The Ad Tech Blog

OCTOBER 9, 2024

Introduction Implementing federated learning in ad tech presents unique challenges that require innovative solutions. This article explores the key challenges and potential solutions for integrating federated learning into advertising technology platforms.

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The Ad Tech Blog

JUNE 4, 2024

Overview of AI and Machine Learning in Compliance Key Points AI can automate data rights management and surface potential regulatory risks. Introduction to AI and Machine Learning AI and ML are transforming various industries, including cybersecurity. Data mapping is crucial for regulatory compliance.

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The Ad Tech Blog

APRIL 5, 2024

The latest developments in Google’s ad tech, particularly its focus on machine learning and AI, have significantly altered digital advertising strategies. These advancements enable marketers to improve ad performance, gain valuable insights, and achieve better ROI on their campaigns.

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AdExchanger

OCTOBER 7, 2024

What’s new is that Chalice has “containerized” its machine learning models, essentially running a virtual version of its bidding algorithm within Index […] The post Can’t Spell Exchange Without Change; ’Soft On Ad Tech appeared first on AdExchanger.

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The Ad Tech Blog

APRIL 1, 2024

Tech advancements have significantly influenced the evolution of advertising. Google’s ad tech algorithms are at the heart of these advancements. 5 Key Features of Google Ad Tech Google’s ad tech ecosystem is built around several core features that enable advertisers to reach their target audience effectively.

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The Ad Tech Blog

MAY 2, 2024

Understanding the Integration of AI and User-Centric Design in Ad Tech Key Points AI Revolution in UX: The integration of artificial intelligence is reshaping user experience (UX) design, making it crucial to stay updated with AI advancements. This approach not only improves user satisfaction but also enhances the effectiveness of ads.

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AdExchanger

OCTOBER 10, 2023

Innovid added a new machine learning feature to its measurement product that automatically optimizes CTV campaigns based on how they’re performing. The post Innovid Is Riding The Waves Of Ad Tech Consolidation With An Eye On CTV Measurement appeared first on AdExchanger.

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The Ad Tech Blog

APRIL 8, 2025

A Much Older Trend Back in 1936, Alan Turing asked the question: “ Can a machine think? “ Since then, we’ve seen IBM’s Deep Blue beat Kasparov – then Big Data/Machine Learning, and now LLMs. Before that, I worked with a few startups implementing Big Data and Machine Learning data pipelines.

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Ad Monsters

MARCH 31, 2025

Invest in Intelligent Automation Tapping into the power of machine learning and AI can transform platforms into intelligent superpartners. Think for a moment about an SSP powered by machine learning, which abandons rigid waterfall auctions in favor of real-time impression valuation.

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The Ad Tech Blog

JULY 11, 2024

This approach allows for the development of robust machine learning models without compromising user privacy, making it a valuable tool for ad tech companies navigating the complexities of data privacy regulations. Ad tech companies can use it to create effective ad-targeting models.

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VideoWeek

JUNE 8, 2022

Index Exchange today acquired machine learning (ML) specialist Rivr Technologies GmbH in its first business acquisition. Our teams share the same vision and deep passion to build solutions that leverage machine learning to unlock more insights for media owners and buyers, enabling more efficient campaigns.

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Venture Beat, Marketing

APRIL 9, 2022

While machine learning in ad tech won't replace humans, it can free marketers from tedious tasks and empower them to be superhuman. Read More.

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illumin

JUNE 15, 2025

Data science Data takes center stage with insights from predictive modeling, advanced analytics, and machine learning driving better decisions. Made for marketers Learn how illumin unlocks the power of journey advertising Get started! Follow @illuminHQ

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The Ad Tech Blog

JULY 12, 2024

Techniques such as machine learning and AI are increasingly used to identify patterns and predict future behaviors, making the process more efficient and accurate. Additionally, these insights help in reducing ad spend wastage and improving overall campaign effectiveness.

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Ad Monsters

AUGUST 21, 2024

Remember, “the ad tech ecosystem was never built for privacy,” according to Jamie Barnard, CEO of Compliant. Ad Tech’s Role in Adapting to Regulatory Changes The revamp of the ad tech industry is driven largely by the need to comply with today’s privacy laws.

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illumin

DECEMBER 3, 2024

Focus on Carbon-Neutral Data Centers: Brands can partner with ad tech vendors and media platforms that utilize renewable energy in their data centers. Implementing frequency caps to limit how often a user sees a particular ad can reduce unnecessary data traffic and improve the user experience.

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Ad Tech Daily

MARCH 22, 2023

Enables Integration of the Campaign Performance Platform with Google’s Machine Learning Technologies to Provide Greater Value to Clients Through Combined Technologies and Expertise SAN ANTONIO — AiAdvertising, Inc.

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The Ad Tech Blog

JUNE 1, 2024

Understanding AI-Driven Personalization Engines in Ad Design Key Points AI personalization engines can significantly enhance ad targeting accuracy by analyzing user behavior and preferences. These engines utilize machine learning algorithms to optimize ad content, format, and timing to increase user engagement.

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Ad Monsters

JUNE 17, 2022

It was a highly inspiring evening at this year’s Top Women In Media & Ad Tech awards, where we honored 127 amazing women along with our sister brand AdExchanger. While every honoree was top-notch, there were a few that we encourage you to keep an eye out for as they are doing incredible things within media and ad tech.

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The Ad Tech Blog

APRIL 27, 2024

Understanding Predictive Analytics Key Points Predictive analytics utilizes data mining, predictive modeling, and machine learning to forecast future behaviors and trends. Challenges in Ad Tech AI Advertising Complexity in User Data Integration Integrating user data from diverse platforms presents significant challenges in ad tech.

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Ad Tech Daily

OCTOBER 23, 2024

Go-To-Market and machine learning veterans from AppDirect, Oyster HR, Carta, Zoominfo and NASA, launch the first and most powerful agentic AI platform dedicated to go-to-market SAN FRANCISCO — Landbase, the world’s first agentic AI platform specifically designed for go-to-market, today exited stealth with $12.5M in seed funding.

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The Ad Tech Blog

JULY 17, 2024

Federated learning trains models across multiple decentralized devices. Combining these technologies enhances privacy in machine learning. Challenges in Ad Tech: Privacy Concerns Data Privacy in Advertising In the advertising technology (ad tech) industry, data privacy is a significant concern.

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AdExchanger

AUGUST 3, 2023

Buying AI ad tech startup Scibids is a logical move for DoubleVerify as it continues to move beyond measurement into media activation and campaign optimization. The post Why DoubleVerify Is Nabbing Scibids, An Ad Tech Company That Makes Customizable AI appeared first on AdExchanger.

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Ad Tech Daily

MARCH 6, 2023

(OTC: AIAD), a next-generation AdTech company focused on harnessing the power of artificial intelligence (AI) and machine learning (ML) for today’s marketing leaders, announced today it will deploy the automated ChatGPT (Chat Generative Pre-Trained […] The post AiAdvertising Announces Implementation of ChatGPT from OpenAI appeared first (..)

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Ad Tech Daily

MARCH 16, 2023

With a further dozen pending, Yieldmo’s patents cover omnichannel creative format technology and machine-learning driven inventory curation and scoring, and highlights the unique value the company delivers to the ad industry NEW YORK — Yieldmo, the smart advertising exchange that differentiates and enhances the value of ad inventory for buyers (..)

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The Ad Tech Blog

JULY 10, 2024

In the fast-evolving world of ad tech and AI advertising, cross-channel programmatic advertising has emerged as a powerful strategy to optimize ad performance and leverage AI for marketing insights. RTB allows advertisers to bid for ad impressions in real-time, ensuring that their ads are shown to the most relevant audience.

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Ad Monsters

MARCH 8, 2023

Life Imitates Art: The Start of Her Career Andrew Byrd: Can you tell me how you started your career in ad tech? Our data strategy involves exploring machine learning, AI, audience taxonomies, and datasets, as well as partnering with different data providers to reach our intended audience deterministically.

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Brid.tv

OCTOBER 10, 2024

Luckily, AI and machine learning are revolutionizing how advertisers understand video ad performance. 8 Innovative Ways AI and Machine Learning are Changing Video Advertising Metrics 1. As a result, youll find it easier to create more compelling video ads that maximize engagement rates.

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Ad Tech Daily

APRIL 18, 2022

The post Postclick Appoints Mark McKenna as Chief Executive Officer appeared first on Ad Tech Daily.

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Martech Series

JUNE 23, 2025

Mark will lead product strategy and development for Basis’ DSP, leveraging his more than two decades of expertise in programmatic advertising, identity solutions, and machine learning. Mark has been an ad tech product leader at both startups and established corporations.

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The Ad Tech Blog

MAY 4, 2024

Understanding Federated Learning in Ad Tech Key Points Federated learning allows multiple devices to contribute to machine learning models without sharing the data itself, enhancing privacy. Frequently Asked Questions What is federated learning? How does federated learning enhance privacy?

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AdExchanger

FEBRUARY 16, 2024

is an updated version of AppLovin’s AI-powered ad tech software. It was released last year and relies on predictive machine learning to target app-install ads to the users most […] The post A (Tiny) Peek Inside The Black-Box Algorithm Driving AppLovin’s Business appeared first on AdExchanger.

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Martech

SEPTEMBER 30, 2021

Marketing attribution and predictive analytics platforms are software that employ sophisticated statistical modeling and machine learning to evaluate the impact of each marketing touch a buyer encounters along a purchase journey across all channels, with the goal of helping marketers allocate future spending.

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Playwire

AUGUST 5, 2024

Key Takeaways Quality and Transparency Drive Success: The ad tech space is shifting its focus toward high-quality, clear performance metrics, and operational transparency. Publishers who embrace these principles are likely to thrive in the evolving ad tech landscape.

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VideoWeek

AUGUST 23, 2024

Top Stories Amazon Launches Self-Service CTV Ads for UK SMEs Amazon has launched a self-service ad product for small and medium-sized brands in the UK, allowing them to run campaigns on Twitch, as well as third-party streaming TV apps on Fire TV. The Week in Tech Adelaide Acquires Insights Business Rita Following $1.4

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The Ad Tech Blog

JUNE 17, 2024

Future Trends in Digital Advertising The future of digital advertising is evolving rapidly, with new technologies and strategies emerging to address challenges like ad fatigue.

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PubMatic

JULY 1, 2025

Machine learning doesn’t understand nuance; it amplifies patterns. That’s why PubMatic is focused on building a supply chain engineered for machine learning that is built to benefit humans. If your training data includes MFA, fraudulent hops, or noisy supply, you risk optimizing the wrong outcomes. It’s expensive.

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