PubMatic

NOVEMBER 13, 2024

Embrace Programmatic Technology Managing the fragmented ad tech space is tough, especially when building on-site display ads at scale. Programmatic Celebrate Measurement and Attribution Real-time reporting has become the norm and advertisers expect clear visibility into their campaign performance.

Media

illumin

SEPTEMBER 19, 2024

You could have a brilliant ad, but the campaign will never reach the intended audience without the right strategy and the right targeting. Programmatic advertising works especially well when building a long-term connection with your audience. The DSP bids for ad spaces on relevant apps, publications, and websites in real time.

Advertising

Ad Monsters

JANUARY 13, 2025

Kerel Cooper, GumGums new CMO, unpacks the future of contextual advertising, curated marketplaces, and DEI, revealing key ad tech trends for 2025. Ad tech is on the cusp of a major shift. Publishers, especially premium and news publishers, must leverage their unique content and audience insights to stand out.

Cookies

Martech

AUGUST 9, 2024

Gradual transition: Austin added tech as a complementary identity without abandoning its music scene, demonstrating the importance of a phased approach. For brands transforming, this balanced approach is crucial for keeping customer loyalty while attracting new audiences. Think of this as the Pepsi approach. Processing.

Marketing

Ad Monsters

DECEMBER 19, 2024

Anyone in ad tech can tell you that the industry has been dreading the deprecation of third-party cookies and what that shift will mean for how they do business. How we target individuals with relevant ads will change. DanAds helped Tripadvisor turn this vision into reality by creating a self-service platform called Ad Express.

Ad Tech

Ad Monsters

DECEMBER 18, 2024

From the tangled ad tech supply chain to Googles dominance, publishers face mounting challenges in monetization, transparency, and controlcan they sharpen their strategies to thrive in 2025? The conversation unraveled the convoluted ad tech supply chain, a labyrinth proving incredibly daunting for smaller and mid-sized publishers.

Ad Tech

VideoWeek

DECEMBER 17, 2024

Mathieu Roche, CEO and Co-Founder of ID5, makes the case for tech platforms to steer them towards alternative ID solutions. The ad tech industry found itself at a stalemate after Google made its infamous cookie u-turn this past July. In some cases, buyers have been used as scapegoats by some ad tech platforms.

Manufacturing

Ad Monsters

MARCH 3, 2025

ROAS might be the golden child of ad tech KPIs, but is it really the best measure of success? Its time we talked about ROASthe golden child of ad tech KPIs. Return on Ad Spend is the metric we all love to flaunt in client meetings, the one we slap on dashboards like a badge of honor. Its familiar.

Ad Tech

Ad Tech Daily

NOVEMBER 2, 2024

This groundbreaking offering combines the power of digital technology with traditional out-of-home advertising, providing brands with a dynamic and engaging way to reach their target audiences.

MarTech

Ad Monsters

APRIL 15, 2025

Its an unexpectedly cool analogy that instantly clicksinstead of stocks, Liu helps orchestrate a high-speed auction of digital ads, with thousands of bidders vying for a spot on a page. Im the trader of the ads, he said. Liu didnt know hed end up in ad tech. That usually gets a Whoa, thats actually kind of cool.

A/B Testing

Ad Tech Daily

OCTOBER 28, 2024

The aim of collaboration is to deliver superior performance and increased ad revenue for publishers while ensuring that advertisers reach their target audiences with precision.

Advertising

Ad Monsters

NOVEMBER 25, 2024

Across the aisle, Therran Oliphant, SVP Ad Tech, Agency Partners at Flashtalking by Oceanmedia, and the buy side champion, acknowledged his team’s challenges due to fragmentation. “There is a sprawl of data sets, and we must collect them from multiple places.

Cookies

Adweek

JUNE 11, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Ad Tech Industry News Lyft Taps DoubleVerify to Vet Ad Performance and Safety The partnership comes amid growing scrutiny of the adtech company’s methodologies Lyft is partnering with DoubleVerify for ad verification across its platforms.

Viewability

Adweek

JULY 23, 2025

KendraEBarnett | kendra.barnett@adweek.com Recommended videos The Latest ADWEEK Branded Read More The Influencer Marketing Bubble Has Burst By Ellie Davies, Influencer Partnerships Lead, Awin Ad-Supported Music Unlocks Access for Audiences and Advertisers By Molly Fuard Wait, What Is Agentic AI?

Ad Tech

Martech

AUGUST 5, 2024

This exploitation leads to several negative outcomes: Dilution of ad effectiveness: Ads placed on MFA sites may get impressions but often fail to engage the intended audience meaningfully. Financial gain for fraudsters: MFA operators earn substantial revenue by attracting ad dollars meant for legitimate content creators.

Marketing

Ad Monsters

APRIL 8, 2025

Many ad tech professionals fell into this industry by chance. But Bobby Noble, now Disneys VP of ad operations, says that, for him, it felt like a natural evolution. Another major highlight was Disney Compass, our proprietary ad platform that simplifies activation by centralizing first-party data, vendor integrations and tools.

Ad Ops

Ad Monsters

DECEMBER 16, 2024

Advertisers have mostly focused their publisher media buys on audience targeting, and a lot of the infrastructure built up to support that actually worked against premium publishers. That requires coordinated leadership and some reckoning with powerful ad tech companies to update structures laid in place for two decades.

CPM

Exchange Wire

JUNE 12, 2025

Multilocal, a global technology company and pioneer in audience curation, has announced a strategic investment in FirstPartyCapital’s (FPC) start-up fund to fuel advertising innovation globally. Established to offer a launchpad for emerging businesses in the ad tech, martech, and digital media [.]

Ad Tech

illumin

OCTOBER 31, 2024

With retail on the rise this year, advertisers should take note and take advantage of audiences ready and willing to spend on some spooky fun. Our top ads from Halloween 2024 Every year there are so many fun and engaging ads to watch and 2024 is no exception. Disney+ Fear is here in Disney+’s 2024 Halloween ad.

Retail

Martech

MAY 7, 2025

The DOJs proposal to force Google to sell off AdX and DFP strikes the core of Googles multibillion-dollar ad tech stack. A sale of AdX and DFP could disrupt how digital ads are bought and sold, potentially impacting the costs and efficiency of ad campaigns. Email: Business email address Sign me up! Processing.

Ad Server

illumin

DECEMBER 9, 2024

As online shopping and e-commerce continue their dominance, retailers are using their growing digital channels to further connect and engage with target audiences. Audiences may or may not have also interacted with retailers in person. RMNs are a great way to do this. It can also refer to media hosted on e-commerce platforms.

Retail

illumin

NOVEMBER 7, 2024

Specifically, it gives brands more refined targeting tools and lets them highlight their content within search results, putting them in front of high-intent audiences. In addition, they can target both traffic and web conversions, enabling them to fine-tune their TikTok advertising campaigns for both audience reach and campaign performance.

Search Advertising

Adweek

MAY 12, 2025

Fox's converged media platform delivers audience modeling and targeting ahead of the upfront.

Media

Adweek

JUNE 10, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Retail Media Networks Walgreens Is Pitching Advertisers a Data Clean Room The retailer is working with LiveRamp to create custom audiences Its part of WAGs effort to pitch brands on offsite advertising using the retailers customer data.

Advertising

Digiday

MAY 13, 2025

This human-centric approach allowed audiences to see the U.S. Over the past year, the division made its mark on the advertising landscape by combining iconic cultural moments with breakthrough ad tech and strategy.

Media

illumin

DECEMBER 3, 2024

Aim for quality over quantity, targeting only the most relevant audiences. Focus on Carbon-Neutral Data Centers: Brands can partner with ad tech vendors and media platforms that utilize renewable energy in their data centers. Additionally, reducing the number of impressions served can cut down on wasted energy.

Advertising

Ad Monsters

JULY 1, 2025

Because audiences pay for our journalism, we’ve cultivated rich, consent‑based insights—exactly what advertisers need as third‑party cookies erode. Our data products enable partners to target high-intent, financially minded audiences without relying on the open-web ID patchwork. Diversification beyond consumer media.

Ad Ops

PubMatic

NOVEMBER 1, 2024

In the ad tech world, we’re gearing up for peak seasonality at the end of the year. Buyers have embraced and welcomed this change by assigning more budget to programmatic to intelligently reach their target audiences online. These steps can enhance your ad performance and drive better results during the holiday season.

Header Bidding

Adweek

JUNE 25, 2025

Nunn said that Kinnective Media plans to slice these profiles into specific audiences for advertisers—like business travelers or travelers in a specific city. “It We can effectively replicate—albeit with a different audience base—similar segments that sit within the JetBlue audience profile and get that out into the marketplace.”

Retail

illumin

JUNE 18, 2025

It utilizes various audio channels such as radio, music streaming services , podcasts , and smart speakers to reach and engage target audiences. According to Statista , ad spending in the digital audio advertising market is projected to show an annual growth rate of 6.04% with a projected market volume of US$12.82 billion by 2027.

Advertising

illumin

DECEMBER 11, 2024

The season of giving is also the season of spending, making it an ideal time for capturing audiences’ rapt attention. The 2024 holiday shopping season is almost over, so it’s time to look at what strategies won over audiences and gather key takeaways for an even better 2025. Follow @illuminHQ

Audience

Ad Monsters

JULY 10, 2025

In its high-profile antitrust case against Google, the DOJ argues that the tech giant has used its dominance across the ad tech stack to suppress competition and extract unfair value from both publishers and advertisers. The ad tech ecosystem doesn’t need to wait for a court order to evolve.

Ad Server

Martech

JULY 26, 2024

This could lead to less competition and more market consolidation in the ad tech industry. “By It’ll be interesting to see what the uptake on the privacy ‘toggle’ is as a percentage of Android and Chrome users, and then how that impacts audience targeting. But honestly, I liked similar audiences.”

Cookies

Ad Monsters

FEBRUARY 20, 2025

Retailers like Revolve are already leveraging AI-powered tools to create scalable product imagery, while Coach is tapping AI for audience insights to refine creative direction. But AI’s real power emerges when brands and publishers work together to align creative production, audience insights, and media environments.

eCommerce

Ad Monsters

FEBRUARY 28, 2025

They might invest in multicultural marketing but havent accounted for these audiences in their long-term growth plans. JLB: Historically, brands have operated in silosgeneral market versus multicultural, without understanding their full audience potential. Thats where AI changes the game. We take a different approach.

Media

illumin

OCTOBER 3, 2024

Did you reach your intended audience? Marketers can follow trends (such as the rise of sustainability initiatives ) to better target audiences and have a greater impact. Marketers can adjust campaigns and reassess strategies by measuring the effectiveness of each channel or ad campaign with MTA. What is MTA? Follow @illuminHQ

Marketing

Marketing Dive

JULY 10, 2025

Proprietary tools that use AI, machine learning and Samsung’s first-party data support the product, which first identifies CTV viewers with high install propensity through advanced audience intelligence. © 2025 TechTarget, Inc. or its subsidiaries. TechTarget, Inc.s registered office is 275 Grove St. Newton, MA 02466.

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