Adtelligent

JULY 19, 2022

What is Digital Advertising. Digital advertising is any advertising that happens in a digital space. You can see the online advertising ecosystem described in the picture below. Types of digital advertising channels. Search advertising. Mobile search advertising is on the rise. Importance.

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MobileAds

JANUARY 20, 2021

Inevitably, mobile has become so ingrained in our lifestyle than any other medias. Mobile commands 24% of media time spent in the US. Mobile media time spent is higher at 51% compared to desktop in the US. Consequently, mobile advertising is significant for brands and advertisers (when it is done right).

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InMobi

JUNE 30, 2020

Based on automated marketplaces that work in real-time instead of manual insertion orders and human intervention, programmatic advertising has transformed the status quo of the traditional media buying process. Over 40% of advertisers spend up to 25% of their budgets on mobile programmatic advertising.

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Martech Series

NOVEMBER 23, 2022

iion’s new self-serve platform bridges the gap between monetisation and advertising in all gaming environments – in the game, around the game, and away from the game. Immersiion is the first platform that scales in-game advertising by enabling brands to find their target audience in all gaming environments.

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Smart-Hub

OCTOBER 5, 2022

makes the top advertising formats even more attractive. Today, it is one of the most profitable advertising formats because according to Statista , in 2022 92% of households are already available for programmatic advertising through CTV devices. marketers consider CTV advertising a must-buy format for the near future.

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Clearcode

AUGUST 13, 2023

Moreover, as many as 86% of people use other devices while watching TV , with between 68%-76% of viewers using a smartphone to research information, use social media, and reply to messages. Taking all that into consideration, in-app mobile advertising presents a great opportunity for advertisers. How Are In-App Ads Served?

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Brid.tv

DECEMBER 20, 2022

Mobile apps are often lauded as the best generator of passive income today, especially in terms of in-app advertising. But how does advertising in mobile apps actually work? To help you get started on your app monetization journey, we’ve put together the ultimate guide to in-app advertising for publishers. Table of Contents.

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Basis

SEPTEMBER 13, 2022

Programmatic advertising has a brief yet dynamic history. What began 15 years ago with a narrow focus on display banner ads has quickly expanded across the entire digital media ecosystem. digital video , connected TV (CTV), digital audio (as a subset of rich media), and, within that, podcast advertising.

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InMobi

AUGUST 16, 2013

It is no surprise that the banner blindness phenomenon has caught up with mobile advertising forcing Advertisers to rethink how to reach out to consumers in innovative and engaging ways. Rich Media ads have taken the advertising world by storm and analysts have predicted a shift in budgets in their favor.

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VideoWeek

AUGUST 12, 2022

In this week’s Week in Review: ProSieben downgrades its full year outlook, Google gets into the FAST game, and the FTC prepares a crackdown on targeted advertising. 1 posted its Q2 financial results on Thursday, with overall revenues up one percent year-on-year, but advertising revenues down by one percent. Top Stories.

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InMobi

DECEMBER 13, 2019

The mobile app advertising market grew by leaps and bounds in 2019. And, throughout the Asia-Pacific region, in-app advertising spending during the second quarter of 2019 was up 33% from the same period in 2018. Why did mobile advertising spending grow in 2019? In the U.S.,

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AdvertiseMint

OCTOBER 19, 2023

Online advertising for business is now a necessity for all entrepreneurs. Do you want to advertise your business online but don’t know where to start? Many small business owners struggle to make online advertising work. But the key is having an effective advertising strategy. Digital advertising is lightning fast.

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Banner Flow

DECEMBER 7, 2016

It can be difficult to know the best way to advertise for your e-commerce website, with there being such a huge range of options available to you. As they say, all publicity is good publicity (although this, of course, is a lie ), so any advertising you do will have some sort of positive impact on your business. Facebook Carousel Ads.

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InMobi

SEPTEMBER 30, 2019

Here’s how to take in-app mobile performance advertising to the next level. Running mobile performance advertising campaigns but want to scale them to see more high-quality app installs? Back then, performance media buys took a spray and pray approach. But when the goal isn’t just mass appeal, who should advertisers turn to?

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Smart-Hub

OCTOBER 20, 2023

The skyrocketing popularity of programmatic TV advertising is evident in many ways, including the variety of ad types and specific features of the CTV space that allow the full use of the lucrative potential of CTV platforms for advertising campaigns. What is CTV advertising? Let’s have a sneak peek at the CTV world.

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Monetize More

NOVEMBER 24, 2022

These users get bombarded by messages, news events, and social media on a daily basis – all very distracting. Since the last 5 years, when Google changed their mobile ad types policies and removed restrictions to place 300×250 units above the fold, this medium rectangle has been the most used banner size.

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Monetize More

MARCH 3, 2023

Google AdSense AdSense is Google’s flagship advertising product and remains one of the world’s most legitimate and popular ad networks. AdSense comes with many advanced features give you full control and access to thousands of advertisers. Viewdeos Viewdeos helps publishers monetize traffic through video advertising.

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Lemonads

AUGUST 22, 2021

In this Social Media Affiliate Marketing Guide, you will also learn How to Create a Successful Affiliate Program. It’s no secret that social media networks are helping businesses of all sizes connect with their target audience and transform these individuals into valuable leads. That number is expected to rise to a whopping 56.7%

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Monetize More

JUNE 22, 2022

If you’re not new to programmatic advertising, you may know a little about Google AdMob. Along with interstitial ad formats, AdMob supports video ads, native ads, banner, and rewarded ads as well. InMobi is among the biggest mobile advertising platforms exceeding over 1.5 InMobi for Interstitial Ads. AdXXX for Interstitial Ads.

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Automatad Inc.

MAY 9, 2023

Share Tweet Share When the digital advertising era first dawned, most publishers started monetizing their remnant space on their websites by serving image, text, or link ads. And as their monetization efforts evolved with time, so did the digital advertising methods, formats, and technologies. advertisers will spend 78.45

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Automatad Inc.

OCTOBER 26, 2023

Share Tweet Share In the ever-evolving digital advertising landscape, choosing ad formats is an influential decision for advertisers and publishers alike. Advertisements are the lifeblood of many online platforms, especially for a website. Pop-up ads Pop-up advertisements are notorious for disrupting user experience.

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Monetize More

MAY 27, 2022

This advertising network is quite popular among newbie publishers & their minimum traffic requirements are zero. The types of Ad Formats you can use to make money through AdMaven are Interstitial, Pop up, Native push, Banner VPN, Ad Block, Lightbox, and Ads Floater. per thousand impressions for rich media banners.

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Brid.tv

MARCH 16, 2023

FAQ A General Overview of Ad Formats for Websites The three most commonly used ad formats for websites are the following: Display Ads — Display ads are usually graphic or banner-style ads placed within the website content, in the sidebar, or the header. They can be static image ads or rich media with interactive elements.

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Monetize More

OCTOBER 4, 2022

With more and more advertisers fighting for users’ attention, there’s never been a better time to sell ad space and make a buck. Publishers can deploy a variety of programmatic advertising solutions in their ad stack. Contextual Advertising. Native Advertising. Audience Segmentation.

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InMobi

JANUARY 10, 2019

The very best marketers - the ones that always hit their goals and move the business forward - advertise in mobile apps. That’s why the in-app advertising market is red hot right now. LEARN MORE What’s so special about in-app mobile advertising? Interested in learning more about mobile video advertising?

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Lemonads

FEBRUARY 2, 2021

For decades, marketers and innovative companies have been prophesying that the future of the digital advertising industry is in mobile. This ad network specializes in monetizing all types of mobile traffic, making it a superb choice for mobile publishers, app developers, and advertisers who want to promote products to these users.

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InMobi

SEPTEMBER 19, 2019

Here’s Your Complete Guide on All Things Mobile Video Advertising Interested in learning more about in-app mobile video advertising? Why Include Video Content in Your Mobile Advertising and Marketing Strategy? Some food for thought from InMobi’s 2019 Mobile Programmatic Advertising Trends report : In the U.S.

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Ad Monsters

NOVEMBER 14, 2022

There is no successful advertising business without an impactful user experience. Emodo, a brand that prides itself on helping advertisers and publishers create memorable connections with consumers, aims to do just that with the launch of Adapt. Why is that the case? . AB: Adapt also focuses on the creative aspect of ads.

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InMobi

JANUARY 23, 2022

Apple’s launch of its App Tracking Transparency (ATT) framework has sent shockwaves throughout the mobile advertising industry. By making IDFAs (Apple’s device-level Identifier for Advertisers) available to advertisers and ad tech only on an opt-in basis, in-app advertising is not as targeted as it once was.

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InMobi

SEPTEMBER 17, 2019

When running mobile advertising campaigns, whether in mobile apps or on mobile web, mobile ad viewability is key. LEARN MORE To help establish viewability guidelines and benchmarks in the digital advertising space, Integral Ad Science (IAS) recently released its Media Quality Report for the first half of 2019.

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InMobi

APRIL 20, 2021

Through InMobi Exchange , the leading mobile exchange, advertisers can reach out to audiences from a wide range of over 30,000 global apps with 90% SDK direct inventory. Adhering to brand safety, the app comes with a non-UGC safety promise, making it a strong publisher platform for advertisers to reach out to their audiences.”

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Ad Ops Hero

JANUARY 25, 2021

Digital Ad Operations (also known as ad operations, ad ops, online ad operations) denotes to the process that support the managing and delivering the advertisements through digital platforms. The Digital Ad Operations includes display (banner and rich media ads), video ads, text ads, search ads, mobile advertising and many more.

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Basis

OCTOBER 9, 2023

If that last scenario applies, you were enticed by the company’s direct response marketing—a form of advertising designed specifically to elicit an immediate response from a prospect. And what are some examples of direct response marketing and best practices advertisers can apply to their campaigns? What benefits does it offer brands?

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InMobi

JULY 24, 2013

Large and small advertisers around the globe have begun leveraging the potential of tablet devices. So what are these advertisers doing differently that is making them so successful? Since tablet advertising is still in its infancy, advertisers are oblivious to its do and don'ts.

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InMobi

OCTOBER 15, 2019

Zenith reports 65% of all digital advertising spends globally are expected to be on programmatic by end of this year led by mature markets such as the USA and Canada. InMobi’s 2019 Mobile Programmatic Advertising report shows a synonymous trend for global in-app spends with North America alone accounting for 59%.

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InMobi

FEBRUARY 5, 2013

In the first blog of this series , we saw how it is important to get your paid advertising strategy right to ensure that the organic downloads keep flowing in. I also suggested the Top 5 essentials to keep in mind while planning your advertising campaign. Let's take a deeper look into the first of the five Ad Formats.

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Automatad Inc.

DECEMBER 1, 2023

What Is Video Advertising? You can serve video ads through different mediums, which include: Webpage (Desktop and mobile) Social Media (Facebook, Instagram, LinkedIn, Twitter, etc.) Non-linear video ads Non-linear video ads appear as overlays or banners on the main video content.

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