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Best of AdMonsters: Must-Read Ad Tech Articles of 2024

Ad Monsters

From Google’s cookie deprecation drama to AI-driven innovations, these must-read AdMonsters articles captured the biggest ad tech moments of 2024. 2024 has been a wild ride for ad tech, and AdMonsters has been right there on the front lines, reporting every twist, turn, and unexpected plot development.

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Balancing Revenue and UX: How Jasper Liu Fine-Tunes Yield at Daily Mail

Ad Monsters

Its an unexpectedly cool analogy that instantly clicksinstead of stocks, Liu helps orchestrate a high-speed auction of digital ads, with thousands of bidders vying for a spot on a page. Im the trader of the ads, he said. Liu didnt know hed end up in ad tech. That usually gets a Whoa, thats actually kind of cool.

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What’s the difference between AdTech and MarTech?

illumin

Key aspects of Martech include: data analytics, content management systems, marketing automation tools, CRM systems, SEO tools, media buying tools, and SEM tools. To see more from illumin, be sure to follow us on Twitter and LinkedIn where we share interesting news and insights from the worlds of ad tech and advertising.

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How First-Party Data Is Powering The NY Post’s Shift To Direct Deals

Ad Monsters

AB: Are there any emerging ad tech trends or shifts you’re especially excited or concerned about right now? More broadly, everything we’re doing right now—whether it’s curation, first-party data or SEO—is about finding the right balance. AG: Curation is definitely top of mind. Everyone’s talking about it.

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Unlock Lightning-Fast Revenue: How PubGuru Lightning Script Supercharges Publisher Monetization

Monetize More

Is your ad tech silently strangling your revenue? Slow-loading ad scripts don’t just frustrate users; they demolish page RPM, tank SEO rankings, and leak revenue. ⏱️ Pages loading >3s see 53% lower ad viewability. Traditional ad tech stacks prioritize features over performance. The result?

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In With the New: Eight Predictions for Media and Marketing in 2025

VideoWeek

The rise of AI in search listings – Google no longer dominates and SEO is changed forever AI-powered search platforms such as ChatGPT, Perplexity, and Bard are changing the rules of search. Instead of relying on traditional algorithms and paid ads, these systems providenatural, conversational responsestailored to user queries.

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The New Marketing Mix: Why CMOs Are Refocusing on Owned Media Channels

Digital Ad Blog

SEO as a Strategic Function Search engine optimization (SEO) is often misunderstood as a technical function when, in reality, it operates at the intersection of content, customer experience, and product strategy. Strategic SEO efforts encompass more than metadata and backlink building.