Ad Beat

NOVEMBER 25, 2024

This campaign was an incredible success in terms of brand awareness. Ad spend and networks From August, 2023 to August 2024, AmEx has spent a whopping $83.7M on all types of display ads, gaining a substantial 18.5 The brand runs different campaigns for each of the different services it offers. 2010: “Start Booming.”

Impressions 95

Impressions Video Ads Brand Awareness Finance 95

Single Grain

MAY 12, 2025

While marketers can take advantage of the engaging subreddits and robust advertising options, successful Reddit marketing is about connecting with audiences and respecting communities. Understanding Reddit for Marketing Unlike similar channels, brands that over-promote won’t see results on Reddit.

Marketing 52

Marketing SEO Brand Awareness Click Through Rate 52

Single Grain

MAY 12, 2025

more authentic than brand-created content. Prospective customers trust peer recommendations significantly more than traditional advertising. Subaru exemplified this approach with their #MeetAnOwner campaign, encouraging influencers and everyday customers to share videos of their new Impreza in unique locations.

Marketing 52

Marketing Conversion Rate Click Through Rate Conversion 52

Single Grain

FEBRUARY 25, 2025

Key Highlights for YouTube Lead Generation Agencies find it challenging to attract potential customers with YouTube ads. Advertising relies on capturing user intent , but YouTube ads interrupt videos , and many viewers skip advertisements. Your video ads should be between 15 and 60 seconds long.

Agency 52

Agency Video Ads Search Advertising Audience 52

MNTN

MARCH 10, 2025

The marketing funnel would appeal to a broad range of potential customers and build brand awareness. The goal would be to give these audiences a positive impression of your product or service, through things like ads, email newsletters, promotions, social media, and so on.

Pop-Up 52

Pop-Up Conversion Impressions Machine Learning 52

VideoWeek

FEBRUARY 7, 2025

.” Ralph Lauren Says ROI is the Only Limit on Ad Spend Fashion brand Ralph Lauren, like many brands, has been focussing more on measuring the return on investment from its advertising spend, a move which has seen it steadily raise the amount it spends on marketing in recent years. million Series B funding round.

Marketing 52

Marketing Ad Tech ROI Retail 52

MNTN

MARCH 7, 2025

How CTV Advertising Can Keep Your Funnel Full A well-structured sales funnel guides potential customers from first impression to final conversionbut only if your marketing keeps them engaged at every stage. Heres how: MNTN Matched : AI-driven targeting ensures your Connected TV ads reach high-value audiences at every funnel stage.

Conversion Rate 52

Conversion Rate Conversion Audience Marketing 52

MNTN

MARCH 7, 2025

Strategies for Top-of-Funnel Marketing Because your goal with top-of-funnel marketing is to generate leads and draw people to your brand, strategies at this stage are primarily aimed at helping people find you and learn more about you. Creative-as-a-Subscription : Scale your video ad production effortlessly with fresh, high-quality creative.

Marketing 52

Marketing Retargeting Conversion Audience 52

Martech

FEBRUARY 19, 2025

The app’s short video format allows for presenting intricate topics in an engaging and easily digestible manner. Furthermore, TikTok provides various advertising options, including targeted ads and influencer collaborations, making it easier to reach specific B2B audiences. on April 5.

Marketing 123

Marketing Education Audience Entertainment 123

MNTN

APRIL 7, 2025

Over-the-top (OTT) advertising isnt the futureits the now. More people are cutting the cord and turning to streaming, and advertisers are following suit, shifting their budgets to meet audiences where they actually spend the most screen time. This guide has everything you need to nail OTT advertising in 2025. By 2025, U.S.

Advertising 52

Advertising Audience Non-Profit Impressions 52

Martech

JUNE 30, 2022

Native video ads have a greater impact than video ads on social and video platforms, a new study from Kantar reported. The Multichannel Brand Impact study measured video ad effectiveness for brand goals in native environments against other environments. Impact of native ads.

Brand Awareness 98

Brand Awareness Media Control Group Video Ads 98

Martech Series

JANUARY 19, 2023

Traditional TV ads alone miss an opportunity to surprise and delight across the entire streamers’ journey outside the traditional ad break. The Beyond the :30 on Streaming TV report examines how marketers can make streaming TV ad experiences more engaging and impactful. Marketers want to stand out in the shift to streaming.

Video Ads 102

Video Ads Control Group Brand Awareness Entertainment 102

Martech

MAY 18, 2022

Video has become an effective revenue generator for brands, especially on social platforms. In fact, digital video ad spending in the U.S. Twitter receives over 2 billion video views every day, and 91% of active users watch videos on Instagram weekly. Clearly, having a video ad strategy is highly beneficial.

Advertising 114

Advertising Video Ads Viewability CPM 114

Adtelligent

JULY 19, 2022

What is Digital Advertising. Digital advertising is any advertising that happens in a digital space. There are several ways of organizing this process that includes various tools to help spread the ads through different channels. You can see the online advertising ecosystem described in the picture below.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

AdvertiseMint

DECEMBER 24, 2023

Would you like to know how to increase brand awareness with Facebook? Learning how to increase brand awareness with Facebook helps build a strong brand presence for your business. This blog post will discuss how you can increase your brand awareness with Facebook ad campaigns.

Brand Awareness 52

Brand Awareness A/B Testing Audience Impressions 52

Single Grain

JUNE 16, 2023

Is your company starting a new advertising campaign? Or maybe you’re interested in expanding your existing online ads. If so, you will need to have a better understanding of the different types of online advertising to attract the right consumers and convert leads. They can also be in video format.

Brand Awareness 52

Brand Awareness Advertising Retargeting Pop-Up 52

Martech

MARCH 10, 2023

They can be profitable for savvy advertisers looking to reach one of the most lucrative and elusive groups of consumers. In-game advertising merges ads with the game environment seamlessly. Imagine seeing billboards while racing through the streets or branded in-game products you can purchase.

Advertising 120

Advertising Ad network CPM Non-Profit 120

Single Grain

MAY 24, 2023

Social media advertising statistics can help you better understand your target audience, which allows you to make data-driven decisions that will, ultimately, improve your ranking. All you have to do as the advertiser is input something worth sharing and your audience will do the rest. 2) Over 302 million people in the U.S.

Media 98

Media Advertising Video Ads Brand Awareness 98

Single Grain

MAY 9, 2023

With the rise of social media and video-sharing platforms, video marketing has proven to be a valuable tool for businesses to build brand awareness, connect with their target audience and increase sales. Video ads can ensure that your content is shown to more users faster than educational videos.

Video Ads 52

Video Ads Advertising SEO Brand Awareness 52

Digiday

DECEMBER 6, 2022

This week’s Future of TV Briefing looks at how IAB Tech Lab’s recent definition of in-stream video advertising affects the online video advertising marketplace. WTF is the difference between in-stream and out-stream video ads? In-stream vs. out-stream. In-stream vs. out-stream.

Video Ads 72

Video Ads Demand Side Platform Impressions Brand Awareness 72

Basis

FEBRUARY 28, 2023

Native advertising: the veritable chameleon of the digital marketing world. It’s come a long way since its inception over a decade ago, evolving into an important strategic component of digital campaigns that can effectively connect brands with their audiences. What is Native Advertising?

Native Advertising 98

Native Advertising Advertising Demand Side Platform Video Ads 98

MNTN

NOVEMBER 6, 2023

Since the B2B buying timeline begins well before the decision makers start moving through the sales funnel, getting in front of your audience and building brand awareness is more crucial than ever. Plus, with unskippable ads, brands can deliver their message in full, without worrying about viewers scrolling past.

Brand Awareness 52

Brand Awareness Pop-Up Audience Impressions 52

Digiday

NOVEMBER 20, 2022

Direct-to-consumer reproductive brand Natalist is beefing up its media mix and layering in more video advertising than ever before. The company, founded in 2019, is looking to boost brand awareness, get in front of more customers and scale the business after being acquired by Everly Health last October.

Video Ads 68

Video Ads Brand Awareness Audience Entertainment 68

Basis

AUGUST 30, 2022

Even still, CTV ad spend has skyrocketed recently, thanks to the powerful brand awareness, leads, and sales the format offers. Today, we’ll explore how advertisers can create winning connected TV ads and campaigns. CTV Advertising by the Numbers. Ad spend on the channel is projected to hit $29.5

Advertising 98

Advertising Viewability Brand Awareness A/B Testing 98

Ad Monsters

FEBRUARY 12, 2024

In particular, brands should look closely at how AI can enable highly relevant, customized creative at scale. This is the next logical step in using AI in advertising. Brands need to look closely at digital audio, a channel that has seen explosive audience growth, deep levels of engagement – and an influx of ad spend.

Advertising 116

Advertising Ad Targeting Audience Brand Awareness 116

Monetize More

MAY 23, 2023

As the gaming industry continues to grow at an unprecedented rate, in-game advertising has emerged as a powerful tool for publishers, allowing them to capitalize on their audiences while delivering value to brands. In-game advertising has become a popular way for game developers to monetize their games.

Advertising 89

Advertising Brand Awareness Ad Server Ad Inventory 89

Martech Series

JULY 26, 2022

Report Revealed Half of the 90 Million Unique Users Exposed to Video Ads with Commerce Capabilities Engaged with Ads From KERV’s Platform Within a Six Month Period. Last year was really the first time consumers saw shoppable video ads. Video advertising with “Add to Cart” functionality.

Brand Awareness 97

Brand Awareness Food Video Ads Fashion 97

Karola Karlson

FEBRUARY 1, 2021

Looking for the best Facebook video ad examples in 2021? That’s because video ads have become an indisputable requirement for any Facebook advertising campaign. When researching Facebook Ad Library for good examples, I noticed that 80% of the TOP brands’ Facebook ad creatives were videos.

Video Ads 52

Video Ads Brand Awareness Audience Click Through Rate 52

Digiday

JANUARY 29, 2023

For one, investment execs at media agencies say prime-time linear TV (not including live sports) is most vulnerable to losing dollars to in-cinema ad firms. The cost of advertising there keeps rising but delivering smaller and older audiences, where both Screenvision and NCM offer a more captive crowd. “If

Video Ads 69

Video Ads Media Advertising Brand Awareness 69

Single Grain

JUNE 21, 2023

Many advertisers start by reading LinkedIn advertising statistics to know which tactics will benefit their marketing efforts. We’ve curated 100+ LinkedIn ad stats to inspire your next B2B ad campaign. Oberlo ) Bermuda has an ad reach of 104.8%. Influencer Marketing Hub ) LinkedIn Ads have a 1.6%

Advertising 98

Advertising Marketing CPC ROI 98

AdvertiseMint

DECEMBER 9, 2023

Would you like to know how to create video ads for Facebook? Creating compelling video ads for Facebook is the way to go if you want to make your mark and capture your audience’s attention. This blog post will discuss the easy steps and tips to create a successful Facebook video ad. Know your audience.

Video Ads 52

Video Ads A/B Testing Audience Brand Awareness 52

Single Grain

APRIL 12, 2023

When it comes to advertising strategies, an important question that marketers ought to ask themselves is: “How do I make my brand stand out online amid the competition?” With how digitized our world is, online advertising has become increasingly saturated. Get My Free Marketing Plan What Is an Online Advertising Strategy?

Advertising 97

Advertising Retargeting Conversion Rate Native Advertising 97

Digiday

DECEMBER 22, 2022

B2B brands are investing in video and seeing where these videos can work on different platforms.”. While both B2B and B2C brands use video to grow brand awareness and trust, advertisers’ video tactics and formats are not necessarily interchangeable.

Advertising 79

Advertising Marketing Brand Awareness Audience 79

Brid.tv

JUNE 30, 2023

As a result, the primary focus of online marketing has seen a shift toward digital video advertising. Nowadays, advertisers are willing to invest much more in video ads. However, it’s a rather challenging task to make a video ad that will fully serve its purpose.

Video Ads 52

Video Ads Marketing Native Advertising Audience 52

Brid.tv

JUNE 30, 2023

As a result, the primary focus of online marketing has seen a shift toward digital video advertising. Nowadays, advertisers are willing to invest much more in video ads. However, it’s a rather challenging task to make a video ad that will fully serve its purpose.

Video Ads 52

Video Ads Marketing Native Advertising Audience 52

Single Grain

JULY 29, 2021

Audio advertising is an excellent marketing strategy because it lets you reach prospects who are ready to listen. As an advertising platform, Spotify offers dual benefits: First, it enables you to reach a large audience base via different audio ads. Second, you can run video ads that play unmuted. Let's start!

Video Ads 59

Video Ads Impressions Audience Advertising 59

Single Grain

MARCH 16, 2020

You may like or dislike digital advertising, but no matter what you think, you will still find it on the next webpage you browse. If ads for those sneakers aren’t following you across websites, then you’ve probably just cleaned up the web cookies. As advertising trends evolve, we marketers have become much smarter.

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105