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Seeing Through The Hype: The Difference Between AI and Machine Learning in Marketing

AdExchanger

There are many open questions for marketers who want to implement AI-driven ad tech […] The post Seeing Through The Hype: The Difference Between AI and Machine Learning in Marketing appeared first on AdExchanger. Your refrigerator and maybe even your toothbrush have AI embedded in them.

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The Evolution of AI in Advertising: Machine Learning vs. Generative AI

Digital Remedy

As artificial intelligence continues to dominate headlines and industry conversations, confusion still lingers—especially around the relationship between artificial intelligence (AI) and machine learning (ML). All machine learning is AI, but not all AI is machine learning.

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Why LLMs are Fuelling a ‘Big Bang’ in Ad Tech

VideoWeek

But AI has played a major role in ad tech for a long time, says Gurman Hundal, Co-Founder and Global CEO at MiQ (which released its own AI-powered platform Sigma earlier this month). It’s really the emergence of consumer-facing Large Language Models (LLMs) which are fuelling the current “big bang” in ad tech.

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Samsung Ads bows ad solution to turn CTV viewers into mobile gamers

Marketing Dive

Published July 10, 2025 By Aaron Baar post share post print email license Samsung Ads' Mobile Conversion product allows game publishers to find CTV viewers with a high propensity to download gaming apps using AI and advanced machine learning. The solution is powered by inventory on Samsung TV Plus. TechTarget, Inc.s

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Programmatic Advertising: The Ultimate Guide

illumin

Many ad-tech companies are now turning to automation and artificial intelligence to build even greater efficiency into the media buying journey. More than a demand-side platform There is disintermediation on both the DSP and SSP side of ad tech. This can be through cookies or a tracking pixel. Follow @illuminHQ

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The Evolution Of Programmatic: How DSPs and SSPs Are Redefining Their Value for Advertisers and Publishers

Ad Monsters

Invest in Intelligent Automation Tapping into the power of machine learning and AI can transform platforms into intelligent superpartners. Think for a moment about an SSP powered by machine learning, which abandons rigid waterfall auctions in favor of real-time impression valuation.

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Sustainable Programmatic Advertising: Navigating the Future of Digital Marketing

illumin

Focus on Carbon-Neutral Data Centers: Brands can partner with ad tech vendors and media platforms that utilize renewable energy in their data centers. Implementing frequency caps to limit how often a user sees a particular ad can reduce unnecessary data traffic and improve the user experience.