Smart-Hub

DECEMBER 22, 2023

What is Ad Tech? AdTech is a complex system of technologies, platforms, and processes that shapes digital advertising. Ranging from businesses of all sizes to marketing agencies, advertisers leverage technology to deliver targeted messages to specific audiences, optimizing their reach and impact.

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Automatad Inc.

NOVEMBER 23, 2023

AdTech providers: The providers who enable effective ad space buying and selling using technological elements. The elements include ad servers, ad exchange, DSP, SSP, DMP , etc. Advertising agencies, trading desks, and ad networks are great instances of ad tech providers.

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AdvertiseMint

OCTOBER 24, 2023

Other types, like programmatic direct, involve reserved ad inventory for specific advertisers. The entire process is fueled by the data management platform, which provides insights into user behaviors, enabling more precise targeting. This real-time bidding is just one type of programmatic advertising.

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Advendio

DECEMBER 7, 2022

Through our integration to Xandr, Monetize SSP , ADvendio users benefit from a clear, real-time view of inventory available directly from the ADvendio platform, access to a transparent auction process, and hundreds of DSPs equating to thousands of advertisers and agencies within one platform.

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Digiday

JANUARY 8, 2023

For this plan to work at scale, Schibsted needed ad tech vendors — businesses that have access to programmatic ad dollars more readily than publishers ever will. Granted, this essentially limits the usage of such data to Schibsted’s own sites, including Norwegian newspapers Aftenposten and Verdens Gang.

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More About Advertising

APRIL 1, 2020

Groundbreaking analysis from Ada, Talon Outdoor’s proprietary intelligent data management platform has uncovered that the first two weeks in March had above average movement for the UK population before dramatically declining in the third week by -21% nationally, with London ahead of the curve in reduced population movement.

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More About Advertising

MAY 4, 2020

Latest data from Ada, Talon’s proprietary Out of Home data management platform, shows that traffic across the UK is slowly rising, up by 4% during week 5 of the lockdown when compared to the previous week. Out of Home media specialist Talon Outdoor, has released latest figures from Ada, that show there was an uptick.

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Martech Series

JUNE 20, 2022

The DV/Scope3 partnership will provide advertiser and agency customers with a comprehensive campaign-based carbon footprint metric via DV’s flagship service and analytics platform, DV Pinnacle ®. With Scope3, we are able to provide advertisers and agencies with the information they need to take action and drive real change.

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Adtelligent

JULY 1, 2020

The ad tech industry is anxious about the current situation as digital marketing’s evolution will make crucial changes. Data management platforms will need to find other ways to create identity linkages. They came up with a solution like a user identifier for advertising that relies on first-party data.

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VideoWeek

JANUARY 20, 2023

Samba TV Offloads Media Sales Business to MIQ Samba TV has offloaded its media sales to ad tech firm MiQ, in order to focus on its data and measurement business. The company will also support the group’s drive to establish Ad Net Zero in the US this year. Advertisers want proof their measurement is precise and error-free.”

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VideoWeek

JUNE 23, 2023

Top Stories French Data Regulator Fines Criteo €40 Million Over GDPR Breach France’s data regulator, the CNIL, this week hit French ad tech business Criteo with a €40 million fine for five breaches of Europe’s General Data Protection Regulation (GDPR).

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More About Advertising

NOVEMBER 1, 2019

Talon Outdoor is adding to its proprietary data management platform, Ada, through a new partnership with X-Mode, one of the leading providers of high quality, GDPR-conscious location data.

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More About Advertising

APRIL 21, 2020

New data from Ada, Talon Outdoor’s Out of Home data management platform, shows the dramatic change in population movement during March has now plateaued in April as the nation’s behaviour begins to stabilise. During the last.

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More About Advertising

JANUARY 21, 2019

By Elliott Clayton Generally, adtech is where budget is invested in acquiring customers – typically using third-party data and data management platforms to build efficiency.

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Martech Series

JUNE 23, 2022

Playground xyz’s latest hires reflect burgeoning interest in its ground-breaking technology as marketers seek more accurate and meaningful campaign measurement data. I can think of no better place to be and I can’t wait to get stuck into my role; helping our partner brands and agencies navigate this fast-moving media landscape.”.

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Digiday

JULY 24, 2022

There’s a new breed of agency holding company on the rise: They are out to build multi-dimensional outfits to attract mid-size or even large clients, but they are built for speed and agility — something few established holdcos can say for themselves. Most of them don’t even have a data management platform,” he said.

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Smart-Hub

DECEMBER 8, 2023

Ad exchange, in turn, utilizes mostly real-time bidding (RTB) technology to display relevant ads to targeted groups of users. The ecosystem of programmatic Infrastructure may involve DMPs (data management platforms) containing first, second, and third-party data, but this business model could be better.

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Paleo AdTech

DECEMBER 10, 2023

Omar was the co-founder of a couple of previous success stories, most notably BlueKai, the data provider and early data management platform (DMP) acquired by Oracle in 2014 for over $400 million, a 10x net revenue multiple. The company faced challenges from DSPs and agencies, but its most formidable hurdle was mobile.

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Monetize More

SEPTEMBER 30, 2022

Also, keep track of how users interact with different ad types, which will help you understand user behavior and improve the overall user experience for your app. App publishers often focus their advertising strategies on the latest ad tech fads. Stick to the OG’s.

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SpotX

MAY 6, 2021

Advertisers and agencies must lean into audience data. While agencies have had a tough time over the last 12 months, there is a shining light within recent earnings reports: their data businesses. The ad tech stack is key to addressable success. A solid tech stack is central to the success of addressable.

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VideoWeek

OCTOBER 28, 2022

Cultural minister Pablo Rodriguez said in a statement: “All we’re asking the tech giants like Facebook to do is negotiate fair deals with news outlets when they profit from their work.” MPs Call for Tougher Sanctions on Tech Giants. Sky Media Invites Ad Tech Companies to ‘Innovation Sprint’. The Week For Agencies.

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Paleo AdTech

FEBRUARY 7, 2023

Omar was the co-founder of a couple of previous success stories, most notably BlueKai, the data provider and early data management platform (DMP) acquired by Oracle in 2014 for over $400 million, a 10x net revenue multiple. The company faced challenges from DSPs and agencies, but its most formidable hurdle was mobile.

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Digiday

OCTOBER 4, 2022

For Best Sustainable Ad Tech Platform, a new category recognizing sustainable practices, Sharethrough is a finalist for its launch of Green PMPs with Scope3. Best Data Lead Asaf Davidov, Roku’s Head of Ad Measurement & Research CI&T’s Claudia Yuri Katagi Deloitte Digital Disney Dstillery.

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InMobi

JUNE 5, 2018

Below you’ll find a plethora of information about the various players in the ad tech ecosystem. Media Agencies Media agencies are companies dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients.

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Automatad Inc.

DECEMBER 23, 2022

It will be effective from January 1, 2023, and will be enforced from July 1, 2023, by the California Privacy Protection Agency. This means businesses must make the data collected from the consumers available to them when and if asked. CPRA, also known as Proposition 24, was passed on November 3, 2020.

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Adtelligent

OCTOBER 6, 2021

The SSP can be single-player or combined with other solutions such as ad servers and data management platforms to get the best results. The leverage of different types of data helps SSP to create advanced targeting options. How data management platforms collect information. Simple interface.

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Smart-Hub

JANUARY 23, 2023

When a space is offered for sale in an RTB auction, the request will be shown to many advertising networks and platforms representing the interests of advertisers. DMP (data management platform) is responsible for targeting. Cons: Some tools are only available to large agencies or clients (e.g.,

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