InMobi

SEPTEMBER 13, 2018

Here's How to Make Mobile Ads That Really Work Even with the best targeting, insights and ad networks in place, any in-app ad spending will all be for naught unless you create and deploy the most effective mobile ad creatives. The success of any mobile marketing effort rests on the creative.

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InMobi

APRIL 2, 2013

But, when that content is a mobile ad, reactions may differ. According to Millward Brown AdReaction 2012 report mobile ads came in third from the bottom in terms of likeability. Is there a way then, for marketers to overcome such negative perceptions and leverage mobile as a channel for marketers.

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Brid.tv

NOVEMBER 22, 2022

Whether you’re a mobile app developer or a publisher building an OTT app to reach more viewers, creating the app is just the beginning. You have plenty of options in that regard, but the easiest one is through mobile advertising. And the best part is that you don’t need to be an ad tech expert to set it up. Marketplace.

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Brid.tv

MARCH 16, 2023

Table of Contents [ hide ] A General Overview of Ad Formats for Websites Choosing the Best Ad Formats for Your Website Consider the Audience Consider the Content Consider the Placement Consider the Size Consider the Combination How to Implement Ads on Your Website Get Started With Website Monetization With Brid.TV

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Ad Beat

JANUARY 1, 2020

According to a recent study , mobile ads start triggering an emotional response in consumers in less than half a second, pointing to how brands must develop a “one-second strategy” for their creative and media-buying efforts. Why does mobile advertising work for brands? Source: Mashable. Source: inmobi.

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Brid.tv

DECEMBER 20, 2022

App developers and publishers sell their ad inventory to buyers, i.e., brands and advertisers to generate revenue. In-app advertising is especially popular in gaming apps, social media apps, and entertainment and streaming apps. On the surface, mobile advertising seems quite simple. How Does In-App Advertising Work?

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Monetize More

JULY 12, 2022

Google AdMob is a mobile ad network, while Google AdX is an ad exchange that supports both Web and mobile app & game inventories. Google Ad Exchange (AdX). Google Ad Exchange is a very popular ad exchange platform that allows large publishers to sell their ad inventory to advertisers and agencies.

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Clearcode

AUGUST 13, 2023

Moreover, as many as 86% of people use other devices while watching TV , with between 68%-76% of viewers using a smartphone to research information, use social media, and reply to messages. Taking all that into consideration, in-app mobile advertising presents a great opportunity for advertisers. Fast forward to 2023, when 1.96

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MobileAds

JANUARY 24, 2021

As an advertiser, what key factors should you look for when choosing an ad server for advertisers? In a typical campaign, an advertiser would purchase ad inventories from different sources; websites & applications, including from programmatic platforms such as ad networks, DSP s and ad exchanges.

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Lemonads

FEBRUARY 2, 2021

And it wasn’t a fluke -- mobile users have consistently made up more than half of the internet’s global traffic since then. While some ad networks slowly transition into mobile and others refuse to adjust altogether, Airpush has become a beacon of light in terms of innovation. Without further ado, let’s jump right in!

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Ad Monsters

NOVEMBER 14, 2022

We’ve been using cookies, mobile ad IDs and identifiers to target ads to users and we realized that we needed to think beyond that box. If you think about the history of the internet we started with very basic ads, and basic ad networks, then we evolved to web 2.0

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Brid.tv

DECEMBER 14, 2022

This is quite a complex process that involves multiple parties, including mobile ad networks , SSPs , DSPs , ad exchanges , and more. In short, when a user opens a publisher’s app, the app sends an ad request to the publisher’s network for a certain piece of ad inventory. Mobile Game Ad Formats.

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InMobi

APRIL 23, 2015

But what benchmarks should Brands look at to determine mobile ad spend? Which ad formats work best for different verticals? In Brands on Mobile: Advertising Trends , we provide Brands and agencies with insights and guidance on how best to use mobile as an advertising medium.

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InMobi

OCTOBER 17, 2013

Seung-Yeon explains the outlook of Korean mobile advertisement market and how media can survive in the mobile era. Article: [link] - Bullet points - Korean Mobile Advertisement Market Since more than 50% Koreans have started to use smartphones, the mobile ad market is rapidly growing as well.

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InMobi

JULY 15, 2016

It is no surprise then that mobile has become a core component of every media planners strategy. The virtues of the mobile device have been extolled endlessly - but the bottom line is that it allows marketers to push their brand messages in front of engaged users, at the right time and in the right context.

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InMobi

JANUARY 10, 2019

The very best marketers - the ones that always hit their goals and move the business forward - advertise in mobile apps. Mobile ad spending and ad revenues will likely reach record highs in 2019, predicts eMarketer. LEARN MORE What’s so special about in-app mobile advertising? In the U.S.,

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Monetize More

SEPTEMBER 28, 2022

Ad density refers to the percentage of the visible area of an ad that’s occupied by the actual advertisement. Most advertisers prefer ad density to fall between 10 and 20%, but some types of ads, like video ads or rich media, may need more space to function. What is Ad Clutter?

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InMobi

MARCH 27, 2013

Last week saw the first ever Mob-Ex Awards in Singapore, leading the celebration of the countrys vibrant mobile marketing scene. Organised by Marketing Magazine and held in the prestigious Four Seasons Hotel, it was definitely a night to remember for the worlds largest independent mobile ad network.

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InMobi

JUNE 29, 2012

Make money from your Marmalade app through the display of rich, targeted adverts from InMobi - the largest independent ad network. InMobi has a dedicated sales network which is instantly capable of monetizing your mobile ad inventory in any region of the world.

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InMobi

SEPTEMBER 30, 2019

And when it came to scale, mobile was the top choice. Back then, performance media buys took a spray and pray approach. Performance advertisers would leverage social media (including Facebook and Twitter ads), search engine marketing and a wide variety of ad networks and ad exchanges to reach just about everyone.

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InMobi

JULY 20, 2020

Time spent on mobile is quickly growing, and marketers are realizing the importance of engaging with audiences where they spend most of their time. This is why in-app ad revenues have been rising steadily over the past few years. weather, utilities and more. This goes a long way towards reducing discrepancies across partners.

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Clearcode

APRIL 26, 2022

A brief history of digital advertising — from the very first online ad to today. The main media-buying processes. Next up we’ll take a look at the media-buying process. We saw the first ad appear in 1994, web cookies, which would go on to play a key role in online advertising, were invented by 2 developers from Netscape in 1994.

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InMobi

JANUARY 3, 2013

The mobile phone is emerging as the most used digital device by a big margin, and this trend is only expected to continue: This is corroborated by several surveys that show a steady increase in mobile media consumption. hours of media per day, mobile media consumption accounted for 34.7%. hours) and PCs (1.6

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InMobi

SEPTEMBER 18, 2012

User Privacy, New Identifiers and Limit Ad tracking feature For mobile ad networks and app developers monetizing viads, of special interest is the introduction of the new limit ad tracking feature. Features at Glance Other cool features like Rich Media, inline video ads, geo-targeting and MRAID 1.0

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InMobi

DECEMBER 30, 2013

This is where business can start looking at innovative mobile marketing strategies to ride the mobile wave and improve their positions in global marketing. Programmatic Buying – The latest ad technology is geared around automated buying and selling as ad exchanges, supply side platforms and mobile ad networks reach for scale.

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InMobi

DECEMBER 12, 2013

Gaming is the largest category of demand with social media on the rise. Although the Japanese mobile app markets are well developed, the differences in culture and the nature of the app ecosystem in Japan pose significant challenges to foreign developers in finding success here. In 2012, Japan surpassed the U.S.

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