More About Advertising

MAY 6, 2020

According to a new study by PwC commissioned by UK advertiser body ISBA, about half – at best – of so-called premium advertising (big brands like Unilever and Nestlé, about £2bn in the UK) goes to. Programatic advertising is important for publishers (including MAA) but we’ve always wondered where the rest of the money goes.

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FEBRUARY 26, 2020

By Luke Willbourn Trade body Outsmart recently announced the final figures for 2019, showing annual OOH revenue in the UK, was up 7.6 per cent from 2018 at £1.3 The last quarter of 2019 was also the most successful, with a 23 per cent increase on Q3 2019 and 15 per cent increase compared.

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VideoWeek

OCTOBER 13, 2023

Google Vows to Fight the Breakup of its Ad Business Google has warned the European Union that it will fight legislative attempts to break up its ad business. Currently available in the “For You” feed on the mobile app, the ads reportedly carry no “ad” or “promoted” label, and redirect users to a third-party site when clicked.

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SEPTEMBER 20, 2016

the American 4A’s agency trade body is still at loggerheads with the Association of National Advertisers (ANA), pulling out of an ANA panel on ‘transparency’ at Advertising Week in New York next week, preferring to do its own thing at the chat fest.

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VideoWeek

DECEMBER 9, 2022

. “This is the right decision for advertisers, who were facing an impossible task to comply with these restrictions,” said Phil Smith, director general of advertiser trade body ISBA. The Washington Post Winds Down Standalone Ad Tech Business Zeus. GroupM Revises Down Global Ad Growth Expectations.

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MARCH 6, 2017

TV marketing body Thinkbox has been bigging up 2016 TV revenue figures – £5.28bn, a narrow 0.2 per cent increase over 2016 albeit only just. TV advertising slowed down in the wake of Brexit vote so it’s a pretty creditable performance. TV advertising in the UK has grown every year since 2000 with the exception.

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AUGUST 14, 2017

The UK’s IPA agency trade body has formally called on Google-owned YouTube and Facebook to work with the IPA and ISBA (the advertiser equivalent) to bring the safety, measurement and viewabillity of their online video up to acceptable industry standards.

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VideoWeek

FEBRUARY 3, 2023

Over Half Ad Companies Not Measuring Carbon Emissions Finds IAB Europe Over half of digital advertising companies (51 percent) do not measure the emissions produced by the delivery of their ads, according to IAB Europe, despite 53 percent claiming to prioritise sustainability. A typical ad campaign creates around 5.4

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VideoWeek

JANUARY 26, 2024

Skydance Media is a production business which has co-financed a number of Paramount Pictures’ biggest films over the last ten years, including Top Gun: Maverick, Mission: Impossible – Dead Reckoning Part One, and Star Trek Beyond. The offer comes just one month after Warner Bros.

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VideoWeek

OCTOBER 6, 2023

In this week’s Week in Review: Altice Europe considers selling ad tech business Teads, the Premier League revamps its TV rights auction, and UK digital publisher revenues show continued growth. Altice acquired the ad tech firm in 2017 for €285 million. million (50.4 percent of the adult population), and The Sun 27.2

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VideoWeek

SEPTEMBER 16, 2022

Private equity firm Bridgepoint has taken a majority stake in ad tech company MiQ, the two companies announced this week. The Advertising Research Foundation, an influential ad research body founded by the ANA and 4As, has announced it is launching a study into the reliability and validity of attention measurement tools.

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VideoWeek

JUNE 17, 2022

OneView, Roku’s ad-buying platform for TV streaming, will have the exclusive capability to activate and measure these shoppable ads. German Antitrust Body Investigates Apple’s App Tracking Transparency. Criteo’s Complaint Forces Meta to Reopen Access for Ad Tech. Discovery to Cut Ad Sales Team.

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InMobi

NOVEMBER 2, 2021

At his current position, he primarily focuses on helping advertisers on their mobile marketing journey and driving ecosystem partnerships with differentiated offerings on back of data and ad-tech solutions. There she worked for clients from the government, finance and consumer goods industries.

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VideoWeek

JULY 1, 2022

The French government has confirmed the sanctions imposed by regulatory body CNIL against Amazon Cookies in 2020. The Berlusconi-owned MediaForEurope (MFE) will “surely look at” the possibility of a bid, MFE’s finance chief Marco Giordani said on Wednesday. French Government Approves Sanctions on Amazon Cookies.

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Single Grain

NOVEMBER 24, 2020

The trouble is that with so much digital content being produced every day, it can be challenging for the marketing team to ensure that all marketing collateral meets the legal and regulatory standards set by internal and external bodies. BSc in law, business administration, finance or related field. Outstanding communication skills.

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