Digital Remedy

MAY 14, 2024

Dynamic Creative Optimization (DCO) Create multiple messages and ad elements in real time Dynamic Creative Optimization (DCO) underpins an ever-evolving marketing landscape, helping marketers to navigate complexities in an era where one-size-fits-all approaches no longer suffice.

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Monetize More

MARCH 6, 2023

Blank ads can be frustrating and confusing for publishers, but they can also have a significant impact on ad revenue. When an ad fails to display properly, it can result in lost impressions, clicks, and conversions. In this post, we’ll explain blank ads and why they matter to publishers.

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illumin

JANUARY 12, 2024

Marketers in the USA will spend more than $57 billion on digital display advertising in 2024 alone, with over half of this spent on social media – on track with the spending from recent years. of total programmatic ad spend. On Facebook specifically, programmatic ads are popular among programmatic advertisers. In 2019 , 56.3%

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AdvertiseMint

NOVEMBER 7, 2023

Essentially, it aggregates a large collection of ad spaces, or inventory, from publishers and matches it with advertiser demand. Why Are Ad Networks Crucial for Publishers and Advertisers? Ad networks serve as a pivotal intermediary between publishers and advertisers. Premium ad networks ensure premium placements.

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Automatad Inc.

NOVEMBER 23, 2023

Share Tweet Share Ads have become integral to every business and the whole digital ecosystem. That is why the ad spending is increasing enormously YOY. The technology around ad display and viewing has also seen tremendous changes over the years and made way for the new disciple “AdTech. The list is below.

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MNTN

MARCH 19, 2024

Advertisers can use a DSP to buy inventory across display, mobile, and CTV/OTT. A supply-side platform (SSP) is software that enables publishers to make their inventory, including display, mobile, and CTV, available to advertisers. SSPs are primarily used by online publishers to automate the selling of their ad inventory.

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Ad Exchange Ad Inventory Demand Side Platform Impressions 98

The Ad Tech Blog

APRIL 15, 2024

These platforms allow for real-time content updates, making it possible to serve ads that are relevant to the time of day, the audience present, or even current weather conditions. Sustainability in Focus : Eco-friendly and energy-efficient digital displays will become the norm, aligning with broader environmental consciousness.

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Advertising ROI Impressions Audience 130

MNTN

MARCH 14, 2024

A Supply Side Platform (SSP) is a technology platform that enables digital publishers and media owners to manage, sell, and optimize their available inventory (ad spaces) programmatically to a variety of potential buyers, maximizing ad revenue in real-time bidding environments. What Is a Supply Side Platform?

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Martech

OCTOBER 19, 2022

This year programmatic digital display ad spending will hit $115.23 billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Because it can deliver everything traditional media ad buying can’t and more. billion in ad dollars in 2022, making up 90.2%

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Advertising Marketing Ad Exchange Retail 111

SODP

JULY 25, 2023

These key programmatic advertising components have allowed publishers to move from manually selling ad impressions to advertisers to real-time auctions. Such advancements have seen programmatic display ad spend soar over the last decade , from $3.9 These platforms then make these ad spaces available to various demand partners.

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Demand Side Platform Ad Exchange Ad Space Ad Inventory 52

Frequence

FEBRUARY 8, 2022

It’s estimated that programmatic ad spending will reach an all-time high of $133.04 billion by 2023 with digital display advertising accounting for 91.1% Streaming video is dominating today’s digital landscape with the rapid expansion of programmatic advertising. of all programmatic revenue ( eMarketer ).

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Ad Space Display Advertising Video Ads Advertising 52

Automatad Inc.

FEBRUARY 9, 2023

Banner ads are ads in banner shape (usually rectangular) ingrained at the top, bottom, or along the side of the host website. They are placed either horizontally or vertically to display graphical ads with embedded links. Once clicked, the link takes the users to the advertiser’s website.

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Brid.tv

MARCH 16, 2023

Table of Contents [ hide ] A General Overview of Ad Formats for Websites Choosing the Best Ad Formats for Your Website Consider the Audience Consider the Content Consider the Placement Consider the Size Consider the Combination How to Implement Ads on Your Website Get Started With Website Monetization With Brid.TV

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Monetize More

MARCH 27, 2023

Choosing the best ad sizes for your website can be daunting, but it is crucial for generating revenue and optimizing user experience. There are several factors to consider when selecting ad sizes, including your website layout and audience demographics. Its compact size makes it an ideal choice for websites with limited ad space.

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SODP

MAY 22, 2023

Let’s shed some light on digital advertising to understand how ad-based revenue models support publishers’ content creation efforts. What Is Ad Revenue? Publishers earn ad revenue by displaying paid advertisements — including banner ads, video ads and native ads — to their audiences on their websites or apps.

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Ad Exchange Ad Space Demand Side Platform Audience 52

illumin

DECEMBER 1, 2023

Brands can use programmatic strategies to effectively purchase ad space in relevant mediums and publications, increasing their results and improving the ROI. Cross-channel and omni-channel ads are essential to programmatic advertising In 2024, there is going to be a rise in cross-channel and omni-channel programmatic advertising.

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MNTN

MARCH 14, 2024

Here’s how it typically works: Integration with SSPs : Publishers use supply-side platforms (SSPs) to connect their available ad inventory to the ad exchange. The SSP represents the supply side, managing the publishers’ inventory and setting floor prices for ad spaces.

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Ad Exchange Impressions Ad network Ad Space 52

Martech

MAY 20, 2022

The Competition and Transparency in Digital Advertising Act ( S4285 ) would prevent large ad companies from participating on different sides of the ad transaction chain. Google, in particular, is the leading or dominant player in every part of the ad tech stack: buy-side, sell-side, and the exchange that connects them.

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Ad Space Ad Exchange Ad Tech Impressions 117

MNTN

DECEMBER 12, 2023

CTV inventory” refers to the ad spaces or slots available on platforms and devices that stream online video. They often sell ad space within their content to generate revenue, making them a valuable part of the CTV inventory supply chain. Banner Ads Banner ads are the billboards of the CTV universe.

Advertising 52

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Automatad Inc.

APRIL 25, 2024

Video advertising refers to using video as a format to serve engaging ads that deliver a short brand message to the audience. It is the most preferable form of advertising and performs better than other ad formats like banner ads , native ads, etc. By ads, video performs better than display and native ad formats.

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Video Ads Advertising Viewability ROI 52

Automatad Inc.

NOVEMBER 20, 2023

Then, the Ad Manager renders the ad on your website. If the advertiser fails to bid on the space above the negotiated CPM price, the specific ad space will be sent for private or open auction. However, once the deal is final, the ad is displayed using the programmatic technologies.

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Automatad Inc.

NOVEMBER 23, 2023

An SSP connects website owners to companies or advertisers wanting to buy ad space on their websites. Utilizing real-time bidding (RTB), the SSP conducts quick auctions every time a visitor lands on the website, determining the highest bid from interested companies for the ad space.

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AdvertiseMint

OCTOBER 24, 2023

Definition of Programmatic Media Buying Programmatic media buying refers to the automated process of purchasing digital advertising space. This evolution in the advertising world leverages algorithms and data to automatically determine which ads to buy and how much to pay for them, all in real-time.

Media 52

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Monetize More

MAY 5, 2023

With Ad Exchange, ad network tags can compete dynamically against RTB, helping to drive higher overall CPMs. Once you have Ad Exchange, you can increase yield from your high-value inventory by pitting it against Adsense. This would increase ad space demand and competition that result in higher CPMs. #4

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Automatad Inc.

NOVEMBER 15, 2023

Here is a step-by-step ovеrviеw of how programmatic nativе ads opеratе: Step 1: Ad invеntory availability – Publishеrs makе ad inventory available on thеir wеbsitеs, apps, or othеr digital platforms. This inventory includes designated spaces where nativе ads can be displayed within thе contеnt.

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Monetize More

DECEMBER 28, 2022

This post was most recently updated on December 29th, 2022 Ever stumbled across the Display Lumascape before as a publisher? I’m sure you must have heard about the Display Luma. It has become extremely popular recently and is now in high demand by various companies in the advertising space. Display Lumascape’s Branches.

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Ad Server Demand Side Platform Retargeting Ad Tech 52

Media Math

NOVEMBER 7, 2022

This also means there could be high demand for holiday ad space that could push up media costs. Tips for executing a full-funnel approach across DOOH, CTV, native, social display and more using our transparent supply ecosystem.

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AdvertiseMint

FEBRUARY 7, 2024

How do ads on Facebook work? Facebook’s sophisticated advertising system uses a complex algorithm to display ads tailored to users’ preferences and online activities. By analyzing user interactions, likes, and shares, Facebook delivers targeted ads designed to resonate with their interests.

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Monetize More

JUNE 20, 2023

Chartboost SDK comes with an easy setup and gives control over ad space to developers. It comes with a wide range of ad formats, high eCPMs, and a transparent revenue share model making it the best-in-class gaming ad network. Media.Net Media.Net shows ads in gaming apps even when a user’s screen is in gaming mode.

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Ad network Banner Video Ads Header Bidding 52

Ad Ops Hero

MARCH 25, 2023

What’s The Difference Between Programmatic And Display Ads? It’s easy to confuse display and programmatic ads, especially with the strides that Google has made in its automated and real-time bidding capabilities. The largest difference between programmatic and display is: Programmatic refers to how ads are bought.

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Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Clearcode

AUGUST 13, 2023

In this article, you will learn about mobile advertising, how it’s different from in-app advertising, and how in-app advertising works Key Points In-app (aka, mobile app) advertising refers to displaying ads within mobile apps on smartphones and tablets. How Are In-App Ads Served? What Is In-App Advertising?

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The Ad Tech Blog

APRIL 1, 2024

These algorithms analyze vast amounts of data to predict which ads are most likely to achieve the advertiser’s objectives, considering factors like user behavior, context, and the advertiser’s bid strategy.

Ad Tech 100

Ad Tech Machine Learning Ad Click Ad Targeting 100

Brid.tv

SEPTEMBER 12, 2022

Types of Connected TV Ads Display Ads Instream Video Ads Branded Canvas Ads Benefits of Connected TV Advertising The Current State of the CTV Advertising Market Precise Audience Targeting Actionable Ad Performance Data How to Sell CTV Ad Inventory What Should You Do if You Don’t Have a CTV App?

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Advertising Video Ads Banner Ad Inventory 52

Monetize More

AUGUST 2, 2022

One of the best and most widely used strategies is selling your ad spaces for mobile advertising campaigns. Mobile ad networks make connecting with the right advertisers to use your spaces easier. However, before partnering with a mobile ad network, you should understand what they are and how they work.

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InMobi

DECEMBER 4, 2022

Here are five ways you can grow app revenue during the holidays: 1) Create More Ad Slots If you’ve been apprehensive about adding more ad slots to avoid a bad user experience, or if there is any scope to add more ad slots, this is the time to leverage unutilized free ad space in your apps.

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Fill rate Banner Ad Space Advertising 52

Brid.tv

FEBRUARY 23, 2023

Easy to Implement Great for Beginner Publishers Higher Viewership Ad Display Flexibility Revenue Optimizing and Boosting Works Well With Other Monetization Models AVOD Made Easy with Brid.TV’s Managed Ads Service Rising Popularity of AVOD Platforms The AVOD market size has significantly expanded in recent years. Why Choose AVOD?

Ad Ops 52

Ad Ops Advertising Ad Inventory Ad network 52

Monetize More

SEPTEMBER 22, 2022

Chartboost SDK comes with an easy setup and gives control over ad space to developers. It comes with a wide range of ad formats, high eCPMs, and a transparent revenue share model making it the best-in-class gaming ad network. Media.Net shows ads in gaming apps even when a user’s screen is in gaming mode.

Ad network 52

Ad network Banner Video Ads Header Bidding 52