Ad Monsters

NOVEMBER 14, 2022

Some of the key components to creating that experience are making sure the ad reaches the right audience and the creative assets keep them engaged with your content. . If you think about the history of the internet we started with very basic ads, and basic ad networks, then we evolved to web 2.0

Machine Learning 64

Machine Learning Rich Media Cookies Header Bidding 64

Automatad Inc.

MAY 9, 2023

Today, publishers can display various ad formats on their websites, from traditional banners to rich media to video ads. Video ads are a form of digital advertising that use video content to promote or advertise a product, service, or brand. They can also help set up ad campaigns, optimize video ads, and more.

Video Ads 52

Video Ads Ad Server Banner Ad network 52

Clearcode

AUGUST 13, 2023

Moreover, as many as 86% of people use other devices while watching TV , with between 68%-76% of viewers using a smartphone to research information, use social media, and reply to messages. With many of us being so dependent on mobile devices, using mobile advertising to reach a target audience is a no-brainer for marketers and advertisers.

Advertising 52

Advertising Ad Exchange Banner Mobile Ads 52

Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Ad Ops Hero

JANUARY 25, 2021

Digital Ad Operations (also known as ad operations, ad ops, online ad operations) denotes to the process that support the managing and delivering the advertisements through digital platforms. Ad Ops is responsible to set up and optimize the ad campaigns by following the various checks and policies.

Ad Ops 52

Ad Ops Ad Server Rich Media Viewability 52

Brid.tv

JULY 3, 2023

Nowadays, social media platforms such as YouTube and TikTok are completely reliant on it. This can include social media posts, images, blogs, user-generated advertising, and video sharing. Especially now that most social media platforms have implemented features such as reels, shorts, and stories, user-generated content is at its peak.

SEO 52

SEO Rich Media Fashion Media 52

Brid.tv

JUNE 26, 2023

As a result, more and more publishers are looking toward video ad networks as their main ad providers. So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network?

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Automatad Inc.

DECEMBER 1, 2023

Video ads are the most engaging ads that deliver a short brand message across the audience. Since video ads are highly efficient, their CPM value is high and has more demand. Publishers can sell video ad spaces by any programmatic means or direct deals. The ad spend on native video ads is increasing YOY in the U.S.

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

Brid.tv

DECEMBER 20, 2022

App developers and publishers sell their ad inventory to buyers, i.e., brands and advertisers to generate revenue. In-app advertising is especially popular in gaming apps, social media apps, and entertainment and streaming apps. A user opens an app, sees an ad, and the publisher receives money from the advertiser for showing said ad.

Advertising 54

Advertising CPM Mobile Ads CPC 54

RevX

APRIL 5, 2022

Do you want to reach a broad audience? Demand Side Platform (DSP) is a media-buying tech platform, ideally with AI and deep-learning capabilities that communicate with ad exchanges, ad networks, and Data Management Platforms (DMPs) to bid in real-time for ad slots on offer by the Supply Side Platform (SSP).

Demand Side Platform 52

Demand Side Platform Machine Learning Rich Media Audience 52

InMobi

JUNE 5, 2018

Media Agencies Media agencies are companies dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients. Ad Networks - this is a company that has exclusive rights to sell the inventory from a specific group of publishers.

Advertising 52

Advertising Ad Server Ad Exchange Retargeting 52

Monetize More

OCTOBER 18, 2022

Video ads help advertisers deliver creative storytelling and connect with audiences. A report from AppNexus also indicated that programmatic video ad spend by device had a 58% mobile and 42% desktop split indicating that more video is consumed on mobile devices, The fact is, video content and ads aren’t going away anytime soon.

Ad network 52

Ad network Video Ads Ad Server Header Bidding 52

Lemonads

FEBRUARY 2, 2021

While some ad networks slowly transition into mobile and others refuse to adjust altogether, Airpush has become a beacon of light in terms of innovation. So, we understand the importance of finding the best mobile ads network. Without further ado, let’s jump right in!

Advertising 52

Advertising Affiliates Ad network Mobile Ads 52

InMobi

SEPTEMBER 30, 2019

Back then, performance media buys took a spray and pray approach. Performance advertisers would leverage social media (including Facebook and Twitter ads), search engine marketing and a wide variety of ad networks and ad exchanges to reach just about everyone. In the past, it was all about scale and reach.

Advertising 52

Advertising Banner Rich Media Brand Awareness 52

Monetize More

NOVEMBER 24, 2022

These users get bombarded by messages, news events, and social media on a daily basis – all very distracting. Use both instream and outstream mobile video ads for more engagement. Keep your mobile video ads 15-30 seconds to attract attention and conversions. Interstitial Ads. 7) Check your ads for aesthetics.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

InMobi

SEPTEMBER 13, 2018

Here's How to Make Mobile Ads That Really Work Even with the best targeting, insights and ad networks in place, any in-app ad spending will all be for naught unless you create and deploy the most effective mobile ad creatives. This helps you to engender an emotional response in the target audience.

Mobile Ads 52

Mobile Ads Click Through Rate Rich Media Ad network 52

InMobi

JANUARY 10, 2019

Why are the best of the best running in-app ad campaigns with greater frequency? Here’s why: 1) Your Target Audience Uses Mobile Apps a Lot In 2019, the average smartphone owner in the U.S. As the number of cord-cutters and cord-nevers rises and as apps become more critical to media, expect app usage to rise even further.

Advertising 52

Advertising Marketing Mobile Ads Banner 52

InMobi

JULY 24, 2013

3 Simple and Easy ways for advertisers to effectively capture the user attention on tablets 1) Create ads specifically for your tablet audience: The major advantage tablets have over smartphones is the screen size. Since tablet advertising is still in its infancy, advertisers are oblivious to its do and don'ts.

Advertising 40

Advertising Rich Media Real Estate Banner 40

Lemonads

SEPTEMBER 13, 2020

Instead, programmatic is the process of using software and algorithms to trade data-rich media while RTB is one method of execution. Once you’ll know exactly what RTB is and how it works, you’ll crave to start applying it with your ads, targeting more interested people and actually achieving more sales!

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Space CPM 52

InMobi

JUNE 29, 2012

Make money from your Marmalade app through the display of rich, targeted adverts from InMobi - the largest independent ad network. InMobi has a dedicated sales network which is instantly capable of monetizing your mobile ad inventory in any region of the world. Interested in monetizing your Marmalade App ?

Rich Media 52

Rich Media Banner Ad Inventory Mobile Ads 52

Lemonads

SEPTEMBER 2, 2021

The most popular social media platforms in the world allow affiliates to develop superb campaigns and connect with audiences across the globe. But, these networks also have to adjust to consumer trends in order to stay relevant and retain the ability to forge these deep bonds. Why Has Pinterest Banned All Weight-Loss Ads?

Affiliates 52

Affiliates Rich Media Media Ad network 52

Monetize More

SEPTEMBER 28, 2022

This is especially true when sites are still testing various ad formats on a small scale. There are a lot of different ad units that publishers can use, each serving a unique purpose in reaching their audience. Ad density refers to the percentage of the visible area of an ad that’s occupied by the actual advertisement.

Mobile Ads 52

Mobile Ads Impressions Rich Media Video Ads 52

Lemonads

JANUARY 8, 2021

Affiliate media buyers are marketers that don’t work a publishing platform, but purchase traffic from publishers, ad networks, and different traffic sources. Media buyers don’t have to worry about maintaining a website or other platforms, which means that they can invest more time into optimizing their platforms.

Affiliates 52

Affiliates Marketing Conversion Food 52

InMobi

JANUARY 3, 2013

Digital advertising also has a positive effect on branding as it exposes a product to a large worldwide audience. The mobile phone is emerging as the most used digital device by a big margin, and this trend is only expected to continue: This is corroborated by several surveys that show a steady increase in mobile media consumption.

Rich Media 40

Rich Media Mobile Search Retail Mobile Ads 40

Ad Beat

JANUARY 1, 2020

As a result, it comes as no surprise that brands everywhere are looking for new ways to engage with their audience on the small screen. In fact, consumers reacted more slowly to ads seen on desktop computers, which took two to three seconds to pose the same emotional effect. Here’s the experience for viewing through mobile devices.

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52

Brid.tv

NOVEMBER 22, 2022

Joining a mobile ad network or an app monetization platform allows you to programmatically sell your app’s ad space to advertisers. And the best part is that you don’t need to be an ad tech expert to set it up. InMobi’s platform comes with real-time ad analytics with advanced audience filtering options (e.g.,

Header Bidding 52

Header Bidding Banner A/B Testing Video Ads 52

Automatad Inc.

DECEMBER 1, 2023

Monetizing a fitness website isn’t just about turning a hobby into a paycheck; it’s a strategic move that can bring about several benefits for both the website owner and their audience. From workout gear to nutritional supplements, display ads connect your audience with products and services relevant to their fitness journey.

Affiliates 52

Affiliates Video Ads Ad network Banner 52

Monetize More

MAY 10, 2022

Direct ad sales create a direct relationship between publishers and advertisers, eliminating the mediator like programmatic ad agencies, ad networks, SSPs, or DSPs. The only way for publishers to make money before the advent of ad technology was through direct deals. More Ad Revenue. Spam-free ads.

Header Bidding 52

Header Bidding Ad Inventory Ad network Rich Media 52

Brid.tv

JULY 9, 2023

An OTT advertising platform is a platform that allows OTT publishers to sell their ad inventory , track ad performance, and generate video ad revenue. These are video ad networks that act as intermediaries between OTT publishers and advertisers , helping publishers sell and advertisers buy suitable ad inventory for their ads.

Header Bidding 52

Header Bidding Advertising Ad Exchange Ad network 52

Automatad Inc.

JANUARY 26, 2023

Ensuring you are placing the ads in the right place increases your viewability, CTR, and CPC. Make sure the ads are highly relevant and resonate well with the readers. If you’re using an ad network , check their targeting criteria, and optimize it. But you can’t refresh AdSense ads as Google restricts it.

Header Bidding 52

Header Bidding CPC Click Through Rate Impressions 52

Martech

DECEMBER 12, 2022

Besides ensuring users have a familiar and authentic experience every time they come across your ads, it also helps build brand trust. Another aspect to bear in mind is optimizing your ads for different devices. Generally speaking, the more you narrow down targeting, the more relevant your ads become.

A/B Testing 106

A/B Testing Conversion Audience ROI 106

Brid.tv

AUGUST 23, 2022

What to Look for in an OTT Advertising Platform Targeting Options Ad Analytics Yield Optimization Tools Video Platform Features 10 Best OTT Advertising Platforms for Over-the-Top Publishers 1. Yahoo Ad Tech (Formerly Verizon Media) 5. You may know them as video ad networks. Google ADX 2. Marketplace 3. PubMatic 4.

Header Bidding 82

Header Bidding Advertising Ad Exchange Video Ads 82

Single Grain

JANUARY 23, 2023

This enables them to develop ideas that will enhance your exposure in the search engines and among your target audience. Before you begin your paid ad campaign, you need to set up an account on the platform on which you wish to run ads. Amazon PPC ad experts will help you run these ads to increase the sale of your products.

Click Through Rate 59

Click Through Rate CPC Conversion Rate Conversion 59

Brid.tv

SEPTEMBER 26, 2022

If you’re looking to place them on your website or app, you will need a reliable display ad network to do so. But before you go for the first network you run into, it is important to do the research and ensure you know exactly what to search for. hide ] What Is a Display Ad Network? Airnow Media 6.

Ad network 52

Ad network CPC CPM CPA 52

InMobi

JULY 20, 2020

Myth #1: In-App Reach Isn’t Large Enough to Scale Brand Ad Campaigns With over 3 billion smartphone users in the world and over 200 billion app downloads , the in-app audience is anything but small. This is why in-app ad revenues have been rising steadily over the past few years.

Advertising 52

Advertising Viewability Cookies Click Through Rate 52

Clearcode

APRIL 26, 2022

A brief history of digital advertising — from the very first online ad to today. The main media-buying processes. Next up we’ll take a look at the media-buying process. We saw the first ad appear in 1994, web cookies, which would go on to play a key role in online advertising, were invented by 2 developers from Netscape in 1994.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52

MobileAds

JANUARY 19, 2021

It enables video players to sync with ad servers , thus as an advertiser, you can serve ads into multiple ad inventories within video ad players. Put simply, it enables your video ads to appear correctly on video players, across different publishers and ad networks. Non- skippable ads.

Ad Server 52

Ad Server Video Ads Rich Media Demand Side Platform 52