Digiday

APRIL 9, 2025

Yahoo has held preliminary talks with investment banks and potential buyers of its demand-side platform, according to sources familiar with the developments. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

Ad Tech 56

Ad Tech Demand Side Platform Media Marketing 56

Digiday

FEBRUARY 20, 2025

Amazon plans to more transparency tools for its advertising offering, updates that come just weeks after its demand-side platform was among the high-profile firms publicly rebuked by lawmakers for ad techs role in monetizing child sexual abuse material (CSAM) and other problematic content.

Demand Side Platform 79

Demand Side Platform Ad Tech Media Marketing 79

Ad Monsters

NOVEMBER 28, 2024

AI-powered DSPs are redefining programmatic advertising, delivering smarter insights, unmatched efficiency, and real-time adaptability for modern marketers. Gone are the days when Demand-Side Platforms (DSPs) simply automated media buying to maximize impressions and minimize costs.

Advertising 105

Advertising Demand Side Platform Audience ROI 105

illumin

JUNE 15, 2025

UPDATED: JUNE 2025) MarTech (Marketing Technology) and AdTech (Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other. MarTech is the use of software to automate, streamline, and improve the marketing efforts and campaigns of businesses.

MarTech 103

MarTech Ad Exchange A/B Testing Demand Side Platform 103

Ad Monsters

JULY 10, 2025

In its high-profile antitrust case against Google, the DOJ argues that the tech giant has used its dominance across the ad tech stack to suppress competition and extract unfair value from both publishers and advertisers. When an apparel company wants to advertise online, they use Google Ads to bid on search terms.

Ad Server 76

Ad Server Ad Exchange Header Bidding Ad Tech 76

Digiday

MARCH 13, 2025

Scope3 has unveiled an AI-powered agentic AI platform that aims to tap a trifecta of hyped ad tech topics: AI, curation and brand safety. This ambitious goal affects publishers, agencies, demand-side platforms and supply-side platforms. Continue reading this article on digiday.com.

Ad Tech 52

Ad Tech Demand Side Platform Agency Media 52

Digiday

MAY 15, 2025

Earlier this week, it emerged that Microsoft is shutting down its demand-side platform, Xandr Invest. Related Insights The Programmatic Marketer Microsoft Advertising is closing the Xandr DSP, layoffs pending Read More The company informed clients on May 14 that the DSP would cease operations by Feb.

Ad Tech 52

Ad Tech Demand Side Platform Advertising Marketing 52

Digiday

JUNE 9, 2025

As the multiple antitrust cases this year attest, Google’s place at the top of the digital advertising market is clear (if under threat). The same can be said of its demand-side platform, DV360, although it’s up to the government to determine how that fares.

Finance 48

Finance Demand Side Platform Ad Tech Marketing 48

Digiday

FEBRUARY 5, 2025

Related Insights The Programmatic Marketer Amazons DSP ambition: Becoming the primary DSP for advertisers Read More Amazon is poised to issue its full-year earnings today, a quarterly requirement that has helped market observers gauge the growing importance of the e-commerce giants advertising services.

Demand Side Platform 63

Demand Side Platform Advertising Ad Inventory Ad Tech 63

PubMatic

MAY 14, 2025

These are publishers whose growth strategies rely heavily on driving and monetizing traffic outside of their home markets. The agenda featured panel discussions, research presentations, and industry insights from across the ecosystem – including voices from demand side platforms (DSPs), agencies, and brands.

Education 99

Education A/B Testing Demand Side Platform Viewability 99

Digiday

FEBRUARY 9, 2025

Last week, Netflix unveiled the European rollout of its programmatic beta program involving tie-ups with demand-side platforms Google and The Trade Desk, among others, that will go into effect later this month. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Demand Side Platform 55

Demand Side Platform Ad Tech Media Marketing 55

Digiday

JUNE 12, 2025

Related Insights Member Exclusive Ad Tech Briefing: Public companies’ first loyalty is to shareholders — why do advertisers give them an easy time? Subscribe To Read Read More Dynamics in ad tech, particularly within the demand-side platform sector, are in flux, causing media agency practitioners considerable head-scratching.

Demand Side Platform 42

Demand Side Platform Ad Tech Media Agency 42

MNTN

JANUARY 22, 2025

The tech world, specifically the ad tech world, can feel like an excess of new words and tools that seem to pop up overnight. As you begin to explore the various terms of programmatic advertising , an ad exchange is something youll see mentioned often as an important part of the programmatic ad buying and selling process.

Ad Exchange 52

Ad Exchange Impressions Ad Inventory Ad Space 52

VideoWeek

JUNE 26, 2025

As MiQ’s UK chief commercial officer Zuzanna Gierlinska explains, Sigma uses AI to unify and visualise a wide range of signals, to create unique audiences for advertisers to target, and to push out campaign updates and optimisations across multiple demand-side platforms.

Demand Side Platform 52

Demand Side Platform Audience Media Advertising 52

VideoWeek

APRIL 8, 2025

When Canadian ad tech business StackAdapt announced earlier this year that it had closed a $235 million equity funding round led by Teachers Venture Growth, the news picked up a lot of attention thanks in part to the size of the figure. Obviously AI of one sort or another is present in a wide range of ad tech solutions.

Ad Tech 52

Ad Tech Demand Side Platform Machine Learning Healthcare 52

VideoWeek

JUNE 4, 2025

The idea is that by uniting data from across these sources, presenting it clearly to advertisers and highlighting key trends, marketers will be better able to spot opportunities to more efficiently reach relevant audiences. “MiQ Sigma is the next evolution of that visionenhancing core strengths with powerful new technology.

Demand Side Platform 59

Demand Side Platform Audience Agency Advertising 59

VideoWeek

MARCH 13, 2025

The news has implications for demand-side platform The Trade Desk, whose in-development CTV operating system ‘Ventura’ had reportedly signed up Sonos as its first hardware client. Amid the turmoil, the company is focussing on its core audio products. A hard(ware) sell? One of these is winning over hardware partners.

Manufacturing 59

Manufacturing Demand Side Platform Ad Inventory Ad Tech 59

Advendio

APRIL 14, 2025

Successful retail media networks incorporate: Display & Video Ads → On product pages, homepages, and checkout screens. Programmatic Advertising → Partnering with DSPs (Demand Side Platforms) for automated ad buying.

ROI 52

ROI Retail Media Ad Inventory 52

VideoWeek

JUNE 15, 2025

As AI becomes increasingly embedded in the process of optimising ad campaigns, marketers have expressed concerns that their competitors stand to benefit from the success of their campaigns, by using the same platforms that learn from the performance of their ads. CEO Jonathan Moffie tells VideoWeek.

Agency 40

Agency Demand Side Platform Video Ads Conversion 40

VideoWeek

JUNE 30, 2025

That’s why Vistar Media, a DOOH company operating in more than 35 global markets, is looking beyond traditional OOH budgets to drive growth. ” This also allows marketers to be more creative in their messaging and targeting, according to Singh, without the regulatory pitfalls of hypertargeting. percent this year.

Media 59

Media Demand Side Platform Brand Lift Pop-Up 59

VideoWeek

JUNE 20, 2025

TikTok Rolls Out GenAI Text/Image-to-Video Tools TikTok used its presence in Cannes to announce new features for its Symphony suite of AI products, including tools for marketers to generate video from text or still images. By doing this, we aim to make a significant difference to the carbon impact of the global advertising ecosystem.”

Demand Side Platform 83

Demand Side Platform Media Agency Audience 83

VideoWeek

JULY 18, 2025

Top Stories Netflix Says In-House Ad Tech is Helping Ramp Up Revenues Netflix revenues jumped 16 percent during Q2 2025, the streaming giant announced on Thursday, while the company also upgraded its full-year revenue forecast to $44.8-45.2 billion, up from $43.5-44.5

Ad Tech 52

Ad Tech Agency Media Non-Profit 52

Marketing Dive

JUNE 17, 2025

Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. The collaboration allows advertisers to leverage insights from both companies as they access the media giant’s premium inventory across platforms.

Cookies 80

Cookies Ad Exchange Agency Ad Tech 80

VideoWeek

JULY 25, 2025

North’s three priorities for Reach are connecting with audiences, accelerating tech and AI, and diversifying revenues. “Clearly we know the news market has matured and whilst we can take share, we do need to look for other opportunities,” said North. HBO Max Launches in 12 New Markets HBO Max, the Warner Bros.

Media 52

Media Entertainment Agency Ad Tech 52

VideoWeek

NOVEMBER 8, 2024

In this week’s Week in Review: AppLovin’s market cap overtakes The Trade Desk’s, WBD posts its Q3 results, and The Independent becomes the largest UK publisher in the US. The CMA said it has “not yet launched” its formal investigation into the merger, but is inviting comments on the ad tech tie-up until 20th November.

Ad Tech 52

Ad Tech Media Agency Audience 52

VideoWeek

MARCH 14, 2025

In a fireside chat with Barclays MD Warren Ackerman, Fernandez described the move as “probably the biggest change in [Unilever] going forward” Unilever’s marketing budget has risen quickly over the past few years, up from 13.1 percent of revenues in 2022 to 15.9 percent in the second half of last year. Judge Amit P.

Food 52

Food Ad Tech Media Agency 52

VideoWeek

FEBRUARY 7, 2025

In this week’s Week in Review: Netflix weighs up a bid for F1 rights in the US, StackAdapt completes an impressive funding round, and Ralph Lauren executives discuss how ROI guides marketing investment. StackAdapt said the investment will enable the company to extend its programmatic footprint, while expanding into marketing technology.

Marketing 52

Marketing Ad Tech ROI Retail 52

VideoWeek

MARCH 21, 2025

“With this latest step in our relationship with Adobe, were able to push the boundaries of AI-driven creativity and deliver groundbreaking solutions for the marketing and advertising industry,” said Publicis Groupe CEO Arthur Sadoun. So putting video ads strategically in different locations on our home screen is part of it.

Demand Side Platform 52

Demand Side Platform Ad Tech Retail Fill rate 52

Marketing Dive

JUNE 18, 2025

Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. market, want to improve targeting and measurement while reducing waste in CTV advertising. CTV households, or more than 80% of the market, per ComScore data.

Advertising 67

Advertising Retail Ad Tech Cookies 67

Digiday

JANUARY 7, 2025

Yahoo has entered ad techs curation fray, focusing on supply-side intelligence tie-ups amid a host of partnership announcements as part of its Consumer Electronic Show activity. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

Demand Side Platform 82

Demand Side Platform Electronics Ad Tech Conversion 82

VideoWeek

JUNE 13, 2025

ProSieben also announced the international roll-out of the Media Manager from Virtual Minds, the media company’s ad tech business. However efforts to restrict pharmaceutical ads are likely to run into legal troubles, with some arguing that they’re protected under the US First Amendment.

Media 52

Media Pharmaceuticals Ad Tech Retail 52

VideoWeek

APRIL 17, 2025

Top Stories UK Marketers Cut Budgets for the First Time in Four Years A net balance of 4.8 percent of UK companies lowered their marketing budgets in Q1, according to data from the IPA Bellwether Report released this morning, the first drop in four years. In Q1 this year, this figure sat at -4.8 percent, a sharp change from +1.9

Marketing 52

Marketing Ad Tech Media Food 52

VideoWeek

MAY 27, 2025

Guardian Tops IPA Survey of Best Publishers to Work With The Guardian came out top in the IPA’s spring survey of the best media owners to work with (excluding ad tech companies), with 87.5 Amazon to Top $60 Billion in Retail Media Ad Revenue This Year Amazon is forecast to earn $60.6 billion in 2026.E-commerce

Ad Targeting 52

Ad Targeting Demand Side Platform Retail Ad Tech 52

VideoWeek

DECEMBER 6, 2024

This data covers product attributes, media, pricing, availability, promotions, and consumer sentiment, and will be used by IPG to help inform clients’ product development, marketing strategies, and retail media operations. Experian said the acquisition expands its marketing data and identity offering in the advertising ecosystem.

Advertising 52

Advertising Retail Pharmaceuticals Media 52

Adweek

MAY 29, 2024

The Trade Desk, the popular demand-side platform that marketers use to buy digital ads, published a list of the 100 most premium publishers across the open internet today. The list--which includes TV, web and audio publishers globally--is part of a report on the rise of the premium internet.

Demand Side Platform 347

Demand Side Platform Marketing Ad Tech 347

Adweek

JUNE 19, 2023

Yahoo is letting advertisers buy publisher inventory directly from its demand-side platform via a new product called Backstage, the tech company's answer to the industry movement toward supply-path optimization, Yahoo executives exclusively shared with Adweek.

Demand Side Platform 290

Demand Side Platform Marketing Advertising Ad Tech 290

Adweek

DECEMBER 11, 2022

Amazon Web Services, the tech giant's cloud storage unit, is launching its own clean room technology next year, the company recently announced.

Demand Side Platform 264

Demand Side Platform Retail Marketing Media 264