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How TikTok is transforming brand advertising

Martech

TikTok is no longer just the platform for viral dances and trends; it’s transforming how brands connect with consumers and driving unprecedented advertising success. TikTok: An essential advertising platform TikTok is quietly revolutionizing the way that brands connect with people. billion by 2026. With over 1.9

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INSIDE SCOOP WEBINAR: Measuring ROI and Impact with Data in Drive-to-Store Advertising

illumin

Advanced data analytics allow advertisers to track ad exposure and engagement through real-time metrics from mobile and foot traffic data, leading to actionable insights on ROI, as well as powering advanced Location Analytics tools.

ROI 111
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Snap Taps Reddit Exec Mary Ann Belliveau to Helm North America Ad Sales

Adweek

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Business News Snap Taps Reddit Exec Mary Ann Belliveau to Helm North America Ad Sales The social platform is expanding its sales unit, also bringing on a Google veteran and a former exec from The Trade Desk. offering financial incentives for advertisers this spring.

Ad Ops 221
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How to prove the value of brand marketing without sacrificing ROI

Martech

Without it, its difficult to spend your advertising budget effectively. At an even higher level, you can invest in additional tactics to increase brand awareness, building the social media advertising pool and adding users to that level of the funnel. The result? Why do companies over-invest in performance marketing?

ROI 99
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2025 advertising trends cheatsheet: the future of marketing in a rapidly evolving world

illumin

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. Brands, agencies, and retailers need to navigate these shifting trends to stay competitive. Dont feel like youre prepared?

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12 Best Landing Page Design Agencies in 2025 (Expert Analysis & ROI Comparison)

Single Grain

Landing page design agencies have become essential partners for businesses seeking to maximize conversion rates in an increasingly competitive digital landscape. billion by 2033 (reflecting a 15.56% CAGR), choosing the right agency partner can significantly impact your marketing ROI. billion in 2024 to $107.21

ROI 52
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How illumin can transform advertising agencies and help them thrive

illumin

What do agencies need in a DSP? Agencies are experts in advertising who create brand stories for specific companies or products. Advertising agencies face certain unique challenges while working with DSPs. Reaching the right audience on a fixed budget is difficult for agencies.

Agency 59