Do Mobile Video Ads Drive Attention?
VideoWeek
AUGUST 25, 2022
Responses were categorised into three levels of attention: active (eyes on the advert), passive (eyes on screen but not the ad) and non- (eyes on neither screen nor ad). Video formats, encompassing i nterscroller, native video and native pre-roll adverts, drove average active attention of 2.73 Sense trafficking.
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