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Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Cannes Lions Viant Swipes at The Trade Desk With a Billboard in Cannes The adtech firm is promoting its gen AI-powered DSP as a simple alternative The billboards target agency, brand, AI, and media execs crossing the Croisette.
Amazons ads business is muscling in on the same adtech players that once fueled its rise. The tech behemoth announced a flurry of announcements and new tools, including a complete overhauling of its demand-sideplatform (DSP). As Amazon tightens its grip, some casualties may be inevitable.
The Trade Desk, the popular demand-sideplatform that marketers use to buy digital ads, published a list of the 100 most premium publishers across the open internet today. The list--which includes TV, web and audio publishers globally--is part of a report on the rise of the premium internet.
Yahoo is letting advertisers buy publisher inventory directly from its demand-sideplatform via a new product called Backstage, the tech company's answer to the industry movement toward supply-path optimization, Yahoo executives exclusively shared with Adweek.
Department of Justice has a “narrow view” of the adtechmarket and that advertisers and publishers have many alternatives. billion fine in antitrust case While many adtech providers exist, Google dominates key market segments such as ad exchanges, ad networks and demand-sideplatforms.
The last few months of 2022 have seen some unusual market dynamics, including an increasingly murky future for Twitter with forecasts of it shedding users, CTV ad spend continues to see grow while the long-awaited ad business from Netflix takes a wobbly turn, and rumors swirl of Apple building its own demand-sideplatform.
In digital advertising , a hidden threat is silently draining marketing budgets and undermining the value of online content. Made for advertising” or “made for arbitrage” (MFA) sites, designed purely to attract ad dollars rather than serve users, are proliferating at an alarming rate. going to ad-tech fees and $0.35
The Trade Desk, the popular demand-sideplatform that marketers use to buy digital ads, published a list of the 100 most premium publishers across the open internet today. The list--which includes TV, web and audio publishers globally--is part of a report on the rise of the premium internet.
Yahoo has held preliminary talks with investment banks and potential buyers of its demand-sideplatform, according to sources familiar with the developments. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.
Amazon plans to more transparency tools for its advertising offering, updates that come just weeks after its demand-sideplatform was among the high-profile firms publicly rebuked by lawmakers for adtechs role in monetizing child sexual abuse material (CSAM) and other problematic content.
Spotify is expanding its advertising base by rebranding its adplatform. The world of audio marketing and podcast advertising is about to get more interesting as one of the biggest music streaming platforms rebrands its ad technology. But will the rebrand change the face of audio advertising?
Six months ago, mobile adtech business AppLovin overtook The Trade Desk in market cap, knocking the demand-sideplatform (DSP) from its perch at the top of the adtech stock market; a position it has enjoyed since 2017. The adtech stock fell by 30 percent following the results.
The tech giant is trying to persuade advertisers to use its adtech to buy ads from other publishers, not just on its own media. It’s something they’ve been able to do for a while, but Amazon’s ad executives are really emphasizing it these days. Continue reading this article on digiday.com.
Scope3 has unveiled an AI-powered agentic AI platform that aims to tap a trifecta of hyped adtech topics: AI, curation and brand safety. This ambitious goal affects publishers, agencies, demand-sideplatforms and supply-sideplatforms. Continue reading this article on digiday.com.
Earlier this week, it emerged that Microsoft is shutting down its demand-sideplatform, Xandr Invest. Related Insights The Programmatic Marketer Microsoft Advertising is closing the Xandr DSP, layoffs pending Read More The company informed clients on May 14 that the DSP would cease operations by Feb.
UPDATED: JUNE 2025) MarTech (Marketing Technology) and AdTech (Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other. MarTech is the use of software to automate, streamline, and improve the marketing efforts and campaigns of businesses.
AI-powered DSPs are redefining programmatic advertising, delivering smarter insights, unmatched efficiency, and real-time adaptability for modern marketers. Gone are the days when Demand-SidePlatforms (DSPs) simply automated media buying to maximize impressions and minimize costs.
A number of major adtech businesses – PubMatic, Magnite, Equativ, The Trade Desk, Cadent, and Adform – this morning announced the launch of the European Programmatic TV Initiative (EPTVI), a joint effort aimed at accelerating growth and adoption of programmatic TV in Europe. This problem isn’t easily solved.
Yahoo has entered adtechs curation fray, focusing on supply-side intelligence tie-ups amid a host of partnership announcements as part of its Consumer Electronic Show activity. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.
Last week, Netflix unveiled the European rollout of its programmatic beta program involving tie-ups with demand-sideplatforms Google and The Trade Desk, among others, that will go into effect later this month. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
As the multiple antitrust cases this year attest, Google’s place at the top of the digital advertising market is clear (if under threat). The same can be said of its demand-sideplatform, DV360, although it’s up to the government to determine how that fares.
With programmatic advertising, brands can place ads in relevant channels and target the appropriate audiences for better results and improved ROI. Some must-know programmatic terms are: Demand-sideplatforms (DSP): Platforms that let media buyers automate and optimize digital ad space purchasing.
Related Insights The Programmatic Marketer Amazons DSP ambition: Becoming the primary DSP for advertisers Read More Amazon is poised to issue its full-year earnings today, a quarterly requirement that has helped market observers gauge the growing importance of the e-commerce giants advertising services.
Related Insights The Programmatic Publisher The outlook for adtech M&A in 2025 Read More Earlier this week, Digiday reported that parties were trying to engineer a divestment of Yahoos demand-sideplatform, but who would buy such an asset, especially in this market?
By building its own exchange, Spotify aims to capture more revenue from small and medium-sized businesses to allow existing clients to spend more efficiently, making it more competitive with platforms like Meta and Google, with The Trade Desk operating as its beta demand-sideplatform partner.
Related Insights Member Exclusive AdTech Briefing: Public companies’ first loyalty is to shareholders — why do advertisers give them an easy time? Subscribe To Read Read More Dynamics in adtech, particularly within the demand-sideplatform sector, are in flux, causing media agency practitioners considerable head-scratching.
As we approach 2024, data privacy takes center stage as a primary concern in digital marketing. The post AdTech Privacy: How DSPs are Navigating the Evolving Landscape appeared first on Smaato. For forward-thinking DSPs, RTB House shares how they navigate the complexities of.
Before demand-sideplatforms (DSPs), marketers and advertising agencies had to do a lot of footwork to implement comprehensive digital advertising campaigns. Before long, DSPs entered the adtech ecosystem. Before long, DSPs entered the adtech ecosystem. It was, in a word, exhausting.
The move comes as Smart Adserver fully combines with LiquidM and DynAdmic, two adtech companies it acquired in 2019 and 2021 respectively. The new name reflects a shift in positioning for the company, away from being primarily a sell-side business, toward being an end-to-end adtech business.
Amazon is itching for more advertisers to hop on board with its adtech. But boy, does it have its work cut out, even if buyers demonstrate a clear desire for greater choice when it comes to demand-sideplatforms. Perceptions of its demand-sideplatform aren’t great, to say the least.
Two acquisitions announced last week are indicative of the M&A activity for adtech still on the horizon, sources told Digiday. And that means there are ‘bargains’ to be had as corporate development executives eye synergies and market share at a fraction of the price it would have cost them previously.
Dubbed Forward ‘24: TV’s Tipping Point , the event was hosted the same month as the industry’s largest independent demand-sideplatform revealed GAAP revenue of nearly $2 billion for 2023, up 23% from the previous year. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
As MiQ’s UK chief commercial officer Zuzanna Gierlinska explains, Sigma uses AI to unify and visualise a wide range of signals, to create unique audiences for advertisers to target, and to push out campaign updates and optimisations across multiple demand-sideplatforms.
Marketing attribution and predictive analytics platforms are software that employ sophisticated statistical modeling and machine learning to evaluate the impact of each marketing touch a buyer encounters along a purchase journey across all channels, with the goal of helping marketers allocate future spending.
The prospect that publishers might walk away from adtech vendors once seemed laughably remote. A few years ago it would’ve been unthinkable for a publisher like that to say bye-bye to the money it got from a content recommendation adtech vendor, let alone openly talk about it. Look at Bloomberg Media, for instance.
After a yearslong buildup, GDPR became enforceable in 2018, and to say its impact was considerable would be an understatement, with the privacy legislation still casting a shadow of doubt on European adtech. Discussing the prospects of TFC 2.0, “I just don’t know when the formal release is.” publishers again.
The UK’s antitrust regulator, the Competition and Markets Authority, has today launched an investigation into whether Google has abused its dominant position in adtech. The watchdog says it will assess whether Google’s practices in these parts of the adtech stack may distort competition.
Netflix to Launch In-House AdTech Next Year Netflix has announced that its in-house adtechplatform will be tested in Canada in November and launched globally in 2025. The Week in Tech Adelaide Acquires Insights Business Rita Following $1.4 The company raised $62.7 Read more on VideoWeek.
The news has implications for demand-sideplatform The Trade Desk, whose in-development CTV operating system ‘Ventura’ had reportedly signed up Sonos as its first hardware client. Amid the turmoil, the company is focussing on its core audio products. A hard(ware) sell? One of these is winning over hardware partners.
Video and CTV adtech business Tremor International has agreed a deal to acquire demand-sideplatform Amobee from Singapore-based telco SingTel for $239 million. Amobee has three core business segments – its DSP, the Amobee Advanced TV Platform, and its Email MarketingPlatform.
As the 2024 NewFronts season enters day 2, Roku is poised to underline this trend with the announcement of The Trade Desk–the ad industry’s largest independent demand-sideplatform as a key adtech partner, Digiday understands. Continue reading this article on digiday.com.
These are publishers whose growth strategies rely heavily on driving and monetizing traffic outside of their home markets. The agenda featured panel discussions, research presentations, and industry insights from across the ecosystem – including voices from demandsideplatforms (DSPs), agencies, and brands.
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