Martech

MAY 13, 2024

’s Competition and Markets Authority. Google is a significant player, in some ways the backbone with their browser and their ad server being very commonly used. Interview edited for length and clarity.) Q: Google has said it is pushing the complete deprecation of third-party cookies back to 2025.

Advertising 109

Advertising Cookies Machine Learning Ad Server 109

Paleo AdTech

DECEMBER 10, 2023

Making his way to Silicon Valley, he joined companies such as Sega and Big Book in marketing and sales roles, before coming across an online auction platform developed by Moai Technologies , launched in 1996. A company called Adbot , based in Chicago, held its first “live” online ad auction in April, 1997.

Ad Server 52

Ad Server Real Estate Impressions Agency 52

Automatad Inc.

NOVEMBER 23, 2023

AdTech streamlines the ad buying and selling process as it becomes more complex with competition. The elements of the adtech domain, such as ad servers , ad networks , ad exchange , DSP , SSP , real-time bidding , etc., It provides a way for better ad campaigns and higher yields in website monetization.

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Ad Exchange Ad Server Ad Space Ad network 40

MNTN

MARCH 14, 2024

Demand-side platforms (DSPs) are similar to SSPs, with one key difference—DSPs are made for marketers and work from the other end of the business transaction. While publishers use SSPs to list inventory to make it available programmatically to DSPs, marketers use DSPs to buy that same inventory from those ad exchanges and ad networks.

Ad Inventory 52

Ad Inventory Demand Side Platform Ad Exchange Ad Space 52

PubMatic

SEPTEMBER 22, 2022

In many cases, due to quick rises in traffic, premium CTV publishers are now selling most of their premium ad impressions programmatically. A waterfall approach doesn’t necessarily mean a publisher is selling their ad impressions at the highest possible price. Maximize Competition and Revenue. User Experience is King.

Ad Server 69

Ad Server Impressions Media Marketing 69

Ad Monsters

DECEMBER 21, 2023

Marketers faced significant updates affecting link tracking, reducing the ability to track user behaviors through shared URLs in messages, email, and Safari Private Mode. OCPA’s data minimization rules could pose challenges, particularly for marketers aiming to match customer IDs for CTV outreach.

Header Bidding 59

Header Bidding Viewability CPM Impressions 59

Automatad Inc.

NOVEMBER 8, 2023

On the other hand, it connects the advertisers with the ideal publishers for their ad campaign and gets the best ad slot. Advertisers could be brands, service providers, and performance marketers. The ad exchange is a popular programmatic medium in ad tech. They cannot place highly targeted ads.

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Ad Exchange Fill rate Ad Server Header Bidding 52

Kevel

JUNE 7, 2022

Publishers run ad auctions in order to maximize their revenue. Auction logic is used by the ad decision engine to select the ad that is most likely to deliver the highest payout. If ten advertisers bid for one ad slot, the ad server would select the advertiser who is bidding the most.

Ad Server 52

Ad Server Impressions CPC CPM 52

Unruly

AUGUST 9, 2022

Peter Ackerman, Director of Product Marketing Breaks It Down for Us. As you may recall, earlier this year we fully integrated our Spearad ad server and unified auction solution into the Unruly ad platform. Opens more inventory to buyers with increased transparency.

Header Bidding 52

Header Bidding Ad Server Fill rate Impressions 52

Advendio

MARCH 20, 2023

Podcast advertising has become an increasingly popular channel for marketers to reach their target audience. 81% of respondents that participated in a research project suggested they take notice of podcast ads more than they do of radio, TV commercials, billboards, and even digital ads on social media.

Agency 76

Agency Advertising Ad Server Impressions 76

Paleo AdTech

DECEMBER 10, 2023

Visual IQ was a pioneer and dominant player in the space of multi-touch attribution (MTA), which is the application of rules and complex models to impression-level data to determine which elements of a campaign contributed how much to the desired outcome.

Machine Learning 40

Machine Learning Ad Server Cookies Impressions 40

Martech Series

JUNE 10, 2022

Due to the partnership, VlogBox is now capable of running ER VAST tags smoothly, which means the company and its publishers can use the tags via the applications or SDK in order to directly connect to specific advertisers that utilize ER as their primary ad server.

Advertising 72

Advertising Ad Server Video Ads Impressions 72

Martech Series

NOVEMBER 20, 2022

Marketing Technology News: Simplio3D Launches a New Augmented Reality Module Aligned with the Latest Technologies. DMPs provide information about the audiences for whom the advertisement is made, and CDPs create, unify, and store audience data accessible to other marketing systems. Other components are Ad Networks and Ad Exchanges.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

Digiday

JANUARY 3, 2023

Not only can this form of advertising be turned off and on with relative ease compared to linear TV, he continued, it’s also well placed to grow as ad dollars are shifted over to channels, platforms, and media owners that can guarantee more bang for the buck. CTV is a very fragmented market, after all.

Ad Tech 67

Ad Tech Marketing Ad Server Media 67

Martech

FEBRUARY 7, 2024

Event-based impression and click metrics will be abandoned in favor of aggregated reporting. The implementation of an ad exchange and ad server itself will require significant changes within the programmatic advertising ecosystem, impacting reporting mechanisms, ad rendering and bid decisioning. Why we care.

Cookies 115

Cookies Ad Server Ad Exchange Ad Inventory 115

Paleo AdTech

DECEMBER 20, 2022

Making his way to Silicon Valley, he joined companies such as Sega and Big Book in marketing and sales roles, before coming across an online auction platform developed by Moai Technologies , launched in 1996. A company called Adbot , based in Chicago, held its first “live” online ad auction in April, 1997.

Ad Server 45

Ad Server Real Estate Impressions Agency 45

Monetize More

JUNE 28, 2022

What exactly is ad revenue? Ad revenue is the income earned by apps via in-app advertising. Ad views multiplied by eCPM yield app ad income. Ad revenue = ad impressions multiplied by eCPM. ARPDAU, ARPU, and ARPPU are among the app metrics used by developers to track ad income. per impression.

CPM 52

CPM Impressions CPC CPA 52

Paleo AdTech

NOVEMBER 3, 2022

From the beginning, it stressed self-serve automation and practical tools for ad buyers and publishers, a down-market DoubleClick for the DIY domain. In the pre-programmatic era, Flycast offered the ability to prepopulate prices within an ad server to meet reach targets. Candid photos (shot on film!)

Ad network 98

Ad network A/B Testing Ad Server CPM 98

Ad Monsters

MAY 16, 2022

To simplify this, there are three types of SDK partners: Mediation SDK – The platform that acts as the central ad server and ultimate decision-maker on what ad will be shown to the end-user. That one impression opportunity has now turned into more than 24 requests to that DSP’s server.

Impressions 85

Impressions Demand Side Platform Ad Server Header Bidding 85

Monetize More

NOVEMBER 8, 2022

Higher impressions aren’t necessarily aligned with higher revenues – and that’s bidflation.” As a result of the auction, the highest bidder wins the placement, and the other buyers try winning other ad slots. The ad is displayed to the user in seconds. ” In the real world, the opposite happens.

Impressions 52

Impressions Demand Side Platform Ad Server Advertising 52

MediaFuse

NOVEMBER 14, 2016

Ad serving discrepancies need to be monitored, and each demand source must be checked daily to ensure yield is being maximized. In a nutshell, publishers should be focusing on the following metrics for each demand source: Total ad requests (demand source and ad server). Impressions filled. Ad server CPM/Rate.

Header Bidding 52

Header Bidding Ad Server CPM Fill rate 52

Flashtalking by Mediaocean

NOVEMBER 16, 2021

Prestigious annual award recognizes cookieless solution for solving data gaps and safeguarding measurement with impressive match rates to first-party data. As a completely independent ad server, Flashtalking by Mediaocean is uniquely positioned and was the logical partner to meet FanDuel’s challenge.

Ad Server 52

Ad Server Cookies Machine Learning CPA 52

Paleo AdTech

DECEMBER 10, 2023

From the beginning, it stressed self-serve automation and practical tools for ad buyers and publishers, a down-market DoubleClick for the DIY domain. The “Blind Buy” was a lower-cost option, familiar to ad network users even today: you don’t know where your ad’s running, but it’s cheap.

Ad network 52

Ad network A/B Testing Ad Server CPM 52

YieldBird

AUGUST 23, 2023

In this article, we will explore the sources of troubleshooting revenue drops and discuss how to differentiate between general market trends and areas that need improvement. Keep reading if you’re eager to take charge of your ads revenue and find practical solutions for revenue fluctuations in programmatic advertising.

Header Bidding 52

Header Bidding Advertising Ad Exchange Impressions 52

AdvertiseMint

OCTOBER 30, 2023

Specifically, VTR calculates the percentage of individuals who watched a video ad either entirely or through a significant portion, set against the total number of initial impressions. As video advertising becomes a dominant force in digital marketing, grasping the nuances of VTR is crucial.

Click Through Rate 40

Click Through Rate Video Ads Impressions Conversion Rate 40

Automatad Inc.

FEBRUARY 29, 2024

*Blacklist contains the domains, URLs, links, and HTTP calls sent to known ad servers or platforms to fetch ads. Regex is a pattern-matching technique that matches the ad calls in the website with the filter list to block them. Further, it prevents the network from completing it, so the ad creative will not load.

Ad Server 40

Ad Server Video Ads Pop-Up Viewability 40

Ad Monsters

DECEMBER 12, 2023

The date is hard to identify precisely, as it will proceed with a phase-out after the end of a study period conducted under the binding supervision of the United Kingdom Competitive Markets Authority and a subsequent 60 or 120 standstill period. Nothing less than continued access to a free and open internet is at stake.

Audience 52

Audience Header Bidding Cookies Impressions 52

Ad Ops Hero

MARCH 25, 2023

In addition, the platform provides a comprehensive set of features for ad serving, targeting, and reporting. Trafficking Google Campaign Manager 360 is a powerful tool for managing your digital marketing campaigns. Campaign Manager 360 integrates natively across the rest of the Google Marketing Platform (GMP). Rotation of ads.

Impressions 52

Impressions Conversion Rich Media Ad Server 52

Martech Series

AUGUST 2, 2022

ArcSpan’s data science incorporates deterministic signals and artificial intelligence to improve publishers’ abilities to define their audiences and deliver higher-value, targeted ad impressions in real-time across multiple data taxonomies. ” Marketing Technology News: Creating a Cookieless Future Today.

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Audience Ad Server MarTech ROI 84

Paleo AdTech

DECEMBER 8, 2021

Visual IQ was a pioneer and dominant player in the space of multi-touch attribution (MTA), which is the application of rules and complex models to impression-level data to determine which elements of a campaign contributed how much to the desired outcome.

Machine Learning 40

Machine Learning Ad Server Cookies Impressions 40

Clearcode

MARCH 13, 2023

Since its inception in November 2010, real-time bidding (RTB) has become one of the most significant advancements of the programmatic advertising industry, allowing advertisers to bid on and purchase individual impressions from thousands of publishers. 10,000 impressions across 15 publishers). The addition of new objects in Open RTB 2.x

Impressions 52

Impressions Communications Manufacturing Ad Targeting 52

Automatad Inc.

NOVEMBER 23, 2023

Here is when advertisers bid to impress your visitors with their ads. SSPs use tons of visitor data to select ads that grab attention and make your audience happy. Understanding the dynamics between supply-side platforms (SSP) and Demand-Side Platforms (DSP) is like decoding the language of online marketing.

Header Bidding 40

Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

Clearcode

SEPTEMBER 1, 2022

Buyer identification : DPO helps publishers to identify which advertisers are buying their impressions. Increased transparency: By providing advertisers with a clear path to their inventory, publishers can help increase transparency into the media supply chain and allow advertisers to buy more impressions. DPO vs SPO. What’s Next?

Ad Server 80

Ad Server Ad Exchange Demand Side Platform Ad Space 80

Smart-Hub

DECEMBER 10, 2021

According to a Wyzowl report , more than 80 percent of businesses currently utilize video advertisement, and about 96 percent of marketers have engaged in video ads. One thing is certain in recent times, video advertising trends have risen and are currently at the top of advertising preferences among consumers and marketers alike.

Advertising 52

Advertising Video Ads Ad Server Communications 52

Ad Ops Hero

JANUARY 25, 2021

That’s where the ad network came in to help the publishers. Ad network is a company that provides technology platform and serve as an intermediate between publishers and advertisers. Since, increased ad network in the market, the new ad technology platform introduced which is Network Optimizers.

Ad Inventory 52

Ad Inventory Ad Exchange Demand Side Platform Ad network 52

InMobi

FEBRUARY 23, 2021

Today’s mobile advertising environment is increasingly dominated by real-time bidding (RTB) and programmatic buying, which is why all marketers need to know the ins and outs of programmatic in-app advertising. It all depends on which ad formats, like mobile video, are supported by a particular app.

Advertising 52

Advertising Demand Side Platform Impressions Pop-Up 52

Basis

APRIL 11, 2023

You bet—and more than that, they present an opportunity for marketers. But what about the environmental impact of serving ads highlighting those efforts throughout the online ecosystem? But are they relevant to the digital advertising industry? terawatt-hours (TWh) of energy—were attributable to online advertising. back in 2016.

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Demand Side Platform Impressions Education Ad Server 62