and engage their traffic. They also don’t require any app building, therefore, allow advertisers to save a lot of money. Don’t use Clickbait. Running push campaigns is one of them. Why choose push campaigns?

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Lemonads

DECEMBER 17, 2020

Many affiliates, both experienced and newbies, find native advertising a worthy alternative to social and display traffic. When it comes to Native Advertising , all roads lead to MGID with a stable reputation on the market and a sustainable Top Native Advertising Platform Worldwide position. Why Native? In-article.

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AdvertiseMint

JUNE 28, 2023

Using your video as clickbait may lead to a negative impression, thus discouraging viewers from watching subsequent content. AdvertiseMint, the premier social advertising agency specializing in Facebook and Instagram ads, can assist you. Related Articles Does TikTok Advertising Work?

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VideoWeek

FEBRUARY 23, 2024

Google Folds More Generative AI Capabilities into Performance Max Google has announced it is adding more generative AI capabilities into Performance Max, its tool for advertisers which optimises and runs campaigns across inventory sold by Google. The move will “technically link” RTL’s Smartclip and ProSieben’s Virtual Minds.

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VideoWeek

JUNE 23, 2023

The deal will allow advertisers to use The Trade Desk DSP to purchase ads on RTL’s video marketplace, and on broadcasts in Austria, France, Germany and Spain. “HbbTV-based linear addressable TV has greatly innovated TV advertising over the past years in Europe.

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Single Grain

MARCH 3, 2023

There are two pillars that SaaS marketers usually focus on: owned marketing channels and paid social advertising. SaaS brands are exploring alternative marketing methods — like native advertising. Should you follow the trend and start with native advertising? Get My Free SaaS Marketing Plan What Is Native Advertising?

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Single Grain

JULY 9, 2021

The digital advertising landscape has faced some drastic changes in the past decade. million people worldwide using ad blockers to avoid traditional display advertising, marketers have shifted their budgets to new advertising channels. What Is Native Advertising? Book My Free Native Advertising Consultation .

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Single Grain

SEPTEMBER 8, 2020

British advertising tycoon David Ogilvy famously said: “On average, five times as many people read the headline as read the body copy. If you want to dive deeper, here are a few excellent resources you can use to learn copywriting: Breakthrough Advertising by Eugene M. 2) Learn Copywriting Basics. The Boron Letters by Gary C.

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Digiday

FEBRUARY 2, 2023

” The same day that OpenAI announced its pilot subscription plan, content recommendation company Taboola announced a new beta test with ChatGPT for advertisers to generate campaigns informed by past ad performance data from past campaigns with Taboola. Right now, the waitlist is only available for U.S.

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Single Grain

MAY 30, 2023

But the most significant advantage of responsive display ads is “automation,” because these ads can adapt based on your brand’s display advertising strategy history and ad assets. For one, they are easy to create and exceptional in reach. Let’s begin! Work With Us What Are Responsive Display Ads?

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Single Grain

SEPTEMBER 30, 2019

In the words of Google: “ A text ad is a form of marketing communication that advertisers can use to promote their product or service on the Google Network. ”. Advertising on the Display Network means that your ads can appear on more than 2 million websites, videos and apps. Get A Free Consultation. What Is a Text Ad?

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Martech

APRIL 1, 2024

Further, the GDPR’s stringent requirements for consent-based marketing communications are driving brands to diversify their advertising efforts to engage consumers in more permission-driven ways. The advertiser benefits from a higher match rate and faster data load time than cookie-synching. Weighted measurement (i.e.,

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Single Grain

FEBRUARY 17, 2020

It's easier to do than advertising. ” P&G continued to test the water by underwriting NBC’s Radio Beauty School , a radio program designed to advertise the company’s Camay perfumed soap. Nielsen also found that branded content made consumers more likely to recommend that brand, outpacing pre-roll advertising by 4%.

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Martech

JUNE 13, 2022

“The fact that it’s business first, and there are paying customers who are doing recruiting [there], makes it an entirely different thing than social networks that are built around only advertising, which then creates incentive for clickbait and other sensationalism.”.

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