illumin

APRIL 29, 2024

Tech giant Google has announced that it is once again delaying its planned phase-out of third-party cookies. In a (maybe not so) surprising turn of events, Google issued a company statement on April 23rd stating that it is halting its plan for the phase-out of third-party cookies on its Chrome browser.

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Advertising Cookies Ad Tech GDPR 59

illumin

JANUARY 26, 2024

The alarm has been sounding for years, but the event some marketers have dreaded for years is finally upon us – the post-cookie era is here. As we enter this new age of advertising, both security and compliance are more important than ever. First-party reach based on advertisers existing first-party, CRM data.

Cookies 59

Cookies Media Machine Learning GDPR 59

VideoWeek

NOVEMBER 16, 2023

UK newspaper The Guardian announced a host of new ad solutions at its Upfronts presentation this week, including a new offering geared specifically towards audiences which have opted out of data collection within its GDPR consent mechanism. These solutions will still work post-2024.

Cookies 64

Cookies Audience First-Party Cookies GDPR 64

More About Advertising

JULY 14, 2023

GDPR recently celebrated its fifth anniversary, yet privacy-first advertising remains a work in progress. The triple-whammy of regulations, cookie deprecation, and Apple’s ATT framework have scattered the once connected web of signals that powered modern advertising.

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GDPR Advertising Cookies Ad Tech 74

Digiday

SEPTEMBER 20, 2022

The cookie crunch continues. The last time 20,000+ ad tech professionals from around the world convened in Koelnmesse, Google was yet to confirm “the death of the third-party cookie” officially. Big Tech casts a long shadow. Emerging channels: retail media and CTV.

Cookies 68

Cookies Ad Tech Conversion Retail 68

PubMatic

APRIL 25, 2024

Audience addressability has been in the spotlight within the digital advertising industry since Google first announced plans to phase out third-party cookies four years ago.

Audience 76

Audience Cookies GDPR Retargeting 76

VideoWeek

MARCH 10, 2023

In this week’s Week in Review: TikTok launches Series, UK unveils GDPR replacement, and publishers report slow revenue growth. Display advertising revenues were fairly static, up by 0.1 But this growth was largely driven by subscription revenues, which were up by 12.9 percent year on year.

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GDPR Ad Tech Media Finance 52

Digiday

JANUARY 5, 2023

At its core, Galileo is an advertiser-focused offering engineered by The Trade Desk that aims to help brands chart the internet without traditional targeting tools such as third-party cookies via its platform. or “UID2,” serving as the fulcrum of the offering. or “UID2,” serving as the fulcrum of the offering.

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Cookies Advertising Demand Side Platform Audience 64

VideoWeek

AUGUST 12, 2022

In this week’s Week in Review: ProSieben downgrades its full year outlook, Google gets into the FAST game, and the FTC prepares a crackdown on targeted advertising. 1 Sees Fall in Ad Revenues. FTC Signals Crackdown on Targeted Advertising. The Week in Tech. Criteo Hit with €60 Million GDPR Fine. Top Stories.

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Advertising GDPR Banner Healthcare 98

Ad Monsters

DECEMBER 26, 2023

Minority Report Podcast Live — Developing a Leadership Career in Digital Media and Ad Tech Speakers: Kerel Cooper and Erik Requidan Co-Founder and Co-Hosts of The Minority Report; Chris Contreras, Chief Customer Officer, MNTN Quote: “I am a servant leader through and through,” said Chris Contreras, Chief Customer Officer, MNTN.

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Ad Ops Cookies Ad Tech Audience 52

Exchange Wire

OCTOBER 31, 2022

From the establishment of GDPR in Europe in 2016 to the Cambridge Analytica scandal, access and use of data from people around the world has become a critical issue for players across the entire ad tech ecosystem. . Crucially, the increasing prevalence [.].

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GDPR Ad Tech Cookies Advertising 98

Digiday

OCTOBER 18, 2022

As fines of up to €20 million, or 4% of a company’s global turnover, for GDPR violations came into prospect many publishers began to rely on consent management platforms to facilitate the submission and transfer of user consent for advertising purposes. ” they noted.

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Ad Ops Cookies Ad Tech GDPR 72

PrograMetrix

AUGUST 17, 2022

Google Analytics 4 Impact on Digital Advertising. These changes have led major players like Google and Apple to end their dependence on third-party cookies to track user activity on the internet. See also: Audience Targeting 101: How to Show Your Digital Ads to the Right People. Understanding GA4's Impact on Digital Advertising.

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Advertising Click Through Rate Cookies GDPR 52

Ad Monsters

OCTOBER 20, 2022

Regardless of Chrome delaying its third-party cookie cut-off, other browsers do not support cookies. It is essential that publishers and advertisers find ways to collect user data that does not cross the line of consumer ethics. Mathieu Roche: My co-founders and I were in ad tech before we decided to create this company.

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Audience Cookies First-Party Cookies Ad Tech 77

Mediavine

JANUARY 19, 2023

Let’s look at where the digital advertising ecosystem is headed, and how Mediavine is positioned to tackle the most important challenges. 2023: The Year of Privacy While Google punted third-party cookie depreciation until 2024 , privacy is still very much the theme of this year and beyond. Which leads me to …. Canada, EU and beyond.

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Pop-Up GDPR Cookies Ad Tech 113

Brid.tv

FEBRUARY 2, 2023

In recent years, privacy policies, such as GDPR and Apple’s App Tracking Transparency, have made a shift in the industry. So it’s no wonder marketers are looking for new ways to advertise their services to the right audiences. Third-party cookies are already blocked on browsers such as Safari and Firefox.

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GDPR Cookies AutoMobile Ad network 52

InMobi

FEBRUARY 26, 2023

Long gone are the days when the programmatic ecosystem was bracing up for the roll out of the General Data Protection Regulation (GDPR) in May 2018. privacy string is a cookie that stores information about disclosures made and choices selected by the user regarding their rights. InMobi will look to support the IAB GPP in Q2 2023.

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GDPR Ad Tech Ad Inventory Audience 52

Ad Monsters

JANUARY 29, 2024

As privacy ethics continue to take center stage, data compliance is crucial for every ad tech stakeholder to monitor risk and maintain brand integrity. With 71% of North American consumers citing data mishandling as a reason to stop interacting with businesses, publishers, and advertisers must align to meet data compliance standards.

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Viewability GDPR Cookies Ad Tech 84

Martech

SEPTEMBER 28, 2021

Such identifiers can and should encompass both online (device, email, cookie or mobile ad ID) and offline (name, address, phone number) data signals and attributes. These identifiers can include an email, IP or physical address, as well as a mobile phone number, digital tag or cookie. What identity resolution platforms do.

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Cookies GDPR Mobile Ads Ad Tech 121

Adtelligent

JULY 1, 2020

Recently we wrote about 3rd-party cookie elimination from Google Chrome. Third-party cookies designed for cross-site tracking and ad serving have played an essential role in digital advertising for over 25 years. Chrome, which represents about 65% of the global browser usage, announced third-party cookies removal by 2022.

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Header Bidding Cookies First-Party Cookies Ad Tech 52

Media Math

JUNE 7, 2022

In this series we’re providing an overview of our core identity partners to help advertisers choose the identity solution that’s right for them. Both enable advertisers to resolve all their first-party IDs to a common person-based ID and graph representative of full US population at name, address and email level.

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Cookies GDPR ROI Ad Tech 85

Ad Monsters

FEBRUARY 6, 2023

Why did your company need a technology that helps publishers and advertisers gain access to first-party data? With Spherical, media owners can marry their subscription and advertising initiatives within one platform for true data empowerment. By contrast, Spherical addresses the advertising use case (display, video, social, etc.)

Cookies 93

Cookies Audience Machine Learning GDPR 93

Ad Monsters

SEPTEMBER 23, 2022

Navigating the ins and outs of the ad tech industry can sometimes feel like hiking a treacherous mountain. The ad tech ecosystem, especially over the last couple of years, has been surprised by privacy regulations, increased ad fraud, a decrease in ad spending and many other setbacks.

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Pop-Up GDPR Ad Tech Cookies 75

InMobi

APRIL 11, 2022

In light of all of the changes happening around addressability, identity and privacy in digital advertising overall and mobile advertising specifically, especially on iOS, what does the present and future look like? But as a base, if that's not available, if the advertiser is bulk buying, there needs to be standardization.

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Advertising Cookies GDPR Banner 52

Automatad Inc.

FEBRUARY 22, 2022

Canadian Marketing Association reported on the negative impact of GDPR on publishers, consumers, and advertisers. The Trade Desk launched a direct-to-publisher bidding solution named OpenPath to minimize Google’s unfair advantage in programmatic advertising. Canadian Marketing Association Highlights the Negative Impact of GDPR.

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Adtelligent

MAY 26, 2021

Data collected from numerous side sources had been productively used by all publishers and advertising companies until the safety of this practice was called into question. These actions include new laws and regulations applied to the digital world, such as the ePrivacy Directive and the General Data Protection Regulation (GDPR).

Cookies 52

Cookies GDPR Non-Profit Audience 52

Mediavine

JANUARY 19, 2023

Let’s look at where the digital advertising ecosystem is headed, and how Mediavine is positioned to tackle the most important challenges. 2023: The Year of Privacy While Google punted third-party cookie depreciation until 2024 , privacy is still very much the theme of this year and beyond. Which leads me to …. Canada, EU and beyond.

Pop-Up 52

Pop-Up GDPR Cookies Ad Tech 52

Ad Monsters

DECEMBER 28, 2023

Thanks to their dominance, Google, Meta, and Amazon will continue to attract the lion’s share of the advertiser’s budget. Over the next few years, they will account for 83% of global digital advertising revenue. Amazon Financially, 2024 will be a banner year for Amazon’s advertising business, reports DoubleVerify.

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Cookies GDPR Retail Banner 64

Digiday

JUNE 22, 2022

with Amazon Web Services as the ad tech company continues to further the rollout of the email-based identifier. The integration means companies using the cloud-based computing service can match their first-party data using UID2 to facilitate programmatic ad placement more efficiently via the AWS Marketplace.

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Ad Tech GDPR Advertising MarTech 66

VideoWeek

MARCH 3, 2023

In this week’s Week in Review: FAST is forecast to account for 20 percent of the UK AVOD market, Apple TV+’s new hire suggests further moves in CTV advertising, and ITV linear sales take another hit. Fry’s job title is currently unclear but the exec previously held ad sales roles at AT&T and Comcast.

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Advertising Marketing Retail Ad Tech 52

TechCrunch Ads

MAY 26, 2022

The latest Google probe by the CMA focuses on what it describes as “strong” positions Google holds in adtech intermediation, aka the adtech tech stack, which the regulator suspects could be distorting competition — since the tech giant owns the largest service provider in three key parts of the chain.

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Ad Server Ad Exchange Demand Side Platform Ad Targeting 110

PrograMetrix

APRIL 28, 2021

In the ad tech space, decentralization sentiment has been spotted in frustrations over the use of personal data for ad targeting as well as in the push to regulate walled-garden advertising behemoths like Facebook and Google. The most important changes include: The EU’s General Data Protection Regulation (GDPR).

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Cookies Ad Targeting GDPR Advertising 52

Automatad Inc.

DECEMBER 23, 2022

The digital advertising ecosystem relies heavily on the collection and consumption of data, especially when it comes to targeted advertising. Thus, publishers and advertisers need to understand how the new privacy law will impact their business and what they can do to stay compliant with it.

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GDPR Non-Profit Ad Tech Advertising 52

VideoWeek

OCTOBER 13, 2023

Google Vows to Fight the Breakup of its Ad Business Google has warned the European Union that it will fight legislative attempts to break up its ad business. At Scope3, we’re building a business that will serve as the foundation for the next generation of media and advertising,” said Brian O’Kelley, co-founder and CEO at Scope3.

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Retail Media Agency Ad Tech 97

Digiday

FEBRUARY 1, 2023

WARC’s Marketer’s Toolkit 2023 listed retail media as the fourth-largest advertising medium with an ad forecast of $121.9 eMarketer projects digital retail media ad spending will grow 25.8% In January, Criteo and Magnite partnered to extend retail audiences into CTV advertising. billion globally in 2023, up 10.1%

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Ad Monsters

APRIL 10, 2024

The ad tech industry must break free of third-party cookies to comply with newly enacted privacy laws. The buy side, sell side, and their tech partners are testing different approaches to build a privacy-first advertising ecosystem that reaches the right audiences. WITH THE SUPPORT OF Ogury Fueled by Data.

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Cookies Ad Tech Retail GDPR 97

VideoWeek

JUNE 23, 2023

In this week’s Week in Review: As the industry heads to Cannes, Criteo gets a GDPR fine, Omnicom goes all out on AI, and RTL announces new programmatic partnership for addressable inventory. “HbbTV-based linear addressable TV has greatly innovated TV advertising over the past years in Europe.

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