Automatad Inc.

NOVEMBER 23, 2023

AdTech streamlines the ad buying and selling process as it becomes more complex with competition. The elements of the adtech domain, such as ad servers , ad networks , ad exchange , DSP , SSP , real-time bidding , etc., It provides a way for better ad campaigns and higher yields in website monetization.

Ad Exchange 40

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Martech Series

NOVEMBER 20, 2022

Marketing Technology News: Simplio3D Launches a New Augmented Reality Module Aligned with the Latest Technologies. DMPs provide information about the audiences for whom the advertisement is made, and CDPs create, unify, and store audience data accessible to other marketing systems. Other components are Ad Networks and Ad Exchanges.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

Monetize More

APRIL 13, 2023

It seems like every other week there’s a new header bidding solution on the market. Since the onset of real-time bidding, header bidding technology has been the biggest breakthrough in the programmatic ad buying world. However, this variable is known to be a bad predictor of what an ad impression is worth. Header bidding.

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Header Bidding Ad Server Impressions Ad Inventory 52

MobileAds

JANUARY 24, 2021

A third-party ad tag or ‘ad placement tag’ is simply a snippet of Javascript code, generated from a 3rd party ad server , which is then placed into an ad inventory space on a website or app to display ad creatives that were uploaded on the ad server. Track ad engagement.

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Ad Server Impressions Demand Side Platform Ad network 52

Monetize More

MAY 30, 2023

Mobile Ad Network Description Google Ad Exchange A premium ad network that connects publishers with big brand advertisers, offering preferred deals, filtering options, and other premium features. Requires a large amount of monthly impressions for access. Supports various ad formats and customization options.

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Ad network Mobile Ads Ad Exchange Fill rate 97

Ad Monsters

MAY 16, 2022

SPO in mobile has an additional level of complexity compared to the web because ads on mobile devices are facilitated mostly through software development kits (SDKs) – and understanding the type of SDK connection can have meaningful implications to that path optimization. Understanding the Key Players in SPO.

Impressions 98

Impressions Demand Side Platform Ad Server Header Bidding 98

Monetize More

DECEMBER 28, 2022

That is exactly what the Display Lumascape wanted to accomplish for publishers, marketers, and other parties involved in the ad tech space. The Display Lumascape or Luma landscape is the map consolidating various parties coexisting in the ad tech wonderland depending on their functions. Demand-Side Platforms (DSP).

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Automatad Inc.

NOVEMBER 23, 2023

Here is when advertisers bid to impress your visitors with their ads. SSPs use tons of visitor data to select ads that grab attention and make your audience happy. How Different Is a Supply-Side Platform from a Demand-Side Platform? The aim is to secure the best price for each impression.

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Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

MobileAds

JANUARY 25, 2021

The need for a proper mobile ad server is vital. Especially when you look for better control over your ad operations. It is a best practice to use your ad server, especially if you run a consistent volume of ad campaigns. You will find that a third-party ad server can be to your great advantage.

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

Automatad Inc.

NOVEMBER 8, 2023

On the other hand, it connects the advertisers with the ideal publishers for their ad campaign and gets the best ad slot. Advertisers could be brands, service providers, and performance marketers. The ad exchange is a popular programmatic medium in ad tech. They cannot place highly targeted ads.

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Ad Exchange Fill rate Ad Server Header Bidding 52

Monetize More

NOVEMBER 8, 2022

Higher impressions aren’t necessarily aligned with higher revenues – and that’s bidflation.” To get deeper into this topic, you’ll need to get your basics brushed up regarding the mechanics of a programmatic auction: When a user visits a publisher’s website, an auction gets triggered for ad display to occur.

Impressions 52

Impressions Demand Side Platform Ad Server Advertising 52

Advendio

DECEMBER 7, 2022

In today’s hyper-competitive market, synchronized and reliable data , in addition to accessible and customizable reporting, become key components in the media business, where multiple platforms constantly interact with each other and programmatic auctions and audience data are increasingly complex and difficult to store.

Ad Inventory 81

Ad Inventory Demand Side Platform Ad Server Impressions 81

Brid.tv

NOVEMBER 4, 2022

The main purpose of video header bidding, or header bidding in general, is to allow multiple demand sources to bid on the same piece of inventory at the same time. So when a user plays a video, the player sends an ad request. Then, several ad exchanges , ad networks, and SSPs place their bids for that impression simultaneously.

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Header Bidding Ad Server Video Ads Ad Exchange 73

Ad Ops Hero

JANUARY 25, 2021

That’s where the ad network came in to help the publishers. Ad network is a company that provides technology platform and serve as an intermediate between publishers and advertisers. Since, increased ad network in the market, the new ad technology platform introduced which is Network Optimizers.

Ad Inventory 52

Ad Inventory Ad Exchange Demand Side Platform Ad network 52

Adtelligent

JUNE 9, 2021

Before rebranding, US-based company Adtelligent was called VertaMedia and worked as an international video supply-side platform primarily aiming at the United States market. However, YouTube and other online video-sharing giants had gradually taken over this market share. How to reach audience with ad block.

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Header Bidding Demand Side Platform Impressions Video Ads 52

InMobi

FEBRUARY 23, 2021

Today’s mobile advertising environment is increasingly dominated by real-time bidding (RTB) and programmatic buying, which is why all marketers need to know the ins and outs of programmatic in-app advertising. Second, when a user uses an app, the publisher calls for an ad at some point in the user session.

Advertising 52

Advertising Demand Side Platform Impressions Pop-Up 52

Clearcode

SEPTEMBER 1, 2022

With DPO, each chain of the path is analyzed: Supply-side platforms (SSPs) , exchanges , ad networks , trade desks , and demand-side platforms (DSPs). A sister concept to demand-path optimization is supply-path optimization (SPO). A faster pace of executing auctions on publisher’s ad servers.

Ad Server 80

Ad Server Ad Exchange Demand Side Platform Ad Space 80

Clearcode

APRIL 26, 2022

Hello everyone, my name is Michael and I’m Head of Marketing at Clearcode. For those of you who haven’t heard about Clearcode before, we’re a software development company that specializes in designing and building advertising and marketing technologies, such as ad servers , DSPs , SSPs , CDPs , etc. Introduction.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52

Clearcode

APRIL 21, 2023

Header Bidding Header bidding (HB) is a process whereby publishers make their ad inventory available to advertisers before their ad server selects which ad to display. When a publisher puts ad space up for sale, advertisers make offers to buy this space. Common advertising and marketing use cases of a CDP.

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Header Bidding Fill rate Ad Server Audience 79

Basis

APRIL 11, 2023

You bet—and more than that, they present an opportunity for marketers. But what about the environmental impact of serving ads highlighting those efforts throughout the online ecosystem? But are they relevant to the digital advertising industry? terawatt-hours (TWh) of energy—were attributable to online advertising. back in 2016.

Demand Side Platform 62

Demand Side Platform Impressions Education Ad Server 62

Basis

APRIL 11, 2023

You bet—and more than that, they present an opportunity for marketers. But what about the environmental impact of serving ads highlighting those efforts throughout the online ecosystem? But are they relevant to the digital advertising industry? terawatt-hours (TWh) of energy—were attributable to online advertising. back in 2016.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

You bet—and more than that, they present an opportunity for marketers. But what about the environmental impact of serving ads highlighting those efforts throughout the online ecosystem? But are they relevant to the digital advertising industry? terawatt-hours (TWh) of energy—were attributable to online advertising. back in 2016.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

You bet—and more than that, they present an opportunity for marketers. But what about the environmental impact of serving ads highlighting those efforts throughout the online ecosystem? But are they relevant to the digital advertising industry? terawatt-hours (TWh) of energy—were attributable to online advertising. back in 2016.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

You bet—and more than that, they present an opportunity for marketers. But what about the environmental impact of serving ads highlighting those efforts throughout the online ecosystem? But are they relevant to the digital advertising industry? terawatt-hours (TWh) of energy—were attributable to online advertising. back in 2016.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

VideoWeek

NOVEMBER 3, 2023

Brings Video-Level Data to Equativ’s Ad Server Equativ, a French ad tech firm, has announced a partnership with IRIS.TV, a contextual targeting business. The deal brings IRIS.TV’s video-level data to Equativ’s ad server, supply- and demand-side platforms.

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Ad Tech Ad Server Media Agency 98

InMobi

FEBRUARY 2, 2021

As real time bidding (RTB) and programmatic advertising become more popular than ever before with digital marketing professionals of all stripes for buying and selling, it helps to understand the key players in programmatic buying. Sometimes, depending on who is involved, an agency trading desk (ATD) may be involved in the transaction.

Ad Exchange 52

Ad Exchange Demand Side Platform Ad network Ad Inventory 52

Digiday

JUNE 13, 2022

A June 13 article on the news wire service cited unnamed sources and noted how the EU’s competition body is “looking into Google’s requirement that advertisers use its [demand-side platform] services Display & Video 360 and Google Ads to buy YouTube ads.” “Outside the U.S.,

Cookies 55

Cookies Demand Side Platform Ad Tech Education 55

Brid.tv

AUGUST 31, 2022

That is why more and more of them will be moving to the OTT advertising market. Campaign Pushing — After that, the platform will match and distribute your ads to the appropriate audience. Ad Displaying — The OTT platform and the ad server will communicate with these ad tags to know which ad to display.

Advertising 52

Advertising Video Ads Ad Server Cookies 52

Lemonads

JANUARY 3, 2021

RTB is mainly a way of transacting media that allows an individual ad impression to be put up for bid in real-time. DSPs are connected to the ad exchange which is used by advertisers to respond to these bid requests based on the perceived valuation of that inventory.

Ad Exchange 52

Ad Exchange Header Bidding Ad Space Impressions 52

Brid.tv

JUNE 26, 2023

In simple words, ad networks help advertisers search and buy suitable inventory for their ads, while they help publishers sell ad space in exchange for a cut of the ad yield. They negotiate all the terms with buyers, including audience targets and cost per impression. What to Look for in a Video Ad Network?

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VideoWeek

APRIL 26, 2024

But Google has said that more time is needed, in order to take industry feedback into account and to give the UK’s Competition and Markets Authority, which has regulatory oversight of Google’s decision, to review evidence. Conducted alongside PwC, the study found that ad spend on CTV devices (£1.2 billion in 2023.

Non-Profit 52

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Adtelligent

OCTOBER 6, 2021

Combining this with the need for brands and online entrepreneurs to adjust to the changing digital landscape, we can comprehend why the programmatic advertising market has grown by 24.9% The SSP can be single-player or combined with other solutions such as ad servers and data management platforms to get the best results.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

InMobi

OCTOBER 9, 2018

Learn More about Mobile In-App Advertising Introducing the Digital Marketing Players in Mobile App Advertising In the past, advertisers would communicate directly with app developers and publishers whenever they wanted to run an in-app ad campaign. So, who’s now involved in getting an ad to appear in an app?

Advertising 52

Advertising Ad network Ad Ops Banner 52

InMobi

APRIL 12, 2019

There are a lot of different players within the mobile app advertising ecosystem , from agency trading desks and demand-side platforms to third-party verification providers, supply-side platforms and everyone else in between. This means less potential revenue per ad placed. Or do they provide hybrid options?

Header Bidding 52

Header Bidding Advertising Ad Server Ad network 52

Digiday

JUNE 8, 2022

Privacy-friendly identifiers allow publishers to rely on user-volunteered first-party data – such as email addresses, names, clicks and more – in larger, more open markets without compromising user privacy. This generic ID resides in the ad server and is sent to the DSP — it has no PII attached to it. Deep dives into the IDs.

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