Adweek

JANUARY 24, 2025

Because while the populus might not realize, Lynch--the lifelong creative that he was--also had an incredible, impactful career in advertising. While the global community might know and love director David Lynch for cult classics like Twin Peaks, Mulholland Drive, and the original Dune, adland knows and loves him for way more.

Advertising 299

Advertising 299

Adweek

OCTOBER 28, 2024

Google has been pitching advertisers on a new AI-powered search tool, called Search Bidding Exploration, which aims to find new pockets of valuable traffic. It does this by identifying lower-traffic queries within search that actually drive conversions, according to documents seen by ADWEEK.

Audience 299

Audience Advertising Conversion 299

Adweek

JANUARY 7, 2025

Disney went live at CES in Las Vegas, unveiling an ad certification for live entertainment and sports, as well as biddable deals for the latter via its ad server. The first demand-side platforms to earn the new certification from Disney are Google Display & Video 360, The Trade Desk, and Yahoo DSP, while Magnite is.

Entertainment 277

Entertainment Demand Side Platform Ad Server Advertising 277

Martech

NOVEMBER 6, 2024

TikTok is no longer just the platform for viral dances and trends; it’s transforming how brands connect with consumers and driving unprecedented advertising success. TikTok: An essential advertising platform TikTok is quietly revolutionizing the way that brands connect with people. billion by 2026. With over 1.9 Processing.

Advertising 127

Advertising ROI CPA Conversion 127

Adweek

MARCH 3, 2025

Advertisers using blocklists to avoid content containing specific keywords inadvertently avoid over half of all Oscars-related content--even though most of this content is culturally relevant and uncontroversial--according to new data from contextual advertising firm Mantis shared exclusively with ADWEEK. 28, 2024, and Jan.

Advertising 200

Advertising Ad Tech Media 200

Martech

AUGUST 6, 2024

Google’s loss in its federal antitrust case may mean huge changes for the company, web users and digital advertisers. It could result in a big hit to parent company Alphabet’s bottom line; more and better search choices for people; and lower-priced, more effective advertising. We won’t know until U.S. said Waddington. Processing.

Advertising 135

Advertising Non-Profit MarTech SEO 135

Adweek

MARCH 11, 2025

The Guardian is the latest publisher to join The Trade Desk's supply path optimization product, OpenPath, giving advertisers direct access to its inventory. and Australian, said Sara Badler, chief advertising officer, North America, The.

Advertising 200

Advertising Ad Tech 200

Martech

SEPTEMBER 27, 2024

ROAS measures how much revenue is earned for every dollar spent on advertising, providing a simple way to evaluate campaign effectiveness. Balancing this trifecta protects your brand’s reputation and supports long-term success in social advertising. Brand safety and suitability are just as important, especially on social media.

Media 128

Media Advertising Conversion Rate Machine Learning 128

Martech

DECEMBER 27, 2024

Google Ads recently introduced a new dashboard tool called Brand Report, and for brand advertisers, this could be a game-changer. The Brand Report solves a major pain point for brand advertisers. Make faster, more informed decisions about your brand advertising investments. ” Why we care. Processing.

Advertising 113

Advertising Audience MarTech Marketing 113

Adweek

JANUARY 7, 2025

At CES on Monday, Comcast announced the launch of Universal Ads, a TV advertising platform that brings media companies together in a partnership to simplify access to premium video inventory.

Advertising 321

Advertising Media 321

Adweek

MARCH 12, 2025

Food-delivery service Wonder is adding digital media to its menu with its acquisition of independent media company Tastemade. Terms of the transaction were not disclosed, but the deal reportedly cost $90 million, according to The Wall Street Journal.

Food 205

Food Advertising Media Retail 205

Adweek

NOVEMBER 14, 2024

X's former top advertisers including Comcast, IBM, Disney, Warner Bros. Discovery, and Lions Gate Entertainment, have resumed ad spending on the platform this year, albeit at much lower rates than before. From January to September 2024, media intelligence platform Media Radar found that these brands collectively spent less than $3.3

Advertising 364

Advertising Entertainment Media 364

Adweek

FEBRUARY 21, 2025

Amazon plans to add new transparency tools to its demand-side platform, Amazon Ads, following a report earlier this month accusing the platform, alongside others, of inadvertently funding child sexual abuse materials (CSAM).

Demand Side Platform 179

Demand Side Platform Advertising Ad Tech 179

Adweek

APRIL 30, 2025

FreeWheel simplifies media buying to allow more advertisers to find their audiences across premium video.

Advertising 273

Advertising Audience Media Ad Tech 273

Adweek

JANUARY 19, 2025

In an about-face, TikTok has told advertisers that ad campaigns targeting U.S. audiences will resume delivering ads on Sunday, following the shutdown of its platform for just a few hours, according to a memo reviewed by ADWEEK. Live campaigns, however, will have "certain limitations."

Advertising 344

Advertising Audience 344

Adweek

JANUARY 17, 2025

Things are looking positive in the digital advertising world. This week, the Interactive Advertising Bureau (IAB) released its 2025 Outlook report, which digs into ad spending trends for the new year.

Retail 325

Retail Advertising Media Agency 325

Adweek

JANUARY 15, 2025

For advertisers and marketers, part of the challenge of touring the convention center is sifting through the innovations to. The Consumer Electronics Show brings more than 135,000 people to Las Vegas every January with one big promise: to showcase the latest in cutting-edge technology.

Electronics 310

Electronics Advertising Marketing 310

illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry.

Advertising 101

Advertising Marketing Retail Agency 101

Adweek

MARCH 11, 2025

Today, financial operations platform Ramp announced a partnership with Universal Ads, giving its more than 30,000 customers access to ad inventory through Comcast's TV ad-buying platform.

Ad Inventory 207

Ad Inventory Advertising Audience Media 207

Adweek

FEBRUARY 28, 2025

Under pressure from bipartisan lawmakers, Google, Amazon, and other major ad industry players have shared the actions they're taking after they inadvertently helped facilitate advertising on a site known to host child sexual abuse material (CSAM). Amazon has issued refunds to advertising customers whose ads appeared on the website.

Advertising 334

Advertising Ad Tech Media 334

Adweek

DECEMBER 3, 2024

Out-of-home advertising could reduce the carbon emissions of your ad campaign. Global OOH ad agency Billups worked with carbon intelligence firm Cedara to measure the environmental impact of OOH compared with other ad formats.

Fashion 312

Fashion Agency Advertising 312

Adweek

FEBRUARY 12, 2025

Last year marked Amazon's first time entering upfront week, shaking up pricing while bringing its Prime Video ad tier to advertisers. The upfront season is about to tip off, and Amazon has some new offerings checking into the game. Now, the company is coming to the 2025-2026 upfront season with a multisport approach, Danielle Carney,

Advertising 277

Advertising Video Ads 277

Adweek

MARCH 31, 2025

The independent publisher, which treats client briefs as creative prompts, is building a menu for brands

Advertising 348

Advertising Media 348

Adweek

MARCH 31, 2025

The new ad format has led to higher brand performance and lifted unaided brand recall by 53%.

Advertising 277

Advertising Ad Tech 277

Adweek

DECEMBER 9, 2024

The mega-merger between the two New York-listed businesses will create the world's largest advertising group. Omnicom Group has confirmed a takeover of rival holding company Interpublic Group (IPG).

Advertising 328

Advertising Media Agency 328

Digiday

APRIL 17, 2025

Judge Leonie Brinkema just called it: Google broke the law to cement its monopoly over online advertising. But if you missed the courtroom drama or need a refresher, heres the unfiltered story of how Google boxed out rivals and took over online advertising straight from the people who were caught in the crossfire.

Advertising 91

Advertising Ad Tech Media Marketing 91

Adweek

APRIL 28, 2025

Major holding companies are bracing for the potential impact of new tariffs, with leaders from WPP and Omnicom directly acknowledging growing uncertainty, while IPG and Publicis emphasized broader macroeconomic volatility without specifically citing tariffs.

Advertising 236

Advertising Agency 236

Adweek

APRIL 23, 2025

The New York Times is suing Madwell, the Brooklyn-based indie ad agency that has come under mounting financial distress after a dramatic legal fallout between its cofounders and what multiple […]

Advertising 283

Advertising Agency 283

Adweek

APRIL 17, 2025

A luxury automaker has already seen success using Optimal Reach.

Advertising 241

Advertising Ad Tech 241

Adweek

FEBRUARY 6, 2025

billion -- The amount Amazon made from net sales of its advertising services during the fourth quarter of 2024, a 18% year-over-year increase. $69 69 billion -- Amazon's run rate for its advertising business. The numbers $56.2 billion -- Amazon's 2024 ad revenue in net sales. 638 billion -- Overall net sales in 2024, a.

Advertising 292

Advertising Ad Tech Retail Media 292

Adweek

APRIL 17, 2025

The tech giant may be forced to divest some of its adtech.

Advertising 306

Advertising Ad Tech 306

Adweek

MARCH 4, 2025

The company is launching a new tool called Complete TV within its demand-side-platform, Amazon DSP, for advertisers to plan and manage their TV budgets, including linear and streaming deals. With Complete TV, advertisers can track their upfront commitments--year-long TV budgets that are.

Demand Side Platform 295

Demand Side Platform Advertising Retail Media 295

Adweek

JANUARY 13, 2025

While T-Mobile is primarily known as a wireless carrier, it has been building up its advertising offerings for quite some time, including its 2022 acquisition of.

Media 306

Media Advertising 306

Adweek

FEBRUARY 25, 2025

edition on Tuesday, marking a shift in its digital strategy as the general interest publisher seeks to diversify its revenue streams beyond advertising. The Daily Mail introduced its first paywall for its U.S. DailyMail+ is part of a broader plan from the privately owned title to attract 1 million paying subscribers by 2029, according to.

Advertising 335

Advertising 335

Adweek

FEBRUARY 12, 2025

In the same way, even if you're not a car aficionado, I bet you'd recognize the Volkswagen "Think Small" advertisement. If you walked into a museum, you could probably identify a number of artworks from across the room. You don't need to be an expert to spot a Picasso. I'd argue it's the most well-known.

Advertising 283

Advertising Media Agency 283

Adweek

JANUARY 22, 2025

The success of advertising rests on clear, concise, and culturally considerate communication. Yet only 22 days into 2025, legal mandates and corporate maneuvers would suggest that facts are not important to consider when crafting what we say, how we say it, or how we show it. Everyone was left a little shaken following Mark Zuckerberg's.

Communications 325

Communications Marketing Advertising Agency 325

Adweek

NOVEMBER 13, 2024

The product uses artificial intelligence and machine learning to taxonomize Fandom's 50 million pages of content, enabling the publisher to serve contextually relevant ads to users and unlock new, nonintuitive audiences for advertisers, according to.

Audience 311

Audience Machine Learning Entertainment Advertising 311