Adweek

JUNE 9, 2022

What is big tech doing for small, medium and large publishers? Those are just some of the questions being asked in the IAB Tech Lab's 'Voice of the Publisher Survey.' What will be the economic impact of the depreciation of the cookie? What's the adoption rate of new identity solutions? The survey, in partnership with.

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The Ad Tech Blog

MAY 2, 2024

Understanding the Integration of AI and User-Centric Design in Ad Tech Key Points AI Revolution in UX: The integration of artificial intelligence is reshaping user experience (UX) design, making it crucial to stay updated with AI advancements. This approach not only improves user satisfaction but also enhances the effectiveness of ads.

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Ad Tech Machine Learning Conversion Education 130

PubMatic

NOVEMBER 13, 2024

Embrace Programmatic Technology Managing the fragmented ad tech space is tough, especially when building on-site display ads at scale. Programmatic Implementing closed-loop reporting systems that integrate advertising performance with actual sales data enables brands to see which ads drove the path to purchase.

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Media Ad Tech Retail Display Advertising 119

Ad Monsters

JUNE 9, 2025

Zach Rosen, founder of Supernova, an ad tech growth consultancy, is running in the other direction. And, the agenda is filled with conversations about AI, commerce, and creativity in advertising that will be viewed through a queer lens. He created Supernova PRIDE Summit , the first of its kind, during Cannes Lions.

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VideoWeek

MAY 21, 2025

Six months ago, mobile ad tech business AppLovin overtook The Trade Desk in market cap, knocking the demand-side platform (DSP) from its perch at the top of the ad tech stock market; a position it has enjoyed since 2017. Trading places At the same time, ad tech giant The Trade Desk was running into problems of its own.

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Ad Tech Demand Side Platform Ad Server Mobile Ads 52

AdExchanger

JANUARY 10, 2024

Google Chrome will deprecate third-party cookies, Privacy Sandbox will dominate the conversation, and media will continue having a major crisis, as years of removing friction between consumer and content has cratered the value chain.

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Martech

SEPTEMBER 10, 2024

Department of Justice has a “narrow view” of the ad tech market and that advertisers and publishers have many alternatives. billion fine in antitrust case While many ad tech providers exist, Google dominates key market segments such as ad exchanges, ad networks and demand-side platforms. Between the lines.

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Adweek

NOVEMBER 9, 2022

No one likes an uninvited guest showing up at a private party and snooping on every conversation. Cookie syncing is when ad tech companies map a.

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Cookies Ad Tech Conversion Audience 246

AdExchanger

AUGUST 15, 2024

For Publicis, the answer has been to acquire retail […] The post Agency Ad Tech appeared first on AdExchanger. How to avoid a race to the bottom with marketer RFPs? And how to mollify shareholders, who look for fatter margins and growing revenue?

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VideoWeek

DECEMBER 17, 2024

Mathieu Roche, CEO and Co-Founder of ID5, makes the case for tech platforms to steer them towards alternative ID solutions. The ad tech industry found itself at a stalemate after Google made its infamous cookie u-turn this past July. In some cases, buyers have been used as scapegoats by some ad tech platforms.

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Ad Monsters

DECEMBER 18, 2024

From the tangled ad tech supply chain to Googles dominance, publishers face mounting challenges in monetization, transparency, and controlcan they sharpen their strategies to thrive in 2025? The conversation unraveled the convoluted ad tech supply chain, a labyrinth proving incredibly daunting for smaller and mid-sized publishers.

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Ad Tech Conversion Communications Audience 94

Ad Tech Daily

OCTOBER 27, 2024

The Company directly integrates client data sets into VALID™ to deliver more accurate and holistic representation of conversions following ad exposure on linear TV, streaming and digital channels NEW YORK — VideoAmp, a leading tech-first media measurement company transforming advertising, announced its plans to deliver on advanced outcome measurement (..)

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Ad Tech Conversion Media Advertising 98

AdExchanger

NOVEMBER 21, 2024

No doubt you’ve heard someone drop that buzzword in a conversation recently. Forget cookieless. Now it’s time for ID-less solutions. But what is an ID-less solution, exactly?

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Ad Tech Conversion Advertising 122

VideoWeek

APRIL 23, 2025

But in conversations around CTV, YouTube is sometimes viewed separately from the broadcasters and other companies which air professionally produced content says Steve Barnes, sales director at Channel Factory. There’s plenty of data showing YouTube’s growth on the TV screen. Filmed at New Video Frontiers 2025 in London.

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Conversion Audience Media Ad Tech 52

Adweek

JUNE 10, 2025

With previous leadership roles at Amazon and Instacart, Ryan brings a powerful blend of ecommerce, retail, and ad-tech experience to the table. Brands now have end-to-end tools for awareness, consideration, and conversion inside one retail platform. [03:19] The takeaway?

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Retail Media Fashion Audience 185

The Ad Tech Blog

JULY 25, 2022

Lead rank systems don’t leverage people’s connection; they are blind to this dimension that can highly contribute to the conversion. The post Lead Scoring appeared first on The Ad Tech Blog. Those users are more likely to be converted into customers.

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Ad Tech Conversion Marketing 263

The Ad Tech Blog

APRIL 5, 2024

The latest developments in Google’s ad tech, particularly its focus on machine learning and AI, have significantly altered digital advertising strategies. Machine learning in Google ad tech has revolutionized targeting by analyzing vast amounts of data to predict user behavior and interests.

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Ad Tech Machine Learning ROI Ad Targeting 100

Ad Tech Daily

MARCH 9, 2023

. — Dealtale, a Vianai Company,the leader in causal AI for marketers, today announced its development of Marketing Co-pilot, a ChatGPT-like feature which allows marketers to […] The post Dealtale Announces the First Conversational AI Technology for Performance Marketing Analytics appeared first on Ad Tech Daily.

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Conversion Marketing Ad Tech Media 111

Ad Tech Daily

NOVEMBER 7, 2024

Phreesia will work with the NAI to shape the national conversation around data privacy and promote consumer choice and transparency ALL-REMOTE COMPANY/WILMINGTON, Del.

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Non-Profit Advertising Ad Tech Conversion 98

Ad Monsters

JANUARY 6, 2023

What if you had a crystal ball to look into the future of ad tech? Would you look into whether federal privacy regs pass and what impact that will have on buyers, sellers, vendors — and big tech? Would you look over to the other side of economic uncertainty to see when ad spend picks up again? Linear Be Gone! Multiverse.

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Ad Tech Ad Ops Cookies Conversion 105

Ad Monsters

FEBRUARY 13, 2023

In the ad tech ecosystem, the Black ad ops and rev ops professionals who impact your brands, and thus the industry as a whole, are a part of Black history and should be celebrated. For Black History Month, AdMonsters is celebrating just a few Black professionals making history daily in ad tech.

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Ad Tech Media Ad Ops Ad Server 105

Ad Monsters

APRIL 15, 2025

Its an unexpectedly cool analogy that instantly clicksinstead of stocks, Liu helps orchestrate a high-speed auction of digital ads, with thousands of bidders vying for a spot on a page. Im the trader of the ads, he said. Liu didnt know hed end up in ad tech. That said, the conversation is starting to shift.

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A/B Testing Cookies Ad Tech Conversion 101

Digiday

FEBRUARY 19, 2024

The tech giant is trying to persuade advertisers to use its ad tech to buy ads from other publishers, not just on its own media. It’s something they’ve been able to do for a while, but Amazon’s ad executives are really emphasizing it these days.

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Ad Tech Demand Side Platform Marketing Conversion 97

Adweek

JUNE 10, 2025

Advertisers can then connect that targeting data back to Walgreen’s sales data, giving a clearer picture of which ads work. Through the partnership, Walgreens Advertising Group —or WAG—is offering a clean room solution that lets advertisers target customized groups of Walgreens customers across walled gardens and the open web.

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Advertising Retail Media Audience 198

Ad Monsters

SEPTEMBER 25, 2024

In celebration of Hispanic Heritage Month, we spotlight eight trailblazing leaders in digital media and ad tech, who are driving innovation, breaking barriers, and paving the way for future Hispanic professionals in the industry. 8 Inspirational Hispanic Leaders Shaping the Future of Digital Media and Ad Tech 1.

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Ad Tech Media Audience Marketing 105

Digiday

MAY 15, 2024

Ad tech giant Colossus is in hot water amid accusations of duping advertisers into buying audiences they never intended to target. Shocked by the allegations, several of them are now scrutinizing their ad buys with the ad tech vendor to check if they’ve been misled. Continue reading this article on digiday.com.

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Ad Tech Conversion Audience Media 89

illumin

NOVEMBER 7, 2024

The move also comes after TikTok’s research found that adding search ads alongside in-feed ads has led to a 20% increase in conversions. According to TikTok’s Global Head of Monetization, David Kaufman, even users who don’t initially interact with an in-feed ad often engage after seeing the related search ad.

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Search Advertising Ad Space Conversion Ad Tech 105

Ad Monsters

JUNE 12, 2025

For three weeks, Marketecture Media CEO, veteran ad tech executive and podcaster Ari Paparo sat in a Virginia courtroom listening to testimony in the US Department of Justice’s landmark antitrust case against Google. It was, “They gaslit me,” “They lied to me,” “I felt powerless”—those sorts of conversations.

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Header Bidding Ad Tech Display Advertising Conversion 106

illumin

JUNE 15, 2025

Adtech focuses on reaching a specific audience with advertising and optimizing the campaigns to reach maximum conversion Adtech is about targeting and delivering ads to the right audience and optimizing spending through metrics like impressions, cost per acquisition, conversions, and more. Follow @illuminHQ

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MarTech Ad Exchange A/B Testing Demand Side Platform 103

Adweek

DECEMBER 7, 2023

X's former ability to drive real-time conversations with moments such as Brand Bowl winners--which highlighted the best-performing brands. That, coupled with the lack of a closely aligned sales team, could find the platform missing out on one of its highest revenue-driving periods, the Super Bowl.

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Conversion Ad Tech 354

Ad Monsters

MARCH 24, 2023

With over 15 years of experience in the ad tech industry, Chris Contreras now leads customer success efforts at MNTN. He started as a financial analyst at HBO and transitioned into the world of digital media and ad tech. For the onstage recording, the trio discussed Chris’ career development.

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Ad Tech Media Conversion Advertising 97

Ad Monsters

JUNE 17, 2022

It was a highly inspiring evening at this year’s Top Women In Media & Ad Tech awards, where we honored 127 amazing women along with our sister brand AdExchanger. While every honoree was top-notch, there were a few that we encourage you to keep an eye out for as they are doing incredible things within media and ad tech.

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Ad Tech Media Real Estate Communications 105

MNTN

SEPTEMBER 22, 2023

With CTV advertising , marketers can already reach those impulse spenders with granular audience data — they can measure their ads’ impact on specific audiences, then use that data to optimize their strategies and creative moving forward. There will always be a need to innovate, but why reinvent the wheel here?

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Ad Tech Conversion Audience Advertising 105

Adweek

JANUARY 30, 2024

Brands--including those that don't have a TV ad during the Big Game--are graduating from real-time conversations on X (formerly Twitter). Instead, they're spending Super Bowl-level digital budgets as early as two weeks before the game to drive sales, indicating how strategies have shifted since Elon Musk took ownership.

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Conversion Ad Tech 347

AdPushup

NOVEMBER 10, 2022

Conversion Rate Optimization and A/B testing are both popular services today, simply because of the direct and indirect benefits they have on the bottom line of businesses. The primary aim for every web marketer is to increase the traffic coming his way (while acquiring it, at a reduced cost) and improve the conversion rate.

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Conversion Rate Conversion A/B Testing Marketing 98

Ad Monsters

APRIL 25, 2024

The ad tech industry is experiencing a serious case of déjà vu. We reached out to some ad tech thought leaders for their points of view about what this means for the future of the third-party cookie and the ad tech ecosystem overall. Yet, we didn’t need a fortune teller to see this news coming.

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Cookies Ad Tech A/B Testing CPM 115

Adweek

FEBRUARY 14, 2024

X has been ramping up efforts to court small and midsized businesses in order to offset some of the ad revenue declines it has faced as brands have quit the platform. While costs per click are relatively low, inconsistent conversion and brand safety concerns are making SMBs wary of spending on X, five sources told.

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