Basis

MARCH 22, 2023

In 2022, more than 1000 campaigns for state, local and national races managed their digital ad buying through Basis Technologies’ workflow automation and business intelligence platform, Basis, encompassing more than $130 million in political ad spend across video, display, native, audio, and text ads.

Advertising 74

Advertising Impressions CPM Cookies 74

Paleo AdTech

FEBRUARY 27, 2023

These days, Lee is a fractional CMO, executive guide and founder of the Sherpa Marketing agency, based in New York. He’s also an ad industry influencer, entwined with the Advertising Club for years, inducted into the AAF Hall of Achievement and named by Ad Age as one of 21 people to watch in the 21st century.

Marketing 122

Marketing Banner Agency Ad network 122

Martech

MARCH 15, 2022

Adtech includes various tools and technologies that help advertisers, agencies, and brands achieve greater efficiency, targeted reach, and real-time analysis and optimization. It can help marketers improve omnichannel engagement by targeting customers across many channels. The components of adtech. Demand-side platforms.

First-Party Cookies 109

First-Party Cookies Cookies Impressions Ad Exchange 109

Clearcode

JULY 13, 2023

Supply-side platforms (SSPs) and ad exchanges form the backbone of the online advertising industry, streamlining the process of digital ad selling and ad buying. Ad exchanges, on the other hand, serve as digital marketplaces, bridging the gap between ad buyers and sellers and making real-time transactions possible.

Ad Exchange 72

Ad Exchange Header Bidding Ad Space Ad Inventory 72

MNTN

MARCH 14, 2024

Real-Time Bidding (RTB) Interface : Most SSPs support RTB, enabling ad inventory to be sold through live, automated auctions. When a user visits a publisher’s site, information about the available ad impression and the user’s profile is sent to the SSP. Is Google a Supply Side Platform?

Ad Inventory 52

Ad Inventory Demand Side Platform Ad Exchange Ad Space 52

Digiday

DECEMBER 6, 2022

“Advertisers are returning or maintaining their advertising on Twitter because the platform offers unique advantages and opportunities to reach target audiences,” said Samuel McGraw, CEO of creative agency Design Hub. I have heard whispers of ad format variables but have yet to see any new offerings for myself or my clients.”.

Advertising 77

Advertising Pop-Up Impressions Audience 77

Martech

MARCH 14, 2022

For one thing, once Chrome goes dark, it will be almost impossible to see view-through conversions, i.e., if someone who viewed one of your ads didn’t click it but came to your website sometime later and converted. (A A lot of ad targeting options will probably disappear, too, though Google and others are trying to build replacements.).

Cookies 91

Cookies First-Party Cookies Conversion Impressions 91

Digiday

APRIL 26, 2023

In case you missed it, the first installment provided an overview of the various platforms’ offerings, including pricing and plans, ad software and ad innovations, as well as an analysis of the platforms where brands and agencies distributed the bulk of their 2022 ad budgets and ad placements.

Impressions 52

Impressions Ad Targeting Audience Agency 52

AdvertiseMint

JANUARY 8, 2024

Using striking images and videos in your Facebook ad campaign captivates the audience’s attention. Hence, it’s easier for businesses to convey their messages and leave a lasting impression by posting on their Facebook page. Facebook users can set ad budgets that align with their financial goals. Diverse ad formats.

Retargeting 52

Retargeting Click Through Rate A/B Testing Audience 52

AdvertiseMint

FEBRUARY 17, 2024

While its global reach is impressive, the precision of Facebook’s ad targeting options sets it apart. The Facebook Ads Manager tool allows businesses to define their audience based on demographics, interests, behaviors, etc. When you create ads, they are not displayed to random Facebook users.

Advertising 52

Advertising Audience Impressions Communications 52

Digiday

OCTOBER 5, 2022

Square also is using Meta’s native ad-targeting features on Facebook and Instagram to target Spanish speakers. Social media ad prices have increased “a lot” in the first half of 2022, according to Weinberg. She added that marketplace competition is at least somewhat lighter now than earlier in the year.).

Marketing 60

Marketing Ad Targeting CPM Audience 60

Paleo AdTech

DECEMBER 10, 2023

These days, Lee is a fractional CMO, executive guide and founder of the Sherpa Marketing agency, based in New York. He’s also an ad industry influencer, entwined with the Advertising Club for years, inducted into the AAF Hall of Achievement and named by Ad Age as one of 21 people to watch in the 21st century.

Marketing 52

Marketing Banner Agency Ad network 52

AdvertiseMint

AUGUST 13, 2023

Spark ads: These special ads allow advertisers to combine original TikToks into ads. Read more: TikTok Spark Ads. Target audience and reach TikTok skews towards a younger demographic. This makes the platform ideal if your target audience includes Gen Z and millennials. According to Statista, 70.9%

Click Through Rate 52

Click Through Rate CPM Conversion Rate Audience 52

Clearcode

APRIL 21, 2023

Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO). Managing first- and third-party data and using it for content personalization and ad targeting. An overview of how the header-bidding process works.

Header Bidding 79

Header Bidding Fill rate Ad Server Audience 79

Ad Monsters

MAY 22, 2023

The daily routine of an ad ops manager, whether they work for a marketing agency or represent a web content publisher, is pretty much like a board game. Not that ad ops managers should “beat the card” in the blink of an eye. Is a shift from an all-around ad presence to smart bidding possible? No in-house data available?

Ad Ops 81

Ad Ops Ad Inventory Ad Tech Demand Side Platform 81

Monetize More

MAY 30, 2023

Mobile Ad Network Description Google Ad Exchange A premium ad network that connects publishers with big brand advertisers, offering preferred deals, filtering options, and other premium features. Requires a large amount of monthly impressions for access. Supports various ad formats and customization options.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Ad Monsters

FEBRUARY 7, 2024

We also asked them what advice they would give themselves in retrospect on their impressive careers. From privacy lawyers to ad and rev ops legends, we have assembled a list of groundbreaking professionals who deserve year-round accolades. We expedited our roadmap and broadened our range of features, striking a chord with the market.

Ad Tech 86

Ad Tech Media Agency Audience 86

Ad Monsters

APRIL 9, 2024

While Quan Media Group offers media plans, audience profiling, programmatic ad targeting, and measurement reports, Rappaport rejects the “agency” label. SS: I can see how one can estimate the potential target. This is standard for out-of-home now.

Pop-Up 73

Pop-Up Retail Audience Brand Awareness 73

AdvertiseMint

OCTOBER 24, 2023

Demand-side platform (DSP) DSPs allow advertisers and agencies to buy ad impressions across a range of websites, mobile apps, and video content. They facilitate the management of advertising campaigns, determining which impressions to buy and how much to bid on them, based on specific targeting attributes.

Media 52

Media Demand Side Platform Data Management Platform Ad Space 52

Media Math

FEBRUARY 19, 2023

To do this, you need to increase your win rate, which measures the number of impressions served over the number of bids you issue. Incorporating carbon offset techniques into your media plans is the best option to combat the creep of scope 3 emissions from sources like these targeting partners. 4.

Media 52

Media Viewability A/B Testing Electronics 52

Martech

OCTOBER 19, 2022

When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids. The more specific the targeting, the higher the cost.

Advertising 105

Advertising Marketing Ad Exchange Retail 105

AdvertiseMint

SEPTEMBER 22, 2023

Ad Scheduling Sometimes, TikTok ads don’t spend because of your chosen scheduling settings. If you’ve set specific hours for running ads on TikTok, they will only spend during those times. You might miss out on valuable impressions if your audience is more active at different hours.

Audience 52

Audience Ad Targeting Impressions Agency 52

Smart-Hub

APRIL 29, 2024

Meanwhile, SSPs are increasingly partnering with media agencies. 62% of developers said their user retention rates increased after the introduction of video ads with rewards. Programmatic advertising market trends have a profound impact on targeting and audience segmentation by utilizing data-driven insights and AI algorithms.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

Digiday

JUNE 7, 2022

The key hits: TV network and agency executives are concerned how adding support for multiple measurement providers will increase their measurement costs. TV networks and agencies already pays tens to hundreds of millions of dollars annually to use Nielsen’s measurements. said one agency executive. Currency costs.

Agency 60

Agency Ad Tech Impressions Media 60

Automatad Inc.

APRIL 7, 2024

Impressions, clicks, and ad viewability are scrutinized for their limitations in measuring ad performance. Attention metrics are gaining traction for providing granular insights, going beyond indicating that the ad is seen. Attention metrics are more efficient than traditional metrics like impressions and clicks.

Ad Inventory 40

Ad Inventory Viewability CPM Video Ads 40

All About Advertising Law

AUGUST 12, 2022

As explained by the CFPB, “the use of algorithms and business-specific data to determine when to display a specific business’ ads to specific consumers to affect consumer engagement extends well beyond the activities performed by a traditional media source.”. Theoretically, yes.

Electronics 98

Electronics Marketing Machine Learning Media 98

Basis

JANUARY 24, 2024

Those who adapt by building expertise in cookieless solutions, prioritizing first-party data, and adopting automated targeting and measurement methods will cut to the front of the line when Chrome’s third-party cookie finally crumbles. But what exactly should those efforts look like? Then there’s the measurement of that advertising.

Retail 70

Retail Advertising Cookies Marketing 70

Digiday

SEPTEMBER 15, 2022

has experienced agencies fighting back for more KPIs post-campaign, delaying the start of payment windows by days or even weeks. The company’s founder and CEO Morgan DeBaun said her team is used to receiving an RFP and executing the campaign within a matter of days, especially for clients looking for display ads. Blavity Inc.

Media 54

Media Advertising Cookies Impressions 54

VideoWeek

APRIL 26, 2024

The integration will allow media owners, agencies and advertisers to analyse viewing data across online video publishers in one place, according to Ipsos, enabling businesses to shape content and advertising strategies. ” Tech’s Ad Spend Pullback Continues for WPP WPP meanwhile posted a 1.6 GroupM grew 2.4

Non-Profit 52

Non-Profit Cookies Ad Tech Audience 52

VideoWeek

NOVEMBER 3, 2023

Disney+ Adds Targeting and Measurement, Launches Ad Tier in UK Disney+ has upgraded its ad targeting and measurement tools, Disney announced this week. The company has made Disney+ inventory biddable through private marketplaces, and made its first-party data graph available for targeting on the AVOD service. “By

Ad Tech 98

Ad Tech Ad Server Media Agency 98

Clearcode

MARCH 21, 2023

In this article, we’ll explain what an ad network is, how it works, what the key features of an ad network are, and showcase a development project where we designed and built an ad network for an advertising agency. Building a custom ad network will benefit companies that have access to both supply and demand.

Ad network 52

Ad network Header Bidding Ad Ops Ad Server 52

Martech

JUNE 8, 2022

According to mobile analytics company Flurry, the stats are now equally challenging for mobile ad targeting, with only 18% of Apple users opting in for app-level tracking. Clean rooms were launched as a secure data hub where marketers can store their data and create second-party audiences with cross-over brands or publishers.

Audience 104

Audience Cookies Retargeting Marketing 104

SODP

MAY 30, 2023

A publisher could be a: Website owner App developer Social media platform Video streaming service Those that want to buy these ad spaces are called advertisers. Buying and selling of ad inventory on the exchange generally takes place through a bidding process, but direct deals can also take place. How Do Ad Exchanges Make Money?

Ad Exchange 64

Ad Exchange Ad Inventory Ad network Ad Space 64

Ad Monsters

OCTOBER 19, 2022

However, managing ad operations can not only be time-consuming and costly, but it can also be a very complicated process, particularly for those who are not well versed in the nuances of the ad ops world, especially with navigating the ins and outs of Google Ad Manager. . The solution?

Ad Ops 74

Ad Ops Ad Server Demand Side Platform Ad Exchange 74

Clearcode

JANUARY 22, 2023

This type of secure data collaboration can power many programmatic advertising processes, such as ad targeting and measurement. The matched data can then be used for ad targeting, measurement and analysis. There are essentially two main types of data clean rooms: centralized and decentralized data clean rooms.

Cookies 90

Cookies First-Party Cookies Audience Retargeting 90

Digiday

APRIL 24, 2023

This initial report provides an overview of the various platforms’ offerings, including pricing and plans, ad software and ad innovations, as well as an analysis of the platforms where brands and agencies distributed the bulk of their 2022 ad budgets and ad placements.

Audience 54

Audience Agency Advertising Ad Exchange 54

VideoWeek

AUGUST 18, 2023

While it’s possible for agencies and broadcasters to use alternative currencies without this functionality, it’s a much more manual process. Equativ Bolsters Targeting Capabilities with Nano Interactive Ad tech firm Equativ has partnered with Nano Interactive, a privacy-first ad targeting provider.

Ad Tech 52

Ad Tech Audience Agency Media 52