Adweek

JANUARY 30, 2024

Chief among the concerns at the Interactive Advertising Bureau's Annual Leadership Meeting in Marco Island, Fla., this week is that Google Chrome's Privacy Sandbox, a pack of solutions to replace third-party cookies, is not yet ready to meet the demands of programmatic advertising.

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Adweek

MARCH 5, 2025

Telecoms giant T-Mobile on Wednesday announced that it closed a deal on Monday to acquire Blis, an adtech company specializing in location-based advertising, for approximately $175 million in cash. Blis' technology forgoes identifiers like third-party cookies and relies on privacy-conscious tools for ad targeting based on location data.

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Ad Monsters

JANUARY 13, 2025

Kerel Cooper, GumGums new CMO, unpacks the future of contextual advertising, curated marketplaces, and DEI, revealing key ad tech trends for 2025. Ad tech is on the cusp of a major shift. Beyond the tech talk, hes also a champion for diversity and inclusion in an industry ripe for fresh voices and perspectives.

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illumin

DECEMBER 5, 2024

The big topic of 2024 was third-party cookies – so what’s their status going into 2025? While Google abandoned its plans to phase out cookies, other tech companies have stuck to their guns. Despite the search giant’s decisive lack of action, forecasters predict that cookies will go away eventually.

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illumin

APRIL 24, 2025

The search engine giant will no longer be removing third-party cookies on Chrome. Find out how this will impact advertisers and industries. After years of back-and-forth, Google has now officially pulled the plug on its plan to deprecate third-party cookies in Chrome.

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Adweek

JANUARY 18, 2024

A bevy of alternative identifiers has flooded the market in recent years, promising to usher the advertising industry into a new paradigm once Google Chrome deprecates third-party cookies at the end of 2024.

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Adweek

JULY 27, 2022

Google said today it would hold off on its plan to get rid of third-party tracking cookies until at least 2024. This is the second time the tech giant has pushed back on the cookie's demise. Instead, the ad industry, from advertisers to publishers, will.

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Ad Monsters

DECEMBER 19, 2024

Missed the most buzzworthy ad tech stories of the year? In 2024, ad tech kept us on our toes with innovation, controversy, and everything in between. From the AI surge reshaping publisher strategies to antitrust showdowns, publishers and advertisers navigated seismic shifts in the digital landscape.

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Ad Monsters

DECEMBER 11, 2024

From Google’s cookie deprecation drama to AI-driven innovations, these must-read AdMonsters articles captured the biggest ad tech moments of 2024. 2024 has been a wild ride for ad tech, and AdMonsters has been right there on the front lines, reporting every twist, turn, and unexpected plot development.

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AdExchanger

MARCH 31, 2023

As the digital advertising industry upgrades its privacy protections for consumers, some ad tech providers have wondered what the business impact for improving privacy will be. But how often do The post Study: Cookies’ Low Match Rates Cost Ad Tech Millions. Moving Off Cookies May Be The Answer.

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Adweek

JANUARY 3, 2024

One of the most critical topics of 2024--how Google Chrome plans to rewrite digital advertising in the browser with Privacy Sandbox proposals and how companies adopt the technology, or don't--is finally ramping up. 4, Google is releasing a new browser feature called Tracking Protection, which, when activated, will cut off a site's access.

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illumin

DECEMBER 3, 2024

Programmatic advertising , which automates the buying and selling of digital ad inventory in real-time, has revolutionized the advertising landscape. The environmental impact of digital advertising, particularly in terms of energy use and carbon emissions, is becoming a critical conversation. Advertising is no exception.

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VideoWeek

DECEMBER 17, 2024

After a year dominated by Google’s cookie u-turn, digital marketers find themselves at a crossroads. Mathieu Roche, CEO and Co-Founder of ID5, makes the case for tech platforms to steer them towards alternative ID solutions. In some cases, buyers have been used as scapegoats by some ad tech platforms.

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Ad Monsters

APRIL 25, 2024

The ad tech industry is experiencing a serious case of déjà vu. Google announced that it will no longer fully eliminate Chrome’s third-party cookies by the end of this year. Given both of these significant considerations, we will not complete third-party cookie deprecation during the second half of Q4.”

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VideoWeek

APRIL 23, 2025

On Tuesday, Google brought an end to a year’s worth of speculation over what its global prompt for third-party cookies might look like, by announcing that there won’t be one. VideoWeek heard from six ad tech executives on what the move means for Google, the future of identity, and the consumer.

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Marketing Dive

JUNE 5, 2025

Courtesy of TikTok Dive Brief: TikTok unveiled a host of features designed to increase the app’s appeal to advertisers at its fifth annual TikTok World product summit earlier this week, according to a company blog post. Editors picks Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies.

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VideoWeek

APRIL 10, 2025

By 2024, everyone working in digital advertising was tired of hearing about cookie deprecation, writes Thomas Bernal, VP Go To Market at Ogury. Anyone working in digital advertising knows the phrase signal loss. This game of cat and mouse between Apple and ad tech has continued ever since.

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Adweek

OCTOBER 5, 2022

DoubleVerify, the ad-tech company that helps shield advertisers from fraud, is launching a new measurement currency as an alternative to the third-party cookie.

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Ad Monsters

OCTOBER 29, 2024

The FTC’s ‘Click to Cancel’ rule is stirring up the ad tech industry. Here’s why publishers and advertisers are pushing back. Naturally, groups representing telecoms, home security companies, and advertisers—whose revenues benefit from acquiring and maintaining subscribers— are not pleased.

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illumin

SEPTEMBER 19, 2024

For every business, being strategic and fully understanding the ins and outs of programmatic advertising before making the transition is critical for long-term success. You could have a brilliant ad, but the campaign will never reach the intended audience without the right strategy and the right targeting.

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Digiday

MAY 26, 2025

and last week’s launches at Google Marketing Live should cause advertisers on Madison Avenue to reserve judgment. Robert Webster, TAU Marketing Solutions Alphabets AI advancements continue to wow Wall Street, but theyre raising eyebrows with regulators in Washington, D.C.,

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Adweek

AUGUST 9, 2022

When the pandemic upended the travel industry, finding the right people to target with advertising became more important than ever for Explore Georgia, the tourism wing of the state's Department of Economic Development.

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VideoWeek

JULY 28, 2022

Google’s latest delay in its plans to phase out third-party cookies may not come as much of a surprise – the deadline was already pushed back last year to 2023 – but the tech giant’s new extension to 2024 has raised eyebrows among those companies currently testing ways to target ads in a privacy-first environment.

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Ad Monsters

OCTOBER 9, 2024

Toms Panders of Setupad explains how self-serve platforms are reshaping ad tech, empowering publishers to take control, boost efficiency, and overcome industry challenges. The ad tech industry is experiencing a transformative shift. Earlier this year, Setupad launched a fully automated self-serve platform for Prebid.

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Ad Monsters

JULY 29, 2024

Google’s surprise shift to pump the brakes on third-party cookie deprecation in Chrome is sending shockwaves through the digital advertising world. As the dust settles, let’s dig into what this means for publishers, advertisers, and the future of privacy-preserving technologies. Will it be opt-in or opt-out?

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VideoWeek

NOVEMBER 15, 2024

In this week’s Week in Review: Netflix evolves its ad offering, BILD launched BILDplay, and brands plan a move away from time and materials. Netflix entered the ad world two years ago via a partnership with Microsoft, but has since been growing the number of buy-side tools available to advertisers.

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Ad Monsters

APRIL 15, 2025

Its an unexpectedly cool analogy that instantly clicksinstead of stocks, Liu helps orchestrate a high-speed auction of digital ads, with thousands of bidders vying for a spot on a page. Im the trader of the ads, he said. Liu didnt know hed end up in ad tech. That usually gets a Whoa, thats actually kind of cool.

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AdExchanger

MAY 19, 2024

The impending deprecation of third-party cookies (any day now, really, we mean it) is changing how ad tech companies build audiences for media buyers. Sell-side curation is emerging as a post-cookie trend.

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Adweek

OCTOBER 9, 2024

For four years, adtech firms have been preparing for Google's deprecation of the third-party cookies that power the programmatic advertising ecosystem. But companies are still waiting to get returns on these investments of money, time, and labor, sources told ADWEEK.

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AdExchanger

AUGUST 18, 2022

The ad tech industry has been discussing a cookieless future for the past few years. But advertisers and agencies are slow to realize that. Continue reading » The post Advertisers Are Missing Key Audiences – Even Before Third-Party Cookies Disappear appeared first on AdExchanger.

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Ad Monsters

DECEMBER 19, 2024

Programmatic has reigned supreme in an advertising ecosystem guided by the principle of reaching scale. Anyone in ad tech can tell you that the industry has been dreading the deprecation of third-party cookies and what that shift will mean for how they do business. How we target individuals with relevant ads will change.

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AdExchanger

DECEMBER 27, 2023

Even opponents of Chrome’s third-party cookie deprecation plan mostly agree that Google intends to follow through this time. Which means that, by this time next year, advertisers will need to have already put their post-cookie campaign strategies in place. appeared first on AdExchanger.

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Ad Monsters

JULY 22, 2022

With the surge of online shopping and ecommerce sales, e-retail sites are becoming a more popular avenue for brand advertising. . In fact, with the implementation of new privacy laws, retail media may be a necessity for publishers and advertisers. You know, I would say we are routinely added to brand plans now.” .

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Ad Monsters

FEBRUARY 28, 2025

Bowman, CEO of Reframe AI Technologies and Reframe Consulting Services, explains how AI helps media and advertising leaders operationalize large-scale inclusive change and growth. Inclusion in media and advertising has long been an aspirational goal, but what if it could be embedded into business strategy from the ground up?

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Digiday

MAY 15, 2025

Parallel to the glitz and glamour of the upfront conversations this week, ad tech execs have also been congregating en masse in New York City, with DMS by LUMA a highlight of the past five days for such types.

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Ad Monsters

MAY 6, 2023

Buy-side, sell-side, and every other nook and cranny of the ad tech ecosystem raised alarm bells a few years ago when Google first announced the annihilation of the third-party tracking cookie. And ever since, the tech behemoth has continually delayed the cutoff date, with the latest now the midpoint of 2024.

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Ad Monsters

JANUARY 6, 2023

What if you had a crystal ball to look into the future of ad tech? Would you look into how the advertising ecosystem will function a couple of years after Chrome finally kicks third-party tracking cookies to the curb? Would you look over to the other side of economic uncertainty to see when ad spend picks up again?

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