Advertising Agency CPM 
Martech
SEPTEMBER 10, 2024
Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. As the space gets more complex, both in-house and agency ad teams are stretched thin, trying to do more with the same — or less — people and budget. One approach is to hire more staff.
Martech
JULY 31, 2024
digital ad platforms saw slowing ad spending last quarter, according to a new report from digital marketing agency Tinuiti. Messenger and Audience Network continue to represent a small portion of total Meta ad spend for most advertisers. Google’s search advertising landscape showed mixed results in Q2 2024.
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AdExchanger
NOVEMBER 19, 2024
Digital advertising has long promised precision and efficiency. Advertisers Care About Quality Again appeared first on AdExchanger. But our obsession with “following the audience” has allowed low-quality sites and vanity metrics to thrive while brand integrity suffers.
Basis
MARCH 17, 2025
Jaime Vasil is Group VP of Candidates and Causes at Basis Political advertisings connected TV ( CTV ) evolution was in full effect during the 2024 US elections. In 2020 , we saw a dramatic rise in programmatic advertising and the awakening of CTV for elections. This development continued to evolve in 2024.
Marketing Dive
JUNE 5, 2025
Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. A new Content Suite feature enables marketers to find and access user-generated videos that mention their brand or products, and convert them into advertising content.
Marketing Dive
JUNE 9, 2025
Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. Discussing the quarterly results earlier this spring, Read cautioned that tariffs could further impact brands’ appetites for advertising. You can unsubscribe at anytime.
Single Grain
JULY 7, 2025
On the plus side, advertisers can save on TikTok ads; TikTok’s average CPC is $1.20, cheaper than competitors like Instagram. Calculate your ROI to ensure you’re getting the most out of TikTok advertising. Cost efficiency: Hootsuite reports that TikTok’s CPM is projected to be $7.03 0.5% – 2.0%
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