ad-tech-ecosystem applovin 
Ad Monsters
DECEMBER 23, 2022
Whether you want to increase your subscriber rate or diversify your content, the ad tech ecosystem is hungry to drive revenue efficiency. . The “ad recession” forced all sides of the industry to reevaluate their business practices, and for some, that meant creating new partnerships. . What new tactics did you use? .
VideoWeek
MARCH 7, 2024
A lot of time and effort from CTV app owners and ad tech companies goes into capturing spend from well established TV advertisers, preventing as much as possible from drifting over to other digital channels. That’s the concept AppLovin brought to mobile and we’re bringing that to CTV.
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Digiday
JUNE 14, 2022
Although newer forms of in-game advertising have entered the spotlight in recent years, such as intrinsic in-game ads , hyper-casual mobile game developers have quietly been improving their offerings as well, building an international ecosystem that is more accessible to brands than some other forms of gaming advertising.
Ad Monsters
JANUARY 4, 2023
Reflection is essential to moving into the new year, and the ad tech industry has much to reflect on from 2022. From the ad spend slowdown to potential federal privacy regulations, the ecosystem must work in overdrive to prepare for all that 2023 has to offer. . NFT’s took the world by storm. Amazon will 1-Up Google.
VideoWeek
AUGUST 12, 2022
1 Sees Fall in Ad Revenues. The broadcaster said these results were positive, given that ad revenues in Q2 last year were particularly strong, and in light of the current global macroeconomic context. The Week in Tech. AppLovin Proposes a Merger with Unity… Minus ironSource. Top Stories. ProSiebenSat.1
Digiday
DECEMBER 20, 2022
Large swaths of the ad tech space are fast descending into what looks like will be a long and significant economic contraction. Earlier this month, for example, Business Insider reported that ad tech vendor Viant plans to lay off 13% of its staff. The ad slowdown has shown how wide off the mark those hiring sprees were.
Digiday
APRIL 27, 2023
Two years after Apple’s App Tracking Transparency went into effect , the framework is looking more like Schrödinger’s cat than a total poison pill for ad-tech. and iPadOS 14.5 — it offered users an easier way to opt out of being tracked by apps with added controls for how companies collect, share and use personal information.
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