Ad Monsters

FEBRUARY 28, 2025

Bowman, CEO of Reframe AI Technologies and Reframe Consulting Services, explains how AI helps media and advertising leaders operationalize large-scale inclusive change and growth. Inclusion in media and advertising has long been an aspirational goal, but what if it could be embedded into business strategy from the ground up?

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Ad Monsters

OCTOBER 29, 2024

The FTC’s ‘Click to Cancel’ rule is stirring up the ad tech industry. Here’s why publishers and advertisers are pushing back. Naturally, groups representing telecoms, home security companies, and advertisers—whose revenues benefit from acquiring and maintaining subscribers— are not pleased.

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Ad Tech Cookies Electronics Advertising 111

Ad Monsters

JANUARY 3, 2025

2024s best AdMonsters Decoders demystify ad techs hottest topicsDark Traffic, EUs DSA, Privacy Sandbox, and more. Picture your Slack channels lighting up faster than a Kendrick Lamar Drake-diss-track dropand each ping is yet another question about privacy regs, ad blocking, or floor pricing. Dive in for essential insights!

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Ad Monsters

SEPTEMBER 16, 2022

In advertising technology specifically, very few Hispanic/Latinx people are running the show. Here are 10 Hispanic/Latin American ad tech professionals making their mark on the industry. Seasoned Ad Tech Veteran. Executive Director, Ad Operations at Dow Jones . Media, where he leads Strategy and Product.

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Ad Monsters

SEPTEMBER 30, 2024

The plot thickens as Google’s defense strategy unfolds, revealing a complex web of power plays in the ad tech ecosystem. Week 3 Overview If you’ve been keeping up with the trial, you know we’ve already had heavy hitters taking the stand, spilling the tea on Google’s iron grip over the ad tech ecosystem.

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Smarty Ads

MAY 13, 2020

If you work in non-ad tech businesses, there’s a chance that you can afford to move on to another client once you make a strategic sale. In the digital advertising industry, after you make a sale everything only gets started. Just try to imagine a typical digital ad platform as.

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Ad Monsters

SEPTEMBER 25, 2024

In celebration of Hispanic Heritage Month, we spotlight eight trailblazing leaders in digital media and ad tech, who are driving innovation, breaking barriers, and paving the way for future Hispanic professionals in the industry. 8 Inspirational Hispanic Leaders Shaping the Future of Digital Media and Ad Tech 1.

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Ad Monsters

SEPTEMBER 19, 2024

As publishers strive to future-proof their businesses, Snopes’ Chief Revenue Officer, Justin Wohl, offers insights on the dynamics between buyers and sellers, the impact of AI on ad ops, and future-proofing your ad tech stack. Wohll offered a unique perspective on the shifting dynamics between buyers and sellers.

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AdPushup

OCTOBER 14, 2022

Major ad tech challenges and trends summarized in a single article. Discover innovations and challenges to enrich your programmatic media buying in 2023.

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Ad Monsters

MAY 15, 2023

While celebrating the rich histories of diverse communities should be a year round commitment, AdMonsters wanted to celebrate the AAPI persons in the ad tech and digital media communities who are innovating and evolving the industry. There is an outcry for Asian representation across many industries. Google Privacy Sandbox).

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AdPushup

JANUARY 20, 2023

Elevate your ad tech game and increase your revenue with the course specifically designed for publishers and ad ops professionals. Learn everything you need to know to get ahead in the industry There is no limit to how fast advertising technology has evolved over the last few decades.

Ad Tech 52

Ad Tech Ad Ops Advertising 52

Ad Monsters

APRIL 9, 2025

From automating ad ops tasks to building stronger mentorship networks and preparing for whats next, women leaders in ad tech shared practical lessons on AI, workflows, and allyship during a recent LinkedIn Live hosted by AdMonsters and The Women in Programmatic Network.

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Ad Monsters

NOVEMBER 11, 2022

Advertising and media have always been laboratories for change, but today change is accelerating in every business cycle all the time. . With the speed and complexity of change needed to succeed in an ecosystem like advertising, both senior management and “in the trenches” workers must be aligned.

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Ad Tech Communications Education Ad Ops 98

Smart-Hub

JULY 6, 2021

Today, the digital advertising market is no longer just about giving in orders to agencies or using advertising banners — it’s much more complex! Apart from creative skills, account managers in ad tech require technical know-how and continuous data analysis. What is Ad Ops?

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Ad Tech Daily

MARCH 6, 2025

London, UK Hoopla Digital, in collaboration with Generation Media and Lumen Research, has launched a whitepaper introducing the industrys first attention measurement model specifically designed for childrens advertising.

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InMobi

AUGUST 7, 2019

In the world of digital advertising, here’s what companies need from their ad ops personnel. When it comes to mobile app ad ops, what’s really required from teams to ensure success? We are a mobile ad ops partnership company. Highlighting the Three Components of Online Ad Ops Okay.

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Ad Tech Daily

FEBRUARY 25, 2025

Following successful early access with Canada’s premier advertisers, the company is rolling out major upgrades to its engagement reporting. This isn’t just another update it’s a complete upgrade that brings […] The post Vertical Impression Launches Enhanced Attention Measurement appeared first on Ad Tech Daily.

Impressions 80

Impressions Ad Tech Advertising Ad Audience 80

Ad Monsters

SEPTEMBER 2, 2022

It may seem that digital media and ad tech are in a constant state of change. A possible “recession” is decreasing global ad spend budgets. And both publishers and advertisers are being critiqued for their role in improving the user experience. New regulations are making it harder to collect consumer data.

Real Estate 104

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Ad Tech Daily

JUNE 2, 2025

Vici, a MarTech leader in the digital advertising space, proudly announces the launch of Website Visitor ID, a groundbreaking tool that empowers partners to de-anonymize website traffic and transform it into real, actionable sales leads.

Ad Tech 75

Ad Tech MarTech Agency Media 75

Monetize More

APRIL 21, 2023

As an ad ops professional, there’s a limitless amount of optimization work to do. You have to check and stay up to date with hundreds of ad units, ad networks, creatives, and settings every day. In Ad Ops, there are so many tasks that we need to prioritize and fix every day. The list goes on and on.

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Ad Monsters

MARCH 27, 2024

After some ad experts investigated the programmatic ad auction, they found that some advertisers were bidding at rates as high as $1 billion. While the cost looked high, no real ad dollars were spent. Experts expect the financial repercussions for individual publishers and ad tech firms will be insignificant.

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Ad Server Demand Side Platform Verification services CPM 119

Digiday

OCTOBER 18, 2022

As fines of up to €20 million, or 4% of a company’s global turnover, for GDPR violations came into prospect many publishers began to rely on consent management platforms to facilitate the submission and transfer of user consent for advertising purposes. ” they noted.

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Ad Monsters

DECEMBER 15, 2022

The past year in ad tech was a whirlwind. For some, the overwhelming bad news in digital media and ad tech tainted revenue and metrics, but the inventiveness of the industry is keeping things afloat. Ad tech professionals did not let curveballs hinder them from getting the job done. Read more…. Read more….

Cookies 98

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Ad Monsters

AUGUST 23, 2024

Atkin emphasized that the ad tech industry must embrace a new era of accountability and transparency. To empower advertisers and ensure purveyors of disinformation don’t hijack their brand messaging, she advocates for hourly log-level data and “know your customer” requirements.

Ad Ops 105

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Ad Monsters

JANUARY 6, 2025

Read more ) Check My Ads, Check My Transparency, Check My Disinformation: : Notes From AdMonsters Publisher Forum Boston At Publisher Forum Boston, Claire Atkin, Co-founder and CEO of Check My Ads, didnt mince words in her keynote. Empower advertisers with greater control and visibility. Her rallying cry? Her solution?

Cookies 105

Cookies Audience Media Ad Tech 105

Ad Monsters

SEPTEMBER 30, 2024

Advertisers miss out on reaching engaged, high-value audiences by fearing news content. The Washington Post’s Jana Meron explains why it’s time to rethink brand safety in news advertising. Are advertisers afraid of the news? Why Are Advertisers Still Afraid? Let’s get into the numbers.

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Ad Monsters

MAY 27, 2025

She was in the ad ops trenches fighting for publisher control, transparency, and flexibility. Eventually, that landed her at AWS, where she now leads Publisher Ad Tech Solutions. Ive been speaking with a couple of publishers from the AdMonsters community lately who have stepped into ad tech leadership roles.

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Ad Monsters

MAY 22, 2024

She learned to navigate diverse perspectives—an invaluable foundation for her career in advertising. Her initial foray into ad operations began with an internship at a small ad network, where she quickly ascended to a leadership role by embracing challenges and expanding her knowledge.

Ad Ops 104

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Ad Monsters

AUGUST 13, 2024

Here’s how Dotdash Meredith’s D/Cipher revolutionizes ad tech with cookieless targeting. Our whole programmatic and advertising part of our business is really driven by our CFO and Chief Innovation Officer, who is a former data scientist. Who said cookieless targeting doesn’t scale? We are a very data-driven company.

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Cookies Ad Ops Ad Tech Conversion 103

AdPushup

SEPTEMBER 19, 2022

Below is the comprehensive guide about what is ad tech, ad tech basics and details on how they benefit both publishers and advertisers. It is estimated that ad tech industries are set to grow from $438bn in 2021 to $1 trillion in 2030, forecasts GlobalData, a leading data and analytics company.

Ad Tech 52

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Monetize More

JANUARY 18, 2023

As a publisher, it’s crucial to stay ahead of the game regarding advertising trends. And there’s no denying that programmatic advertising is here to stay despite AI. In 2023, programmatic advertising is projected to grow even faster than before, with spending estimated to surpass $120 billion.

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AdPushup

NOVEMBER 10, 2023

Explore 9 straightforward steps to select the ideal ad tech company tailored to your needs. Streamline your decision-making and elevate your success as a publisher and advertiser. As the spine of digital advertising, ad tech companies play an integral role.

Ad Tech 52

Ad Tech Advertising Ad Ops 52

Ad Monsters

JULY 26, 2024

In a recent LinkedIn Live session, hosted by yours truly, Lynne d Johnson, Content Director at AdMonsters, Meron opened up about her transition, the state of the digital advertising industry, and her vision for The Washington Post’s future. Tune in to gain invaluable perspectives on the intersection of ad tech and journalism.

Ad Tech 105

Ad Tech Education Ad network Advertising 105

Monetize More

JUNE 20, 2025

Sales, ad ops, and finance teams often work in disconnected silos, using fragmented tools that make real-time decision-making nearly impossible. In today’s AI mode crushing SERP’s era, content alone is no longer the primary differentiator; operational efficiency and data alignment are. The result?

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AdPushup

NOVEMBER 10, 2023

Explore 9 straight forward steps to select the ideal ad tech company tailored to your needs. Streamline your decision-making and elevate your success as a publisher and advertiser. As the spine of digital advertising, ad tech companies play an integral role.

Ad Tech 52

Ad Tech Advertising Ad Ops 52

AdPushup

MAY 23, 2022

The past 12 months brought a significant change for digital marketing and the global ad tech industry. As such, Google’s decision has given advertisers and publishers more time to find new solutions. These cookie [.].

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AdPushup

AUGUST 11, 2022

Ad tech has been in the domain of advertisements for years now and has seen constant evolution ever since. It has brought forward an advanced level of technologies enabling various brands to have a niche level of targeting choices, which include demographic targeting, contractual targeting, hyper-local targeting and much more.

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