AdPushup

FEBRUARY 17, 2023

Learn what is a demand side platform and how they help advertisers buy digital ad space across multiple platforms, target specific audiences, and optimize campaigns in real-time. Digital advertising is not just about an advertiser placing an ad creative [.]

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AdPushup

JANUARY 26, 2023

Improve your advertising strategy and maximize your ad spend with our comprehensive guide on programmatic direct. Learn about the key features, the difference between open and private auctions, preferred deals, and more. There are already a few known methods to sell and purchase ad space (inventory); more are being added [.]

Ad Space 97

Ad Space Advertising 97

InMobi

MAY 9, 2018

The mobile ad space moves quickly. As the app monetization space matures, it pays to know about the latest and greatest. As the app monetization space matures, it pays to know about the latest and greatest. Improved strategies and tactics take root.

Header Bidding 52

Header Bidding Ad Space Mobile Ads Advertising 52

InMobi

FEBRUARY 3, 2016

With millions of publisher sites now in the fray, focus has shifted from buying ad space on a specific publisher’s property to buying ad space for the desired audience segment. Publishers comparatively have been a little skeptical about programmatic advertising.

Impressions 52

Impressions Ad Space Banner Fashion 52

illumin

JANUARY 12, 2024

On Facebook specifically, programmatic ads are popular among programmatic advertisers. According to Media Radar , of the 17,400 companies that advertised on Facebook in April of 2021, only 543 purchased direct digital ad space; the remainder opted for a programmatic approach.

Demand Side Platform 105

Demand Side Platform Ad Space Display Advertising Ad Inventory 105

MNTN

FEBRUARY 14, 2024

B2B programmatic advertising is a technology-driven method of buying and selling digital ad spaces automatically, targeting specific business audiences based on defined criteria such as industry, job function, or company size, to drive more precise and effective business-to-business marketing campaigns.

Advertising 52

Advertising Ad Exchange Marketing Ad Space 52

SODP

JULY 25, 2023

The platform opens the site’s ad space up to for bidding from relevant demand partners. As the process is in real time, it ensures that the ad space is sold to the highest bidder, thereby optimizing the revenue. Some popular SSPs that publishers can use include Google Ad Manager (GAM), AppNexus, Rubicon Project and OpenX.

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Demand Side Platform Ad Exchange Ad Space Ad Inventory 52

MNTN

MARCH 14, 2024

A Supply Side Platform (SSP) is a technology platform that enables digital publishers and media owners to manage, sell, and optimize their available inventory (ad spaces) programmatically to a variety of potential buyers, maximizing ad revenue in real-time bidding environments. What Is a Supply Side Platform?

Ad Inventory 52

Ad Inventory Demand Side Platform Ad Exchange Ad Space 52

Martech

MARCH 13, 2023

Streaming service/ad space provider Roku had $487 million, or about a quarter of its cash and cash equivalents held at the bank. Online game/ad space provider Roblox said roughly 5% of its $3 billion of cash and securities balance as of Feb. million at other banks. Why we care.

MarTech 85

MarTech Ad Space Marketing 85

Playwire

DECEMBER 6, 2022

About the Series. A monetization platform within the ad space should be evaluated based on platform capabilities, technology, ad units, demand sources, and creative support. Our list of the best ad monetization platforms in 2022 includes both major players in the industry and lesser-known, smaller partners.

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Ad Tech Ad Space 52

InMobi

MAY 23, 2018

As soon as an app is opened, all networks are notified of ad placement availability and all of them bid in real time. Here’s another way to think about it: An auction at an auction house is a closed auction, while one occurring on a site like eBay is an open auction. Anything they don’t take is offered to another ad network.

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Header Bidding Ad network CPM Ad Space 52

MNTN

MARCH 14, 2024

As you begin to explore the various terms of programmatic advertising , an ad exchange is something you’ll see mentioned often as an important part of the programmatic ad buying and selling process. Keep reading to learn more about what is an ad exchange , how they work, who uses them, and the various types of exchanges.

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Ad Exchange Impressions Ad network Ad Space 52

Playwire

JULY 31, 2022

Unity ads monetization is all about selecting the best monetization SDK within the ad space. Playwire has built a dedicated Unity ads SDK. Our ad monetization SDK for Unity incorporates mediation partners, header bidders, and a consent management platform (CMP). Key Points.

Ad Space 52

Ad Space 52

AdPushup

AUGUST 4, 2022

Ad publishers in the ad tech industry spend billions of dollars everywhere, acquiring online ad spaces and placing advertisements. This leads to, just like everywhere else on the internet, a massive possibility of ad fraud.

Ad Tech 52

Ad Tech Ad Space Advertising Ad Ops 52

Adtelligent

MAY 12, 2024

According to the statistics below, it has been one of the most rapidly growing segments of modern advertising: Source: [link] This tactic uses algorithms and tools to determine, order, and, eventually, purchase some much-needed ad space. The elimination process has already been started and is to be finished by the end of the year.

Advertising 52

Advertising Cookies Ad Space Audience 52

Digiday

JUNE 14, 2023

In a statement about the complaint, EU antitrust chief Margrethe Vestager said Google has a “very strong market position” in the online advertising sector as it collects users’ data, sells ad space and acts as an intermediary. Google is present at almost all levels of the so-called adtech supply chain,” Vestager said.

Ad Space 62

Ad Space Marketing Media Advertising 62

More About Advertising

AUGUST 23, 2021

Channel 4’s All 4 is claiming to be the first UK broadcaster to allow advertisers to buy digital ad space programmatically through its new All 4 Private Marketplace, which uses real-time bidding. first appeared on More About Advertising. Private Marketplace is a partnership with The Trade Desk.

Ad Space 64

Ad Space Advertising Finance Media 64

Automatad Inc.

NOVEMBER 23, 2023

They are demand-side, who buy ad spaces on the online channels like websites and mobile app. They reach their target audience by displaying ads on the website or app with potential traffic and user data. AdTech providers: The providers who enable effective ad space buying and selling using technological elements.

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Ad Exchange Ad Server Ad Space Ad network 40

MNTN

AUGUST 25, 2022

However, this is a key time for B2B advertisers to take advantage of, so pour yourself a cup of cocoa and learn more about why your campaigns should extend through the end of the year. Not only are many B2B brands stuck in the linear TV mindset, but they also worry about being lost within the high volume of B2C advertising that Q4 brings.

Ad Space 98

Ad Space Impressions Audience Advertising 98

MNTN

AUGUST 25, 2022

However, this is a key time for B2B advertisers to take advantage of, so pour yourself a cup of cocoa and learn more about why your campaigns should extend through the end of the year. Not only are many B2B brands stuck in the linear TV mindset, but they also worry about being lost within the high volume of B2C advertising that Q4 brings.

Ad Space 98

Ad Space Impressions Audience Advertising 98

illumin

DECEMBER 1, 2023

Brands can use programmatic strategies to effectively purchase ad space in relevant mediums and publications, increasing their results and improving the ROI. Programmatic advertising is also great for connecting and resonating with audiences, offering increased scalability, optimization, and improved results.

Advertising 104

Advertising Pop-Up Machine Learning Ad Space 104

Digital Remedy

MAY 14, 2024

It’s not merely about just branding or just performance anymore; advertisers should grow their audience network and reduce ad spend by nailing both. Having the advantage of direct audience feedback ensures your digital marketing ads connect effectively with target groups and accelerates media spend optimization.

Media 105

Media Audience Conversion Rate Affiliates 105

AdvertiseMint

OCTOBER 24, 2023

Definition of Programmatic Media Buying Programmatic media buying refers to the automated process of purchasing digital advertising space. This evolution in the advertising world leverages algorithms and data to automatically determine which ads to buy and how much to pay for them, all in real-time.

Media 52

Media Demand Side Platform Data Management Platform Ad Space 52

Martech Series

NOVEMBER 18, 2022

Advanced Ads Solution is a new package of player-level implementation and certifications that allow you to specify who is watching and rule out the bots and fake ads. This implementation gives publishers a lot more comfort about who is watching. Flexible ad types. Monetize ad-block users. Test ad networks.

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Fill rate CPM eCommerce Ad Space 96

Automatad Inc.

NOVEMBER 20, 2023

Then, the Ad Manager renders the ad on your website. If the advertiser fails to bid on the space above the negotiated CPM price, the specific ad space will be sent for private or open auction. Ad inventory: You should select the ideal ad space of your inventory for preferred deals.

CPM 52

CPM Header Bidding Ad Space Impressions 52

The Ad Tech Blog

APRIL 15, 2024

These platforms allow for real-time content updates, making it possible to serve ads that are relevant to the time of day, the audience present, or even current weather conditions. FAQs about Digital OOH What makes digital OOH advertising effective? Digital out-of-home advertising excels in versatility and immediacy.

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Advertising ROI Impressions Audience 130

VideoWeek

JUNE 27, 2022

These kinds of partnerships are very important for helping clients to fit where newer players in the ad space like Reddit fit into their media plan says Jen Wong, COO at Reddit. Filmed at the Cannes Lions International Festival of Creativity 2022. Follow VideoWeek on Twitter and LinkedIn.

Education 59

Education Ad Space Agency Media 59

All About Advertising Law

SEPTEMBER 30, 2015

Although NAD has talked about it before, the FTC has held a workshop to address it, and of course, we’ve blogged on it , native advertising is still a hot topic. After all, wouldn’t the same effect be achieved if the publication wrote a story on a relevant topic and an advertiser simply purchased ad space next to the story?

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Native Advertising Conversion Advertising Ad Space 40

Ad Monsters

DECEMBER 21, 2023

If you see an ad tech term and are still thinking, WTF?!!! Everything You Need To Know About the iOS 17 Update and Its Lasting Impact on Advertising When Apple introduced its iOS 17 privacy updates, consumers awaited exciting new features, but publishers were concerned about the impact on their businesses.

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Header Bidding Viewability CPM Impressions 59

Monetize More

AUGUST 2, 2022

One of the best and most widely used strategies is selling your ad spaces for mobile advertising campaigns. Mobile ad networks make connecting with the right advertisers to use your spaces easier. However, before partnering with a mobile ad network, you should understand what they are and how they work.

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Ad network Mobile Ads Non-Profit Banner 52

MNTN

DECEMBER 12, 2023

Here’s everything you need to know about Connected TV inventory. CTV inventory” refers to the ad spaces or slots available on platforms and devices that stream online video. They often sell ad space within their content to generate revenue, making them a valuable part of the CTV inventory supply chain.

Advertising 52

Advertising Demand Side Platform Ad Inventory Banner 52

Martech

JANUARY 11, 2024

A full 58% of consumers say they’re positively influenced by email about purchase decisions, according to a new survey of 1,000 consumers by media technology company Adlook. With fewer ad spaces and a clutter-free environment, it’s the perfect vehicle for making a lasting impact and audience connection.

Marketing 125

Marketing Cookies Machine Learning MarTech 125

Automatad Inc.

NOVEMBER 23, 2023

SSP isn’t just about making money. It’s about making smart money. Managing ad slots is just a part of the game, and SSP is the engine turning your website into an ad-revenue masterpiece. So, get ready to learn in detail about SSP and unlock the full potential of your ad revenue.

Header Bidding 40

Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

Digital Remedy

MARCH 31, 2023

Media Buying Supercharges Your Marketing Efforts Your ad may be visually appealing and get the message across, but without the right media buy, it won’t get you very far. Media buying is all about finding the proper environment, time, and context to run your ads.

Media 52

Media Ad Space Demand Side Platform ROI 52

MNTN

MARCH 19, 2024

Purpose and Function DSPs are designed for advertisers and allow them to purchase digital ad inventory across multiple platforms, providing tools for managing bids and optimizing ads. SSPs, on the other hand, are utilized by publishers to manage, sell, and optimize available ad space, effectively maximizing revenue.

Ad Exchange 98

Ad Exchange Ad Inventory Demand Side Platform Impressions 98

Monetize More

MARCH 6, 2023

Here are some of the most common causes of blank ads: Ad Blockers: Ad blockers can prevent ads from displaying on a publisher’s website, resulting in blank ad spaces. Slow Internet Connections: If a user’s internet connection is slow or unreliable, ads may fail to load properly.

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Ad Server Click Through Rate Ad Space Ad Exchange 98

Martech Series

JUNE 7, 2022

It’s no secret that social media is changing how we think about privacy and ownership of content online. The commercialization properties of the content you produced, the work you shared, how it disseminates, its value-added space, etc. ApolloFi is a SocialFi project that advocates Social to Earn.

Ad Space 94

Ad Space MarTech Media Marketing 94