Exchange Wire

JUNE 8, 2023

With May marking the fifth anniversary of GDPR, privacy remains a critical issue for the tech industry. The evolution of privacy legislation has shaken integral elements of the ad tech landscape as we know it; prominently, third-party cookies have been [.]

GDPR 97

GDPR Cookies Ad Tech 97

Digiday

FEBRUARY 28, 2023

The signals marketers have traditionally used to both target online audiences and track the efficacy of such activities are on the wane as epitomized by the sunsetting of third-party cookies in the Google Chrome browser and Apple’s diminution IDFAs on iOS.

Cookies 86

Cookies Marketing Demand Side Platform Ad Server 86

Ad Monsters

APRIL 10, 2024

The ad tech industry must break free of third-party cookies to comply with newly enacted privacy laws. The buy side, sell side, and their tech partners are testing different approaches to build a privacy-first advertising ecosystem that reaches the right audiences. ” Can you tell us why?

Cookies 111

Cookies Ad Tech GDPR Retail 111

Exchange Wire

OCTOBER 31, 2022

From the establishment of GDPR in Europe in 2016 to the Cambridge Analytica scandal, access and use of data from people around the world has become a critical issue for players across the entire ad tech ecosystem. . Crucially, the increasing prevalence [.].

GDPR 98

GDPR Ad Tech Cookies Advertising 98

Digiday

OCTOBER 18, 2022

As fines of up to €20 million, or 4% of a company’s global turnover, for GDPR violations came into prospect many publishers began to rely on consent management platforms to facilitate the submission and transfer of user consent for advertising purposes.

Ad Ops 91

Ad Ops Cookies Ad Tech GDPR 91

VideoWeek

SEPTEMBER 5, 2024

The EU’s General Data Protection Regulation (GDPR) was designed to give Europeans more control over their personal data. But for many, the most noticeable consequence of GDPR has been the prevalence of more intrusive cookie banners across the web.

Cookies 52

Cookies GDPR Banner Ad Tech 52

Martech

SEPTEMBER 28, 2021

Such identifiers can and should encompass both online (device, email, cookie or mobile ad ID) and offline (name, address, phone number) data signals and attributes. These identifiers can include an email, IP or physical address, as well as a mobile phone number, digital tag or cookie. Data onboarding.

Cookies 122

Cookies Mobile Ads GDPR Ad Tech 122

VideoWeek

NOVEMBER 16, 2023

UK newspaper The Guardian announced a host of new ad solutions at its Upfronts presentation this week, including a new offering geared specifically towards audiences which have opted out of data collection within its GDPR consent mechanism. These solutions will still work post-2024.

Cookies 64

Cookies Audience First-Party Cookies GDPR 64

VideoWeek

NOVEMBER 22, 2023

Some of the UK’s most visited websites run cookie consent notifications which aren’t compliant with data protection laws, according to the Information Commissioner’s Office, the UK’s data protection authority. Understanding compliance is not easy. Now however, the training wheels are coming off.

Cookies 52

Cookies GDPR Ad Tech Advertising 52

Ad Monsters

DECEMBER 10, 2024

Dinesen, explains how public data and IP-based insights help bridge the CPM gap and maximize value in a post-cookie world. Third-party cookie deprecation has created a pricing crisis for publishers. When readers can’t be identified, ad inventory sells at a steep discountsometimes 70-80% below addressable rates.

CPM 97

CPM Cookies Impressions GDPR 97

Ad Monsters

OCTOBER 20, 2022

Regardless of Chrome delaying its third-party cookie cut-off, other browsers do not support cookies. Mathieu Roche: My co-founders and I were in ad tech before we decided to create this company. We knew the industry and the limitations of using cookies. Obviously, Safari was already there.

Audience 98

Audience Cookies First-Party Cookies Ad Tech 98

PubMatic

APRIL 25, 2024

Audience addressability has been in the spotlight within the digital advertising industry since Google first announced plans to phase out third-party cookies four years ago. But signal loss is nothing new.

Audience 109

Audience Cookies GDPR Retargeting 109

Brid.tv

APRIL 1, 2024

Data privacy regulations such as GDPR, heightened consumer awareness, and cookie depreciation have undoubtedly led to a giant shift in how platforms, publishers, and advertisers conduct business. Monetize your app with a variety of mobile ad formats. User data privacy is now front and center. contextual ).

Advertising 97

Advertising GDPR Cookies Mobile Ads 97

Mediavine

JANUARY 19, 2023

2023: The Year of Privacy While Google punted third-party cookie depreciation until 2024 , privacy is still very much the theme of this year and beyond. When the EU’s GDPR was first unveiled, many websites simply shut down ads rather than become compliant due to the perceived burden. In 2023, five U.S. Which leads me to ….

Pop-Up 113

Pop-Up GDPR Cookies Ad Tech 113

The Ad Tech Blog

MARCH 17, 2024

Consent Management Platforms (CMPs) : CMPs enable websites to manage user consents, assuring that data is collected and processed lawfully under regulations like GDPR. Yes, laws like GDPR and CCPA set standards for data collection and user consent, directly affecting AI-driven advertising strategies. Definitely.

Advertising 130

Advertising GDPR Cookies Marketing 130

Smart-Hub

APRIL 1, 2024

Both first-party and third-party cookies are used for tracking user behavior on the Internet and allow for refining advertising strategies and delivering a more personalized user experience. In this guide, we will explain the difference between first-party and third-party cookies, explore relevant regulations, and more.

Cookies 56

Cookies First-Party Cookies Ad Exchange Marketing 56

illumin

JANUARY 26, 2024

The alarm has been sounding for years, but the event some marketers have dreaded for years is finally upon us – the post-cookie era is here. Now, let’s be honest with ourselves – none of the AdTech media vendors on the open web are completely free from third-party cookies.

Cookies 59

Cookies Media Machine Learning GDPR 59

The Ad Tech Blog

JULY 3, 2024

Regulations like the General Data Protection Regulation ( GDPR ) in Europe and the California Consumer Privacy Act ( CCPA ) in the United States have been implemented to safeguard consumer data. Marketers must ensure they understand and adhere to data protection regulations like GDPR and CCPA.

Conversion Rate 130

Conversion Rate GDPR Machine Learning Click Through Rate 130

Automatad Inc.

JANUARY 17, 2022

Congress urged to create a national standard for privacy by ad industry and business groups. Google Analytics might be violating the GDPR according to the Austrian DSB. Ad-supported Media Share in 2022. Despite soaring ad spending, ad-supported media’s share in total consumer time declined to its lowest ever in 2021.

GDPR 52

GDPR Header Bidding Non-Profit Media 52

Advendio

MARCH 20, 2025

Ad margins are significantly higher than product margins, with RMNs generating up to 70% gross margins. The decline of third-party cookies means brands are looking for new data-rich advertising solutions. Laws such as GDPR in Europe and CCPA in the U.S.

Retail 52

Retail Media Ad network Ad Tech 52

More About Advertising

JULY 14, 2023

GDPR recently celebrated its fifth anniversary, yet privacy-first advertising remains a work in progress. The triple-whammy of regulations, cookie deprecation, and Apple’s ATT framework have scattered the once connected web of signals that powered modern advertising.

GDPR 74

GDPR Advertising Cookies Ad Tech 74

Digiday

JANUARY 5, 2023

At its core, Galileo is an advertiser-focused offering engineered by The Trade Desk that aims to help brands chart the internet without traditional targeting tools such as third-party cookies via its platform. or “UID2,” serving as the fulcrum of the offering.

Cookies 69

Cookies Advertising Demand Side Platform Audience 69

VideoWeek

JUNE 23, 2023

In this week’s Week in Review: As the industry heads to Cannes, Criteo gets a GDPR fine, Omnicom goes all out on AI, and RTL announces new programmatic partnership for addressable inventory. The CNIL’s decision has been reviewed by all other European data controllers, and all agree with the decision.

GDPR 52

GDPR Cookies Ad Tech Agency 52

Basis

MAY 20, 2022

While the United States has taken its time determining how to handle Big Tech regulation, the European Union has embraced its reputation as the world’s fiercest tech regulator. Potential Impact on the Ad Tech Industry. Check out our guide: Beyond Third-Party Cookies: Your Guide to Overcoming the Identity Crisis.

Advertising 97

Advertising Marketing Cookies Pop-Up 97

Media Math

JUNE 7, 2022

Merkury Connections : Enables connectivity of the Merkury ID to media publishers, ad-tech like MediaMath, and martech platforms. We help procure, grow, and connect your first-party data to deliver personalization across the total customer experience without relying on third-party cookies. Better data means better performance.

Cookies 85

Cookies GDPR ROI Ad Tech 85

VideoWeek

NOVEMBER 28, 2024

Which ad tech vendors are delivering the most value to your business? Media Impact, which is the exclusive advertising sales house for Axel Springer’s German titles like BILD and WELT, chose Xandr [now Microsoft Advertising] as the core ad server and SSP. Has it changed in light of Google’s U-turn on cookies?

Fill rate 59

Fill rate Cookies Ad Server Audience 59

Ad Monsters

FEBRUARY 6, 2023

Third-party cookie deprecation negatively impacted data enrichment and modeling support advertising targeting and customer acquisition. with activation into the ad tech ecosystem as a critical driver for customer acquisition. By contrast, Spherical addresses the advertising use case (display, video, social, etc.)

Cookies 98

Cookies Audience Machine Learning GDPR 98

Ad Monsters

JANUARY 29, 2024

As privacy ethics continue to take center stage, data compliance is crucial for every ad tech stakeholder to monitor risk and maintain brand integrity. In Europe, GDPR mandates advertisers and publishers to secure consent before collecting and sharing personal data, resulting in higher compliance. While only 20% of U.S.

Viewability 105

Viewability GDPR Cookies Ad Tech 105

Ad Monsters

JUNE 13, 2024

The technique aims to address deprecated third-party cookies with deterministic and probabilistic methods to connect user identities. Unfortunately, the buy side and sell sides are at odds again – what else is new in ad tech? A publisher can assign their user ID, even without cookies, and share it with the DSP.

Cookies 64

Cookies Advertising Conversion Ad Tech 64

illumin

MAY 28, 2024

In addition, new data and privacy regulations such as the CCPA and GDPR have limited the sharing of personal identifiable information. At the same time, tech giants such as Apple have made iOS updates to make tracking and targeting users more difficult and Google has initiated its plan to phase out third-party cookies in 2024.

Advertising 88

Advertising Cookies Machine Learning Brand Lift 88

Digital Ad Blog

MAY 26, 2025

Privacy Constraints The phasing out of third-party cookies, combined with increasingly stringent global privacy laws (e.g., GDPR, CCPA), is limiting marketers ability to target audiences with precision. According to Porch Group Media, only 26% of CMOs report being very confident in their ability to measure digital ROI accurately.

Media 59

Media SEO Marketing Healthcare 59

VideoWeek

AUGUST 23, 2022

What’s the role of the OVP in a post-cookie world? When you’re starting from scratch in the post-cookie world, it takes a lot of time to compile enough data for it to be statistically significant as a contextual signal. That means we can prove, and improve, our methods so that they’re comfortably able to replace the cookie one day.

A/B Testing 98

A/B Testing Cookies Viewability GDPR 98

VideoWeek

JANUARY 8, 2024

King, the epitome of an affable Australian, speaks about ad tech, data and monetisation strategies with a contagious enthusiasm, which is particularly welcome on a wet and gloomy December afternoon in London. When King first joined Nine, the company worked with a single stack and only ten percent of revenue came from programmatic sources.

Ad Tech 103

Ad Tech GDPR Cookies Marketing 103

Single Grain

MARCH 16, 2020

If ads for those sneakers aren’t following you across websites, then you’ve probably just cleaned up the web cookies. Such data is the most valuable asset of the company, especially in regards to CCPA and GDPR data reselling restrictions. The Email Marketer’s 4-Step Guide to GDPR Compliance. 2) Explore Emerging Markets.

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

Ad Monsters

OCTOBER 2, 2024

Through cookies and pixels, the bid of demand sources can be adjusted according to the relevancy and the revenue. However, acts like GDPR and CCPA permit data and personal information to be handled responsibly and only with permission, data anonymization.

Header Bidding 105

Header Bidding Ad Server Ad Exchange Ad network 105

InMobi

FEBRUARY 26, 2023

Long gone are the days when the programmatic ecosystem was bracing up for the roll out of the General Data Protection Regulation (GDPR) in May 2018. privacy string is a cookie that stores information about disclosures made and choices selected by the user regarding their rights. InMobi will look to support the IAB GPP in Q2 2023.

GDPR 52

GDPR Ad Tech Ad Inventory Audience 52

Ad Monsters

DECEMBER 26, 2023

Minority Report Podcast Live — Developing a Leadership Career in Digital Media and Ad Tech Speakers: Kerel Cooper and Erik Requidan Co-Founder and Co-Hosts of The Minority Report; Chris Contreras, Chief Customer Officer, MNTN Quote: “I am a servant leader through and through,” said Chris Contreras, Chief Customer Officer, MNTN.

Ad Ops 52

Ad Ops Cookies Ad Tech Audience 52