Monetize More

JUNE 22, 2022

A range of ad formats is supported by InMobi, including interstitial ads, banners, rewarded videos, and native ads. They have a CPM-based revenue model, but they do not reveal how much money they give to their publishers. How will you benefit from this interstitial ad network? AdXXX for Interstitial Ads.

Ad network 52

Ad network Banner Fill rate CPM 52

Lemonads

SEPTEMBER 13, 2020

Once you’ll know exactly what RTB is and how it works, you’ll crave to start applying it with your ads, targeting more interested people and actually achieving more sales! Real-Time Bidding When you arrive at a site, before the page loads, the site’s publisher sends available ad space dimensions to the supply-side platform.

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Space CPM 52

Digiday

APRIL 26, 2023

To appeal to brands and consumers alike, the top ad-supported streaming services offer a variety of plans and pricing, device availability, ad and software innovations, and ad targeting capabilities, all in the hopes of winning advertisers’ dollars and viewers’ attention. Everybody’s kind of waiting.”

Impressions 68

Impressions Ad Targeting Audience Agency 68

Single Grain

MAY 16, 2023

Since advertisers can boost posts, many brands mix native ads with organic content to improve their ROAS. Various native advertising platforms offer scalable pricing models, such as cost-per-view (CPV), cost-per-day (CPD) and cost-per-thousand-impressions (CPM). Google Chrome will stop using third-party cookies by the end of 2024.

Native Advertising 52

Native Advertising Advertising Video Ads Machine Learning 52

Monetize More

MAY 22, 2023

Ad networks are third-party platforms that connect advertisers with publishers, and offer various ad formats and targeting options. You want to select ad networks that offer high-quality ads, competitive payouts, and relevant ad targeting options.

Finance 52

Finance Affiliates Ad network A/B Testing 52

AdExchanger

MARCH 27, 2024

Google Chrome’s third-party cookie deprecation plan is in effect, and the industry continues to await the fallout from the death of the cookie. However, it’s worth recognizing that the third-party cookie actually stymied the development of digital advertising.

Cookies 96

Cookies Advertising CPM Ad Targeting 96

Martech

MARCH 15, 2022

Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data.

First-Party Cookies 128

First-Party Cookies Cookies Impressions Ad Exchange 128

Martech

OCTOBER 19, 2022

This allows the advertiser to bypass ad exchanges and have their buying platform plugged directly into the publisher’s inventory. Preferred deal is a one-on-one programmatic auction where publishers sell premium inventory at a set CPM price to a selected number of advertisers. The more specific the targeting, the higher the cost.

Advertising 126

Advertising Marketing Ad Exchange Retail 126

Adtelligent

DECEMBER 26, 2023

Google and Apple’s decision to drop third-party cookies altogether sent shockwaves through the advertising industry. According to recent polls, 42% of marketers think that cookie depreciation will hurt their profits, with nearly 57% expecting revenue loss of 10-25% and 31% of respondents forecasting a 26-50% drop.

Cookies 52

Cookies GDPR Audience Non-Profit 52

Adtelligent

MAY 26, 2021

The decision to drop third-party cookies altogether made by Google and Apple sent shockwaves through the advertising industry. According to the recent polls, 42% of marketers think that cookie depreciation will hurt their profits, with nearly 57% expecting revenue loss of 10-25% and 31% of respondents forecasting a 26-50% drop.

Cookies 52

Cookies GDPR Non-Profit Audience 52

YieldBird

JANUARY 31, 2025

– Key challenges include: Fully transitioning to a post-cookie environment developing new user identification methods that are both effective and compliant with regulations. Content personalization ads are more tailored to user needs without relying on sensitive data. So we also look to increase revenues.

Header Bidding 52

Header Bidding Cookies Fill rate Video Ads 52