VideoWeek

JULY 23, 2025

Now however, with AI overviews directly answering questions, this tactic is punished rather than rewarded (though it’s worth noting that Google’s ‘helpful content’ algorithm update had already started cracking down on spammy content designed solely with SEO in mind).

Click Through Rate

VideoWeek

APRIL 17, 2025

DoubleVerify to Sue Check My Ads for Defamation DoubleVerify has told Check My Ads, an advertising watchdog, to prepare for litigation concerning alleged defamatory statements it made about the ad tech firm, according to Adweek.

Marketing

Adweek

JANUARY 18, 2024

A new report shows that 84% of queries on Google search will be shown a result powered by Search Generative Experience--the tech giant's artificial-intelligence-powered search engine--disrupting huge chunks of brands' and publishers' search traffic.

SEO

Ad Monsters

DECEMBER 12, 2024

Nine industry leaders share insights on the DOJ’s proposed remedies and what they could mean for digital advertising and ad tech. Targeting its ad tech empire, the other could redefine the ad ecosystem. ” “For Android, a divestiture might slow Googles mobile ad dominance.

Ad Tech

Ad Monsters

APRIL 24, 2024

Julia Li, Director of Sustainability at Mediavine, shares strategies for a sustainable future for the planet and ad tech industry. Digital ad tech is a carbon-intensive industry. Faster load time means visitors are less likely to click away, and it’s good for SEO rankings. Take reaching net zero.

Ad Tech

Ad Tech Daily

SEPTEMBER 19, 2024

SEO […] The post Incubeta Enhances Total Search Offering with Shout Bravo Acquisition appeared first on Ad Tech Daily. This follows the acquisition of leading advanced data and analytics partner, Persuasion, and significantly enhances Incubeta’s ability to drive its total search offering.

SEO

AdPushup

AUGUST 16, 2023

Unlock the power of enterprise SEO strategy with 11 steps to enhance your website’s performance. Search Engine Optimization, or SEO, is like a digital megaphone. Elevate your online presence and boost visibility for optimal results. It helps your website shout louder, so more people online can hear and find you.

SEO

Martech

OCTOBER 25, 2021

SORT (Smart Optimization of Responsive Traits) is a new privacy-conscious, cookieless identity resolution technology from Perio Network, a global ad tech company focused on search, social, display and CTV/video advertising. What do SEO platforms do and how do they help marketers get found on search engines? Picture of the day.

Video Ads

Martech Series

DECEMBER 6, 2022

Ad tech company, Adnami , has appointed Jeetesh Luhar as International Sales Director as it readies itself for further expansion across Europe. Marketing Technology News: New Study: Leading SaaS SEO Companies In The World. Jeetesh joins as Adnami doubles down on growth; moving to scale up mode in the UK and beyond.

Ad Tech

Ad Monsters

SEPTEMBER 2, 2022

It may seem that digital media and ad tech are in a constant state of change. A possible “recession” is decreasing global ad spend budgets. There is a week that we have now where the head of product, our head of SEO, our publisher and our COO all get in one room. However, we are now seeing a rebound with SEO.

Real Estate

Adtelligent

OCTOBER 18, 2021

Google’s requirements might hurt SEO efforts significantly, effectively negating the big layer of relevant SEO work and lowering potential visibility and thus website revenue. Poor CWV scores can, in turn, hurt SEO strategy and negatively impact Google rankings of publisher’s websites and thus the expected ad yield.

SEO

AdPushup

AUGUST 16, 2023

Unlock the power of SEO with 11 steps to enhance your website’s performance. Search Engine Optimization, or SEO, is like a digital megaphone. Elevate your online presence and boost visibility for optimal results. It helps your website shout louder, so more people online can hear and find you.

SEO

Martech

OCTOBER 21, 2021

The ubiquity of mobile calls to businesses has led to increased demand for local numbers or extensions that are dynamically generated based upon the consumer’s location, without jeopardizing the accuracy of name-address-phone (NAP) information for SEO purposes. Martech ecosystem integration. More unified customer view.

Machine Learning

Digital Ad Blog

APRIL 24, 2023

This innovative platform has disrupted the restaurant industry by leveraging the power of local SEO and providing hungry customers with an easy way to locate the best Thai restaurants in their area. The success of “ Thai Food Near Me ” can be attributed to its innovative approach to leveraging local SEO to attract customers.

Food

illumin

MARCH 21, 2024

In SEO and contextual targeting, well-written content is the most important factor, which means having keywords that naturally flow into the subject matter. To see more from illumin, be sure to follow us on X and LinkedIn where we share interesting news and insights from the worlds of ad tech and advertising.

CPC

PubMatic

APRIL 17, 2024

Additionally, moving to Prebid Server can fuel a better user experience, improve SEO rankings, and ultimately drive traffic to publishers’ websites and keep users engaged on-site longer.

Header Bidding

Ad Monsters

JULY 8, 2022

Google is at it again, but fortunate for them, they aren’t at risk of fines and penalties for violating ad tech privacy policies this time. ” If your ads are not placed correctly on your site, it can contribute to substantial SEO ramifications, like penalties and dramatic ranking declines.

Real Estate

Martech

FEBRUARY 19, 2022

Can we successfully integrate a call analytics system with our existing martech or ad tech systems? Many enterprises work with different partners for email, e-commerce, CRM , social media, paid search, SEO and display advertising.

Machine Learning

Ad Monsters

JANUARY 3, 2023

It aims to improve the web page experience for users by enabling publishers to create faster web pages and ads that are consistently fast and high performing across devices. billion AMP pages have been created by leading Ad Tech and CMS providers. You can expect better traffic to your site with better SEO.

Header Bidding

Ad Monsters

JANUARY 10, 2024

Meanwhile, roles like SEO managers will integrate AI as a core responsibility, leveraging Generative Search Experience technology for improved search visibility and user experience, ensuring efficient and effective strategies. Our next expert believes we must be more transparent with AI to utilize its full capabilities. “The

Pop-Up

Ad Monsters

SEPTEMBER 27, 2024

Creators vs. AI: Navigating the SEO Shake-Up The ‘Keep It Real’ campaign centers on a simple but powerful message: AI should innovate responsibly without exploiting the creators who pour their hearts into their work. It’s time to ask: How can ad tech support an internet where independent voices can thrive?

Ad Tech

Ad Monsters

MARCH 21, 2023

Stephen Marsi, Matt Richenthal, and Eric Hochberger founded Mediavine as an SEO shop for hire. Creating the ad tech was purposeful because we needed it for our own four sites. He built the script wrapper focusing on SEO since that’s how we have always focused on growing traffic.

Food

Digital Ad Blog

AUGUST 25, 2022

You can also promote your website through YouTube ads and by including a link on your YouTube Channel. Finally, you can also use YouTube to create SEO-friendly content that can help improve your website’s ranking on search engine results pages. Collaborate With YouTubers.

Communications

Martech Series

DECEMBER 13, 2022

5000 brands across fintech, ad-tech, martech and cybertech segments. Marketing Technology News: Using SEO to Build a Marketing Strategy for the Future. SingleStore Connect already lists AWS, IBM, Intel, Looker (Google Cloud), SAS and TIBCO, among others, in its ecosystem.

MarTech

Digital Ad Blog

APRIL 26, 2023

1- Search Engine Optimization (SEO) Search engine optimization (SEO) is optimizing your website to rank higher in search engine results pages (SERPs). SEO involves various techniques such as keyword research, on-page optimization, backlink building , and content creation.

eCommerce

PrograMetrix

NOVEMBER 8, 2022

“Through our partnership with WUNDERWORX, we’re helping those emerging cannabis and CBD brands get the right foundation in place so they’re ready to leverage the same strategies, ad tech, and campaign management services that we deliver to Fortune 500 clients.”.

Marketing

VideoWeek

OCTOBER 6, 2023

In this week’s Week in Review: Altice Europe considers selling ad tech business Teads, the Premier League revamps its TV rights auction, and UK digital publisher revenues show continued growth. Altice acquired the ad tech firm in 2017 for €285 million.

Ad Server

Digiday

APRIL 12, 2023

SSPs break with the past as push comes to shove in ad tech: Competition in ad tech is ratcheting up, especially among supply-side platforms as leading lights in the sector jostle for differentiation, or even just “stickiness.” Learn more about how ad tech is coming to terms with disintermediation 2.0

Media

AdPushup

OCTOBER 20, 2022

PPC marketing lets you place paid ads on search engines and social media. Your ads will pop up based on a potential customer’s search activity. Your PPC campaign can be used to boost organic SEO placement, drive sales, or advertise new services, while reaching [.].

Pop-Up

Paleo AdTech

DECEMBER 10, 2023

Steve was the Global Head of Analytics at Flashtalking , which acquired his advanced ad measurement company Encore Media Metrics in 2016. Then last July 2021, Mediaocean acquired Flashtalking for a reported $500 million, and Steve decided to “pull the pin” on his army-of-one and leave ad tech after a 20-year tour of duty.

Non-Profit

Paleo AdTech

DECEMBER 10, 2023

He was formerly CEO of Quigo, an innovative semantic ad network that built a formidable competitor to Google’s AdSense and was acquired by AOL in 2007 for a reported $340 million. Before that, he worked at Alta Vista and Juno, a pioneering ISP that launched a number of luminous ad tech careers at the dawn of the internet.

Banner

Paleo AdTech

APRIL 18, 2023

He was formerly CEO of Quigo, an innovative semantic ad network that built a formidable competitor to Google’s AdSense and was acquired by AOL in 2007 for a reported $340 million. Before that, he worked at Alta Vista and Juno, a pioneering ISP that launched a number of luminous ad tech careers at the dawn of the internet.

Banner

Brid.tv

MARCH 9, 2023

10 Tips to Improve Video Engagement on Your Platform Focus on Video Quality Know Your Audience Optimize for Mobile Include CTA Employ Video Analytics Use an Eye-Catching Video Thumbnail SEO Optimization Keep Your Video Content Short Add Subtitles Promote Your Video Content Boost Your Content Performance With Brid.TV

Ad Ops

MNTN

DECEMBER 4, 2023

As ad tech has become more refined, it’s created even more ways to drive results. For example, SEO and PPC experts might not immediately think of Connected TV (CTV) as a way to expand their performance mix, but it can be an incredible tool for them.

Advertising

More About Advertising

JULY 6, 2017

Big data, SEO, bricks and clicks, cloud computing, ransomware, segmentation, automation and peer to peer communication – in a tech dominated brave new world, marketers can easily feel totally adrift on an ever-expanding ocean of possibilities and pitfalls.

Communications

illumin

MARCH 26, 2024

Identifying the right keywords is essential for a successful SEO strategy. However, keywords are also essential for effective Search Engine Marketing campaigns (SEM) through platforms like Google Ads. Selecting the right keywords is critical for getting the most eyes on your ad and creating compelling copy that drives clicks.

Audience

Paleo AdTech

FEBRUARY 1, 2022

Steve was the Global Head of Analytics at Flashtalking , which acquired his advanced ad measurement company Encore Media Metrics in 2016. Then last July 2021, Mediaocean acquired Flashtalking for a reported $500 million, and Steve decided to “pull the pin” on his army-of-one and leave ad tech after a 20-year tour of duty.

Non-Profit