Automatad Inc.

NOVEMBER 8, 2023

Preferred exchanges: Preferred exchanges facilitate the buying and selling of ads at a fixed price with preferred advertisers. Publishers sell their ad inventory to selected advertisers at a negotiated fixed price. This type of deal guarantees high CPM and is suitable for websites with very high digital footfall.

Ad Exchange 52

Ad Exchange Fill rate Ad Server Header Bidding 52

InMobi

AUGUST 15, 2018

In particular, what if you need multiple server side and client side ad network SDKs to meet your revenue targets, ensure each ad request is successfully completed and have consistently high ad fill rates? To address this increasingly common scenario, many app publishers turn to ad network mediation.

Mobile Ads 52

Mobile Ads Fill rate Ad Server CPM 52

Brid.tv

FEBRUARY 9, 2023

Revenue Boosting — As a result of the two previously mentioned points, video ad monetization is more practical for increasing ROI. publishers get an average CPM of 2.80 USD for display ads, while for instream video ads, in some cases, CPM can even exceed 30 USD. How much do video ads pay? For instance, U.S.

Video Ads 52

Video Ads Header Bidding Viewability Fill rate 52

Automatad Inc.

DECEMBER 1, 2023

Video ads are the best source of revenue, and you should keep it flowing with practical tips and recommendations in this blog. Video ads are the most engaging ads that deliver a short brand message across the audience. Since video ads are highly efficient, their CPM value is high and has more demand.

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

Brid.tv

DECEMBER 20, 2022

CPM CPC CPA CPI How Much Money Can You Earn From In-App Advertising? Most Popular In-App Advertising Formats Banner Ads Video Ads Native Ads Interstitial Ads Rewarded Video Ads Playable Ads How to Start With Mobile In-App Advertising? Once the network identifies the best match for the request (i.e.,

Advertising 54

Advertising CPM Mobile Ads CPC 54

Brid.tv

DECEMBER 21, 2022

Whatever the case is, if you want your mobile app to provide a stable, reliable revenue stream, you will need to leverage one of the top mobile ad networks. With the right ad monetization network, making money off of your app or content can be easy and stress-free. Choosing a network, however, is a whole different story.

Ad network 67

Ad network Mobile Ads Header Bidding CPM 67

Monetize More

FEBRUARY 8, 2023

It allows you to offer your ad space to multiple ad networks, which then bid for the opportunity to place an ad in your content. Pubguru Header Bidding massively increases ad demand available for the publisher’s site. We can hook you up with 50+ ad networks that will give you access to many bidders worldwide.

Header Bidding 52

Header Bidding Viewability Ad network CPM 52

Brid.tv

SEPTEMBER 30, 2022

On the other hand, skippable ads can be as long as necessary. If you’re planning to monetize your content through AVOD , make sure to get familiar with the rules on your chosen video ad network or platform. How Many Pre-Roll Ads Can You Queue Consecutively? Need a video monetization solution for your ad-powered business?

Video Ads 68

Video Ads Conversion Rate Fill rate Ad network 68

Monetize More

MAY 15, 2023

Place Ads on the “Hot Spots” Assuming that you already have an account with ad networks and ad platforms such as Google Adsense, Google Admanager, and Google Ad Exchange, it is imperative that you know where to strategically place your ads. This can be done in two ways – via target CPM or hard floor.

Finance 52

Finance Viewability Fill rate CPM 52

Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Smarty Ads Provides a full range of ad tech tools for monetizing apps and websites.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

InMobi

JULY 24, 2019

In a header bidding environment, the header bidding platform will be able to run one auction and interrogate a number of ad networks or DSPs, demand partners, and return the winning bid to the mediation platform, which will then compare its own winning bid to the header bidding's bid, back to the client. So that's a really good thing.

Header Bidding 52

Header Bidding CPM Ad network Fill rate 52

Brid.tv

MARCH 23, 2023

While sometimes unavoidable, a CPM drop can be quite detrimental to publisher revenue and can happen for several reasons. Your Ad Density Is Off CPM drops can happen due to the number of ad placements on a website. Your Ad Density Is Off CPM drops can happen due to the number of ad placements on a website.

CPM 52

CPM Header Bidding Ad network Ad Inventory 52

Automatad Inc.

NOVEMBER 23, 2023

RTB is a dynamic process where each ad impression undergoes rapid-fire auctioning, with the highest bidder securing the opportunity based on factors such as ad size, location, format, and audience data. This strategic approach occurs before sending the request to their ad server. How Does SSPs Benefit Publishers?

Header Bidding 40

Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

Brid.tv

AUGUST 29, 2022

In return, publishers get to tap into OTT monetization and generate video ad revenue. When a publisher decides to monetize their video content through advertising, they can join a video ad network. Using this network, they can offer their ad inventory for sale. So how do these platforms actually work? Google ADX.

Advertising 52

Advertising Header Bidding Ad network Video Ads 52

Brid.tv

JUNE 26, 2023

As a result, more and more publishers are looking toward video ad networks as their main ad providers. So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network?

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Brid.tv

DECEMBER 14, 2022

This is quite a complex process that involves multiple parties, including mobile ad networks , SSPs , DSPs , ad exchanges , and more. In short, when a user opens a publisher’s app, the app sends an ad request to the publisher’s network for a certain piece of ad inventory. Rich Selection of Video Ad Formats.

Non-Profit 58

Non-Profit Video Ads Ad Inventory Fill rate 58

MediaFuse

NOVEMBER 14, 2016

With the ever-growing popularity of programmatic sales, ad ops and programmatic ops teams are faced with the enormous task of managing yield efficiently. Ad serving technology has not yet caught up to the growing demands of the marketplace. Impressions filled. Fill rate %. Ad server CPM/Rate.

Header Bidding 52

Header Bidding Ad Server CPM Fill rate 52

Lemonads

SEPTEMBER 18, 2020

AdsKeeper is one of the fastest-growing native content ad networks similar to other native ad networks like MGID , Taboola , RevContent , but let ’s see what they can offer you by making the difference! Their ad format is pretty similar to MGID, Taboola, and Revcontent formats. just like here below!

Native Advertising 52

Native Advertising Advertising CPM Pop-Up 52

InMobi

JUNE 18, 2019

Many app publishers today struggle to improve the average eCPMs (effective cost per thousand impressions) and ad fill rates they receive from the ads served to their users. So what can developers and publishers — especially those small businesses — do to gain more revenue from demand sources and ad networks?

Fill rate 52

Fill rate Header Bidding Banner Click Through Rate 52

Brid.tv

SEPTEMBER 12, 2022

These ads usually perform better, have a higher CPM , and make publishers more money. Although inventory usually sells for less this way, you won’t have to worry about low ad fill rates or putting together a sales team. In return, ad networks take a portion of ad revenue. But what if you don’t?

Advertising 52

Advertising Video Ads Banner Ad Inventory 52

InMobi

AUGUST 7, 2019

Are you dismissing ads correctly? Are you running shadow ads in the background and therefore that will reduce your fill rate because your viewability is going to be down? Do you have project managers that will advocate for ads initiatives with your engineers? This is the one that's in the title ad ops.

Ad Ops 52

Ad Ops A/B Testing Header Bidding Fill rate 52

Smart-Hub

NOVEMBER 6, 2023

leverages machines and algorithms for the automated sale of ads What is difference? DIRECT PROGRAMMATIC GOAL OF ADVERTISING involve human negotiations and manual insertion orders (IO) for the sale of advertising space.

Advertising 64

Advertising ROI Ad Exchange Non-Profit 64

Monetize More

AUGUST 10, 2022

Ad mediation has been around since 2010, but publishers are now discovering the potential of these platforms since some can perform up to 20% better than a single ad network. Ad mediation provides publishers with more revenue generation scope & complete control over how, when, & who gets their ad inventory.

Fill rate 59

Fill rate CPM Ad network Ad Inventory 59

Monetize More

JULY 8, 2022

This approach, however, makes the process not competitive enough since only one ad network is allowed to buy an impression at a time. A first-ranked ad network has the main call on responding to a request over other ad networks. Improved fill rates due to more exposure to tonnes of demand partners.

Header Bidding 80

Header Bidding Fill rate Ad Server CPM 80

Lemonads

SEPTEMBER 10, 2020

Nativo helps with content creation with assistance Nativo Pros for Publishers: Genuine native advertising network Easy installation High quality and engaging inventory Unlike other ad networks, clicking the ad content won’t get redirected to another page. Some users feel Revcontent ads are a little intrusive.

Native Advertising 52

Native Advertising Advertising CPC Banner 52

Monetize More

JULY 12, 2022

Google AdMob is a mobile ad network, while Google AdX is an ad exchange that supports both Web and mobile app & game inventories. Google AdMob levels the playing field and helps you reach those millions of users that can discover your app and enhance your revenue through AdMob by connecting with multiple mobile ad networks.

Ad Exchange 52

Ad Exchange Ad Inventory Fill rate Ad network 52

Brid.tv

JUNE 14, 2023

With programmatic advertising dominating the digital advertising industry, ad networks and ad exchange platforms are rapidly growing in numbers. But what is an ad exchange platform exactly? How does it differ from an ad network? Table of Contents [ hide ] What Is an Ad Exchange?

Ad Exchange 52

Ad Exchange Ad Inventory Ad network Non-Profit 52

Ad Monsters

FEBRUARY 16, 2023

A recent study showed that header bidding led to a 23% increase in fill rate and a 20% increase in average CPM. Header bidding allows publishers to offer their ad inventory to multiple SSPs (Supply-Side Platforms), ad networks, and ad exchanges to bid before sending the bid call to the ad server.

Header Bidding 95

Header Bidding Ad Server Ad Inventory Ad Exchange 95

Clearcode

JULY 24, 2023

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To connect publishers with buyers, SSPs integrate with various demand sources, such as DSPs, ad exchanges, ad networks, and agencies. Improved fill rates as they sell more ad space.

Header Bidding 73

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 73

Brid.tv

JUNE 14, 2023

With programmatic advertising dominating the digital advertising industry, ad networks and ad exchange platforms are rapidly growing in numbers. But what is an ad exchange platform exactly? How does it differ from an ad network? Table of Contents [ hide ] What Is an Ad Exchange?

Ad Exchange 40

Ad Exchange Ad Inventory Ad network Non-Profit 40

Monetize More

JANUARY 12, 2023

Less time spent on the page : If users are spending less time on a page, the viewability of ads on that page may decrease. This means that the ads are less likely to be seen by users, which can lead to lower CPM (cost per thousand impressions) rates and an increase in unfilled impressions.

Impressions 52

Impressions CPM Brand Awareness Ad Exchange 52

InMobi

MAY 17, 2018

As the mobile advertising industry continues to grow and become more complex, mobile ad mediation has emerged as a hugely beneficial new option for publishers. A mobile ad mediation platform helps publishers connect to multiple ad networks to maximize fill rates and increase revenue.

Mobile Ads 52

Mobile Ads Fill rate Header Bidding Ad network 52

Lemonads

NOVEMBER 12, 2020

To help you understand and succeed with this type of traffic, we’ve put together a pop-under ads guide that explains this type of traffic and its benefits. Plus, we’ll also cover the best pop ad networks for affiliates of all levels. What Are Pop-Up Ads? Without further ado, let’s get started!

Pop-Up 52

Pop-Up Affiliates Ad network Fill rate 52

Brid.tv

SEPTEMBER 26, 2022

If you’re looking to place them on your website or app, you will need a reliable display ad network to do so. But before you go for the first network you run into, it is important to do the research and ensure you know exactly what to search for. hide ] What Is a Display Ad Network? What Is a Display Ad Network?

Ad network 52

Ad network CPC CPM CPA 52

Brid.tv

AUGUST 23, 2022

An OTT advertising platform is a piece of software that allows OTT publishers to sell ad inventory , track ad performance, and generate video ad revenue. You may know them as video ad networks. One of the most popular OTT ad platforms is Google ADX. The better targeted an ad is, the better it will perform.

Header Bidding 84

Header Bidding Advertising Ad Exchange Video Ads 84

Automatad Inc.

FEBRUARY 1, 2024

Revenue loss with slower ads: Slower ads do have a lot of impact on ad viewability and revenue. Ads that take a long time to load and display after page elements will lose potential views, leading to less overall Cost Per Mille (CPM). The ad network or ad server you use might offer this feature.

Viewability 52

Viewability Ad Server Header Bidding Ad network 52

Brid.tv

NOVEMBER 1, 2022

Programmatic advertising platforms make the process of selling ad inventory simpler and more streamlined. With the right ad provider by your side, you won’t have to worry about low ad fill rates or CPMs. However, choosing the best programmatic ad platform is not as easy as it seems. Google ADX.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52