Digiday

JANUARY 23, 2023

Search ads on TikTok at present are a mostly an experimental marketing channel to reach Gen Z consumers flocking to the app. As some younger consumers are changing behavior and using TikTok as a search engine, marketers and agency execs say that it makes sense for brands to be early movers and find ways to stand out.

Agency 61

Agency Marketing Food Affiliates 61

Ad Monsters

MAY 22, 2023

The daily routine of an ad ops manager, whether they work for a marketing agency or represent a web content publisher, is pretty much like a board game. Not that ad ops managers should “beat the card” in the blink of an eye. When the tensions run high, the game ceases to be fun, turning into a relentless passion for victory.

Ad Ops 84

Ad Ops Ad Inventory Ad Tech Demand Side Platform 84

Digiday

OCTOBER 5, 2022

Square also is using Meta’s native ad-targeting features on Facebook and Instagram to target Spanish speakers. The strategy is a reflection of changing times: using social media to reach audiences based on criteria like race or ethnicity is no longer an option.

Marketing 65

Marketing Ad Targeting CPM Audience 65

AdvertiseMint

AUGUST 20, 2023

Users can provide feedback on ads, helping the platform identify and address concerns promptly. Privacy-centric ad targeting: TikTok prioritizes user privacy. Ad targeting methods use anonymized and aggregated data, allowing effective audience reach without compromising personal information.

Advertising 52

Advertising Ad Targeting Audience Video Ads 52

Ad Monsters

FEBRUARY 7, 2024

Therran Oliphant, Head of Data & Technology, EssenceMediacom After an early career in wholesale car buying, Oliphant began his advertising journey by building audiences from vehicle purchase data at Polk Automotive (now HIS Markit). Notably, most of these advertisers and agencies were newcomers to Disney and the streaming landscape.

Ad Tech 90

Ad Tech Media Agency Audience 90

AdvertiseMint

JANUARY 8, 2024

Would you like to know how to make effective Facebook ads? Facebook has become the go-to platform for advertising, allowing businesses of all sizes to connect with their target audience. Creating effective Facebook ads requires a strategic approach that captures attention and drives engagement. Detailed targeting options.

Retargeting 52

Retargeting Click Through Rate A/B Testing Audience 52

VideoWeek

MAY 8, 2024

Recommendations are based on a range of signals, including audience similarity and topic relativity. ‘Audience persona’ enables advertisers to describe the audience they want to reach, and creates a combination of audience segments which match this description.

Machine Learning 52

Machine Learning Audience Banner Demand Side Platform 52

AdvertiseMint

AUGUST 13, 2023

Read more: TikTok Spark Ads. Target audience and reach TikTok skews towards a younger demographic. This makes the platform ideal if your target audience includes Gen Z and millennials. Creative freedom: Leverage trends and be innovative in your ad content. Carousel ads: Got a range of products to flaunt?

Click Through Rate 52

Click Through Rate CPM Conversion Rate Audience 52

VideoWeek

APRIL 5, 2024

The combined entity will provide omnichannel audience activation platforms for buyers and sellers of advertising, according to the companies, with a focus on providing performance advertising solutions that cater to both digital and traditional TV markets.

Ad Tech 59

Ad Tech Agency Media Audience 59

AdvertiseMint

FEBRUARY 8, 2024

Fortunately, Facebook Leads Ads Facebook can connect you to your target audience seamlessly. This guide will teach you the basics and steps to create successful Facebook Lead Ads. What Are Facebook Lead Ads and How Do They Work? This makes the process seamless and increases their likelihood of engaging with the ad.

Conversion Rate 52

Conversion Rate Audience Retargeting Conversion 52

AdvertiseMint

SEPTEMBER 22, 2023

If you’ve set specific hours for running ads on TikTok, they will only spend during those times. You might miss out on valuable impressions if your audience is more active at different hours. Ad Creatives and Quality The quality of your TikTok ads plays a significant role in their performance. What should I do?

Audience 52

Audience Ad Targeting Impressions Agency 52

Clearcode

MARCH 23, 2023

According to the forecasts by the consulting agency Bain & Company, companies will increase their ad spending in the retail media space to US$25 billion by 2023. According to the forecasts by the consulting agency Bain & Company, companies will increase their ad spending in the retail media space to US$25 billion by 2023.

Retail 59

Retail Media eCommerce Audience 59

VideoWeek

APRIL 26, 2024

WBD says Olli has an audience graph covering its direct relationships with consumers which covers over 100 million households and 700 million devices across the US, which it says enables it to recognise its audience across different devices and media types. Read more on VideoWeek. Snap shares jumped 25 percent at the results.

Non-Profit 52

Non-Profit Cookies Ad Tech Audience 52

Smart-Hub

APRIL 29, 2024

Advanced tools can analyze customer data at scale to segment the audience and create tailored advertising content. This data is also full of other possibilities, and marketers can use it in the following ways: Expanding the set of user data; Overcoming registration barriers; Audience segmentation and contextual targeting.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

Martech

MARCH 15, 2022

Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. Adtech aims to create data-driven marketing strategies tailored to match the target audience’s preferences. But, there is another reason marketers are taking a fresh look at these technologies.

First-Party Cookies 116

First-Party Cookies Cookies Impressions Ad Exchange 116

VideoWeek

MARCH 15, 2024

“We’re proud to launch this channel with the support of so many of the leading CTV/FAST platform partners as we continue to expand the footprint of BBC News and bring the BBC’s journalism to wider audiences in the region.” UTA has filed a lawsuit against Kassan, who in turn is suing for damages.

Media 52

Media Agency Audience Non-Profit 52

Basis

MARCH 14, 2024

Contextual targeting works by serving ads on a website, webpage, or other digital channel based on the content it contains. Essentially, it displays contextually relevant ads alongside content that is likely to appeal to a target audience.

Advertising 75

Advertising Cookies CPM Retargeting 75

Digiday

DECEMBER 6, 2022

Despite all that ails the social network now, ad dollars flow where the audience goes. The latest ad spending data on Twitter has made this all too clear. million in ad spend, which increased the week after to $35.45 And it’s not too hard to see why. million and has continued to hover between $35.7 million to $35.9

Advertising 79

Advertising Pop-Up Impressions Audience 79

Basis

JANUARY 24, 2024

Retail and e-commerce advertisers have long depended on third-party cookies for audience targeting and campaign success attribution. marketers needed a way to target audiences with personalized ads for specific products and to then measure the impact of their efforts.

Retail 69

Retail Advertising Cookies Marketing 69

VideoWeek

JANUARY 19, 2024

But the audiences were small – recent live streams hosted by the above publishers all attracted only a few hundred viewers. Samba TV Brings CTV Audience Segments to Adform’s DSP Adform, a media buying platform, and Samba TV, an audience measurement company, have launched new CTV targeting capabilities on the DSP.

Non-Profit 52

Non-Profit Media Agency Audience 52

Monetize More

JUNE 13, 2023

They attract a vast audience and provide an alternative medium for content consumption. Consequently, publishers must contend not only with their direct competitors but also with the multitude of content creators vying for the attention of the same target audience. These targeting limitations have implications for ad rates.

Ad Inventory 69

Ad Inventory Ad Space Header Bidding Native Advertising 69

MNTN

MARCH 14, 2024

Each has its own strengths and key differences—OpenX is for both publishers and advertisers; Xander has its own SSP, DSP, and ad exchange ; Magnite has an SSP and a DSP; and Pubmatic is an SSP for agencies and publishers. The Google Ad Manager platform is both an SSP and an ad exchange. Is Google a Supply Side Platform?

Ad Inventory 52

Ad Inventory Demand Side Platform Ad Exchange Ad Space 52

Martech

JUNE 8, 2022

Together, that makes up almost 85% of browser usage that will all but go dark for everything from audience building and retargeting to personalization and multi-touch attribution. Probabilistic/inferred: A small truth-set of data used to build audiences with a probability of being accurate.

Audience 110

Audience Cookies Retargeting Marketing 110

Digiday

MAY 3, 2023

Ashwin Navin, Samba TV co-founder and CEO, said AI and machine learning technology will “affect the way we work, how we understand audiences – even the way the technology is being built into the television will basically transform the viewing experience.” ’s streaming audience and yet are underrepresented in the streaming marketplace.

Ad Tech 61

Ad Tech Media Machine Learning Audience 61

Digiday

MAY 7, 2023

further fuels the retail media boom, some experts say it leaves agencies to navigate further fragmentation and new legal gray areas. Agency execs also wonder how easily consumers will manage privacy controls across various retail media networks and how those preferences will affect ad-targeting and measurement.

Retail 63

Retail Media Cookies Ad Tech 63

All About Advertising Law

AUGUST 12, 2022

The case is more clear-cut, according to the CFPB, when the digital marketing provider determines which specific consumers should see digital advertisements, such as suggesting to the covered persons which users are the most appropriate audience for the advertisement, rather than receiving direction from the covered person.

Electronics 98

Electronics Marketing Machine Learning Media 98

Basis

MARCH 14, 2024

Contextual targeting works by serving ads on a website, webpage, or other digital channel based on the content it contains. Essentially, it displays contextually relevant ads alongside content that is likely to appeal to a target audience.

Advertising 52

Advertising Cookies CPM Retargeting 52

Digiday

OCTOBER 27, 2022

For about a year now, all of Insider’s on-site video ad inventory has been integrated with the company’s first party data platform SAGA for video ad targeting based on audience behavior (for example, Insider can serve videos about 5G to audiences it knows have expressed interest in 5G stories).

Video Ads 66

Video Ads Ad Inventory Audience Ad Targeting 66

Martech

OCTOBER 19, 2022

It does this while letting you target your ads to exactly the audience you’re looking for. When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. That’s where you get the large quantities of human audiences.

Advertising 112

Advertising Marketing Ad Exchange Retail 112

OpenX

JULY 21, 2023

Here are the highlights from our Supply-Side Targeting: Demand Addressability From Your Media panel. Moderated by Ronan Shields of Digiday, the group discussed the actions that advertisers are taking to work directly with SSPs to activate audiences in new ways.

Media 52

Media Cookies CPM Conversion 52

AdExchanger

APRIL 4, 2023

Put them together, and it’s easy to see why people struggle to thoughtfully tailor their marketing efforts to different audiences. The post How Targeted Health Care Marketing Can Help Marginalized Communities appeared first on AdExchanger. Health data and race are sensitive topics on their own.

Marketing 101

Marketing Audience Ad Targeting Agency 101

Media Math

FEBRUARY 19, 2023

Rethink your targeting In addition to SPO, applying ad targeting to reach your intended audience and capture their attention will not only yield positive business outcomes, like improved ROI and lower CPAs, but also reduce the carbon footprint of the media-buying process.

Media 52

Media Viewability A/B Testing Electronics 52

AdvertiseMint

OCTOBER 24, 2023

This evolution in the advertising world leverages algorithms and data to automatically determine which ads to buy and how much to pay for them, all in real-time. The primary aim is to reach specific audiences more directly and at scale. Thus, programmatic advertising emerged, offering a solution to these challenges.

Media 52

Media Demand Side Platform Data Management Platform Ad Space 52

Digiday

SEPTEMBER 15, 2022

has experienced agencies fighting back for more KPIs post-campaign, delaying the start of payment windows by days or even weeks. The company’s founder and CEO Morgan DeBaun said her team is used to receiving an RFP and executing the campaign within a matter of days, especially for clients looking for display ads. Blavity Inc.

Media 59

Media Advertising Cookies Impressions 59

VideoWeek

FEBRUARY 23, 2024

It will also focus more on distributing content and reaching audiences through its social channels. RTL AdAlliance Adds ‘Smart Demographics’ to Targeting Offering RTL Group-owned media sales house RTL AdAlliance has announced ‘Smart Demographics’, a new demographic targeting capability which sits within its wider ‘Smart Audiences’ product.

Ad Tech 52

Ad Tech Pop-Up Retail Media 52

VideoWeek

MAY 27, 2022

In April it announced a partnership with advertising agency Omnicom to offer its services to marketing clients. PubMatic Brings Audience Targeting to the Sell-Side with ‘Connect’ Platform. Nielsen has expanded deduplication of CTV audiences to cover Smart TV inventory, including co-viewing across Samsung, VIZIO, Roku and Hulu.

Ad Tech 59

Ad Tech Agency Media Audience 59

Digiday

SEPTEMBER 20, 2022

The last time 20,000+ ad tech professionals from around the world convened in Koelnmesse, Google was yet to confirm “the death of the third-party cookie” officially. Since then, Privacy Sandbox and any number of aviary-themed phrases have been etched indelibly into the collective mindset. The cookieless future fuels consolidation.

Cookies 66

Cookies Ad Tech Conversion Retail 66