Smart-Hub

NOVEMBER 1, 2023

Interstitials Interstitial ads, often referred to as splash pages, are full-screen advertisements popping up during breaks in a user’s interaction with an app or website. These ads are commonly used in gaming apps, news apps, and content-rich websites. To enter the programmatic market will take only up to 7 days.

Mobile Ads 67

Mobile Ads Advertising Banner Ad Exchange 67

Monetize More

APRIL 13, 2023

Whether you’re an up-and-coming publisher trying to maximize their earnings or a premium publisher with millions of visitors, knowing the A-Z of header bidding in 2023 and what is header bidding in digital marketing is a must! However, this variable is known to be a bad predictor of what an ad impression is worth.

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

Lemonads

MAY 20, 2020

RichAds platform allows running campaigns with different ad formats - push, pop and native but this review will be devoted to push notifications. Before launching RichPush the team has been working on developing PlatformIO (White Label Advertising Platform) for a few years and then RichPush ad network was launched in 2018.

Ad network 52

Ad network CPC CPA Affiliates 52

VideoWeek

AUGUST 24, 2023

The move follows the Association of National Advertisers’ (ANA) finding that 15 percent of programmatic ad spend goes on MFA sites, representing 21 percent of total impressions. As such the websites are dominated by ads to the detriment of the user experience. So how did they end up spending $13.2 classifies as MFA.

Clickbait 52

Clickbait Advertising Pop-Up Audience 52

Brid.tv

NOVEMBER 8, 2022

The website or video player puts an ad impression up for auction using a supply-side platform (SSP). On their end, demand-side platforms (DSPs) place bids using the ad creatives supplied by advertisers in a real-time bidding auction. the highest offer) is awarded the ad impression. Outstream Video Ads.

Advertising 64

Advertising Header Bidding Banner Video Ads 64

Adtelligent

JUNE 9, 2021

IT-company Adtelligent created a digital ad monetization platform that works with more than 15,000 1 websites worldwide. Together they have come up with and integrated more than 10 ad tech solutions that help StarLightMedia collaborate with premium advertising partners. Yuriy Gorokhov, CTO at Adtelligent.

Header Bidding 52

Header Bidding Demand Side Platform Impressions Video Ads 52

Smart-Hub

JANUARY 4, 2023

SmartHub is a white label PaaS advertising exchange that provides rapid entry into the ad tech marketplace thanks to the customer-centric approach and pre-built technology. What is White Label ad exchange? What is a White Label ad exchange? And every one of those smartphones has apps in which you can show ads.

Banner 40

Banner Pop-Up Video Ads Ad Exchange 40

Digiday

FEBRUARY 14, 2023

They also showed heavy investment in ad tech innovations, the top-performing category by a landslide. The ‘Pets Stay Free’ campaign was a success, receiving over one billion earned impressions, widespread national outreach and earned media. All of this led to an increase in year-over-year sales for Motel 6.

Fashion 69

Fashion Ad Tech Pop-Up Ad Server 69

VideoWeek

MAY 5, 2023

In this week’s Week in Review: RTL bundles its ad tech, Twitter’s periscope resurfaces, and US digital video ad spend grows at pace. There was more positive news for RTL’s subscription streaming business, which has been a big strategic focus in recent years, as income from RTL+ and Videoland were up 15.6

Advertising 52

Advertising Ad Tech Video Ads Machine Learning 52

illumin

DECEMBER 14, 2023

Game developers often sell ad space in video games through which brands can promote themselves in a more integrated, seamless game environment. This provides a more engaged experience for consumers instead of typical in-app advertisements, pop-ups, or banners commonly seen in mobile games. Follow @illuminHQ

Advertising 52

Advertising Marketing Banner Pop-Up 52

illumin

DECEMBER 14, 2023

Game developers often sell ad space in video games through which brands can promote themselves in a more integrated, seamless game environment. This provides a more engaged experience for consumers instead of typical in-app advertisements, pop-ups, or banners commonly seen in mobile games. Follow @illuminHQ

Advertising 52

Advertising Marketing Banner Pop-Up 52

Ad Monsters

OCTOBER 7, 2022

Industry link-ups are key to survival in a time of fluctuation and persistent change. There was much to learn from many credible and seasoned ad tech professionals, advertisers, and publishers. There was much to learn from many credible and seasoned ad tech professionals, advertisers, and publishers.

Pop-Up 59

Pop-Up Audience Ad Tech Media 59

VideoWeek

NOVEMBER 17, 2023

In this week’s Week in Review: OpenX announces a new initiative to clean up CTV supply, Canal+ launches a new SVOD service in the Netherlands, and buyers report dead links on YouTube campaign reports. For two of these buyers, these dead links accounted for the majority of impressions within their reports.

Media 98

Media Cookies Affiliates Agency 98

Smart-Hub

DECEMBER 18, 2023

Then, the publisher’s website creates a bid request to inform an SSP that the ad impression is available. Step 3: a DSP Analyzes the Request Prior to the above-mentioned steps, advertisers set their campaign parameters via a DSP, which involves adding creatives, setting targeting and daily spend, etc.

Ad Exchange 49

Ad Exchange Ad Inventory Demand Side Platform Impressions 49

Smart-Hub

JANUARY 23, 2023

Based on the data from the DMP, the DSP understands which impressions are worth buying for which users. To join an algorithmic buy, publishers must sign up for an SSP. Advertisers register on the demand side DSP or ad exchange; after that, they can participate in automated media trading.

Advertising 40

Advertising Ad Exchange Banner Header Bidding 40

Brid.tv

SEPTEMBER 26, 2022

Yahoo Ad Tech (Formerly Verizon Media) 8. What Is a Display Ad Network? Display ads are advertisements that show up on websites and apps, usually in the form of an image, text, or video. Their SDK provides developers with easy and straightforward integration for ad-based mobile app monetization. Leadbolt 7.

Ad network 52

Ad network CPC CPM CPA 52

InMobi

AUGUST 20, 2020

As a result, how advertisers and publishers use IDFA for scalable user-level ad targeting and personalization will be impacted. Attribution is a double-sided problem since IDFA as a signal is required from our publishers (impression and click) and advertisers (when app is open and events within app) for install measurements.

Demand Side Platform 52

Demand Side Platform Pop-Up Banner Mobile Ads 52

InMobi

NOVEMBER 12, 2014

Time For Advertisers To Open Up To The Mobile Reality? The UK ad market is aggressively embracing online advertising along with the rapid adoption of mobile advertising. The level of understanding around mobile targeting capabilities has clearly not caught up to that around desktop ads. Happy Holidays.

Mobile Ads 52

Mobile Ads Pop-Up Rich Media Banner 52

Adtelligent

OCTOBER 6, 2021

With its optimization algorithms and consistent delivery of the highest CPMs (cost per 1000 impressions), programmatic attracts many websites to automate ad sales and maximize ad revenue. As a result, they provide numerous opportunities in terms of various ad formats and cross-device campaigns possibilities.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Digiday

JUNE 8, 2022

In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. But with Google’s plans to phase third-party cookies out of Chrome in 2023, and Safari and Firefox already blocking them, up to $10 billion of US publisher revenue could be at stake. How the data stacks up.

First-Party Cookies 66

First-Party Cookies Cookies Header Bidding Ad Tech 66

NewProgrammatic

SEPTEMBER 8, 2021

However, opting for popular solutions puts your brand up against a very saturated market. Also, a recent study from HubSpot revealed that the omnipresent pop-up ads are actually the most hated ad format. Pre or mid-roll video ads were a close second with 100% of consumers skipping such ads whenever possible.

SEO 52

SEO Ad Exchange Affiliates Audience 52

VideoWeek

APRIL 28, 2023

The JIC was set up by Comcast-NBCUniversal, Paramount Global, Fox, Warner Bros. Responding to the RFI now will give a false impression that we endorse the JIC’s requirements. Meta stock was up 11 percent following the results. The company said streaming hours were up by 4.2 is due to be launched in May.

Agency 52

Agency Non-Profit Ad Exchange Audience 52

Lemonads

OCTOBER 6, 2020

This “ Native Advertising ” is particularly effective on an open web, but ads are getting more intrusive, annoying, and ineffective than ever! Have you ever got bothered by those ads popping-up, interrupting your reading while you were so concentrated? That’s how native advertising is done wrong! Let’s check them out!

Native Advertising 52

Native Advertising Advertising Click Through Rate Banner 52

Single Grain

MARCH 16, 2020

If ads for those sneakers aren’t following you across websites, then you’ve probably just cleaned up the web cookies. This way, you won’t have to develop the app and serve the ads in only one of them. Google, Facebook and Amazon together are responsible for 70% of digital ad spending alone, and about 99% of this market growth.

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

illumin

JANUARY 22, 2024

Users will see a call to action that will end up in the destination you set when create the messenger ad; Marketplace ads : marketplace ads make use of Meta’s marketplace feature and are typically used for businesses wanting to reach more people who are browsing in the marketplace. In fact, its ad supply is oversized.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52