Adweek

JANUARY 24, 2025

Because while the populus might not realize, Lynch--the lifelong creative that he was--also had an incredible, impactful career in advertising. While the global community might know and love director David Lynch for cult classics like Twin Peaks, Mulholland Drive, and the original Dune, adland knows and loves him for way more.

Advertising 298

Advertising 298

Adweek

MARCH 5, 2025

It unveiled several AI ad formats and tools today at its Advertising Accelerate event in the Dominican Republic, including Showroom Ads, an interactive split-screen experience that mimics in-store guidance, and branded AI agents that let brands.

Advertising 288

Advertising Ad Tech 288

Adweek

OCTOBER 28, 2024

Google has been pitching advertisers on a new AI-powered search tool, called Search Bidding Exploration, which aims to find new pockets of valuable traffic. It does this by identifying lower-traffic queries within search that actually drive conversions, according to documents seen by ADWEEK.

Audience 299

Audience Advertising Conversion 299

Adweek

JANUARY 7, 2025

Disney went live at CES in Las Vegas, unveiling an ad certification for live entertainment and sports, as well as biddable deals for the latter via its ad server. The first demand-side platforms to earn the new certification from Disney are Google Display & Video 360, The Trade Desk, and Yahoo DSP, while Magnite is.

Entertainment 274

Entertainment Demand Side Platform Ad Server Advertising 274

Martech

NOVEMBER 6, 2024

TikTok is no longer just the platform for viral dances and trends; it’s transforming how brands connect with consumers and driving unprecedented advertising success. TikTok: An essential advertising platform TikTok is quietly revolutionizing the way that brands connect with people. billion by 2026. With over 1.9 Processing.

Advertising 126

Advertising ROI CPA Conversion 126

Adweek

MAY 20, 2025

YouTube's Sean Downey talks Lady Gaga, MrBeast, and the platform's 20th anniversary.

Advertising 216

Advertising Marketing 216

Adweek

MARCH 3, 2025

Advertisers using blocklists to avoid content containing specific keywords inadvertently avoid over half of all Oscars-related content--even though most of this content is culturally relevant and uncontroversial--according to new data from contextual advertising firm Mantis shared exclusively with ADWEEK. 28, 2024, and Jan.

Advertising 187

Advertising Ad Tech Media 187

Martech

AUGUST 6, 2024

Google’s loss in its federal antitrust case may mean huge changes for the company, web users and digital advertisers. It could result in a big hit to parent company Alphabet’s bottom line; more and better search choices for people; and lower-priced, more effective advertising. We won’t know until U.S. said Waddington. Processing.

Advertising 134

Advertising Non-Profit MarTech SEO 134

Adweek

MAY 13, 2025

ESPN's new streamer is set to debut this fall, and Disney is revealing pricing, plans, and what it means for advertising.

Advertising 146

Advertising 146

Adweek

MAY 5, 2025

LG Ad Solutions touts 50 Cent partnership and CTV ad offerings at NewFronts presentation.

Advertising 289

Advertising 289

Martech

SEPTEMBER 27, 2024

ROAS measures how much revenue is earned for every dollar spent on advertising, providing a simple way to evaluate campaign effectiveness. Balancing this trifecta protects your brand’s reputation and supports long-term success in social advertising. Brand safety and suitability are just as important, especially on social media.

Media 125

Media Advertising Conversion Rate Machine Learning 125

Adweek

MAY 21, 2025

Fubo's Women's Sports Zone lets brands create custom pause ads, interactive trivia activations, homepage sponsorships, and more.

Advertising 200

Advertising Marketing 200

Adweek

MAY 1, 2025

The Intuit-owned tax service joins a growing list of advertisers testing the AI search engine as it ramps up monetization.

Advertising 269

Advertising 269

Adweek

MAY 20, 2025

Here are IAB's updated terms for digital ad agreements.

Advertising 194

Advertising 194

Adweek

JANUARY 7, 2025

At CES on Monday, Comcast announced the launch of Universal Ads, a TV advertising platform that brings media companies together in a partnership to simplify access to premium video inventory.

Advertising 321

Advertising Media 321

Martech

DECEMBER 27, 2024

Google Ads recently introduced a new dashboard tool called Brand Report, and for brand advertisers, this could be a game-changer. The Brand Report solves a major pain point for brand advertisers. Make faster, more informed decisions about your brand advertising investments. ” Why we care. Processing.

Advertising 112

Advertising Audience MarTech Marketing 112

Adweek

MARCH 11, 2025

The Guardian is the latest publisher to join The Trade Desk's supply path optimization product, OpenPath, giving advertisers direct access to its inventory. and Australian, said Sara Badler, chief advertising officer, North America, The.

Advertising 169

Advertising Ad Tech 169

Adweek

NOVEMBER 14, 2024

X's former top advertisers including Comcast, IBM, Disney, Warner Bros. Discovery, and Lions Gate Entertainment, have resumed ad spending on the platform this year, albeit at much lower rates than before. From January to September 2024, media intelligence platform Media Radar found that these brands collectively spent less than $3.3

Advertising 364

Advertising Entertainment Media 364

Adweek

JANUARY 19, 2025

In an about-face, TikTok has told advertisers that ad campaigns targeting U.S. audiences will resume delivering ads on Sunday, following the shutdown of its platform for just a few hours, according to a memo reviewed by ADWEEK. Live campaigns, however, will have "certain limitations."

Advertising 343

Advertising Audience 343

Adweek

JANUARY 17, 2025

Things are looking positive in the digital advertising world. This week, the Interactive Advertising Bureau (IAB) released its 2025 Outlook report, which digs into ad spending trends for the new year.

Retail 325

Retail Advertising Media Agency 325

Adweek

APRIL 30, 2025

FreeWheel simplifies media buying to allow more advertisers to find their audiences across premium video.

Advertising 267

Advertising Audience Media Ad Tech 267

Adweek

FEBRUARY 21, 2025

Amazon plans to add new transparency tools to its demand-side platform, Amazon Ads, following a report earlier this month accusing the platform, alongside others, of inadvertently funding child sexual abuse materials (CSAM).

Demand Side Platform 167

Demand Side Platform Advertising Ad Tech 167

Adweek

MAY 12, 2025

Rea has used food to work with non-endemic partners, such as when he made duck fat fries to promote the premiere of John Wick 4.

Food 172

Food Advertising Media 172

Adweek

MAY 20, 2025

The video-centric venture will cover industry trends through formats like roundtables and monetize primarily through brand collaborations

Advertising 174

Advertising 174

Adweek

MARCH 12, 2025

Food-delivery service Wonder is adding digital media to its menu with its acquisition of independent media company Tastemade. Terms of the transaction were not disclosed, but the deal reportedly cost $90 million, according to The Wall Street Journal.

Food 183

Food Advertising Media Retail 183

Adweek

MAY 6, 2025

T-Mobile Advertising Solutions connects data and IPG Mediabrands clients at NewFronts as recent acquisitions power a push into retail media network sales.

Advertising 140

Advertising Retail Media 140

Adweek

MAY 5, 2025

Brands can buy ads through Walmarts demand-side platform.

Demand Side Platform 140

Demand Side Platform Advertising Retail Media 140

Adweek

FEBRUARY 28, 2025

Under pressure from bipartisan lawmakers, Google, Amazon, and other major ad industry players have shared the actions they're taking after they inadvertently helped facilitate advertising on a site known to host child sexual abuse material (CSAM). Amazon has issued refunds to advertising customers whose ads appeared on the website.

Advertising 332

Advertising Ad Tech Media 332

Adweek

MARCH 11, 2025

Today, financial operations platform Ramp announced a partnership with Universal Ads, giving its more than 30,000 customers access to ad inventory through Comcast's TV ad-buying platform.

Ad Inventory 194

Ad Inventory Advertising Audience Media 194

Adweek

DECEMBER 3, 2024

Out-of-home advertising could reduce the carbon emissions of your ad campaign. Global OOH ad agency Billups worked with carbon intelligence firm Cedara to measure the environmental impact of OOH compared with other ad formats.

Fashion 312

Fashion Agency Advertising 312

Adweek

MAY 18, 2025

ADWEEK asked creative leaders to choose the work worthy of trophies at advertising's most prestigious festival.

Advertising 289

Advertising Food Media Agency 289

Adweek

MAY 4, 2025

A new wave of indie agencies, founded by seasoned industry veterans, is reshaping the advertising landscape with fresh approaches to creativity, speed, and brand strategy.

Agency 306

Agency Advertising 306

Adweek

DECEMBER 9, 2024

The mega-merger between the two New York-listed businesses will create the world's largest advertising group. Omnicom Group has confirmed a takeover of rival holding company Interpublic Group (IPG).

Advertising 328

Advertising Media Agency 328

Adweek

MAY 6, 2025

How trailers have evolved into a CTV+ platform with guaranteed audiences.

Advertising 135

Advertising Audience Marketing 135

Adweek

MARCH 31, 2025

The independent publisher, which treats client briefs as creative prompts, is building a menu for brands

Advertising 341

Advertising Media 341

Adweek

MAY 15, 2025

Ad verification firm DoubleVerify is suing Adalytics, alleging that the research and analytics firm defamed the adtech company in its recent report about fraudulent traffic in digital advertising.

Advertising 297

Advertising Ad Tech 297

Adweek

MARCH 31, 2025

The new ad format has led to higher brand performance and lifted unaided brand recall by 53%.

Advertising 263

Advertising Ad Tech 263