Brid.tv

MARCH 28, 2023

Programmatic Direct vs. Programmatic Guaranteed Programmatic Direct vs. Real-Time Bidding Programmatic Direct vs. PMP Pros and Cons of Programmatic Direct for Publishers Monetize Your Content Through Ads With Brid.TV PMP Pros and Cons of Programmatic Direct for Publishers Monetize Your Content Through Ads With Brid.TV

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Martech

MAY 20, 2022

A new Senate antitrust bill could make Google, Facebook and Amazon divest portions of their ad businesses. The Competition and Transparency in Digital Advertising Act ( S4285 ) would prevent large ad companies from participating on different sides of the ad transaction chain. Provide transparency customers can verify that.

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Automatad Inc.

NOVEMBER 23, 2023

The technology around ad display and viewing has also seen tremendous changes over the years and made way for the new disciple “AdTech. AdTech is a domain that contains different software and tools to help brands, services, and publishers perform effective ad buying and selling. What is AdTech? form the adtech ecosystem.

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Martech

OCTOBER 19, 2022

This year programmatic digital display ad spending will hit $115.23 billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Because it can deliver everything traditional media ad buying can’t and more. Traditional media ad buying is a time- and labor-intensive process.

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Advertising Marketing Ad Exchange Retail 110

Ad Monsters

DECEMBER 21, 2023

Every now and then, a new ad tech term, acronym, or technology pops up, and we’re all fishing around trying to figure out what the hell they mean. That’s why we created our explainer series, so we can keep you up to date on the newest ad tech trends and fads. If you see an ad tech term and are still thinking, WTF?!!!

Header Bidding 59

Header Bidding Viewability CPM Impressions 59

Martech

JANUARY 11, 2024

’ Now we’re seeing the peak hit a lot earlier where brands, realizing the email space is crowded, will send more valuable content to their subscribers a lot earlier. “In With fewer ad spaces and a clutter-free environment, it’s the perfect vehicle for making a lasting impact and audience connection.

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Marketing Cookies Machine Learning MarTech 125

Martech

NOVEMBER 1, 2022

Native, or intrinsic, game ads are the top format to drive gamers to action, according to a new Frameplay survey of over 1,200 gamers. That means the ads are part of the gameplay environment, as opposed to more distracting or disruptive ad formats like interstitial, adjacent or audio ads. Ad formats. Why we care.

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Banner Ad Space Audience MarTech 115

AdvertiseMint

NOVEMBER 7, 2023

Essentially, it aggregates a large collection of ad spaces, or inventory, from publishers and matches it with advertiser demand. Why Are Ad Networks Crucial for Publishers and Advertisers? Ad networks serve as a pivotal intermediary between publishers and advertisers. Premium ad networks ensure premium placements.

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Martech Series

NOVEMBER 23, 2022

Fragmentation and friction are silent killers in the digital ad space, creating barriers to creativity and impact. In terms of terrors, fragmentation is a long way behind the walled gardens preventing them from unlocking new and better revenue streams.

Ad Inventory 85

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Automatad Inc.

NOVEMBER 8, 2023

Share Tweet Share Ads are the key revenue of publishers and advertisers. Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. Ad exchanges play a major role in distributing these ads. What Is Ad Exchange? What Is Ad Exchange?

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Clearcode

NOVEMBER 21, 2023

So Radek, just to start things off, just tell us a little bit about yourself and what you do here at Clearcode. And if the scale is huge enough, big enough, it’s definitely a use case to actually build, have their own IP, own system that they can leverage. That’s where Clearcode comes in. Michael Sweeney: Yeah, definitely.

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MarTech Retail Conversion Media 85

Ad Monsters

MAY 27, 2022

The Competition and Transparency in Digital Advertising Act will have many stipulations that will subliminally contribute to the breakdown of Google’s extremely prosperous ad tech model. What Are Some Terms of The US Senate Digital Advertising Act ? No business can hold both a DSP and an SSP.

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Demand Side Platform Advertising Ad Tech Ad Exchange 84

Automatad Inc.

NOVEMBER 23, 2023

Here is when advertisers bid to impress your visitors with their ads. SSPs use tons of visitor data to select ads that grab attention and make your audience happy. From giving VIP treatment to your favorite advertisers to controlling the types or frequency of ads, your SSP has your back. Do you still have questions?

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Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

Monetize More

NOVEMBER 1, 2022

After all, they’re one of the most common ways to purchase advertising space. Insertion orders are a way for both parties involved to have more control over their ad experience. An insertion order, also known as an IO, is a document that outlines the terms and conditions of an advertising campaign. Where will the ad be placed?

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Impressions Ad Space Advertising ROI 52

Automatad Inc.

NOVEMBER 16, 2023

It overcomes the drawbacks of traditional advertising, which uses direct deals that are narrowed only to limited resources and revenue. You select the buyer and approach them, or they will approach you and negotiate the campaign terms and conditions in a dedicated platform like GAM. What Is Programmatic Direct Deal? Also, click Save.

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Martech

FEBRUARY 16, 2023

Programmatic ad campaigns live and die on getting customer segmentation right. We asked Annamarie Andrews, VP for global marketing at Cielo , an international talent acquisition partner, to walk us through two programmatic B2B ad campaigns — how they did it and what they learned along the way. One in the U.S., Andrews says.

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Ad network Brand Awareness Ad Space MarTech 109

Clearcode

SEPTEMBER 1, 2022

From ad fraud to a lack of transparency into the media-supply chain, both advertisers and publishers have been dealing with these challenges for many years. Demand-path optimization (DPO) is the process of evaluating and improving the way advertisers buy ad space from publishers. Key Points. Table Of Contents.

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Digiday

FEBRUARY 6, 2023

Ahead of the Super Bowl, Twitter and TikTok are offering marketers incentives to spend ad dollars on their platforms, as they each seek to draw viewers as second screens during the Big Game. But, building a better ad product is needed to bring advertisers back long term.” How did it pay off?

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Digiday

SEPTEMBER 20, 2022

There are certain instances where programmatic advertising in audio makes sense, according to Shira Atkins, CRO and co-founder of podcast company Wonder Media Network, such as targeting people who are in one specific region versus running national ads. ” Her team does not sell any of its ad space programmatically.

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Ad Inventory Media CPM Ad Space 55

Digiday

JUNE 6, 2022

If you want something done right then do it yourself, as the saying goes — and at Vox Media that’s truer than ever, as the company is moving to cut out a group of ad tech vendors that ostensibly take fees only to make the process of programmatic advertising less efficient. The SSP is an extension of this marketplace.

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Media Demand Side Platform Ad Tech Impressions 74

Digiday

JULY 26, 2022

Everything it takes to get a message out — paper, postage, transportation and ad space — has become more expensive in 2022. Brands that prioritize engaging with consumers stay top of mind and are rewarded with long-term loyalty. This near-term investment will pay long-term dividends when economic circumstances improve.

Marketing 61

Marketing Display Advertising Audience Ad Space 61

Clearcode

AUGUST 13, 2023

Moreover, as many as 86% of people use other devices while watching TV , with between 68%-76% of viewers using a smartphone to research information, use social media, and reply to messages. How Are In-App Ads Served? There were only 500 apps on the App Store when it launched with the release of the iPhone in 2008.

Advertising 52

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Martech

JULY 12, 2023

Dig deeper: Microsoft ad platforms end support of Twitter Will Threads have ads? Marketers don’t currently have the option to purchase ad space on Threads. Until then, marketers are advised to clearly disclose paid partnerships by using hashtags or text. How many people have joined Threads?

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Marketing Retail Fashion Conversion 98

Monetize More

JULY 19, 2022

This revolutionary technology, which traditionally takes place on the client side/browser, paved the way for publishers to maximize their revenue and generate the most income possible from their programmatic ad inventory. Site speed can become a slow killer in the long term especially with publishers having lots of ad inventory.

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Monetize More

FEBRUARY 8, 2023

Tired of poor Ad RPMs? Header Bidding Solution trusted by Thousands Header Bidding , aka prebid, is the programmatic technology publishers use to get the most out of their premium inventory and ensure that the highest-paying bid is served. Pubguru Header Bidding massively increases ad demand available for the publisher’s site.

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Monetize More

AUGUST 26, 2022

This could mean that people aren’t seeing your ads or aren’t aware of your brand; it could even mean that the content is not impactful enough for the incoming traffic to engage or convert. In order to accomplish this, use this trusted industry tool, and it’s a free one, our ad revenue calculator.

Header Bidding 52

Header Bidding Ad Space Finance Fashion 52

Monetize More

AUGUST 26, 2022

This could mean that people aren’t seeing your ads or aren’t aware of your brand; it could even mean that the content is not impactful enough for the incoming traffic to engage or convert. In order to accomplish this, use this trusted industry tool, and it’s a free one, our ad revenue calculator.

Header Bidding 52

Header Bidding Ad Space Finance Fashion 52

Monetize More

JUNE 13, 2023

Understanding the underlying reasons behind the substantial drop in ad rates is crucial for publishers who are seeking to adapt and thrive in an evolving digital advertising landscape. This surge in participants has significantly intensified the competition among publishers, ultimately contributing to the low ad rates observed in 2023.

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Monetize More

DECEMBER 25, 2022

This post was most recently updated on December 30th, 2022 Publishers who access Ad Exchange demand through SPM are on the verge of transitioning. Small and medium publishers could access Google’s Ad Exchange through MonetizeMore, allowing even a smaller group of advertisers to see their ad inventory. Managing Inventory.

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Digiday

DECEMBER 19, 2022

Media investment services is the term generally used to describe the process of delivering a message created by an advertising agency via the media. Media investment services is the term generally used to describe the process of delivering a message created by an advertising agency via the media. The list goes on.

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Smart-Hub

FEBRUARY 16, 2024

Since a lot of ad auctions take place at the same time, the competition grows, which positively affects the publishers’ advertising revenue. Such platforms come with numerous ad inventory management and reporting features, allowing publishers to sell their ad space effectively and at competitive prices.

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Monetize More

DECEMBER 26, 2022

What’s more, in this era of ad blocking, third-party cookie blocking, and ever-increasing privacy regulations, advertisers cannot simply and easily intrude on the digital wanderings of a consumer. All of these things create a great environment for ad refreshing if it is done right. What is Ad Refresh?

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Basis

JULY 26, 2022

You need to get started using programmatic buying tools, but you’ve never done it before, and you don’t know where to begin. Lucky for you, we’ve asked the basic questions and we’ve come equipped with answers (and, lucky for us, everyone assures us there is no such thing as a dumb question). Understanding Programmatic Ad Buying.

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Lemonads

AUGUST 20, 2021

Maybe, you already use affiliate marketing for your programs, but wonder if you are getting the most out of it? At lemonads®, we strive to offer a personalized service, with a strong focus on the long-term success of our customers. If so, this article is made especially for you.

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Digital Remedy

APRIL 5, 2022

Timing and agility are also challenges: because linear buys are made in longer terms (weeks or months at a time), it’s harder to shift budget to achieve optimized results. It’s also a bit limited when it comes to brand measurement, and doesn’t take into consideration attention—the ad spot may have played, but was anyone in the room to see it?

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Marketing Audience Ad Space ROI 52

Digital Remedy

APRIL 5, 2022

Timing and agility are also challenges: because linear buys are made in longer terms (weeks or months at a time), it’s harder to shift budget to achieve optimized results. It’s also a bit limited when it comes to brand measurement, and doesn’t take into consideration attention—the ad spot may have played, but was anyone in the room to see it?

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Marketing Audience Ad Space ROI 52

AdvertiseMint

DECEMBER 2, 2023

Creating display ads that effectively grab attention and drive conversions on the Google Display Network can be tricky. How do you make your ad stand out from the sea of mediocrity? The solution lies in understanding what makes a great display ad “clickable.” And boost your return on ad spend (ROAS) significantly.

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