Martech Series

NOVEMBER 20, 2022

Surveys show that programmatic advertising will only become more valuable with time as AdTech companies and agencies introduce new ways to make processes more efficient. This article is a must-read to ensure that your brand can take full advantage of programmatic ads. Other components are Ad Networks and Ad Exchanges.

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Clearcode

AUGUST 4, 2022

Everyone in the digital advertising world is familiar with Facebook Ads and Google Ads. Advertisers, ad agencies and even publishers use these platforms to create, run and manage ad campaigns. But some people might not know that these platforms are examples of self-serve advertising platforms.

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Martech

OCTOBER 19, 2022

Programmatic advertising gives you all those good, actionable insights into campaign performance. It does this while letting you target your ads to exactly the audience you’re looking for. So here’s what you need to know about programmatic advertising. Table of contents What is programmatic advertising?

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Clearcode

AUGUST 13, 2023

Taking all that into consideration, in-app mobile advertising presents a great opportunity for advertisers. With many of us being so dependent on mobile devices, using mobile advertising to reach a target audience is a no-brainer for marketers and advertisers. How Are In-App Ads Served?

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Digiday

MAY 14, 2024

The website that aimed to replace travel agents is now also an ad network. company to launch a retail media business, promising at a travel industry conference in Las Vegas to build “the world’s leading travel media network.” Expedia has become the latest U.S.

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Digiday

FEBRUARY 15, 2023

Supply-side platforms (what’s left of them anyway) have come a long way since the days of ad network optimization. What was once billed as software that helped publishers make money selling ads, is also now software that can help marketers make money buying ads. These economics are still vital to these deals, of course.

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Digiday

MARCH 19, 2023

She’s found it near impossible to get hold of anyone there when there have been issues with advertising on Facebook and Instagram. It’s a common recurrence given the Facebook Ads Manager tool is notoriously buggy and regularly on the skids. those running ads).” And marketers are caught in the fallout.

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Ad Ops Hero

MARCH 25, 2023

Credit : Senator we run ads : [link] [link] Programmatic advertising uses automated technology and algorithmic tools for media buying. The term programmatic relates to the process of how ads are bought and sold in the advertising space. Programmatic advertising, on the other hand, takes display media to the next level.

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Martech

SEPTEMBER 30, 2022

DoubleVerify has announced new measurement tools for retail media networks. They are currently being used by the company’s new partner Best Buy Ads and the ad networks for Amazon, Walmart, Target, Macy’s and Kroger’s. Third-party measurement.

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Smart-Hub

APRIL 29, 2024

If you are ready to create ad network or ad exchange, contact SmartHub team to start. In this article, we’ll talk about top advertising trends that are forecasted to shape programmatic advertising future and present. Start Your Profitable Ad Exchange Business With Us!

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Ad Tech Daily

MARCH 20, 2023

GUANGZHOU, China — Nativex has received certification as a Petal Ads partner, reaffirming its position as a leading digital marketing agency for global growth.

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Digiday

DECEMBER 18, 2022

As 2022 comes to a close, a look back through the year reveals a most confusing time for the media agency world, holding differing fortunes as they try to get back to normalcy, whatever that is. In other words, places where an agency can easily shift, or pull back, spend. The continued rise of commerce media.

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InMobi

JUNE 5, 2018

If you’re new to mobile advertising or the advertising technology landscape in general, then it can be hard to know where to begin and who all the players are in the space. Below you’ll find a plethora of information about the various players in the ad tech ecosystem.

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MNTN

MARCH 14, 2024

The tech world, specifically the ad tech world, can feel like an excess of new words and tools that seem to pop up overnight. As you begin to explore the various terms of programmatic advertising , an ad exchange is something you’ll see mentioned often as an important part of the programmatic ad buying and selling process.

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Ad Monsters

MAY 22, 2024

She learned to navigate diverse perspectives—an invaluable foundation for her career in advertising. Her initial foray into ad operations began with an internship at a small ad network, where she quickly ascended to a leadership role by embracing challenges and expanding her knowledge.

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Paleo AdTech

DECEMBER 10, 2023

Index itself was born in 2015 out of Casale Media, an ad network that Casale founded as a teenager around the turn of the millennium with some help from his father, an electrical engineer. Thus did he sort of “fall into” ad tech. Andrew was VP of Strategy at Casale Media from 2001-15. We [will] outlive the cookie.”

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InMobi

APRIL 4, 2019

In-App Programmatic Advertising Explained from A-Z Need programmatic advertising explained to you in layman’s terms? Be sure to download our latest report for insights straight from our leading global mobile in-app ad exchange! With open exchanges or open marketplaces, available ad inventory (i.e.

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OpenX

JUNE 4, 2024

As a result, TV by OpenX consists of only premium and direct inventory across 110 million “glass-on-wall” devices, so there are no resellers, ad networks, fireplace apps, games, mobile, or other unintentional inventory included in our supply. It’s a win-win for the entire ecosystem. What’s next?

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Ad Monsters

MARCH 27, 2024

After some ad experts investigated the programmatic ad auction, they found that some advertisers were bidding at rates as high as $1 billion. While the cost looked high, no real ad dollars were spent. Experts expect the financial repercussions for individual publishers and ad tech firms will be insignificant.

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InMobi

OCTOBER 9, 2018

Have you ever wondered, how does in-app advertising work? What goes on behind the scenes to make mobile advertising happen today? Essentially, the advertiser would pay the publisher directly for access to their user base. So, who’s now involved in getting an ad to appear in an app? Then this guide is for you.

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Monetize More

MAY 20, 2023

This post was most recently updated on May 25th, 2023 Google’s ad network, AdSense, is a market leader in ad monetization. Almost every successful publisher uses AdSense , or at least starts with it and progresses to Ad Exchange. However, what do you do when you can’t use the network to monetize your traffic?

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Paleo AdTech

DECEMBER 10, 2023

Bill Urshel was CEO and co-founder of Ad:ECN, an early ad exchange started in 2003 and acquired by Microsoft on the same day it acquired aQuantive, Razorfish and Atlas in 2007. agency 411 Interactive and now of course CEO of The Trade Desk. based agency called 411 Interactive, and Jeff was hired as a technical sales lead.

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Digiday

SEPTEMBER 23, 2022

Maybe it’s because Climate Week took place last week, but the volume of sustainability-related news and announcements from agencies, marketers and ad-tech firms that flooded reporters’ inboxes the last two weeks has been almost overwhelming. Agencies don’t appear to be shy at all about the gains they say they’ve achieved already.

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Automatad Inc.

NOVEMBER 23, 2023

AdTech is a domain that contains different software and tools to help brands, services, and publishers perform effective ad buying and selling. They help them analyze, strategize, and deliver better digital advertising campaigns. AdTech streamlines the ad buying and selling process as it becomes more complex with competition.

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Lemonads

SEPTEMBER 9, 2021

While programmatic advertising brings a wide range of advantages over traditional promotion channels, this type of online technique is not perfect. At lemonads, we specialize in uniting top publishers with leading advertisers, so we know firsthand how a transparent environment can impact the performance of all stakeholders across the board.

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Martech

JANUARY 5, 2024

In recent years, many retailers have built out retail media networks (RMNs) to attract advertisers and improve customer experience with favorite brands and products. Access to the wealth of first-party data that many retailers have is hard for advertisers to pass up. But RMNs need to mature.

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Digiday

SEPTEMBER 15, 2022

This week’s media briefing explores the evolving relationship between publishers and advertisers as the pressure mounts to justify marketing budgets with actual proof of driving revenue. Time crunch DPS preview The Verge challenges Twitter, The Athletic adds ads, Condé Nast recognizes its union, and more. Time crunch.

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Martech

JANUARY 7, 2022

The Data Marketplace taps into thousands of consumer behavior attributes and can be combined with a network of licensed third-party providers. Read next: Best Buy announces in-house ad network. Why we care. The post NBCUniversal launches comprehensive NBCUnified platform appeared first on MarTech.

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Brid.tv

DECEMBER 21, 2022

Whatever the case is, if you want your mobile app to provide a stable, reliable revenue stream, you will need to leverage one of the top mobile ad networks. With the right ad monetization network, making money off of your app or content can be easy and stress-free. Choosing a network, however, is a whole different story.

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Paleo AdTech

APRIL 25, 2023

Jeff was founder and CRO of the FastClick ad network, acquired by ValueClick. Jeff spent the dawn of the internet and its frenetic aftermath in the luxe milieu of Santa Barbara, where a number of pragmatic ad tech players got their start (e.g., Also in 2000, Jeff left ValueClick and started FastClick, another ad network.

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Paleo AdTech

FEBRUARY 27, 2023

Lee was the first head of marketing at DoubleClick, hired by co-founder Kevin O’Connor in 1996 as employee #16 with a mandate to help the other 15 people meet Kevin’s visionquest to “dominate internet advertising.” “You can’t always get validation,” he recalls. The spot is now taken by Apple.)

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Lemonads

SEPTEMBER 18, 2020

Our AdsKeeper review will dive through the potential of its advertising platform with all you need to know , covering targeted personalized information for advertisers and publishers! AdsKeeper AI , tracks the behavioral pattern of visitors on different websites, serving the best advertisements, increasing users engagement!

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Paleo AdTech

DECEMBER 10, 2023

Matt worked at the LA-based ad network L90 and then in DRTV before co-founding the pioneering search agency Resolution Media in Chicago in 2003. Leaving Omnicom in 2011, he joined gaming ad tech startup Tap.Me He recalls: “This was essentially a new form of response-driven advertising.

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Lemonads

SEPTEMBER 10, 2020

Why should you know about these top 9 best native advertising platforms ? With all these advertising platforms popping up, the biggest question above all is, which should we pick? You can now fully compare each platform in which you’ll find all their offers, pros, and cons for publishers and advertisers! That’s right!

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Digiday

SEPTEMBER 8, 2022

. “When you look at the landscape, you have these incredible tech giants that are out there that are making TVs and laptops and phones and TV shows and music platforms and ad networks,” Bose Chief Marketing Officer Jim Mollica told Digiday. We can all skip ads. That’s a different kind of model.

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Paleo AdTech

MARCH 8, 2022

Index itself was born in 2015 out of Casale Media, an ad network that Casale founded as a teenager around the turn of the millennium with some help from his father, an electrical engineer. Thus did he sort of “fall into” ad tech. Andrew was VP of Strategy at Casale Media from 2001-15. We [will] outlive the cookie.”

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InMobi

JANUARY 10, 2019

The very best marketers - the ones that always hit their goals and move the business forward - advertise in mobile apps. That’s why the in-app advertising market is red hot right now. Mobile ad spending and ad revenues will likely reach record highs in 2019, predicts eMarketer.

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