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Best of AdMonsters: Must-Read Ad Tech Articles of 2024

Ad Monsters

From Google’s cookie deprecation drama to AI-driven innovations, these must-read AdMonsters articles captured the biggest ad tech moments of 2024. 2024 has been a wild ride for ad tech, and AdMonsters has been right there on the front lines, reporting every twist, turn, and unexpected plot development.

Ad Tech 59
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Google’s Gen-AI Search Is Powering 84% of Queries, Study Finds

Adweek

A new report shows that 84% of queries on Google search will be shown a result powered by Search Generative Experience--the tech giant's artificial-intelligence-powered search engine--disrupting huge chunks of brands' and publishers' search traffic.

SEO 341
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What’s the difference between AdTech and MarTech?

illumin

Key aspects of Martech include: data analytics, content management systems, marketing automation tools, CRM systems, SEO tools, media buying tools, and SEM tools. To see more from illumin, be sure to follow us on Twitter and LinkedIn where we share interesting news and insights from the worlds of ad tech and advertising.

MarTech 103
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9 Ad Tech Leaders React to the DOJ’s Plans for Google

Ad Monsters

Nine industry leaders share insights on the DOJ’s proposed remedies and what they could mean for digital advertising and ad tech. Targeting its ad tech empire, the other could redefine the ad ecosystem. ” “For Android, a divestiture might slow Googles mobile ad dominance.

Ad Tech 98
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Mediavine’s Julia Li Champions Sustainability in Ad Tech, Paving the Way to Net Zero

Ad Monsters

Julia Li, Director of Sustainability at Mediavine, shares strategies for a sustainable future for the planet and ad tech industry. Digital ad tech is a carbon-intensive industry. Faster load time means visitors are less likely to click away, and it’s good for SEO rankings. Take reaching net zero.

Ad Tech 110
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Balancing Revenue and UX: How Jasper Liu Fine-Tunes Yield at Daily Mail

Ad Monsters

Its an unexpectedly cool analogy that instantly clicksinstead of stocks, Liu helps orchestrate a high-speed auction of digital ads, with thousands of bidders vying for a spot on a page. Im the trader of the ads, he said. Liu didnt know hed end up in ad tech. That usually gets a Whoa, thats actually kind of cool.

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Unlock Lightning-Fast Revenue: How PubGuru Lightning Script Supercharges Publisher Monetization

Monetize More

Is your ad tech silently strangling your revenue? Slow-loading ad scripts don’t just frustrate users; they demolish page RPM, tank SEO rankings, and leak revenue. ⏱️ Pages loading >3s see 53% lower ad viewability. Traditional ad tech stacks prioritize features over performance. The result?