Single Grain

MAY 5, 2025

Companies that align Account-Based Marketing with Account-Based Advertising report 60% higher win rates than those that don’t, according to RollWorks. This significant performance gap underscores a fundamental shift in how successful B2B organizations approach their advertising efforts.

Account-Based Advertising 52

Account-Based Advertising ROI Advertising Conversion Rate 52

Single Grain

APRIL 27, 2025

You’ve seen the warning signs: plummeting click-through rates, soaring costs per acquisition, and decreasing engagement metrics. The warning signs of ad fatigue typically include: Declining click-through rates (CTRs). Increasing cost-per-click (CPC) and cost-per-acquisition (CPA).

Click Through Rate 52

Click Through Rate A/B Testing Audience Conversion Rate 52

Single Grain

JUNE 13, 2023

Keeping an eye on the latest internet advertising revenue statistics gives you an edge over your competitors. Online marketers need to stay updated about the latest marketing and internet advertising trends to minimize ad spend and maximize economic growth. of Google’s revenue comes from pay-per-click ads. Let’s begin!

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Single Grain

OCTOBER 3, 2019

When you're doing Facebook advertising, or any type of advertising, your objective is not to get a win right out of the gate. The way Facebook advertising cost is calculated is by looking at how many impressions they’re serving up and how many clicks you’re generating. That's typically not going to happen.

Retargeting 111

Retargeting Click Through Rate A/B Testing CPC 111

Single Grain

JULY 9, 2021

The digital advertising landscape has faced some drastic changes in the past decade. million people worldwide using ad blockers to avoid traditional display advertising, marketers have shifted their budgets to new advertising channels. What Is Native Advertising? Book My Free Native Advertising Consultation .

Native Advertising 134

Native Advertising Advertising Ad network Conversion 134

MNTN

FEBRUARY 6, 2024

As the digital landscape evolves, OTT advertising has emerged as a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. Over-the-top ads , cutting through traditional broadcast methods, allow for targeted, personalized advertising beyond the constraints of conventional TV.

Advertising 98

Advertising Retargeting CPA Audience 98

Single Grain

MAY 12, 2025

Clinique’s influencer-led campaign demonstrated this potential dramatically, achieving a 441% increase in conversion rate according to TikTok’s What’s Next 2024 Trend Report. Prospective customers trust peer recommendations significantly more than traditional advertising. Their personalized content generated 4.5x

Marketing 52

Marketing Conversion Rate Click Through Rate Conversion 52

Single Grain

AUGUST 25, 2020

Facebook is the most effective marketing channel — according to 67% of social advertisers. 480% more clicks. You will be able to see which ads got you the highest CTR (click-through rate), ROAS (return on ad spend), and purchases: You can filter the data based on location, gender, placement, device, KPI, etc.,

Video Ads 145

Video Ads Retargeting A/B Testing Conversion Rate 145

Single Grain

APRIL 8, 2020

If you want to increase the click-through rate and sales from your video ads for your e-commerce store, instead of just relying on that one call to action link, take advantage of shoppable posts. 6 – Create Special Retargeting videos. To see retargeting in action, you can visit websites of the brands you like.

Video Ads 130

Video Ads Retargeting Conversion Impressions 130

Single Grain

JUNE 1, 2025

Digital marketers are witnessing a shift in how paid advertising campaigns are created, managed, and optimized. This isn’t just a passing trendit’s a transformation that’s redefining what’s possible in paid advertising. But the question is: do you know how to use AI for paid ads?

ROI 52

ROI CPA Marketing Conversion Rate 52

Digital Ad Blog

MAY 26, 2025

Marketing in Transition: A Reassessment of Channel Prioritization Over the last decade, digital advertising offered the promise of precision, scale, and real-time feedback. Retargeting, lookalike modeling, and behavior-based segmentation are all affected, reducing the effectiveness of traditionally high-performing tactics.

Media 59

Media SEO Marketing Healthcare 59

Single Grain

MARCH 3, 2023

There are two pillars that SaaS marketers usually focus on: owned marketing channels and paid social advertising. SaaS brands are exploring alternative marketing methods — like native advertising. Should you follow the trend and start with native advertising? Get My Free SaaS Marketing Plan What Is Native Advertising?

Native Advertising 97

Native Advertising Advertising CPC Brand Awareness 97

illumin

MARCH 27, 2025

Learn more about how it can help advertisers worldwide. Marketers using Meta and Instagram will soon be able to do more with their advertising platforms. In an announcement made at its Shoptalk event in mid-March, Meta is expanding its integration of AI-powered systems and technology to its advertising portfolio.

Click Through Rate 66

Click Through Rate Machine Learning CPA Retargeting 66

Single Grain

OCTOBER 2, 2019

With more than 7 million brands currently advertising on the platform trying to reach their audience among Facebook’s 1.59 Advertisers are able to reach users while they’re viewing their friends’ Stories, watching videos on the platform, and even when they’re scrolling through their messages. Get A Free Consultation.

Conversion Rate 112

Conversion Rate Marketing Retargeting Conversion 112

InMobi

MAY 11, 2021

Apple’s AppTrackingTransparency (ATT) framework makes it more difficult to target audiences at the user level on iOS devices, which is leading to alternatives, such as centering campaigns solely around programmatic advertising KPIs (key performance indicators), becoming more common in in-app programmatic campaigns.

Advertising 52

Advertising Click Through Rate Viewability Video Ads 52

Single Grain

JULY 2, 2019

4) Leverage the Power of Retargeting. According to Retargeter, only 2% of traffic converts on the first visit. Retargeting is a great way to connect with prospects who are already in the middle stage of the sales funnel. You can use the carousel ad format to display the product that they’ve clicked on your site to retarget them.

Native Advertising 75

Native Advertising Retargeting Conversion Rate Conversion 75

MNTN

MARCH 13, 2025

When planning these advertisements,prioritize authority and quality. Step 4: Nurture Leads Through Email It’s up to you to create an ongoing relationship with your leads through content that’s funny, appealing, and shareable. This is very helpful if you don’t already have a lot of data to analyze.

Click Through Rate 52

Click Through Rate Conversion Rate Conversion eCommerce 52

Single Grain

APRIL 13, 2025

to optimize LinkedIn advertising for our clients. Powerful advertising tools and targeted ABM strategies represent a fundamental reinvention of how B2B companies leverage LinkedIn for business growth. Their traditional LinkedIn advertising approach generated awareness but failed to convert high-value prospects into sales opportunities.

ROI 52

ROI Conversion Rate Healthcare Manufacturing 52

Single Grain

JUNE 5, 2023

So if you stick to just one or two of your favorite Facebook advertising strategies, you’re missing out. Facebook Ads is the advertising platform of the leading social media platform, Facebook. Advertising on Facebook is similar to Google Ads. Allows budget control and cost-effective Facebook advertising.

Advertising 89

Advertising A/B Testing Geo targeting Audience 89

Single Grain

JULY 26, 2023

The benefits of online advertising are many, and has evolved into an essential tool for companies to communicate with the customers they seek. In this article, we’ll talk about the benefits of online advertising and how it can help your business grow in the digital age. That’s online advertising doing its work.

Advertising 52

Advertising Click Through Rate Retargeting SEO 52

illumin

MAY 22, 2024

Here’s a quick overview of Meta advertising. In the company’s decades-long rule as the largest social media company, it has established itself as a major player in the advertising space. Meta’s growth also underlines the importance of understanding how to use advertising tools and techniques on Meta. How do Meta ads work?

Retargeting 59

Retargeting Click Through Rate A/B Testing Machine Learning 59

Single Grain

MAY 11, 2023

In this piece, we’ll cover twenty benefits of advertising online and how brands can leverage digital ad placements to stay up to date with the advertising industry and ultimately maximize revenue. How Are These Benefits of Advertising Online Useful for Your Brand? With that said, let’s get to it.

Advertising 52

Advertising Retargeting Impressions CPC 52

Banner Flow

DECEMBER 7, 2016

It can be difficult to know the best way to advertise for your e-commerce website, with there being such a huge range of options available to you. As they say, all publicity is good publicity (although this, of course, is a lie ), so any advertising you do will have some sort of positive impact on your business. Facebook Carousel Ads.

Advertising 52

Advertising Banner Rich Media Retargeting 52

Single Grain

APRIL 20, 2025

According to a comprehensive literature review of research about marketing during recessions, companies that increased advertising during economic downturns experienced higher sales, market share, and earnings both during and after the recession. Recessions call for a pivot toward efficiency and retention.

Marketing 52

Marketing SEO Conversion Rate Conversion 52

Ad Wisey

MAY 13, 2022

Online marketplaces and businesses are growing at enormous rates, creating more competition and making it challenging to get the attention of consumers. Advertising software is one of the most effective ways to boost your online presence and, obviously, sell your products. Multichannel advertising. Why Adwisely? Easy to set up.

Brand Awareness 98

Brand Awareness Audience Retargeting eCommerce 98

AdvertiseMint

JUNE 27, 2023

Using the right techniques of Facebook advertising can significantly impact your business. For example, a person who owns your eBooks and attended webinars are likelier to purchase your product than someone who is encountering your advertisement for the first time. Retargeting your Facebook audience. Well, search no further!

Advertising 59

Advertising Retargeting Video Ads Mobile Ads 59

illumin

NOVEMBER 7, 2023

Most consumers go through an online journey before placing an order or purchasing a product. For advertisers and brands, understanding that path or journey involves examining the consumer’s shopping habits, analyzing their behavior, and – in the end – helping the consumer find what they are looking for.

Advertising 52

Advertising Retargeting Click Through Rate Conversion 52

InMobi

JULY 20, 2020

Not many people know how to answer the question “how does mobile app advertising work?” ” and as a result, a lot of in-app advertising myths persist. Because some advertisers are still hesitant about mobile advertising campaigns, we wanted to clear up the most common misconceptions around mobile in-app advertising.

Advertising 52

Advertising Viewability Cookies Click Through Rate 52

Single Grain

DECEMBER 24, 2019

Another part of that strategy should be paying for advertising on the platform. Here’s what’s projected for 2020 and beyond : Amazon recently released a bunch of new products and tools for advertisers, along with more places to advertise. That means a higher cost-per-click (CPC). And that’s powerful.

CPC 90

CPC Shipping Video Ads Retargeting 90

InMobi

OCTOBER 21, 2015

While the mobile ad space is certainly still developing, most advertisers understand the importance of tracking clicks and installs. Savvy advertisers use these data points to streamline and optimize their ad spend. The only way to understand these metrics is by tracking impressions in addition to clicks, installs, and events.

Click Through Rate 52

Click Through Rate Impressions Ad network Brand Lift 52

Single Grain

JULY 17, 2023

But with your target audience spending more time online than ever before, traditional marketing and advertising methods often struggle to keep pace with evolving consumer behaviors. Programmatic advertising offers a new solution for businesses and advertisers. Work With Us What Is Programmatic Advertising?

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Single Grain

NOVEMBER 14, 2023

Whether you’re a seasoned PPC advertiser or you’re just getting started, there’s always room to explore alternative ad channels to grow your business, and often the cheapest ad networks are overlooked. More Competition Means Higher CPC Rates The obvious drawback with popular advertising platforms is that they’re, well, popular.

Ad network 98

Ad network Conversion CPC CPM 98

Lemonads

AUGUST 18, 2020

Not only you will know everything about Taboola’s outstanding advertising platform , but you will also discover its huge potential and how this will raise your traffic by acquiring more data than ever! Why is Taboola so extraordinary for advertisers and publishers ? There is so much you can earn with native advertising , so.

Native Advertising 52

Native Advertising CPC Advertising Click Through Rate 52

Single Grain

NOVEMBER 17, 2020

Finally, there are Text Ads, which are the little text and/or image blurbs that appear in designated header and sidebar areas on LinkedIn’s site: Text Ads probably aren’t going to get you a huge number of clicks or leads. Instead, I like to use them for brand-building and retargeting. Don’t target members of LinkedIn Groups.

CPL 98

CPL Retargeting ROI Click Through Rate 98

illumin

JANUARY 22, 2024

With the success of the social media phenomenon, marketers continuously utilize Meta in their advertising strategies. Platforms like Meta continue to dominate the social media advertising scene, especially with Facebook rebranding to Meta several years ago in order to better integrate its acquisition of Instagram.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

MNTN

JULY 3, 2024

Local TV advertising revenue is expected to surpass $175 billion in 2024, which, for advertisers, means only one thing: opportunity. The key to nailing local TV advertising is understanding what works and, even more importantly, what doesn’t. What Is Local TV Advertising?

Advertising 52

Advertising Conversion Rate Impressions ROI 52

MNTN

JULY 3, 2024

Local TV advertising revenue is expected to surpass $175 billion in 2024, which, for advertisers, means only one thing: opportunity. The key to nailing local TV advertising is understanding what works and, even more importantly, what doesn’t. What Is Local TV Advertising?

Advertising 52

Advertising Conversion Rate Impressions ROI 52