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Smart-Hub
OCTOBER 15, 2023
White label partnership is the latest trend in ad tech. The modern market has dozens of successful ad tech companies producing WL solutions for DSPs (demand-supply platforms), SSPs (supply-side platforms), and DMPs (data management platforms). What is white label service?
Smart-Hub
DECEMBER 22, 2023
What is Ad Tech? AdTech is a complex system of technologies, platforms, and processes that shapes digital advertising. Ranging from businesses of all sizes to marketing agencies, advertisers leverage technology to deliver targeted messages to specific audiences, optimizing their reach and impact.
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VideoWeek
JANUARY 20, 2023
Samba TV Offloads Media Sales Business to MIQ Samba TV has offloaded its media sales to ad tech firm MiQ, in order to focus on its data and measurement business. The company will also support the group’s drive to establish Ad Net Zero in the US this year. Advertisers want proof their measurement is precise and error-free.”
Monetize More
SEPTEMBER 30, 2022
Also, keep track of how users interact with different ad types, which will help you understand user behavior and improve the overall user experience for your app. App publishers often focus their advertising strategies on the latest ad tech fads. Testing with different Ad Units. Stick to the OG’s.
Smart-Hub
DECEMBER 8, 2023
Ad exchange, in turn, utilizes mostly real-time bidding (RTB) technology to display relevant ads to targeted groups of users. The ecosystem of programmatic Infrastructure may involve DMPs (data management platforms) containing first, second, and third-party data, but this business model could be better.
Paleo AdTech
DECEMBER 10, 2023
Omar was the co-founder of a couple of previous success stories, most notably BlueKai, the data provider and early data management platform (DMP) acquired by Oracle in 2014 for over $400 million, a 10x net revenue multiple. The company faced challenges from DSPs and agencies, but its most formidable hurdle was mobile.
Smart-Hub
JANUARY 23, 2023
Example 2: you use the Google Ads platform to display your banner ads. When a space is offered for sale in an RTB auction, the request will be shown to many advertising networks and platforms representing the interests of advertisers. DMP (data management platform) is responsible for targeting.
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